Questionnaire

Group 5
Hari Prasad 1101068 Pavithra B 1101077 Renuka S 1101085 Priyatam Vusala 1101096

Himalaya

Himalaya Refreshing Orange Peel

Information Areas
Soap Usage This section briefly gives an overview on what people generally expect out of toilet soap. It also tells what influences their purchase decisions Brand This section analyses the general perception of the brand Himalaya in the soap market. It also seeks to evaluate the preference of Himalaya soaps relative to others. Product This section looks at the overall views regarding Himalayas Refreshing Orange Peel soap. It establishes the attributes of the soap that appealed most to the customers. It also helps determine the significant factors that influenced the purchasing. Also covered are the details about the size of the soap and the number of soaps purchased. Advertisement Campaign and Launch This section examines the effectiveness of the various modes of advertisements in driving the customers towards purchasing the product. It traces when and how their initial awareness of the product was established. It also helps us discover in detail about the early adopters of this product. Demographics This section helps us establish whether the profile of our target population customers matches with that of the users of the product. Variables such as age, gender, income and residence have been used for this purpose

Assumptions
The soap is assumed to be orange in color and transparent. The packaging has white background with image of orange peel unwinding from an orange People will be hesitant to answer questions related to frequency of daily usage of soaps and it does not provide any relevant insights People might be willing to reveal the overall household income but not their individual income The target market consists of SEC A and SEC B people and Himalayas Refreshing Orange Peel soap is a premium product. Hence the competitors are those who cater to the same market

Questionnaire
Soap Usage 1. How do you rank the importance of the following attributes in toilet soap (rank the attributes on the scale of 5 with 1 being the most important attribute)? a. Long lasting freshness b. Moisture replenishment property c. Deep cleansing property d. Deodorizing property e. Skin Nourishment 2. Rank the following factors based on how they influence the purchase of toilet soaps? a. Advertisement b. Packaging c. Cost d. Brand e. Word-of-mouth recommendation Brand 3. Which of the following brands of soap do you prefer the most (multiple selection allowed)? a. Himalaya b. Dove c. Pears d. Fiamma Di Wills e. Mysore Sandal Soap f. Other (Specify). 4. Overall how satisfied are you with the Himalaya cosmetic products (if you are using/tried any of them)? a. Very Satisfied b. Satisfied c. Neutral d. Dissatisfied e. Very Dissatisfied f. Have not tried Product 5. Have you tried Himalayas Refreshing Orange peel soap? a. Yes b. No If yes, please answer the following questions in this section 6. If you recommend Himalayas Refreshing Orange peel soap to a friend, what would you highlight about the soap? a. Orange Fragrance b. Freshness

c. Appearance of the soap d. Effect on skin e. Indifferent To Product f. Other (Specify). 7. Approximately how many bars of Himalayas Refreshing Orange Peel Soap have you purchased so far? a. 0-2 b. 3-5 c. 6-9 d. >=10 8. What size of the soap bar do you prefer purchasing? a. 75 gm b. 125 gm 9. What made you buy Himalayas Refreshing Orange Peel Soap? a. Advertisement b. Packaging c. Cost d. Brand e. Word-of-mouth recommendation f. Other (Specify). 10. How satisfied are you with Himalayas Refreshing Orange Peel Soap? a. Very Satisfied b. Satisfied c. Neutral d. Dissatisfied e. Very Dissatisfied Advertisement Campaign 11. How did you get to know about Himalayas Refreshing Orange Peel Soap? a. Television b. Newspapers c. Magazines d. Billboards e. Recommendation from others 12. When did you get to know about Himalayas Refreshing Orange Peel Soap? a. 1 month back b. 2 months back c. 3 months back d. 4 months back e. 5 or more months back Demographics 13. Gender a. Male b. Female

14. Which of the following ranges best describes your age? a. Under 18 b. 18-25 c. 26-30 d. 31-45 e. >45 15. What is your total annual household income (in INR)? a. <5,00,000 b. 5,00,000-10,00,000 c. 10,00,000 d. >15,00,000 16. State of residence ..