Sociological:

The sociological factors include income of population, age distribution, population growth rate, education, living standards, family size of the whole population, ethnic groups, Languages, and religious views of the country.
Population Rate in United States 2000-2010

Population Population growth Rate Birth Rate Death rate Immigration Rate

313,232,044 (July 2011 est.) 0.963% (2011 est.) 13.83 births/1,000 population (2011 est.) 8.38 deaths/1,000 population (July 2011 est.) 4.18 migrant(s)/1,000 populations (2011 est.)

Total fertility Rate

2.06 children born/woman (2011 est.)

According to CIA world fact book, United States has a total resident population of 313,232,044 making it the third most populous country in the world. The population growth rate is 0.963%. U.S Census bureau confirms that since 2000 the growth rate completes 9.7%. The total fertility rate in the United States estimated for 2011 is 2.06 children per woman, while it was 2.01% in 2009 The growing size of the population can be an opportunity for smart phone industry, the more the demand will be, the higher the profit it will bring.

Family size

Non-family 33% Married 55% single parent 12%

Married Single parent Non-family

55,458,451 12,500,761 33,277,342

As it is shown in the chart, married families cover 55% of the population, divorced or single parent families are 12% and non families are 33%. According to CIA world fact book every 0.97 male(s) are divided for one female, meaning the number of female is 0.25% higher than the number of male. The following chart describes age range of population:
56 54 54 52 50 48 48 46 44 42 0-14 years 15-64 years male female 65-Over 48 46 52 51

0-14 years

20.1% (male 32,107,900/female 30,781,823)

15-64 years

66.8% (male 104,411,352/female 104,808,064)

65 years and over

13.1% (male 17,745,363/female 23,377,542)

Smartphones are mostly used by teenagers and the middle aged people. Since the 15-64 years old population covers 66.8% of the population its an opportunity for smart phone industry.

United States is very urbanized country. Different types of ethnic groups are mixed and the number of languages speaking is more then 6. The majority of the populations are white Americans, secondly 12.85 of the population are covered by black Americans and the rest is Asian, Hawaiian and others.

Ethnic groups
90 80 70 60 50 40 30 20 10 0 White Black Asian Ameredian Hawaian Other 12.85 4.43 0.97 1 1.61 In percentage 79.96

Languages
100 80 60 40 20 10.7 0 English Spanish Indo-Europian Asian Other 3.8 2.7 0.7 In Percentage 82.1

The Main speaking language is accepted as English, 10.7% of the people speak in Spanish and the rest is European, Asian and others.

Religious View
60 50 40 30 20 10 1.7 0 1.6 1.7 0.7 0.6 2.5 23.9 In Percentage 51.3

The Protestants cover half of the population religion, while the Catholics only are 23.9%. Except that the rest of the religions believed are Christian, Jewish, Islam and etc.

Education Level
High school graduate or higher Masters and higher 6% 23% 62% Bachelor's Degree secondary school and lower

9%

High school graduate Bachelor's degree Masters and higher secondary school and lower

146,496,014 54,462,605 14,443,125 22,312,311

The chart above shows that 62% of the population is educated, 23% or more has an higher education and only 9% is secondary school graduate or uneducated. As the number of educated population grows, the use of smartphones for the consumer will be easier.

Average income of US working population in one year

Female, 26.507

Male, 39.403

Types of smartphones students use

7% 20% 4% 36% iPhone Blackberry Android Windows operating 33% Palm

A study done by Executive Director of Cambridge Centre for Health Leadership & Enterprise Jenny Dean shows that the Apple iPhone was the most popular with 40% of those who reported owning a smartphone using one of the iPhone models. Other types of smart phones used include RIM Blackberry with 26% Android operating system based phones with 22% Windows operating system phones with 8% and Palm with 4% Blackberry smartphones continue to be strong for business people. The growing number of Android-based phones has moved that platform ahead of the iPhone among all smartphone buyers. Obviously, rapid technological development can see this figures shift quickly, for college-age phone users as well as all users.