Mobile billing made easy

Take the stress out of mobile billing and quickly get people
around the world buying your content and services on their
mobile phone with just one click. Bango immediately
integrates you with over 40 operators, card and online
payment systems world-wide, leaving you to concentrate on
developing a great mobile service.
Bango always gives you:
3 The highest payouts in the industry, up to 88%
earnings on-phone bill
3 Global billing coverage in over 150 countries
3 Fast, secure payment on the mobile web (WAP)
3 Choice of different payment methods - on phone bill,
credit card and PayPal
3 Customer-friendly billing gives more repeat purchases
and higher conversion rates
3 Charge per download, timed access or subscription
3 Automatic retry for failed subscription renewals
3 Quick and easy integration into your mobile site
3 Automatic compliance with local operator rules in each
country
3 Revenue reports and conversion analysis to improve
sales performance
US $1,290 / £799 / €999 per month
This brings all our award winning functionality with the
best balance of payout rates, service and price – perfect
for everyone selling mobile content and services to
customers around the world.
What you get:
• Great payout rates in every country world-wide
• Price by operator and country gives extra flexibility
• Web services APIs for full control
• Gold service level for world-wide support
Top payout rates:
On phone bill* 80.0%
Credit/debit card 80.0%
PayPal 87.0%
US $499 / £299 / €399 per month
Collect payments in the hottest mobile markets by
focusing in the UK, USA or Spain, chosen by Bango as
the three best places to accelerate your mobile business.

What you get:

• Top payouts in a proven market with the best
conversion rates
• Choose one of the top 3 countries to make money fast
• Full Payforit compliance in the UK
• Collect money per access, timed or subscriptions
• Silver service level for focused support
Top payout rates: UK USA ES
Compared to other WAP payment methods, with Bango you On phone bill* 80.0% 57.0% 55.0%
get on average 23% uplift in your revenues. This is what it Credit/debit card 75.0% 75.0% 75.0%
means in cash: PayPal 87.0% 87.0% 87.0%

Call for pricing

An unbeatable service for top mobile businesses with the
industry’s highest global payout rates – perfect for
established mobile businesses and global brands.

What you get:

• Global coverage with the highest payouts
• Volume payout accelerator boosts earnings with volume
• Service level agreements
In addition, Bango Payment includes: • Platinum service and support level for personal care

• Mobile analytics to track the activity of your visitors and Top payout rates:
mobile marketing campaigns (10,000 page visit default On phone bill* 88.0%
allowance) Credit/debit card 90.0%
• Promotional tools for your print and web PayPal 91.0%
marketing programs that get people to
Bango Payment Advantage UK is also available, providing the same features and
your mobile site easily service for UK sales only.

• Help getting you listed in the top mobile

search companies world-wide. * On phone bill payout rates vary depending on the country and operator with which
the purchase is made. See our full payout rates at www.bango.com/payment.
Payment features
Millions of users in over 150 countries already use Bango to
pay for content. Plug into Bango and start charging for
content as you roll-out your service across the world – at no
extra cost per country.
Top payout rates for mobile billing
Different payment methods deliver different payout rates.
PayPal and credit/debit card deliver the highest payout
rates, up to 90%, while Premium SMS and direct operator
billing varies according to country and operator.
With Bango Payment Advantage, you can receive up to 99%
of the operator payout rate (after local taxes have been
applied). If you find a better payout rate for a specific
billing channel, we promise to do our best to match it (see
terms & conditions).
Total control
You get full control over your pricing. Set separate price
points for each piece of content or price separately in each
country (using our Country Identifier). Dynamically change
your pricing to give special offers to your newest or most
loyal customers (using our User Identifier).
Automatic handling of currencies and local taxes
Bango saves you hassle when collecting
money from users overseas. We handle
currency conversions and pay you in
your chosen currency plus ensure you
meet local tax requirements.
Compliance with local rules including Payforit
All payment pages automatically conform to
guidelines defined by the customer’s local
operator, including full support for Payforit in
the UK.
No charge-backs
There are no hidden charge-backs that reduce the final
amount we pay you. That means Bango takes a hit for any
credit card fraud or Premium SMS-based revenue leakage.
Our sophisticated fraud prevention measures ensure Bango
is not exposed. With our Payment Advantage product, you
select to accept chargebacks in return for a volume payout
accelerator that delivers the industry highest payouts.
Wide range of mobile payment options
Bango provides a complete set of payment options – direct
operator billing with over 50 operators world-wide including
Payforit in the UK, Premium SMS, credit/debit card and
PayPal. We automatically select the correct one for your
customer and even fail over to a secondary choice if the
primary is unavailable – ensuring your customers can always
pay for your content.
Charge for content per download, for timed access or as an
ongoing subscription service – Bango Payment takes care of
collecting the money and controling the access. Our
subscription system will automatically retry if a renewal fails.
This is done intelligently based on the failure reason and our
Event Notification API keeps you informed of what we are
doing with clear and simple error codes.
High conversion rates
Our BillRank™ technology automatically presents the best
way for your customer to pay – optimizing payout percentages
and conversion rates against the payment options available,
local country and operator rules and your content rating. On-
phone-bill payment brings the highest conversion rates so this
is typically offered first where available.
Bango adapts to your customers, remembering their payment
preferences and automatically offering these where possible.
One-click for returning credit card users
Returning customers get fast, one-click
credit/debit card payments with card
details linked to the phone SIM ensuring
further card payments are secure, while
delivering the highest credit card
conversion rates.
Customer friendly experience
Billing is seamlessly integrated into the mobile internet
session giving your customers the same user experience they
are familiar with on the PC internet and the operator portals.
Customers can clearly see what they are buying at all stages –
this leads to more successful payments (higher conversion
rates) and builds consumer confidence which leads to more
repeat business.
Branding your payment pages
You can fully brand the payment pages to provide a
consistent look and feel across your site – from home page to
content download. Your branding even applies to UK Payforit
payment pages (O2 currently mandate separate branding).
A local experience
Our BillRank™ technology geo-locates your customer and
automatically delivers a payment experience that is local and
familiar. This takes care of languages, currencies and any
operator mandated wording, such as Payforit in the UK.
More repeat business
According to Bango research, 46% of people who buy one
item of content then come back for more. This compares with
29% for content bought via older Premium SMS methods.
The familiar and trusted standard
Bango Payment is used by many of the worlds leading brands
making it the familiar and trusted payment choice for many of
your most active customers.
 Traffic features
Use Bango promotional tools in your existing marketing
programs to get people to your mobile site.
Web to mobile
Get people to get to your mobile
website or cool mobile content –
directly from any PC website.
Create a Bango Button and place it
on your website. You can also add
them to a blog, forum or any
community site, including
Facebook, Flickr, Bebo, Friendster
and many more.
Bango Web Trigger additionally
allows visitors to enter their mobile
number into a web page; we then
send them a link in a text message
that takes the visitor straight to
your mobile site on their phone.
Print to mobile
Promote directly to readers of traditional print or broadcast
media. Bango Txt Trigger* uses familiar text messaging to
send them a link straight to your mobile site or content,
making it ideal for radio, TV or at POS as well as print
publications. Our innovative use of shared shortcodes gives
you a fast, cost effective solution.
A mobile friendly URL
Get a short, easy to type URL – yourbrand.wap.com.
Mobile analytics
We want your business to be a success, so we give you
Bango Analytics features in your mobile payment product.
Bango records details about individual visitors in real-time
so you can immediately see who is interacting with your
mobile website and marketing campaigns.
You can record and view 10,000 page views or campaign
clicks for free with your Bango Payment product, if you
need more, simply upgrade to the right size for the traffic
levels on your site.
Tracking content sales
Link financial transactions with campaigns and keywords to
understand ROI, loyalty, geographic factors and conversion
rates
Yahoo, Google, Decktrade, Medio, Admoda, Microsoft…
Bango Analytics works with all leading mobile search and
advertising companies and gives you an independent view
across all campaigns. See who gives you the best ROI and
which keywords are most profitable.
Target by country, operator and phone
Understand which countries, networks and handsets are
most important to you and target campaigns, messages,
downloads and development accordingly. We can even
distinguish between operators and their MVNOs.
USA
Bango, 330 Madison Avenue, 6h Floor, New York NY 10017
Tel: +1 866 528 6897 Fax +1 646 349 3023 sales@bango.com
Management and control
We give you full web based control – 24/7.
Integrating once with Bango gives you:
3 A complete set of mobile payment solutions to ensure
your customers can always pay.
3 Reliable tracking of individual visitors to your site with
unique user identity and information about country,
operator and handset. Easily personalize your customers
experience based on their unique Bango user ID.
3 A future-proof solution – as new payment methods
become available around the world they will
automatically appear to your customers. We do all the
new hard work so that you don’t have to.
Bango Management Tools
APIs
Bango provides a comprehensive range of APIs that give you
full control and makes it easy to seamlessly integrate Bango
with your systems, products or applications.
Subscription payments
Our Subscription API lets you determine who your subscribers
are and when their next payments are due while Event
Notification keeps you informed of changes as they happen.
Accessing customer information
Our User Information API gives you customer
information such as marketing opt-in status
and mobile phone numbers (where operator
rules and customer permission permit).
Control payments and pass custom parameters
Bango Relay gives full programmatic control over payment
and tracking allowing you to pass everything from prices to
custom parameters through the Bango system from your
mobile web page.
Analytics and reports
Our Analytics Reporting API lets you integrate payment,
campaign and site information with your own applications and
services.
Personalization and customization
The Bango Identifier API is ideal for personalizing all or parts
of your mobile site for your visitors. Welcome customers back,
give them access to previous downloads and recommend
other content they may like – without complex login screens.
UK
Bango, 5 Westbrooke Centre, Cambridge CB4 1YG
Tel: +44 8700 340 365 Fax: +44 1223 472 778 sales@bango.com
 Bango Payment products 2008
Payment Payment Payment Payment
UK / US / ES World Advantage UK Advantage

Payment features
Global payment coverage Yes
Easy to use web-based payment pages Yes
One-click payment Yes
UK Payforit compliant Yes
Network of over 50 payment providers Yes
BillRank™ dynamic payment allocation Yes
Refund controls Yes
Automatic payment channel failover Yes
Redundant server system (99.9% uptime) Yes
Certified payment security Yes
Auto currency conversion and global tax compiance Yes
Compliance wth local operator regulations Yes
Pay per access / per item Yes
Pay per time-period Yes
Subscription payments Yes
Automatic retry for subscription renewal failures Yes
Dynamic pricing (per country/operator etc) Yes
Access control (by country/operator etc) Yes
Brand the payment pages (except O2 Payforit flow) Yes
Payout rates See http://bango.com/rates for our latest rates

Traffic and community features (promotional tools, advertising, search and discovery)
Direct URL access Yes
Bango Button (for desktop and social websites) Yes
Search integration (site & content) Yes
Tell a friend (for viral marketing) Yes
Web Trigger (for desktop web to mobile promotions) Yes
Txt Trigger (for print and broadcast marketing) Yes

Analytics features
Payment reports Yes
Export reports (XML, CSV, PDF and web services) Yes
Goal comparison Yes
Unique visitor identity (for personalization) Yes
Geo-location by country Yes
Mobile Network Operator identification Yes
Mobile Virtual Network Operator identification Yes
Handset identification and information Yes
Dashboard (Site Summary) Yes
Realtime site analysis (page impression tracking) Yes
Realtime campaign analysis (link tracking) Yes
Independent data across all leading ad companies Yes
Desktop web promotion reports (via Web Trigger) Yes
Text campaign reports (via Txt Trigger) Yes
Live user, country & operator ID Yes
Analytics page views / campaign clicks visible 10,000

Management, control and APIs

Payment / subscriber access control Yes Yes
Relay API (full programatic control of payments) 3 9
Identifier API (User ID, country, operator) 3 9
Subscription Payment API Yes Yes
Unified error codes for global payments Yes Yes
Event Notification API (e.g. subscription renew) Yes Yes
User Information API (phone number, opt-in etc) Yes Yes
Logins / seats included 3 10
Contract based features
Volume Payout Accelerator (VPA) No Yes
Service Level Agreement (SLA) No Yes

Bango URLs and promotional numbers/keywords

Bango URLs for tracking and payment Unlimited Unlimited
Promotional numbers Standard 10 100
and keywords Bronze 2 6
(for use with direct URL and Silver Extra 3
Txt Trigger promo) Gold Extra 1
Additional logins / seats (Management Tools) Extra

Support and service features

Service level included Silver Gold Platinum
Silver Included
Service level upgrade available Gold Extra Included
Platinum Extra Included
G rating (global U rating approval) Yes (where applicable)
AT&T and Sprint operator submission Yes (where applicable)
T-Mobile USA operator submission Extra

For more details on what our support levels include see the Customer Support Guide at www.bango.com/support