THE 2007 MEMBER PERCEPTION SURVEY In 2007 the ICPAK carried out a perception survey amongst it members with

the objective of measuring the level of satisfaction with our current services, identifying particular service requirements for the different membership, understanding problem areas and evaluating new service delivery initiatives. A total of 482 responses were received and analyzed. Key findings CPE Topics and value of the 2007 seminars were both rated good by majority and suggestions were made towards improvement. These have been forwarded to the CPE department for planning and implementation where possible. Communication with members Members are generally satisfied with our communication tools and channels, although they also suggested ways of improvement including establishment of liaison centers for overseas members, upgrade the website, using SMS for seminar reminders. CPA (K) Brand The CPA (K) designation enjoys recognition especially among employers. However, it still lacks recognition internationally, thus the need for increased international lobbying. Other benefits mentioned include prestige, recognition and respectability, promotion in their present jobs. Admissions to professional bodies included ICPSK, IIA, ISACA, CA Canada, educational programmes such as MBA and exemptions in CISA and CIA. Library Services The usage of these services is still low and the reasons given include distance or location of the ICPAK Library and opening hours inconvenient for those working full day. Suggestions for improvement include a virtual library, resource facilities or centers within town and branches, and opening the ICPAK library over the weekend. Currently the Library department has embarked on identifying other libraries in town from which they will source for discounted rates for ICPAK members. Professional Standards Members urged the department to relate issues from IFAC & IASB updates with local scenarios for them to make more sense and be of use. The department has also been challenged to explain exposure drafts in easily understood terms and ensure these get to members in good time to allow responses. Members requested for more availability of the code of ethics through booklets, CD format or uploading on the website. Other Services Members were satisfied with the other services e.g career services, customer services etc. Generally, they felt the Institute had improved its services this year as compared to last year. Suggestions on further improvement will be taken into consideration. Audit Quality Assurance This section mainly sought the views of practitioners who had undergone through the AQA reviews. The findings indicate that practitioners need to feel more involved in the whole AQA review process for them to appreciate and see value in it.

All in all, the outcomes of this survey indicate a great improvement of services and thus increased satisfaction of the members. Suggestions brought forth have been shared with the relevant departments and will form part of the action plans for the year. The Marketing department would like to thank all those who spared their time to respond to the questionnaire.