Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola

TRNG I HC TY CAO NG QUN TR 4B

BI BO CO NGHIN CU MARKETING
CHUYN : NGHIN CU VN V LOI NC GII KHT C A CHUNG HIN NAY COCA COLA

GVHD

SVTH: NHM 3

Cn Th 2011
GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola

TRNG I HC TY CAO NG QUN TR 4B

BI BO CO NGHIN CU MARKETING
CHUYN : NGHIN CU VN V LOI NC GII KHT C A CHUNG HIN NAY COCA COLA

GVHD

SVTH:
1/L Chu Thanh 2/ L Ngc Tuyn 3/ Nguyn Quc Vit 4/ Trn Thi Dng 5/ Phan Th Trc Quyn 6/ Trng Yn Ngc 7/ Hunh Trc Phng 8/ Hunh Quc Em 9/ Trn L Duy

Cn Th 2011 CHUYN :
GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola

NGHIN CU VN V LOI NC GII KHT C A CHUNG HIN NAY COCA COLA

I/ L DO Ngy nay vi s pht trin ca x hi nhu cu ca con ngi ngy cng nng cao v v vn nc gii kht cng vy khng phi nc gii kht phi m bo yu cu v cht lng ma cn phi c hng v thm ngon v mi l. Bit c nhu cu nhiu cng ty nc gii kht cho ra i. Nhiu sn phm cht lng tha mn nhu cu ca khch hng ngy nay. V s a dng ca nc gii kht nh vy chng ti tin hnh nh gi loi nc gii kht c a chung hin nay nh: sting, coca cola, pepsi, tr xanh 00 , Dr.Thanh Trong nhn hng coca cola khng nh c v tr ca mnh trong th trng Vit Nam. II/ MC TIU 1/ Mc tiu chung - Nghin cu v loi nc gii kht coca cola . 2/ Mc tiu c th - nh gi v cht lng, gi c, mu m. - Nghin cu v hnh vi tiu dng ca khch hng. - Phn khc th trng. - Chin lc marketing III/ PHNG PHP NGHIN CU V M HNH NGHIN CU. S dng d liu th cp t nhng s liu c nh gi bi cc chuyn gia.

GVHD:

SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola A/ GII THIU V CNG TY COCACOLA I/ S LC HNH THNH Vo nm 1886, ln u tin Coca-Cola c gii thiu n cng chng tht s thu ht c s ch ca hu ht nhng ngi thng thc bi hng thm v mu sc hp dn. Cocacola l cng ty sn xut nc gii kht c gas s mt th gii. Ngy nay, tn nc gii kht Cocacola gn nh c coi l mt biu tng ca nc M, khng ch M m hu nh 200 nc trn th gii. Cng ty phn u lm ti mi th trng, lm phong ph ni lm vic, bo v mi trng v cng c truyn thng cng chng. Trn th gii, Coca-Cola hot ng ti 5 vng: Bc M, M Latinh, Chu u, u & Trung ng, Chu , Chu Phi Chu , Coca-Cola hot ng ti 6 khu vc: 1. Trung Quc 2. n 3. Nht Bn 4. Philipin 5. Nam Thi Bnh Dng & Hn Quc (c, Indonesia, Hn Quc & New Zealand) 6. Khu vc pha Ty v ng Nam Chu (SEWA) Cc nhn hiu cocacola trn th trng hin nay:

GVHD:

SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola II/ LCH S V CNG TY COCACOLA VIT NAM Gii thiu ln u tin ti Vit Nam t nm 1960 v tr li t thng 2 nm 1994, sau khi Hoa K bi b lnh cm vn thng mi.

1960: Ln u tin Coca-Cola c gii thiu ti Vit Nam. Thng 2 nm 1994: Coca-Cola tr li Vit Nam v bt u qu trnh kinh doanh lu di. Thng 8 nm 1995: Lin Doanh u tin gia Coca-Cola ng Dng v cng ty Vinafimex c thnh lp, c tr s ti min Bc. Thng 9 nm 1995: Mt Lin Doanh tip theo ti min Nam mang tn Cng ty Nc Gii Kht Coca-Cola Chng Dng cng ra i do s lin kt gia CocaCola v cng ty Chng Dng ca Vit Nam.

Thng 1 nm 1998: Thm mt lin doanh na xut hin ti min Trung - CocaCola Non Nc. l quyt nh lin doanh cui cng ca Coca-Cola ng Dng ti Vit Nam, c thc hin do s hp tc vi Cng ty Nc Gii Kht Nng.

Thng 10 nm 1998: Chnh Ph Vit Nam cho php cc Cng ty Lin Doanh tr thnh Cng ty 100% vn u t nc ngoi. Cc Lin Doanh ca Coca-Cola ti Vit Nam ln lt thuc v quyn s hu hon ton ca Coca-Cola ng Dng, v s thay i ny c thc hin trc tin bi Cng ty Coca-Cola Chng Dng min Nam.

Thng 3 n thng 8 nm 1999: Lin doanh ti Nng v H Ni cng chuyn sang hnh thc s hu tng t. Thng 6 nm 2001: Do s cho php ca Chnh ph Vit Nam, ba Cng ty Nc Gii Kht Coca-Cola ti ba min hp nht thnh mt v c chung s qun l ca Coca-Cola Vit Nam, t tr s ti Qun Th c Thnh Ph H Ch Minh.

T ngy 1 thng 3 nm 2004: Coca-Cola Vit Nam c chuyn giao cho Sabco, mt trong nhng Tp on ng Chai danh ting ca Coca-Cola trn th gii.

Coca-Cola Vit Nam c 3 nh my ng chai trn ton quc: H TY - NNG H CH MINH. Vn u t: trn 163 triu USD:

Doanh thu trung bnh mi nm: 38.500 triu USD GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola

S lng nhn vin: 900 ngi Tr s chnh: Qun Th c Thnh ph H Ch Minh Hn 600,000 USD u t cho cc hot ng Gio Dc v h tr Cng ng

B/ PHN TCH MI TRNG V M I/ MI TRNG KINH T 1/ TNG TRNG KINH T 2006 Mc tng trng (%) 8.4 2007 8.2 2008 8.4 2009 6 2010 5.32

D on vo nm 2011 tng trng kinh t Vit Nam l 7%. Mc tng trng kinh t ca Vit Nam trong cc nm t 2005 2007 tng i cao, nhng t nm 2008 2009 th mc tng trng ny gim kh nhiu do chnh sch kim ch tng trng kinh t gim lm pht ca Nh nc. Theo d on mi nht vo nm 2010 mc tng trng kinh t VN s hi phc mc 7%. Kinh t tng trng dn n chi tiu ca khch hng nhiu hn, cng ty c th m rng hot ng v thu c li nhun cao. 2/ Mc li sut:

Li sut c bn vo nm 2008 dao ng mnh t 14% - 8.5%, nm 2009 l 7% v li sut c bn hin nay l 8%. Vi li sut c bn hin nay l 8% th li sut trn l 12%, iu ny gy kh khn cho cc DN trong vic vay vn u t, m rng sn xut, 3/ Lm pht:

Lm pht Vit Nam cao. Mc lm pht nm 2007 l 16.33%, nm 2008 l 22.97%, nm 2009 l 6.88%. Theo d bo th mc lm pht nm 2010 VN s gia tng v mc 2 con s. GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola Lm pht tng cao, gi c cc mt hng s gia tng, ngi tiu dng c gng ct gim nhng chi tiu khng cn thit, tiu dng gim. Hn na, nn kinh t bt n s gy kh khn cho hot ng kinh doanh ca cc cng ty. II/ PHN ON V LA CHN TH TRNG MC TIU 1/ PHN ON TH TRNG Do tnh c th ca vit nam cocacola nhn thy rng th trng vit nam rt a dng do cocacola vit nam hng ti gii tr vi phong cch snh iu, tr trung v nng bng. Thc t cho thy, thng hiu khng trc tip phn on th trng m chnh qu trnh phn on th trng i hi phi c mt thng hiu ph hp cho tng phn on nh hnh mt gi tr c nhn no ca ngi tiu dng Cocacola tp trung phn on theo 2 tiu thc chnh: V a l: cocacola vit nam c gng phn phi vi mng li dy c t thnh th ti nng thn, t ng bng ti min ni, t nam ra bc. nhng vn ch trng chnh ni tp trung ng dn c. cc sn phm ca Coca Cola xut hin khp mi ni ,t cc qun n, qun gii kht ln n nh,t cc ng ph n cc con hm ,tri di t Bc vo Nam. V c im dn s hc: nh ni trn cocacola vit nam tp trung vo gii tr, vi phong cch tr trung nng bng v y cocacola thnh cng theo kho st th cocacola c gii tr n nhn. 2/ TH TRNG MC TIU Cocacola_tp on sn xut nc ngt ln nht th gii n thnh cng nhiu nc trn th gii nn khi thm nhp vo th trng Vit Nam cocacola vn chn mt chin lc phc v ton b th trng. Bc u, cocacola tp trung vo nhng on th trng m nhu cu cng nh c im v mt dn s c t l cao. Trong giai on thm nhp th trng Vit Nam coacola c tr s ln lt l min bc (H Ni), min trung Nng), min nam ( TP H ch GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola Minh) v dn m rng ra cc thnh ph ln cn. Sau khi nghin cu k th trng Vit Nam, cocacola nhn nh y l nhng thnh ph m c kh nng tiu th sn phm rt cao ca h Nhn chung, th trng ung ti Vit Nam c nh gi l c nhiu tim nng.V vy,m Coca Cola bt u thm nhp t 1960, v n thng 2/1994 th tip tc quay tr li(sau khi ht lnh cm vn thng mi ca M).D kin th trng s tip tc tng trng ng k trong nhng nm ti(2012 s tng 46% so vi 2007).Coca Cola nh gi Vit Nam s tng trng vt bc trong 10 nm ti, c th vo top 25 th trng tim nng nht ca hng. Vy, coacacola thc hin phn khc th trng ch yu theo a l (tp trung vo cc thnh ph ln ni c mt dn s v tn sut s dng cao) v theo nhn khu (ch yu nh vo gii tr-i tng c nhu cu s dng cao). y cng chnh l th trng mc tiu ca cocacola. III/ CHNH SCH SN PHM Coca-Cola ch hot ng trong lnh vc ung bao gm nc ung, nc ung khng cn v nc ung c gas. Cng ty a tao ra rt nhiu loai nc ung vi mui vi, mu ma khac nhau p ng nhu cu a dng ca khch hng, nh: Coke t gas, Sprite, Fanta, Coke hng Vani, Coke, nc tri cy,.... Trong thi gian va qua, Cng ty khng ngng nghin cu pht trin thm nhiu sn phm mi phc v ngi tiu dng Vit Nam nh nc ung ng chai Joy, nc tng lc Samurai, bt tri cy Sunfill, ng thi b sung nhiu hng v mi cho cc sn phm truyn thng p ng th hiu v khu v ca ngi Vit Nam nh Fanta Chanh, Fanta Du, Soda Chanh, v.v. Cng ty Coca-Cola tip tc cam kt lm n lu di ti Vit Nam v lun i mi p ng nhu cu ngy cng cao th trng nc gii kht nng ng v y tim nng Vit Nam. Cc sn phm cocacola Vit Nam: Coca-Cola - Chai thy tinh, lon, v chai nha Fanta Cam - Chai thy tinh, lon, v chai nha Fanta Du - Chai thy tinh, lon, v chai nha Fanta Tri Cy - Chai thy tinh, lon, v chai nha Sprite - Chai thy tinh, lon, v chai nha GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola Diet Coke - lon Schweppes Tonic - Chai thy tinh, lon Schweppes Soda Chanh - Chai thy tinh, lon, v chai nha Crush Sarsi - Chai thy tinh, lon Nc ng chai Joy - Chai PET 500 ml v 1500 ml Nc ung tng lc Samurai - Chai thy tinh, lon v bt Sunfill Cam - Bt tri cy Sunfill Da - Bt tri cy IV/ BAO B V KIU DNG Mi thit k, logo ca Coca-Cola li c s chuyn bin linh hot, sng to v thch hp khi xut hin trn cc qung co, hay trn o thun, khn bi bin, m to nn mt chin dch tip th hon ho cho Coca-Cola. Coca va vinh hnh nhn c gii Platium Pentaward 2009 cho mu thit k h 2009, y l gii thng cao qu cho nhng nh thit k bao b v kiu dng sn phm bt mt, p, c o. Vi kiu dng ny th CocaCola khng nh v tr ng u cho nhng thit k bao b kiu dng v ung. Ngoi ra Coca khng ngng ci tin bao b v kiu dng ngy cng p v tin dng hn. Bao b chai coca gm c: lon 330ml, chai Pet 1.5L, thng 330ml (24L/T), cng ty cng a ra chai nha 390ml vi kiu dng nh gn v thanh nh, nhm p ng d dng nhu cu mua sm ca tng i tng khch hng. Coca-Cola a ra mu chai Fanta Fun c o. y l loi chai vi kiu dng vui mt v c o to cho sn phm Fanta thm v hp dn v snh iu. Kiu dng chai mi ny s lm ni bt hn phong cch tr trung, nng ng c trng ca nhn hiu Fanta, ph hp vi gii tr Vit Nam. c bit, phn thn chai c thit k ti u v va tay lm tng s thoi mi khi s dng sn phm. n lc sng to ca Cng ty Coca-Cola nhm lin tc em li cho ngi tiu dng Vit Nam, nht l cc bn tr, c hi thng thc nhng kiu bao b nc gii kht va c o v hp dn, va vui nhn v tin dng.

GVHD:

SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola Coca cola thng xuyn i mi bao b vi hnh nh bt mt nhm em n cho khch hng s mi l, c o trong sn phm ca mnh. Gn y, Coca tung ra lot sn phm c hnh nh Happiness Factory i vi cc loi chai thy tinh, chai nha v lon vi gi khng i Lot sn phm ny nm trong chin dch mang tn Happiness Factory va mi c Coca-Cola chnh thc trin khai ti Vit Nam. y cng l chin dch trng im trong nm 2009 c Coca-Cola u t ln nht v chi ph tng th, quy m hot ng v mc sng to. Trong dp Tt, Coca s dng hnh tng "chim n" trong nhiu loi sn phm bao gm cc thng 24 lon Coca Cola, Sprite, Fanta (ln u tin cng ty c bao b Tt cho Fanta v Sprite); cp hai chai Coca - Cola PET loi 1,25 lt v b 6 lon Coca - Cola 330. Bi v chim n l biu tng bo hiu ma xun v. Nhng n lc ci tin bao b v kiu dng ca Cocacola nhm em n cho khch hng cm gic mi m, c o, vui v, lc quan v thun tin hn khi s dng. V/ CHNH SCH GI Sn phm cocacola nh gi da trn ngi mua theo gi tr nhn thc c. H xem nhn thc ca ngi mua v gi tr ch khng phi chi ph ca ng bn l c s quan trng nh gi. H s dng nhng yu t chi ph gi c trong marketing-mix xy dng gi tr c cm nhn trong tm tr ca ngi mua. Gi c nh ra cn c vo gi tr c cm nhn . Chin lc nh gi cocacola thm nhp th trng: khc vi chin lc nh gi cao nhm cht lc th trng, doanh nghip cocacola chon chin lc nh gi sn phm mi tng i thp nhm thm nhp th trng, vi hi vng rng s thu ht c mt s lng ln khch hng v t c mt th phn ln.

nh gi chit khu: phn ln doanh nghip cocacola s iu chnh gi ca mnh thng cho nhng khch hng thanh ton trc thi hn, mua khi lng ln,Chit khu tr tin mt l s gim gi cho nhng khch hng no mua v thanh ton tin ngay, Chit khu theo s lng l s gim gi cho nhng khch hang mua sn phm vi s lng ln. GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola nh gi phn bit theo dng sn phm: theo cch nh gi ny cc kiu sn phm v cc mt hng ca cocacola c nh gi khc nhau, nhng t l v chi ph tng ng ca chng

nh gi theo loi sn phm: doanh nghip cocacola thng sn xut nhiu kiu sn phm v mt hng ch khng phi mt th duy nht.Chng khc bit nhau v nhn hiu, hnh thc, kch c, tn nng..do chng c nh gi cc thang bc khc nhau.

Hin nay, gi ca sn phm Coca ti th trng VN cao hn so vi cc sn phm cng loi tng ng, tuy nhin mc chnh lch v gi khng cao. C th xem xt thng qua bng gi c cp nht gn y gia Coca v Pepsi: Coca 6.800 14.000 145.000 Pepsi 6.500 13.500 140.000

Lon 330 ml Pet 1.5 l Thng (24L/T) VI/ PHN PHI:

Cc sn phm nc gii kht Coca-Cola c sn xut ti ba nh my ng chai t ti Thnh Ph H Ch Minh, H Ni v Nng. Nm 2001, Chnh Ph Vit Nam ng cho php ba nh my ng chai sp nhp theo c cu qun l tp trung, trong , nh my ng chai Coca-Cola Vit Nam (CCBV) Thnh Ph H Ch Minh gi vai tr qun l. Hai nh my ng chai H Ni v Nng hin ang hot ng nh hai chi nhnh ca Cng ty Coca-Cola Vit Nam khu pha Bc v min Trung. Vi 3 nh my sn xut 3 min Bc, Trung, Nam to iu kin cho cng ty c th m rng mng li phn phi cc min, cung cp y sn phm cho cc i l 3 khu vc ny. i vi sn phm nc gii kht, khu phn phi rt quan trng, vic Pepsi vo th trng Vit trc nn nm c kh nhiu nh phn phi hn Coca, v vy coca vn tip tc m rng mng li phn phi, thng qua cc i l, cc qun c ph, nc gii kht, nh hng, thu ht cc i l bng cch gia tng cc hot ng h tr cho cc i l nh: tng d, h tr trang tr ca hng, h tr ti chnh, VII/ QUNG CO: Mt trong nhng b quyt quan trng to nn s thnh cng cho Coca-cola chnh l hot ng qung co . Ai cng bit rng cht lng, mi v ca Coca-Cola GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola khng h thay i t c hn 100 nm nay. Ci gii ca tp on Coca-Cola chnh l cc hot ng qung co, marketing xy dng nn mt thng hiu hng ho ni ting. Coca-Cola l mt trong s t cc cng ty dnh mt s tin tng ng chi ph sn xut nh bng tn thng hiu ngay t khi mi thnh lp. Bn cnh , s t tin ca Coca-cola chnh l yu t to nn thng hiu ngy nay , c th hin r rng trong cc khu hiu qung co ca h. Nhng cu ch nh Thc ung khng cn tuyt vi ca quc gia (1906), 6 triu mt ngy (1925), Th tht (1942), Ci bn mun l mt chai Coke (1952), Coke l th (1982) v Lun lun l Coca-Cola (1993) u chng t tham vng v s t tin ca thng hiu ny. Coca Cola lun u t cho cc chin lc qung co sn phm ca hng. Ti nhng ca hng bn l v ti cc siu th, Coca Cola bao gi cng c by bn ngang tm mt, ngay trc nhng hnh lang, hoc nhng ni bt mt. c c s u tin ny, Coca Cola phi tr nhng khon tin khng nh cht no. H lun dnh mt khon u tin ring cho hot ng qung co sn phm ca mnh n vi mi ngi thng qua tivi, bo ch, cc hot ng v tr chi. Theo Cng ty truyn thng v nghin cu th trng TNS Vit Nam, Coca-Cola ti Vit Nam chi khong 1,5 triu la M cho cc qung co sn phm trn truyn hnh v bo giy trong nm 2008. l mt khon tin khng h nh m Coca-cola Vit Nam khng tic khi chi tr cho hot ng qung co ca mnh. VIII/ KHUYN MI: c nhng thnh cng ln ca Coca-cola trn th trng Vit Nam hin nay, th nhng nh lm marketing thc s to c hiu qu trong vic s dng cng c truyn thng ca mnh. Hiu c tm l ca ngi tiu dng, Coca-cola khng qun rng hot ng khuyn mi l mt trong nhng cng c tt nht qung b hnh nh ca sn phm n vi ngi tiu dng. Cng ty Coca-Cola Vit Nam va khi ng chng trnh khuyn mi trn ton quc dnh cho gii tr nng ng: Bt np Sp i Trng i. im khc bit ca chng trnh ny vi cc chng trnh khuyn mi thng thng l tinh thn ch o Chung hng nim vui dnh cho nhm bn hn l mt c nhn. Tinh thn ny c th hin t cch thc trng thng: ghp i cc np chai hay khoen lon trng thng n nhng gii thng m gii tr yu thch. Khch hng khi ung cc sn phm chai v lon nc gii kht c sn xut bi Coca-Cola Vit Nam GVHD: SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola nh Coca-Cola, Fanta Cam, Sprite, Samurai, Thums Up s c c hi trng thng cc gii hp dn nh xe Piaggio LXV 125, in thoi di ng Sony Ericsson W700i, ng h v o thun Coca-Cola Cc gii thng khng n thun l cc vt dng m cn l cch gii tr th hin c tnh cng nh phong cch thng thc cuc sng ca h. Cc bn tr khi ung chai hoc lon cc sn phm ca Coca-Cola Vit Nam s c c nhng np chai hoc khoen lon c hnh mt na ca gii thng.

GVHD:

SVTH: Nhm 3

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola BNG CU HI IU TRA Xin cho anh(ch)! Chng ti l nhm sinh vin ca trng i hc Ty . Chng ti ang thc hin cuc nghin cu v chng trnh qung co nc gii kht COCA COLA . Rt mong nhn c kin ng gp ca anh(ch). Thng tin anh(ch) cung cp c ngha rt ln vi s thnh cng ca vic nghin cu. Chng ti xin cam kt v tnh bo mt thng tin ca ngi c phng vn v ch phc v cho mc ch nghin cu. Xin chn thnh cm n! Thng tin c nhn H tn: Ngy sinh: in thoi/Email: Ngh nghip: a ch 1.Anh(ch) c lm hoc c ngi quen lm trong cc lnh vc di y hay khng? STT Lnh vc Hot ng 1 Nc gii kht Dng phng vn 2 Nghin cu th trng Dng phng vn 3 Cng vic khc Tip tc phng vn 2.Anh(ch) tng s dng nc gii kht COCA COLA cha? + Ri - Tip tc cu 3 + truyn hnh,radio + t ri, aphic + bn b, ngi thn + khc 4.Anh(ch) c tng xem qung co v nc gii kht COCA COLA trn truyn hnh khng? +Khng - Dng phng vn im) +t 0-2 im(khng hi lng) +t 6-8 im (hi lng) GVHD: +t 3-5 im(t hi lng) +t 8-10(rt hi lng) SVTH: Nhm 3 +C - Tip tc phng vn 5.Mc hi lng ca anh(ch) sau khi xem chng trnh qung co (t 0 n 10 +Cha tip tc cu 4 3.Anh(ch) bit n nc gii kht COCA COLA qua phng tin g?

Chuyn : Nguyn cu v loi nc gii kht c a chung hin nay Coca cola 6.Theo anh(ch) cc chng trnh qung co c ng tin cy hay khng? +C +khng 7.Anh(ch) hy xp loi theo th t t quan trng (1) n khng quan trng (5) cc l do c lit k di y lm cho anh(ch) thch hoc khng thch cc chng trnh qung co ca chng ti? +Hp dn +Nhm chn +thiu tin cy 8. Anh(ch) c nh chng trnh qung co ca nc gii kht COCA COLA khng? Nu c, n tng ca anh(ch) v chng trnh qung co nh th no,ti sao? +C + khng n tng:. 9.Sau khi xem chng trinh qung co anh(ch) c nh gii thiu cho bn b v ngi thn cng dng sn phm khng? + C cng hon thin hn: .. .. Xin chn thnh cm n! + khng 10. Anh(ch) vui lng ng gp kin chng trnh qung co ca chng ti ngy +Bt c d(khng mun chuyn sang i khc) +Cung cp cho anh(ch) nhng thng tin mi v sn phm.

GVHD:

SVTH: Nhm 3