Huawei SMS Main Slide V1.0

Profitable, Reliable, Evolvable SMS
www.huawei.com
HUAWEI TECHNOLOGIES Co., Ltd.
CONTENTS
Opportunity & Challenge Dedicated SMS Solution for You
Face Challenge and Improve Revenue

Industry Position and Success Stories
The revenue is decreasing, but there is still a huge demand for messaging
Telefonica Spain: The revenue of SMS(M)
550 545 540
-6.4%
530 520 510 510
500
490
2008 2009
The CARG of SMS revenue is -2% in Europe from 2007~2012. (sourceMorgan Stanley 2009.12 For Telefonica Spain, The revenue of SMS decreased 6.4% than last year in 2009. (Source: The annals of Telefonica 2009)
Source: Morgan Stanley 2009.12
Source: IBM 2006
Globally, SMS/MMS/VMS/Email are the most frequently used mobile services after Voice. By 2013, the numbers of IM subscribers will be 520M. (sourceMorgan Stanley 2009.12 and IMB
HUAWEI TECHNOLOGIES CO., LTD.
Huawei Confidential
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How to improve the experience and meet the end-users individual requirements
The end-users have many individual requirements, such as Request Status Report,
Send a SMS at special time
Deferred Delivery, and so on.

The operators need a powerful SMS solution to improve the QOS and upgrade the
Know the status of the SMS which has been sent Receive a SMS in time
experience for meeting them.
Too many spam messages Interference the end-users, and decrease the experience. The end-user's mobile are flooded by the spam messages.
Huawei Confidential
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How to reduce the cost to increase the profit while the ARPU is reducing
VMB VM MMS SMS
NMS Trace tool
O&M
Independent systems increase the CAPEX
Complicated O&M system increase the OPEX
The cost is increase

The traffic is increasing The independent systems, such as SMS/MMS/VMS, need more CAPEX The complicated O&M system increases the OPEX Its difficult that developing new users. It will spend more money.
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The trends of messaging marketing

More revenueLower TCO
Service Control & Anti-spamming

Service control and Anti-spamming will upgrade experience and meet the requirements. Unified O&M Convergent Platform
Rich tools
Unified O&M makes it easy that maintenance the message system. It provide powerful GUI and tools to help operator.
Convergent platform support unified signal access, unified hardware platform, and so on. It provide more powerful capability. All of these reduce the cost. Page 6
There are many tools to help operators. Enhanced Security solution provide tools to upgrade the security of OS/Oracle/SMS Application; BI tools help in deep analyses and researches, and improves the operation.
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CONTENTS

Open Interface - Comply With International Standard

External systems
Provisioning
system MNP NMS Lawful Intercept Billing system Prepaid system
SMPP+ FTP
SMPP+ SS7 ENUM
SNMP
SMPP+ FTP
FTP
Diameter SMPP+ Etc. GUI
OAM & Customer Care
Application/Services
CP/SP
OAM
VMS
SMPP UCP etc
Huawei SMSC
Web Portal SMS
End User
GUI
MMSC/PPG
CC
SS7/Sigtran etc
GSM/WCDMA Core Network MSC, STP, HLR
CDMA/TDMA
Core Network MSC, STP, HLR
Core-Admin Modules Core Network

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Software Structure - Flexible Components Deployment

Application Other SMSC
Maintenance & Testing

I2000 Report .
SMSC
SMPP Proxy
SM GW (inter.)
FCC SMSC/FDA/Router modes

Cluster Manager Bill Creater Storage PPS proxy User proxy Signaling Access
Enhanced Solution
SMS Firewall
Broadcast Message+ BI .
Scheduling Center
USAU ASAU
MTI Server
MAP/CMAP Server
Core Network
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Flexible Modes Switching - Adaptability

100% MO/AO MT/AT
S&F modes Standard SMSC mode
100%
SMSC
Core and IT Network
100%
MO/AO MT/AT
FDA
First Deliver Attempt reduce the 20% sent to SMSC traffic
SS7/SMPP 70% 10%
SMSC n
100%
MO/AO MT/AT
Router
SMSC n-1 SMS Router perform load balance between more than one40% SMSCs, and provide single accessing point SMSC n
SS7/SMPP 60%
SMSC n-1
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Centralized O&M Reduce OPEX

Separated OAM Centralized O&M
Configuration Alarm LOG

SMSC Site A SMSC Site B
OMS
Trace Monitor
Configuration
Alarm LOG Trace Monitor
Difficulty maintenance
Configuration
Alarm LOG Trace Monitor
SMSC Site A SMSC Site B
Simplified maintenance Centralized Operation Centralized HW&SW Low OPEX
JiangShu China Mobile
Duplicate Operation
Duplicate HW&SW High OPEX
3 sites, 30000 MPS

It improve 30% working efficiency
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Unified Management (I2000) for H/SW
OSS/NMS
NMS(I2000)
Application
Hardware
Software
SMSC
MMSC and etc
ATAE
Router/Switch
OS
DB
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Structure of I2000 - for All Huawei Products

Remote alarm notification
The Superior NMS

SMS&E-mail
SNMP SFTP
NBI Alarm info
NBI Performance Data
I2000
TOOLS
Fault management
Performance Management
Configuration Management
Reports
Health Check Message Trace
Security Management
Software upgrade
Mediation (SNMP/MML/FTP/)
SMSC
MMSC
VMS
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Management Features of I2000

Fault (Alarm) Management Performance Management Real time monitor Health check License monitor
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SMS BI Business Intelligent
Basic statistics collection Exception analysis
SMS BI
Operation and maintenance monitoring Customer care
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SMS BI - Professional Statistics Report

Statistics Report
SMC System Performance Report
P2P SMS Service Report
Report on Interconnection
MO Error Code Statistics Report
MT Error Code Statistics Report
Offer abundant KPI for planning and maintenance department.

Huawei Confidential
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SMS BI - Exception Analysis by MSC
Exception analysis by MSC

Huawei SMSBI system provide information on SMS quality by MSC and provide the details in a specific MSC and the distribution information about the error codes indicating SM delivery failure.
During the Wenchuan earthquake in Sichuan, China, Huawei engineers understand
MSC exceptions quickly through the statistics collection by MSC, which facilitates
communication recovery.
Operator can understand MSC exceptions quickly.

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SMS BI - Customer Care

1
Query SMS
2
Query Number by Error Code
Friendly Web GUI Customer Care.

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SMS BI - Query SMS Track

Operators can query the information about the SMs sent within a period according to MSISDNs, and also each delivery exception of an SM, which helps to respond to customer complaints quickly.
If the operator has no right to see the content of SMS, it will not be displayed.
Detail an appointed SMS track for all MO/MT procedure.

Huawei Confidential
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SMS BI - Effects of Huawei SMS BI System

Huawei SMSBI system effectively decreases maintenance complexity, improves customer satisfaction, helps in deep analyses and researches, and improves the operation and maintenance efficiency of network.
Vice president of the Operation and Maintenance Support Department of China Mobile
Improving data reporting timeliness
Collecting more diversified statistics
Decreasing SM delays
Increasing system security
Improving compliant processing capabilities
Improving maintenance efficiency
Creating data analysis models
Improving network diagnosis capabilities
Improving operation analysis capabilities
Optimizing the performance indexes of report processing

Improving the compliant handling satisfaction of customers
Improving the analysis capabilities of operation data
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Auto Installation and Updating - Shorten Delivery and TTM)

Software source management
Remote After SMS installation
Integrated
1. The installation task can be can be done via system can be installed in performed concurrently, Microsoft Internet integrated environment. suspended, or continued. Explorer. Auto install Before can 2. The installation report SMS installation and update Guidance: Users are be generated and downloaded. guided to SMS installation set installation Batch 3. The version rollback is parameters. The Automatic task can be saved and installation Controllable: Breakpoints can supported. installation can be be set. If Multiple SMS platform The activated at any time.
Auto install and update
All components of the SMSC
Create install&update task and run it
View install&update history or rollback
an installation operation fails due to an automatically performed the Controllable: Before packages can be external cause, you can continue the installation, the directory space, installed in batches after the related parameters installation from the failed operation required users, core system are of from the beginning after the fault insteadset. parameters, and mount point are is manually rectified. checked to ensure the normal Transparent: The information about the installation environment. computer where the installation is One-step mode: An entire set of performed, installation progress, network management system installation status, and performance steps (I2000 and components) can be are displayed in real time. installed once on a two-node Integrity: After the installation, the cluster. installation results are checked; the running of the processes in the network management system is checked; the installation report is provided.
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CONTENTS

Benefits From Huawei - Help Customer to Face Challenge

Unified H/W and S/W platform
Large Capacity, Seamless Scalability High Efficiency O&M Toolkit Active Monitoring
Lower TCO
Advanced Architecture
Patent Technology: File Cache Flexible License
VALUE
Evolution to Single Messaging Evolution to RCS
First SMS Pool
Long-term Evolution
MDEST SMS Firewall
Improve QOS
Extend Message Command
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CONTENTS
Lower TCO Advanced Technology
QoS Assurance
Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Unified H/SW platform - ATAE

ATAE Advanced Telecommunications Application Environment
UnifiedOracle/VCS of software Infrastructure
Common Operating System SUSE Linux
Plug-in Board Architecture
ATAE Platform Common Hardware Architecture
ATAE
CGL OS Carrier Grade Linux
Disk Array
KVM USM
50+%
Power
40+%
Density
Smooth Upgrade and Expansion

Powerful Processing Capability
ATAE Frame
Carrier-Grade Reliability (99.999%)
Basic Rack
HUAWEI ATAEs telecom-level standardization and modularization makes the system adaptable enough to provide solutions for situations with strict requirements, such as flexible networking and high reliability.
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Large Capacity, Seamless Scalability

ASAU:
ATAE based Broadband Singling Access Unit is integrated with SMSC server in same board.
PC Server
Mini-Computer ATAE
USAU
ASAU
SMS: Advanced HW platform
ASAU: high performance IP Accessing
One SMSC ATAE board supports 13500 MDA Cluster SMSCs support 216000 MDA with max 16 nodes One SMSC ATAE board supports 20 million messages cache capability
Large capacity and cache
Lower CAPEX: Less Space, Less investment, Easier Expansion, Lower OPEXEasier Management, Easier Operation, Less Power Consumption
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
ATAE Typical Configuration Reference (Sigtran)27000MPS

Huawei OSTA SMM SMM A L A S R E P M R P - V S B I I C P E R L P L R O B O X A X Y C Y (M) (S) K U P
U S
U S
E R P R O X Y (M)
S
M S C (2)
E R P R O X Y (S)
R E P O R T
SMSC Server Disk Array (3 Boards in 2+1 Mode) Each Board support 13500MPS KVM Total Support 27000MPS USM
M S C (1)
S E R V I C E P R O X Y (M)
S
M S C
P P S P R
W W I T C H I T C H
R E P O
O R (3) X T Y (S)
2 Boards For User Proxy ATAE Frame 2 Board For Report Server 2 Boards For PPS Proxy 2 Boards For Service Proxy 1 Boards For Alarm/MT/Billbackup
Basic Rack
SIGTRAN 13500MPS
Friend corporation: HP C7000,1 Frame
HuaWei:27000MPS ATAE (R3) Friend corporation:14785MPS Energy Consumption
HP Blade (BL860C7000)
2.4KW
3.2KW
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Signal Load Control
SRI Results Cache
MAP Protocol Version Cache

Cache the MAP protocol lversion supported by HLR/MSC. Reduce version negotiation in following operations.
Cache the MSC and IMSI information returned in SRI ACK. New message delivering can get the MSC and IMSI information from cache to reduce SRI operation
More Message Send

For MM5 interface used by MMSC, only one SRI operation will be executed. Reduce SRI operation
Deferred Trigger for AlertSC

Message retry triggered by AlertSC will be deferred for some time to avoid delivery failure due to handset not initialized.
Reduce signaling Load Save signaling resource More than 10%
Reduce signaling Load and save signaling resource

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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
High Efficiency O&M Toolkit

Data viewing tool Auto-Checking Automatically check equipment configuration and running state
Use vision sheet to view data
Auto-Topology tool
According to the number and type of boards , automatically generate topology
Cutover Advanced tools
Auto-Data Backup
Automatically backups BAM database and LOG to NFS periodically

MSC MSC MSC
DCN
Auto-Info Collection
Auto-Conf command generation
iBackup Server
Automatically generate board configuration command
Automatically collect system info used for debug
Improve maintenance efficiency and reduce OPEX.

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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Active Monitoring
Monitor whether the system have a service failure point. After further analysis, find the failure causes and give processing recommendations. Analyze all SMS resource utilization for whole system Compare current system state with the predefined standards then determine whether the system is healthy or not. IOWAIT CPU/MEM utilization License utilization Service utilization
A
Service Monitoring
B
Health Monitoring
Professional Services Consultant Real-time monitoring for system components, configurations, key logs, share memory, NFS, SSH, other network elements and etc.
C
System Monitoring
D
Performance Monitoring
Improve maintenance efficiency and reduce OPEX.

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
E2E Real-Time Whole Process Tracking
As the calling/called party to track conditions, when message arrive SMSC, it will track detailed trail between all internal sub-components of SMSC and external network elements for this message, and show it as a complete work flow in friendly vision GUI. Used by operator to process customers complain and improve Customer Satisfaction.
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CONTENTS
QoS Assurance
Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Patent Technology: File Cache

1
M Active boards
N Standby boards
MEM
4 2,5 3
SMSC M
SMSC M-1
SMSC N
SMSC M-1
SMSC M
5.
Standby blade can take-over cached message from failed board. All scheduling processed in Memory(Max. 3M messages per board) File based Storage Cache: Max. 20M messages per board Large Cache Capacity improve the successful rate of delivery.
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1. 2. 3. 4.
Message submitted First Delivery (If failed) Storage Store into Storage Pre-Reload Message to MEM according to retry strategy Redelivery
Divided Storage
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Flexible License
AO / MO / AT / MT Resource
SME Resource MO / MT License
Flexible License Model
License Center
300000
250000
Holiday licenses
License Maker
License file 1...n
200000
150000 100000
50000 0
10 11 12
Time
Pay only for what you need! Reduce needless License Cost!
Normal time
Holiday time
Empirical data: It reduce 40% fixed SW license and 15% CAPEX .

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
The First SMS POOL Solution Worldwide

SMSC1 SMSC2 SMSC3 SMSC4 SMSC4 SMSC5
Legacy network: Independent SMSC

Redundancy and load distribution can not be achieved without STP SS7 link is easy overloading Cant distribute SMS dynamically
STP MSC
STP HLR
Advanced network: SMS POOL

SMSCs share the traffic resources One or more SMSCs overload or failed, the others will take over the traffic dynamically No influence upon the SS7 link and STP device FCC detect SMSC status in real time FCC distribute SMS flow dynamically, each SMSC in different site will be used well, save TCO.
Huawei deployed SMS pool for Personal in argentina
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS POOL - Basic and Advanced SMS Pool

Multi-MAP and FCC are the core features of SMS POOL!
STP STP STP STP
USAU
USAU
USAU1 FCC MAP1 MAP2 MAP3
USAU2
MAP1
MAP2
MAP3
MAP4
FCC1 FCC2 SMC1 SMC2 SMC3 SMC1 SMC2 SMC3 SMPP Proxy SMC4
SMPP Proxy
Basic
STP
Advanced
SP
Advanced SMS Pool
Dual Cluster/N+1 Cluster FCC feature Mutliple Site

Dual Cluster/N+1 Cluster Multi-MAP network One Site
Basic SMS Pool
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS POOL - Basic SMS POOL

STP STP
USAU
MAP distribute SMS flow to SMCs as per the preconfigured rules.
USAU
MAP1 MAP2 MAP3
The pre-configured rules
including:
The calling number or number segment The suffix of called number The traffic proportion
SMC1
SMC2
SMC3
SMPP Proxy
If the SMC1 is down, MAP1/2/3 distribute SMS to
SP
SMC2/3.4
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS POOL - Advanced SMS POOL
Inner SMSCs are busy

FCC
FCC
SMC2 SMC1 SMC2
Distribution control
SMC1
Message schedule
MAP1
MAP2
MAP1
MAP2
Signaling Accessing
Msg USAU/SAU
Site 1
USAU/SAU
Site 2
Traffic Distribution Between Sites

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS busy status
MO Speed
CPU Usage
Memory Usage
Number of Memory SMS
Number of Memory Entity
The SMS MO exceeds the speed threshold predefinede.g. 90%
The CPU usage exceeds the threshold, e.g. 70%
The Memory usage exceeds the threshold , e.g. 95%
The number of memory SMS exceeds the threshold, e.g. 80%
The number of memory entity exceeds the threshold, e.g. 80%
Predefined Threshold for SMS Busy

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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
The trigger condition of traffic distribution between the GR sites
Scenario 1
All the nodes in the Site1 are busy.
Scenario 2
The traffic in the site 1 exceeds the upper limitation predefined.
Distribution Limitation
The distribute traffic of the site 1 cant exceed the predefined limitation of the site 2.
Traffic Distribution Trigger Condition and Limitation

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Intelligent Network Monitoring Voice First

Delivery Fails because of high load of BTS
BTS
High load
BTS
MSC
BSC
BTS
High load
SMSC BTS BSC BSC BTS
Delivery Fails because of high load of MSC

What we do?
grade of Cell ID and MSC ID: List MSCs which has higher MT failure rate; List Cells which has higher MT failure rate; List Radio Network Status Reference; MSC Flow Control
Based on SRI and PSI querying and Cell ID/MSC ID statistics analysis, Operator can get following detailed health
50
MSC_1 MSC_2 MSC_3
SMSC
100 200
Benefits: Detect latent risk of core network and optimize them
Voice First : Protect voices high priority

MSC Flow Control: Prevent high load of MSC
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
OS Security Hardening Solution

Hardening Measures
Hardening Tool
Virus
(SetSuse, SetWin, Etc)
Check Tool(CISCAT,MBSA,Scanner)
Partition and Minimize Installation Update Patches User Accounts and Environment
Worms
OS (Linux, Windows)
File/Directory Permissions/Access Minimize Services System Logging and Auditing Warning Banners Kernel Tuning (Linux) Registry Key Values Settings (Windows)
System Vulnerability
Add-on Security Software ( OpenSSH, TCP Wrapper, Anti-virus )
Attacks Features 1. Full compliance to CIS benchmarks 2. Using tool for hardening and check 3. Comprehensive hardening measures
Huawei is CIS Membership
4. Rich hardening experience

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Oracle Database Security Hardening Solution

Database Risk
Security Hole/Bug in Database Software Password Cracking Default User Accounts and Password Improper Privilege Unauthorized and Unintentional Changes Information Leakage Loss And Damage of Information Unauthorized Network Access Insecure Communication Protocol SQL Injection
Security Check
Vulnerability Scanner Configuration Audit Tool PL/SQL Code Review
Hardening Measures
Installation and Patch Oracle Directory and File Permissions Oracle Parameter Settings Encryption Specific Settings Backup and Disaster Recovery User Accounts and password User Access Control Network Secutiy Setting Auditing Policy and Procedures PL/SQL Coding Secure
Oracle Database Features

1.Full compliance to CIS benchmarks & SANS 2.Comprehensive check and audit 3.Comprehensive hardening measures 4.Rich hardening experience
Annex 22: CS01, 03

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMSC Application Security solution

Monitoring, Logging, Audit & Alarms
Application
Clients Access Security
Identification Authentication
Services/DB Data Security

Data Privacy Confidentiality
Communication Security
SSL/TLS Non-repudiation
Session Control
Authorization
Integrity
Availability
WS-Security
Secure Protocol
Coding Security
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Organization Security Certification
ISO 27001 Certification

IT Security Services Qualification (Catalog A) Computer Emergency Response Services Qualification (Catalog 1) CNCERT/CC Core Member CISSP: 15+; CISA: 10+; BS7799 Lead Auditor: 10+
Huawei Confidential
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CONTENTS
QoS Assurance
Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Decision Condition
SP account Gateway_T Gateway_C Gateway_G
MDEST - Fit Behavior Habit and Traffic Model.

Power off Absent subscriber Phone memory full
Decision Result
Action Level Level Level 1 2 3
Action type
Re-delivery Deleted Deleted all
Re-delivery with high priority Transfer 2 other net. permanently Transfer 2 other net. temporarily
Error Code
Get strategy (based on Account) Get strategy (based
MDEST Decision-Maker
Strategy
Level
on Priority)
Level 20
STEP 1
STEP 2
STEP 3
Get Priority (Based on Number attribute or SP Priority
Number Segment
Match Length TON/NPI Operator ID
Time Condition Common Busy Time Time Festival Time Idle Time
Period Times
Schedule Strategy
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Huawei Confidential
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Benefit
Anti-Spamming (Impact ARPU)
Filter the invalid content
Anti-Flooding (Impact ARPU)
Filter the junk group message sending
other ops or nobbler
Anti-Spoofing (Lose revenue)
Filter the message from spoofing entity (SIM card)
Anti-Faking (Lose revenue)
Filter the message from fake SMSC
Better experiences, Lower complaints and protect ARPU Prevent Fraud & Revenue Losing
SMS firewall
Huawei deployed SMS firewall total solution for Telenor in Serbia2009 And more in other districts.
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Networking

SMS Firewall
Here, SMS Solution can be one of following modes: SMSC, FDA or Router modes
Anti-Spamming
SMS Solution
Other SMSC
STP GMSC/STP MSC HLR
International/National SS7 Network
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Anti-spamming

SMS Firewall
Check key Spamming, reject! words in SMS The spamming generator can be some SPs or SS7 application
Anti-Spamming
SMS Solution
SMSC
Spamming generator
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Anti-Flooding

SMS Firewall Flooding, reject! Count SMS
The flooding generator can be some SPs or SS7 application
Anti-Spamming
SMS Solution
SMSC
Flooding generator
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Anti-spoofing

SMS Firewall
Compare VLRspoof! Different, add. In the MO and SRI result The spoofing generator can be SS7 application In the international SS7 network
Reject!
SRI_SM Anti-Spamming SMS Solution
SMSC
Spoofing generator Fake Roaming User

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Anti-faking

SMS Firewall
Compare calling SCCP Different, faking! Response to SRI, add. In the MT and Reject! record calling SCCP previous SRI
Simulate HLR, add. In SRI
The faking generator can be SS7 application In the international SS7 network
Anti-Spamming
SMS Solution
SMSC
SRI_SM
Spoofing generator Fake SMSC

Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
SMS Firewall Solution - Off-Net Anti-Fraud

Based on Home-Routing capability, Huawei SMS Solution has capability to perform Off-Net Anti-Fraud (Anti-
Spamming & Anti-Flooding).

It brings better experiences to end user.
Anti-Spamming
SMS Solution
STP
MSC
Foreign SS7 Network SMSC
SRI-SM MT-FSM
GMSC/STP
HLR
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
EMC (Extend Message Command)-Request Status Report

Deliver failed because roses mobile phone is power off
! Hello, are you free tonight?

Lets have dinner together.
Submit message
SMSC
Terminal A
GPRS/WCDMA/CDMA
Terminal B
Marys handset can not support request status report, she use command to request it.
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
EMC (Extend Message Command)-Deferred Delivery

28/07/2009 00:05:00,Rose receive this SMS.
#60#Rose, Happy birthday!
Submit message
SMSC Deliver time: 28/07/2009, 00:05:00
Terminal A
submit time:27/07/2009, 23:05:00
GPRS/WCDMA/CDMA
Terminal B
27/07/2009 23:05:00, Roses birthday is 28/07/2009,Mary want her SMS delivered after 60 minutes, she use command to request it.
Huawei Confidential
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CONTENTS
Opportunity & Challenge The key factors of SMSC Deployment
Lower TCO
Advanced Technology QoS Assurance Long-term Evolution
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Messaging Long-term Evolution

Voice Mail Video Mail email Push mail MMS (since 2000) Single Message SMS (Since 1996) Presence Group IM (Since 2003) Fixed IN (since 1997) GSM IN (since 1998) CDMA IN CAB Online Storage SNS
15 years continuous & strategic investment in key expertise

R&D Since 1996 1000+ R&D in RCS 3 R&D Centers: Shenzhen (China), Nanjing (China), Bangalore (India) Complete Product Portfolio: messaging, voice (IN), and RCS
RCS
Cooperation and joint innovation with leading operators
700+ contributions in messaging relative ISO
Unified IN
NGIN
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Evolution to Single Messaging - Convergent message

One convergent system to all different networks bring: a) Simplify whole messaging network and decrease CAPEX b) Central friendly O&M decreases OPEX c) Convergent service platform help to generate new revenue Unified OMS
Unified portal Unified Service
Unified Customer Care Interface
Single Messaging (SMS/MMS/VMS)
System Manager
System Maintenance
Custom care
Unified Hardware & OS
MMSC
Report NMS
Service
SMSC
Report NMS
Service
VM
Report NMS
Service
Report NMS
Service
Silo systems based on different networks bring: a) Complex messaging network b) Difficulties to maintain and Higher OPEX c) Separate experience for subscriber even for similar features
Huawei Confidential
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Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Single Messaging Architecture

United O&M Service Control
User Portal
User Level Anti-Spamming /Copy/Forward . Message+
O&M
( I2000)
SNMP
NMS
Report (IWEB)
Dispatch& Schedule
Messaging Server MMSC Server

Provision Server
Operator
HTTP
Messaging Center
Content Storage
MSG Scheduler
CC Agent
SMSC Server User Profile
CDR Server Server
FTP
Billing Network Access

CGW
DCC
ASAU / USAU 6600
MMS-RELAY
SMPPPROXY
Server
OCS
SS7/SIGTRAN SMTP SMPP
MSC
SS/STP
HLR
EMAIL Server
XGW
Huawei Confidential
Page 60
Lower TCO
Advanced Tech
QoS Assurance
Long-term Evolution
Highlights of Single Messaging

2. Unified O&M
Unified NMS Unified Report Unified Portal
1. Unified Basic Platform

Unified OS/DB Unified HW/storage
3. Unified Service Control

Unified Service trigger Unified Service management Support fast service launch
Single Messaging
5. Unified Charging strategy

Unified & Flexible Charging control and package.
4. Evolution to RCS
Convergent Address Book One Message Box Online Storage
Huawei Confidential
Page 61
CONTENTS

Leader in SMS global applications

Europe North America Cleartalk Pioneer Telenor BTC Mobile RCS&RDS Lycatel Nova
Asia
CIS, M Asia
Aktel(KG) BiMoCom Skymobile UNITEL LLC Tajiktelecom USR ITC telesystems

TCGazvin TC-Hormozgan AsiaCell Erbill MOTAC IRAQTEL MOBITEL Syria Tel CATEL Eritel ASIA Cell Middle East
Telefonica Movistar TI Personal CTBC Telemar Colombia Movil ClearTalk Pioneer Latin America
MTN OT Orange BBCom MIC Mobilsotel Celtel Millicom Africa
China Mobile China Unicom China Telecom SingTel Taiwan Mobile Globe ExcelCOM Indosat AIS GPC EVN Telecom Sunday TMIB CityCell RanksTel
SAMOATEL Oceania
90+ countries,1/3 traffic worldwide,global subscribers exceed 600 million Serving 216 operators,5 of top 10 and 12 of top 50 worldwide
Worlds largest commercial SMSC in China Mobile Guangdong (40k MPS/Set)

Strategic partner of China Mobile, FT, Telefonica, MTN, ET,MIC, etc.
Huawei Confidential
Page 63
Rich experience in swapping messaging platforms: over 50 Sites and 300K MPS
Country Operator Capacity (MPS) Product Old Vendor
Nigeria
Algeria Vietnam Cambodia Columbia Madagascar Tailand Peru Chile Argentina Tailand Indonesia
Globacom
OT GPC MIC Movil Orange AIS Movistar Movistar Movistar Truemove XL
600
500 800 400 1100 400 4200 600 3200 2100 2000 5000
SMSC
SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC SMSC
NSN
NSN Comverse/Acision Alcatel-Lucent Acision Acision Acision Acision Acision Acision Acision Comverse/Acision
Huawei Confidential
Page 64
Migration Experience in Excelcom Indonesia

3 months to smoothly migrate 6 SMSC (5K MPS) to 2 Huawei SMSC (7K MPS) in Excelcom, Indonesia
Existing SMSC couldnt meet the need of increasing capacity and performance as 3G developing quickly; High OPEX to maintain the complex and multiple vendors platforms
OM
1200
1000
1000
600
800
400
OM
3500
3500
OM
old SMSC to 2 high performance SMSC; Customized migration solution to minimum the relative risk;
Smoothly migrated 6
Function test all SMSC system
Migratio n Step A: 1 SMSC
Migratio n Step B: 1 SMSC
Migration Step C: 1 SMSC
Migration Step D: 1 SMSC
Migration Step E: 1 SMSC
Migration Step F: 1 SMSC

Time
Kickoff 2 weeks
2 weeks
1 week
1 week
1 week
1 week
1 week
Huawei Confidential
Page 65
The Worlds Largest SMSC - Highest Throughput
ASAU: ATAE Signaling Access Unit
N+1 cluster 7000 MDA/Board
Maximum: 10*7000 = 70000 MPS

All IP connectionSigtran
SMSC
Single Blade can offer SMSC 4000 MPS Cluster SMSCs support 64000 MPS with max 16 nodes
One board 20 million messages cache capability
SMSC in CMCC, Shandong Province.
The total MPS: 250,000!
Huawei Confidential
Page 66 Page 66
Huawei Wins Messaging Application: Consumer Award from Informa
[London,UK, 22 June, 2010] Huawei received the Messaging Application: Consumer award at the 2010 Global Messaging award ceremony hosted by Informa Telecoms & Media and 160 Characters, a membership forum for the messaging industry. Huaweis Messaging application was recognized for successfully creating a user-friendly application that encourages consumers enjoying content anywhere by using messaging services. The award was presented to the company with the best product or service that has most highly stimulated consumers to use mobile messaging. Mike Grenville of 160Characters said of Messaging, "Its a great demonstration of a simple idea with great results. This is the kind of success we are all looking for!"
Huawei Confidential
Page 67
Thank You
www.huawei.com
www.huawei.com
HUAWEI TECHNOLOGIES Co., Ltd.

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Profitable, Reliable, Evolvable SMS

HUAWEI TECHNOLOGIES Co., Ltd.

Face Challenge and Improve Revenue

Source: Morgan Stanley 2009.12

Source: IBM 2006

HUAWEI TECHNOLOGIES CO., LTD.

Deferred Delivery, and so on.

experience for meeting them.

HUAWEI TECHNOLOGIES CO., LTD.

NMS Trace tool

Independent systems increase the CAPEX

Complicated O&M system increase the OPEX

The cost is increase

HUAWEI TECHNOLOGIES CO., LTD.

The trends of messaging marketing

Service Control & Anti-spamming

HUAWEI TECHNOLOGIES CO., LTD.

Face Challenge and Improve Revenue

Open Interface - Comply With International Standard

SMPP+ SS7 ENUM

Diameter SMPP+ Etc. GUI

OAM & Customer Care

SMPP UCP etc

Web Portal SMS

Core-Admin Modules Core Network

Software Structure - Flexible Components Deployment

Maintenance & Testing

FCC SMSC/FDA/Router modes

Flexible Modes Switching - Adaptability

S&F modes Standard SMSC mode

Core and IT Network

First Deliver Attempt reduce the 20% sent to SMSC traffic

SS7/SMPP 70% 10%

Centralized O&M Reduce OPEX

Configuration Alarm LOG

Simplified maintenance Centralized Operation Centralized HW&SW Low OPEX

JiangShu China Mobile

3 sites, 30000 MPS

HUAWEI TECHNOLOGIES CO., LTD.

Unified Management (I2000) for H/SW

MMSC and etc

HUAWEI TECHNOLOGIES CO., LTD.

Structure of I2000 - for All Huawei Products

The Superior NMS

NBI Alarm info

NBI Performance Data

Health Check Message Trace

HUAWEI TECHNOLOGIES CO., LTD.

Management Features of I2000

HUAWEI TECHNOLOGIES CO., LTD.

SMS BI Business Intelligent

Basic statistics collection Exception analysis

Operation and maintenance monitoring Customer care

HUAWEI TECHNOLOGIES CO., LTD.

SMS BI - Professional Statistics Report

SMC System Performance Report

P2P SMS Service Report

MO Error Code Statistics Report

MT Error Code Statistics Report

Offer abundant KPI for planning and maintenance department.

SMS BI - Exception Analysis by MSC

Exception analysis by MSC

During the Wenchuan earthquake in Sichuan, China, Huawei engineers understand