MARKETING / CORPORATE BRANDING Strategic Planning * Team Building * Project Execution SUMMARY OF QUALIFICATIONS Hardworking, focused sales, marketing,

and brand identity professional with exce ptional leadership and negotiation skills gained in the industrial goods industr y, with a demonstrated ability to streamline operations, as well as increase pro ductivity and company profit. Skilled in the creation and implementation of mar ket specific promotional strategies that generate measurable increases in market share, sales, profitability, and extensive background in the following broad ba sed competencies: * * * * * * Strong Interpersonal Skills Change Leader Key Account Management Developed Tradeshow Strategies Product & Service Introductions Team Building

EDUCATION M.B.A., University of Tennessee - Chattanooga, Tennessee 2010 B.B.A., Management Information Systems, Florida Atlantic University, Boca Raton, Florida 2002 PROFESSIONAL EXPERIENCE THYSSENKRUPP ELEVATOR, Memphis, Tennessee 2003-2009 Corporate Standards/Brand Manager 2006-2009 Responsible for creating, promoting, and implementing the corporate identity tra nsformation and brand awareness campaign for the Americas, totaling 1,821 millio n in sales. Position entails providing logistical management of internal and ext ernal corporate communications, streamlining online ordering system for corporat e stationary, developing the internal document, "The Blue Guide," for brand stan dards, and validating consistency for internal and external marketing and admini stration materials. * Increased brand awareness and effectiveness through standardization and i nternal campaigns. * Developed global templates for all Microsoft Office applications. * Implemented brand standardization to 99% on all marketing and communicati on products. Marketing Specialist 2004-2006 Leadership Development Program Deployment of intercontinental program designed to develop and educate current a nd future Americas Business Unit branch, sales and construction project managers . Programs consisted of one-week intensive, fast paced training sessions rotati ng 400 managers through 24 courses. Attending managers were directly responsible for budgets of $500,000 to $1 million per business segment. * Designed and produced 18 manuals ranging from 50 to 75 pages, course catal ogs, and supplemental curriculum materials for attendees. * Presented the marketing services segment of the training program. TKEnhance National Campaign Developed a national marketing campaign that redefined how ThyssenKrupp moderniz ed elevators. One key initiative of the program was to produce marketing collat eral in the form of promotional literature combined with critical survey forms. This collateral model provided means for sales representatives to introduce prod ucts, while also providing a method for collecting the appropriate technical dat a required for the design of the specific products. * Redesigned parts manuals consisting of over 10,000 parts and over 500 of p ages. * Created internal and external web publications, email blasts and intranet

documentation. * Implemented a print-on-demand ordering process, resulting in a 40% decreas e in printing costs. TEAMService National Campaign Assisted with deployment of the North American plan to transform and standardize the service industry best practices for ThyssenKrupp Elevator. Worked hand in hand with regional presidents to implement TEAMService in the following regions: Northeast, Southwest, Southeast, West, and Chicago. * Managed presentations and marketing segment information during introductio ns. * Designed and developed internal and external marketing collateral. * Designed internal and external brochures, and PowerPoint and Flash present ations. * Developed logos for multiple products and services and provided trade show support. Web Developer 2003-2004 www.thyssenkruppelevator.com Leader of the team to redesign, organize, and maintain the company's external we bsite. In an effort to modernize the appearance and functionality of the websit e, developed an online elevator cab fixture Flash program to provide users with an interactive visual. www.verticalxpress.com Developed the external website for ThyssenKrupp Elevator's independent distribut ors. GREEN TOUCH INDUSTRIES, West Palm Beach, Florida 2001-2003 Marketing/Web Specialist and Sales Representative As the industry leader in the production of organizational racks for turf mainte nance professionals and consumers, this role required the intricate use of multi tasking to balance the small company environment. * Developing and maintaining the external website, including a dealer locato r function. * Expanded active dealers by 2,000. * Implemented international sales program. * Developed and executed successful advertising campaign, budget preparation and media schedule. * Developed external marketing collateral, product packaging designs, and sp ecific product websites.