You are on page 1of 3

RESUME W. THEROL LIDDELL 22602 MILLGATE DRIVE SPRING, TX 77373 CELLULAR: (832) 752-2807 EMAIL: tl11dbf88@westpost.

net SPECIALTIES Experienced in Marketing of Masonry Construction Products & Supplies Expertise in Working With Contractors, Architects and Distribution Self-Motivated and Quick Learner Supervised Marketing Staffs While Interacting With Corporate Owners QUALIFICATIONS Thirty-plus years working with start-up or growing enterprises identifying and developing successful marketing strategies Developed direct marketing accounts and established distributor relationships o ver multi-state regions calling on contractors, architects, developers and engin eers Experienced in reading architectural plans and designs for doing material takeoffs & estimating Background in banking, both commercial and consumer lending Expertise in working and developing business to business accounts and clients PROFESSIONAL BACKGROUND Arizona Pacific Materials Operations, LLC (APMO); Arizona Pacific Materials, LLC (APM) (2001 2011) Title: General Manager Responsibilities: Developed market for lightweight cinder aggregates quarried and processed as Ma nager of APM selling to concrete block and paver production plants in Arizona Oversaw 2003 drilling plan to determine mineral reserves which resulted in oper ation being sold to start development of hard-rock (basalt) processing for aspha lt, ready-mix and erosion control markets in central Arizona Assisted in locating buyers in 2004 negotiating and finalizing sale of company Developed and implemented quarrying activities to process basalt and negotiated 5-year, $1.3 Million annual contract for asphalt (hot mix) plant to locate on-s ite consuming crushed and screened aggregates and developed local market selling to road contractors, landscapers, developers and erosion control industry Interacted with Bureau of Land Management Phoenix Field Office for compliance t o mineral mining statutes, maintenance of Mining Plan of Operations and royalty payments for materials processed from federal land Oversight of MSHA safety standards and requirements including quarterly reporti ng Located buyer for N.Y. Hedge Fund owners to purchase operations in early 2011 (1) Professional Resume W. Therol Liddell Stewart Block Company, Inc. (1999 2001) Title: General Sales Manager Responsibilities: Changed product line to double plant sales and revenue producing concrete paver s, fence block and commercial sizes of concrete block for greater Phoenix area Annual sales increased from $1.5 Million in 1999 to $3.2 Million 2000 Identified productive personnel implementing better procedures in production;

counter sales, and pursued higher volume of cash sales to public by advertising locally Established new client relationships with large masonry wall contractors as wel l as commercial masonry contractors tripling sales to those market in first 18 m onths Assisted owners in selling to AZ Block 2000 and oversaw transition to new owner ship in late 2000. New owners brought in own management and sales force. Southwest Masonry Products, Inc. & Reliable Supply Company, Inc. (1992 1998) Title: General Sales Manager Responsibilities: Started masonry products brokerage company (Reliable Supply) and developed dist ribution agreements with 5 southwestern states clay brick manufacturers to marke t El Paso and southern New Mexico region New sales to masonry contractors, residential builders, paving contractors grew to $800K in first year and one half of operation As nominal equity partner, purchased a concrete brick production plant and rebu ilt in El Paso in 1995 producing both brick and concrete masonry units (block) Developed multi-state distribution of brick via stocking distributors Established a clientele base of residential builders and developers for brick p roducts Under newly passed NAFTA regulations successfully exported concrete block to Ju arez, Mexico for construction of twin-plant facilities (and got paid for product s) Production plant was severely undercapitalized which resulted in closing late 19 98 American Eagle Brick Company, Inc. (1990 1992) Title: Vice President Marketing Responsibilities: Assisted new owner in rebuilding clay brick production facility changing produc t line to make brick pavers, residential and commercial face brick Implemented a multi-state distribution network in Texas, New Mexico and Arizona Refined direct marketing to residential builders and commercial masonry contrac tors Efforts led to selling out all production capacity within first eleven months o f employment Because of plant production capacity being exceeded, the owner downsized staff a nd eliminated my position (2) Professional Resume W. Therol Liddell The Denver Brick Company, Inc. (1985 1990) Title: Southwest Regional Sales Manager Responsibilities: Developed multi-state distribution network throughout southwestern states and e stablished a training program to assist distributors sales people calling on loc al architects, engineers, masonry contractors and engineers Exceeded annual sales quotas each year of employment Maintained highest plant pricing average of all regions excluding Colorado Road warrior traveling extensively (80%) while based in Dallas, Texas Left to work in El Paso and get off the road traveling extensively

Rudys Brick Supply Company, Inc. (1980 1984) Title: General Sales Manager Highlight: Increased sales from $800K FYE 1980 to $6.7 Million FYE 1983 supervising sales staff, office personnel and dispatch Castone Development Corporation (1975 1980) Sales Representative; previous Office Manager Highlight: Set up and supervised masonry installation division with 75 employees Developed multi-family market; increased residential builders sales 500% Banking Employment (1968 1974) 1972 1974 Guaranty Bank & Trust Co. Branch Manager Whitinsville, MA 1970 1972 New England Merchants Natl Bank Equip. Finance Boston, MA 1968 1970 Walker Bank & Trust Co. Credit Analyst; previous Teller S.L.C., U T Education 1969 1974 American Institute of Banking Various Credit and Banking Classes 1968 Utah State University No Degree 1967 Tooele High School Tooele, UT Graduated Professional References Available on Request Personal Information Date of Birth September, 1949 Marital Status Married 4 Children; 6 Grandchildren

You might also like