CRISTINA P. HENNELLY 71-10 Park Avenue, Apt. 4V * Fresh Meadows, New York 11365 347-582-7217 * ch13ae266@westpost.

net MARKETING MANAGER / SPECIALIST Bilingual professional with history driving development and seamless execution o f high-impact marketing initiatives ranging from online and print collateral to events and multimillion dollar campaigns. *Create and transform concepts into high-return programs, spearheading strategic vision and plans *Maximize penetration in target demographics, determining optimal channels for u nique markets *Identify latent opportunities and areas for improvement, providing detailed res earch and metrics *Amplify brand visibility and awareness, forging tactical relationships with hig h-profile entities *Build, coach, and lead high-performance teams, sparking creativity and inspirin g ingenuity Strategic Analysis & Planning * Concept & Campaign Development * Multi-Project & Event Management * Cross-Promotions * Sponsorships * Collateral Design & Develo pment * Copywriting * Quality Assurance * Networking * Relationship & Alliance B uilding * Partnership Management * Team Building & Mentoring * PowerPoint * Exc el * DDS * Atlas* Dart* Stradegy* @plan * Evaliant * Comscore * Outlook * Sales Logic PROFESSIONAL EXPERIENCE FROST & SULLIVAN, Rockville Center, New York * 2010 Integrated Marketing Solutions Manager Lead all phases of design, development, and execution of custom marketing strate gies for diverse clients of global growth consulting company to ensure all proje cts are executed on-time, 100% to scope, and within budget. Oversee production a nd deployment of multiple simultaneous integrated marketing programs, events, an d event-related products including webinars, road shows, and e-bulletins. Provid e quality control. Direct website enhancements, copywriting, and design consulta tion for all collateral. Coordinate with internal resources, clients, and extern al vendors as needed. Achievements: *Added strategic value and insight to clients' marketing campaigns, developing r obust strategic marketing visions and plans. *Maximized registration and attendance for clients, designing cross-promotional strategies *Provided quality control and strategic consultative direction to ensure optimal messaging for target markets through optimal channels. *Drove innovative SEM enhancements for clients' product pages and event websites . *Strengthened impact of marketing collateral for Frost.com and clients, revampin g all materials. PUBLISHER'S CLEARING HOUSE, Port Washington, New York * 2009 - 2010 Marketing Associate (Temporary Position) Produced creative briefs for email and website enhancements for sweepstakes and gaming company. Oversaw and resolved discrepancies with website re-launch activi ties. Managed customer inquiries.

Achievements: *Improved visibility into program performance metrics and optimized campaigns, c reating and analyzing detailed reports. *Resolved complex website re-launch discrepancies and functionality issues, coor dinating closely with internal team. CMI MARKETING (Cafemom.com), New York, New York * 2007 - 2008 Associate Marketing Manager Directed all phases of creative development process from idea conception to deve lopment of marketing materials for all projects. Drove customer, sponsor, partne r, and business relationship acquisitions. Designed and established campaign str ategies. Managed onsite branding and acquisition event sponsorships. Analyzed an d reported on success of tactics and programs. Achievements: *Secured multimillion dollar campaigns, devising high-impact sales presentations and unique sponsorship programs for advertisers. *Improved customer acquisition rates, expertly managing affiliate partnerships a nd business relations. *Doubled website traffic, designing, launching and continually optimizing market ing initiatives. *Honored with CEO Excellence Award for outstanding contributions in minimal time . OGILVY & MATHER (Neo@Ogilvy), New York, New York * 2002 - 2006 Media Planner & Buyer * 2004 - 2006 Crafted, executed, and continually optimized multimillion dollar online and prin t media plans for clients in diverse industries. Negotiated partnership contract s. Managed key accounts. Created agency POVs on media opportunities for submissi on to clients. Administered daily budget. Directed and mentored assistant planne rs. Coordinated with cross-functional departments. Achievements: *Championed numerous highly successful multimillion dollar online and print medi a plans for diverse clients across numerous verticals. *Added value for clients, cultivating new affiliate partnerships with major orga nizations, and strengthening existing vendor relationships. *Negotiated major placement on billboard in Times Square for $0 cost, building s trategic partnership. *Developed talents of multiple assistant planners, leading to their successful p romotion. *Nominated for elite enrollment in Ogilvy & Mather's Future Executive Training P rogram. Assistant Media Planner & Buyer * 2002 - 2003 Performed pre-planning and competitive research for client campaigns. Aided medi a planner with RFP process and support documentation. Prepared and distributed I nsertion Orders for media buys. Monitored vendor performance and deliverables fo r accuracy and quality. Managed monthly invoice reconciliation and billing proce ss. Achievements: *Aided seamless execution of campaigns, partnering with Traffic Department and v endors. *Promoted to Media Planner & Buyer within 1st year, outperforming 2-year average . EDUCATION Bachelor of Science in Marketing: Specialization in Communications & Media Manag

ement Fordham University, Bronx, New York PROFESSIONAL DEVELOPMENT SEM Certification (in progress) - SEMPO Institute AFFILIATIONS American Marketing Association Direct Marketing Association ADDITIONAL LANGUAGE Spanish