ANA R. FERNANDEZ 55 Merrick way Unit 736 * Coral Gables, Florida 33134 (305)987-2934 af15d4eaa@westpost.

net MANAGER-ADMINISTRATOR-LOGISTICS More than 12 years of experience in management, logistics and administration. Ex ceeding goals by conceiving creative ideas in the catering business as well as d etermining logistics and marketing for the proposed area. Management, marketing, and operational business skills.. Skilled in tapping into new client bases lead ing, and maintaining relationship-based client/customer requirements. Motivation al team builder focused on the continuous achievement of objectives. Skilled in the field of Entertainment/Music Industry multi tasking in different areas of ad ministration, management and promotions. Fluent in Spanish and English Management * Marketing, Promotions, and Advertising * Market Expansion and Reten tion Retail Management* Trade Management Pricing * Problem Solving* Purchasing * Cont racts * Payroll-Recruiting * Customer Satisfaction * Leadership and logistics. PROFESSIONAL EXPERIENCE Ben and Jerry's Franchise, Miami Beach and Coral Gables, Florida * 2002-2009 World's No. 1 ice cream brand, with 42% market share. Franchise Owner and Operator: Align franchise operations with corporate requirem ents. Set sales projections and develop strategic and tactical plans for meeting quotas. Oversee P & L, Inventories, Cost of Goods, Operating expenses and NOP. Create marketing, promotions, and advertising opportunities within local media. Hire, train, and supervise 16 employees. Purchasing and Catering management. Operational Highlights: *Started up the Miami Beach business by purchasing franchise rights, *Built upon the success of the Miami Beach location to open the Coral Gables fra nchise in 2005 selecting the site and negotiating lease agreements, overseeing t he store's design and construction, obtaining permits, purchasing equipment, and directing inventory and staffing. *Developed and implemented working models for measuring each store's profitabili ty and productivity. *Created and expanded a separate catering line, with a profit margin over 75%. O btained clients through cold-calling and targeted advertising. Clients included American Express, Royal Caribbean, Norwegian Cruise Lines, Del Monte Fresh, Zubi Advertising, Wachovia,Price Waterhouse, Sony Music and various other firms. *Participated in various outdoor festivals and golf tournaments such as Carnival on the Mile, Black Heritage Golf Tournament with American Express Corp. and sch ool events. *Premier sponsors to various non-profit organizations such as Miami Childrens M iracle Network, Radio Lollipop, Amigos Together for Kids (Hispanic Network), Mia mi Childrens Museum, The Special Olympics for the disabled. *Exceeded profit margins every year by bringing food and labor costs below indus try best practices and far surpassing best practices target sales increases with exponential sales increases of 20%, 37%, and 51% consecutively. *Received Rookie of the Year, Award of Excellence (2003). *Recognition of high performance nationwide (2007).

CHEP CORPORATION, Headquartered in Orlando, Florida 2001-2004 Recyclable Packaging Service Company (pallet and containers) International Sales Manager, Latin American Region and Caribbean (2001-2004): En gaged in complex sales of service and negotiations with top distributors of prod uce. Direct contact with distributor top management. Preparation of sales presen tations to produce companies such as Chiquita Brands, Del Monte Fresh, Turbana C orporation, Chestnutt Hill Farms, Dole Foods. Inventory Control, Sales Forecasts , Work in collaboration with distributors in forecasting inventory needs, monito ring of packaging material returns back into system. Managed account base of 3040 distributors/growers based in different regions of Latin America and USA. Res ponsible for the achievement of individual and company quota. Maintain strong an d collaborative business relationships with distributors, growers, and sales tea m. Work in collaboration with customer service associate to ensure proper invent ory management at company and customer level, on time shipping and delivery of p ackaging material as well as quality control. Manage packaging inventory at grower and distributor level by conducting monthly inventories at territory level. Manage/Supervise payables per account in collaboration with accounts payable per sonnel. Work in collaboration with shipping department and placed orders for all distrib utors as well as supervising timely deliveries. Operational Highlights: * * * * * Sales quota & financial targets achieved Region - Ecuador, Colombia, Central America and Puerto Rico More than 600k pallets/containers yearly sales More than $4.0M Net Sales Supervise area customer service reps

Ana R. Fernandez * Page 2 * af15d4eaa@westpost.net

TURBANA CORPORATION, Miami, Florida * 1990-2001 Produce Distributor/Grower Production Coordinator (1990-2001): Inventory/Order Processing directly with Pro duction Managers in conjunction with regional production managers at each growin g region of Central America and other regions. Operational Highlights: * Order Processing with regions * Quality Control visits to regions in assuring proper measures and controls wer e being implemented * Preparation of shipping schedules * Visits to different shipping and receiving ports to ensure proper loading,disc harge and quality of product in collaboration with Port Managers for produce and pallet program. * Preparation of sales reports * Collaborated with Marketing in the design of new marketing labels * Complete inventory control and management of recyclable pallet program * Developed an inventory control process eliminating losses in the pallet progra

m * Negotiated a fixed reduced pricing for the pallet program based on volume * Direct contact with growers during visits and produce regional managers to ens ure inventory quantities for market trends. * Direct communication with Sales Team to ensure proper volume of product and co ordination.

EDUCATION Miami Dade Community College Miami, Florida 2 years- Business Administration

ANA R. FERNANDEZ * Page 3 * af15d4eaa@westpost.net