SIBM LIBRARY BULLETIN

SIBM LIBRARY
Preface
Dear Library Users, It gives me a great pleasure to bring out the issue of library bulletin. This is the third library bulleting being brought to you from our wonderful Lavale Campus. We made a appeal to the entire staff and students to make suggestions to improve the services rendered by our library staff and suggestions for improvement of the overall performance of our library services as a whole. We have received some of the suggestions for the improvement of our library services. We have taken note of it and we would like to incorporate these suggestions for the said purpose. We are pleased to announce that our new services like new arrivals, table of contents of periodicals, list of case studies are indicated in the library bulletin. We would like to announce that the information regarding library materials and news would be uploaded on our Web OPAC shortly. We believe that there is always scope to improve and hence your valuable suggestions are welcome. We would like to thank all those who have supported to bring this bulletin and specially would like to thank our Director for his continuous support.

Mrs. Pranita Pradhan Library In Charge

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Contents
Article By the Faculty Book Review By the Faculty - Prof. Kaushik Gala Book Reviews of New Arrivals Journals and Periodicals Case Study List of New Arrivals Food For Thought Feedback Form

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Article by the Faculty

Lateral Thinking Many hundreds of years ago in a small Italian town, a merchant had the misfortune of owing a large sum of money to a moneylender. The moneylender, who was old and ugly, fancied the merchant's beautiful daughter. So he proposed a bargain. He said he would forgo the merchant's debt if he could marry his daughter. Both the merchant and his daughter were horrified by the proposal. So the cunning moneylender suggested that they let providence decide the matter. He told them that he would put a black pebble and a white pebble into an empty moneybag. Then the girl would have to pick one pebble from the bag. If she picked the black pebble, she would become his wife and her father's debt would be forgiven. If she picked the white pebble she need not marry him and her father's debt would still be forgiven. But if she refused to pick a pebble, her father would be thrown into jail. They were standing on a pebble-strewn path in the merchant's garden. As they talked, the moneylender bent over to pick up two pebbles. As he picked them up, the sharpeyed girl noticed that he had picked up two black pebbles and put them into the bag. He then asked the girl to pick a pebble from the bag. Now, imagine you were standing in the merchant's garden. What would you have done if you were the girl? If you had to advise her, what would you have told her? Careful analysis would produce three possibilities: 1. The girl should refuse to take a pebble. 2. The girl should show that there were two black pebbles in the bag and expose the moneylender as a cheat. 3. The girl should pick a black pebble and sacrifice herself in order to save her father from his debt and imprisonment. Take a moment to ponder over the story. The above story is used with the hope that it will make us appreciate the difference between lateral and logical thinking. The girl's dilemma cannot be solved with traditional logical thinking. Think of the

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consequences if she chooses the above logical answers. What would you recommend the girl does? The girl put her hand into the moneybag and drew out a pebble. Without looking at it, she fumbled and let it fall onto the pebble-strewn path where it immediately became lost among all the other pebbles. "Oh, how clumsy of me," she said. "But never mind, if you look into the bag for the one that is left, you will be able to tell which pebble I picked." Since the remaining pebble is black, it must be assumed that she had picked the white one. And since the money-lender dared not admit his dishonesty, the girl changed what seemed an impossible situation into an extremely advantageous one. MORAL OF THE STORY: Most complex problems do have a solution it is only that we must attempt to think. Lateral thinking is the popular term for a creative, imaginative approach to problem-solving that changes one's perceptions and conception of a problem, allegedly contrasted with linear or logical thinking. The contrast is misleading, in that logic does not tell you how to think, but only how to avoid inconsistency. Interesting books on lateral thinking include: Six Thinking Hats by Edward de Bono Lateral Thinking: Creativity Step by Step (Perennial Library) by Edward De Bono Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas by Edward De Bono Teach Your Child How to Think by Edward de Bono Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward De Bono De Bono's Thinking Course, Revised Edition by Edward De Bono I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic by Edward de Bono, Ivar Giaever, Brian Josephson, and Sheldon Lee Glashow Six Frames: For Thinking about Information by Edward De Bono

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Book Review
Phantoms in the Brain: Probing the Mysteries of the Human Mind Authors: V. S. Ramachandran, Sandra Blakeslee By Prof. Kaushik Gala "Who am I? What is the meaning of my existence, especially if you are from India? Why do I laugh? Why do I dream, why do I enjoy art, music and poetry? Does my mind consist entirely of the activity of neurons in my brain? If so, what scope is there for free will? It is the peculiar recursive quality of these questions as the brain struggles to understand itself that makes neurology so fascinating. One look at the quote above is enough to appreciate the breadth and depth of Dr. Ramachandrans ambitions in the field of neurology. Rather than being satisfied with the basic biological functioning of the various areas of the brain, the authors keep probing endlessly to gain insight into the unknown that is the link between the fist-sized lump of tissue in our heads and the final frontier - consciousness. The tool of inquiry chosen by Dr. Ramachandran is the phenomenon of phantom limbs - the sensation that an amputated or missing limb is still attached to the body and is moving appropriately with other body parts. By understanding how the brain represents the body (body image) and how that image can change, the authors seek to explain all sorts of odd syndromes such as Charles Bonnet syndrome, a disease that causes patients to have complex visual hallucinations Balints syndrome, a disjointed psychic paralysis of gaze Capgras syndrome, in which there is no loss of recognition of faces or of the ability to experience emotion but there is an inability to link the two

and many more. Each line of inquiry usually involves ingenious experiments devised by Dr. Ramachandran and his research colleagues; these serve to test various hypotheses made by the researchers on how various parts of the brain interact with each other while we see, read, talk, recognize, laugh, dream and meditate. Every once in a while, the reader has to stop and confirm that this is indeed a book originating from the medical world, and not a text on Eastern philosophy. Despite statements like this one Your own body is a phantom, one that your brain has temporarily constructed purely for convenience. the authors manage to keep a

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tight link between the abstract and the neuro-scientific at every stage in this easyto-read book. The last chapter Do Martians See Red? gets deep into the consciousness question. Regardless of your personal leanings on this topic, you will appreciate the authors analysis of how various parts of the brain (particularly the temporal lobes) play a central role in consciousness and awareness. Let me end with this quote from the Preface: Every scientist knows that the best research emerges from a dialectic between speculation and healthy skepticism.

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Book Reviews of New Arrivals

The Secret to GE's Success By William E. Rothschild William Rothschild, who witnessed GEs revolution firsthand, explains the five keys that made GE a global phenomenon and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Codethe hallmark of all GE leadership teamsand provides a far-ranging prescriptive plan for strategizing the GE way. Apply the Successful Management Strategies of the World's Most Competitive Company to Your Organization For over 125 years, GE has been a managerial, technological, and financial leader, continually outperforming the competition and boasting one of the most valued stocks in the world. Now, in The Secret to GE's Success, Bill Rothschild, former GE Senior Strategist, draws out the key management lessons from GE's entire history to show leaders everywhere how they can achieve GE-like success in their own organizations. This compelling strategic leadership book looks at the four stages of GE's development the eras of Thomas Edison, Ralph Cordiner, Jack Welch, and Jeff Immelt and explains how the successes and failures of each period contributed to making GE a world-class company. Rothschild analyzes in detail the five factors that have been the hallmarks of all GE leadership teams throughout its history: Having the right leaders for the right time Developing flexible strategies and the ability to adapt Continually investing in high potential people Being proactive, not reactive to social, political, or economic events Maintaining discipline and consistency filled with fascinating behind-thescenes accounts of GE's best strategic decisions, The Secrets to GE's Success features a wealth of practical, hands-on concepts that leaders can successfully apply to any company. Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, By Rohit Bhargava The methods for cultivating a personality shared in Bhargavas book, while applied here to corporations, can apply in equal respect to the personalities of other large entities. Doing the right thing is, luckily, a logical starting point for any company, country or person struggling with the idea of how to
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cultivate a personality and in the end - when boiled down to its basic elements, cultivating personality is one of the easiest things in the world to do. As such, many of the overall themes of the chapters within this book are made so relatable that the golf analogy alluded to above acts as the perfect compliment to the more traditional business interpretations, for example: Faceless used to work because big meant credible. This no longer works. Simply put, large corporations, whove based their past success on metrics like price point, rather than relationship cultivation will soon be staring into the face of a rapidly moving new market they can no longer comprehend enough to tame. Discusses how accidental spokespeople are speaking for your brand. Embrace them. As Subway learned when it found Jared, the people and elements that will shape the story of your companys personality are likely already out there you just have to listen. We find that back stories establish a foundation of credibility. You need one. Surly Beer has been around less than two years. But there is a real, personifiable story behind its creation. There is for every company. If you think yours is the exception, your targeted customers most likely will, as well, and choose to spend their time with someone a bit more interesting. Fear of change leads to barriers. Finding your authority overcomes them. If NBC were a chubby little kid and old Saturday Night Live clips were bits of inexpensive yet delicious candy he refused to share - how would you feel about that kids personality? Now, go out to YouTube and conduct a search for Will Ferrell + Robert Goulet. How do you feel about NBCs corporate personality? Of course, sharing themes is only one half of the battle and also almost exactly one half of this book. Students and kings of industry alike are encouraged to hold this book close at bay. Risk Issues and Crisis Management A Casebook of Best Practice By Regester, Michael & Larkin, Judy in Public Relations

The reputation of an organization influences who we buy from, work for, supply to and invest in. In todays complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management. It features new sections on the rise of
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the socially conscious consumer and the new government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Colas launch of Dasani water and Shell oil reserves, as well as issue management models from organizations such as Daimler-Chrysler, Dow Chemicals and Westpac, this book charts how rapidly the reputation management agenda moves and yet how slowly businesses learn. Written in a practical, lucid and easy-to-follow style, Risk Issues and Crisis Management shows how issues and crises can be handled successfully and effectively with minimum damage and disruption. 'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.' - "Marketing Business". Management Development: Perspectives from Research and Practice By Rosemary Hill & Jim Stewart Recognizing a significant need to continually update the current body of knowledge on management development with the latest innovations in high quality research and practice in various parts of the globe, this book provides the most comprehensive and up-to-date work on the state of research and practice in management development. Hill and Stewart provide examples of both management development research and practice to inform and stimulate future research and to encourage the use of research-based practice in organizations. In particular, the book:
Explores and assesses the various and varying meanings attached to the term

management development and its use Provides a range of examples of research and practice to inform and support the teaching of management development as a subject Provides a resource to HR practitioners and line managers to develop researchbased and critically analyzed management development interventions. Drawing on the expertise of a wide array of contributors, the term management development is explored and critically analyzed both conceptually and practically. This impressive volume is essential reading for students and academics across a range of sub disciplines including human resources development, human resources management and leadership. Strategy, Innovation, and Change : Challenges for Management
By Robert Galavan, John Murray, Costas Markides

Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? While the questions do not change over time, the realities and environments that companies face do. Given today's realities, how should companies answer these questions as they face the challenges of the 21st century? In this book, leading business school educators use their academic, yet
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managerially-relevant, research to explore these questions. They divide the book into three sections-- Understand Your Situation, Develop Your Options, and Lead the Change--and take the reader through some of the latest thinking that helps answer these questions. All the authors have extensive international experience of working with senior managers and are well known academic researchers in their field. They present their ideas in a straightforward, lively, and purposeful way. Their goal is to inform, challenge, and provide practical advice and tools. The book serves as a guide to a range of contemporary business challenges, such as managing uncertainty, creating new markets through innovation, energizing people, leading clever people in organizations with limited hierarchy, and introducing radical change. The central focus is on the core concerns and responsibilities of senior management-- strategy and leadership. Clear, crisp, and to the point, this book provides an invaluable and coherent summary of some of the best current business school thinking on contemporary challenges facing organizations. It will be an ideal guide for both MBAs and practicing managers. Global Business Citizenship: A Transformative Framework for Ethics and Sustainable Capitalism By Wood, Donna J., Logsdon, Jeanne M., Lewellyn, Patsy G. This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to--and can--identify and implement processes that foster ethical conduct, ensure basic human rights, protect the natural environment, and enhance social justice wherever businesses operate around the globe. Global Business Citizenship combines elements of political theory, stakeholder relationships, business ethics, corporate social performance, accountability and measurement, and organizational change. Its practical approach encompasses "best practices" in stakeholder management, experiments in applying corporate values to local conditions, and social environmental auditing and reporting. Focusing on the strategic alignment and change management process for implementing business citizenship principles and practices, it is an essential supplement for any course concerned with ethics and social responsibility in today's global business climate. Customer Satisfaction Delight By Dastoor B N "This excellent book by B N Dastoor, very effectively introduces the reader to the art of delighting the customer. After all, in the global markets of today, you either delight the customer or disappear. Todays marketplace is teeming with diversities. Customers differ in their education, occupation,
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perceptions, attitudes, lifestyles, preferences, expectations and opinions. And all of them do not want the marketer to satisfy them. They demand that they must be delighted. Customers expectations keep on changing significantly and unpredictably. But even today, many marketers concentrate on selling-the product focus instead of delight-the customer focus. HRD Score Card 2500: Based On HRD Audit By T. Venkateswara Rao HRD Score Card 2500: Based on HRD Audit presents a methodology for systematically and scientifically measuring HRD systems, HRD competencies, HRD culture and their alignment with and impact on business. Such an assessment leads to the establishment of the score card. The score card is made of 2500 points of which 840 points are allocated for HRD systems, 160 points for HRD strategies, 200 points for measuring competencies of HR staff, 200 for measuring HR competencies and styles of line managers and top management, 500 points to measure HRD culture and values and values and finally, 500 points to measure Business impact in terms of intellectual capital, financial capital and talent management. Accelerating Business and It Change: Transforming Project Delivery
By Alan Fowler, & Dennis Lock

This book shows how project sponsors can radically improve the certainty of getting the benefits that they want and accelerate their projects to get them sooner rather than later (or never). Finance and portfolio managers will find techniques that provide them with the means for drilling down and tracking not only the costs, but also the cash values of project benefits, both tangible and intangible. Business people and project managers will find ideas here that enable them to create and control change in communities of stakeholders; which is the ultimate aim of the organizations that are investing time, resources and money in projects of this kind. Accelerating Business and IT Change is essential reading for anyone seeking to define the nature and value of what they expect from their projects, set realistic implementation schedules and then ensure that all the intended benefits are realized.

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The Global Securities Market: A History By Ranald Michie This history of the global securities market is the product of over 30 years of research by one of the world's foremost financial historians. It covers all aspects of the history of the securities markets from its beginnings in Medieval Venice through Amsterdam and London to its operations in Tokyo and New York today. It also integrates the history of both stocks and bonds, established and emerging markets, stock exchanges and over-the-counter trading, and the crises and continuity that have made the global securities market such a force in the world over the centuries. A path-breaking book unlike any other written before, it provides in one volume an authoritative account of the global securities market from its earliest developments to the present day. Greed And Corporate Failure: The Lessons from Recent Disasters By Hamilton, Stewart & Micklethwait, Alicia "Would you like to know why so many firms with household names have gone under? Read this book. The businesses are very different but the answers are remarkably similar and not what you probably thought. It is not a technical book and the authors have the courage not to pull any punches. "A most thought provoking review of a very topical subject. A must for professionals and for all investors. This book, particularly to students who intend to make a career in the business world". "The most comprehensive view yet of the many corporate failures that occurred in the early twentyfirst century. Written in clear and concise prose, Greed and Corporate Failure illuminates the root causes of the problems faced by corporations on both sides of the Atlantic. With candour, precise logic, and uncommon pragmatism, the authors give the reader a practical set of recommendations to prevent their recurrence. "Anyone interested in value creation--whether management or investor--will find this analysis of failure deeply instructive. Sustained success comes from avoiding the causes of failure that Hamilton and Micklethwait identify." "Hamilton and Micklethwait take a cool and skeptical approach to the stories of Enron, Parmalat, Tyco, and other corporate disasters. This is the first time we have seen such a convincing yet fascinating explanation of what lies behind the latest crisis of capitalism. This is an authoritative analysis which deserves to be read by all those interested in knowing how businesses go wrong." "

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International Handbook Of Research On Indigenous Entrepreneurship By Dana, Leo-Paul, & Anderson, Robert B. `A must-have for researchers of developmental economics, as well as for entrepreneurship scholars, this collection assembles studies of indigenous entrepreneurship from five continents. To add value, the editors analyse the contributions and identify common themes, thus laying the framework for a comprehensive theory on indigenous entrepreneurship. Dana and Anderson demonstrate that entrepreneurship is not simply a function of opportunity, but rather opportunity recognition is a function of cultural values. For this reason, mainstream theories do not suffice to explain entrepreneurship in indigenous communities. Illustrated with breathtaking photographs, this volume is also reader-friendly for the non-academic.' `An exhilarating read that expands and explains the importance of ethnic and cultural variables in entrepreneurial activity. A must for the student of business, as an alternative approach from corporate governance is given as a success factor in business development. Consumer loyalty and satisfaction can only be achieved if the entrepreneurial skills within a businessman's armoury are developed along the lines identified by this new and exciting text. The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization By Thomas Kelley, Jonathan Littman INNOVATION is the lifeblood of every company-the fuel that keeps an organization going in a tough marketplace. But by its very nature it's hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it. Kelley, author of the bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO use to foster original thinking and overcome naysayers who stifle. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from 'the anthropologist' and 'the hurdler' to 'the experience architect' and 'the cross-pollinator', they are all illustrated with real corporate examples and will help you transform the way you work. The result is a brilliant guide to fostering creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

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Hot, Flat, and Crowded: Why We Need a Green Revolution - And How it Can Renew America By Friedman, Thomas L. Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energyboth of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future. Friedman proposes that an ambitious national strategy which he calls "Geo-Greenism"is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure. As in The World Is Flat, he explains a new erathe Energy-Climate erathrough an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted "green revolution" has hardly begun. With all that in mind, Friedman sets out the cleantechnology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolutionwith the first Green President and a Green New Deal, spurred by the Greenest Generation. Hot, Flat, and Crowded is classic Thomas L. Friedmanfearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today. Grown Up Digital: How the Net Generation is Changing Your World HC By Don Tapscott Grown Up Digital explores: How the Net Generation can be the most innovative, collaborative, and productive cohort, if given the proper working environment. From company ethic to leadership style, Grown Up Digital examines, in-depth, what this new organization will look like. The benefits of a shift from a traditional, broadcast model of education to one that is customized, collaborative and interactive. How the Net Generations ability to scrutinize and investigate is forcing a new model of democracy that will have to be transparent, collaborative and engaging How parents, teachers, and elder influencers can engage in open and informative discussions to ensure technology is properly used. How marketers no longer

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control their brands and how to cope with this power shift that affords the advantage to the consumer The Back of The Napkin By Dan Roam, The book is broken up into four sections and two technical appendices. Interspersed within the text are countless line drawings to be used as reference. Apropos to the central thesis of the book, it actually becomes quite difficult to read through the text, pause to look at a graphic and then return to the text. Instead, the reader will likely read through the text while blurring over the sketches and then stop to focus on one or two charts in detail. In his "Introduction," Roam explains the fundamentals of visual thinking using the napkin as both a metaphor and a visual cue. While many of us feel that we can't draw, the same isn't true of kindergarteners. Who's wrong? Well, using sketches not that much better than a primary school students, Roam demonstrates that neither is wrong. It's just that adults have forgotten how to express themselves visually. Roam then literally illustrates the breakthrough experience that led him to his conclusion. Part two of the book: "Discovering Ideas" is exceptional. Here, Roam lays out the toolkit that any executive or designer should have in his or her arsenal to use visual expression as a presentation device. As anyone who's looked at spreadsheets or typical presentation materials can attest, rows of numbers or pages of bullets are often enough to make one's eyes glaze over. Since the book is targeted at a general audience, he next explains which visuals should accompany which concepts such that the audience is neither bored nor confused. One sketch, in particular, is among the best encapsulations of how to present thinking in a visual manner that I've ever seen. Part three, "Developing Ideas" walks the reader through not when, but how to use the tools Roam has provided. I was pleased to see the progression from a blank napkin to a visual discourse on problem solving. Since a blank page can be intimidating, The Back of the Napkin actually walks the reader through this process, starting with a blank napkin and then drawing the most important part of the puzzle right in the middle of the page. Much as I once taught my CAD students, it's hard to go from directly from concept to finished product. Instead, the easiest beginning is to start with what you know. So if a student was designing a couch and came to me confused by the number of ways to approach the problem, I'd begin by asking them what they knew about their couch. Usually either the footprint or the seat-height was definite. So I'd have them draw the footprint on the ground plane from there, the next step of the problem was at least a little clearer. Roam takes the same approach: Want to draw the competitive landscape? Well, start with yourself, because after all, you know you're there. Then the rest will follow quite easily. The fourth chapter of the book, entitled "Selling Ideas," explains how to make the transition with which the reader may already have had subconscious trouble. Just
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as it's occasionally difficult to rapidly transition from the text of the book to the graphics and back, when thinking has been done visually, it can be tough to explain it in words. Using the case study method, Roam talks (and shows) the reader just how to do that with ease. By the end of the book, I had no doubt that hearing or seeing a presentation from Dan Roam would be a compelling experience. My only regret is that he wasn't here to narrate it for me, because at times it became difficult to navigate between the text and the graphics. There was simply too much information here to have portrayed through one channel alone. Perhaps the best complement I can give is that by the end of reading it, I would have loved to have seen an all-graphics version of the book as well; and saying that about a non-artist's work is high praise indeed. Imagining India: Ideas For The New Century By Nilekani Nandan Leaders like Mr. Nilekani show us the way and when they share their views about modern, changing India and fill it with anecdotes, a young patriot like me can only read on. There was a lot to read the book is high on content and very opinionated. Mr. Nilekanis father, in his own words, was an ardent Nehruvian and Mr. Nilekani was one of the founders of arguably one of Infosys, Indias most renowned companies the fact is as ironical as it is the insignia of the change that has, and is, becoming to us. In fact this is what the first chapter - Notes from an accidental entrepreneur is all about. Subsequent sections cover diverse issues and is structured into 4 parts dealing with issues in various stages of gestation. Mr. Nilekani is indeed an explainer and terms that one hears about only in intellectually stimulating discussions are brought to the drawing rooms and coffeetable discussions thanks to the ease with which the author can blend them with the anecdotal narrative - something which only Mr. Nilekani - with his diverse worldview is able to accomplish. I particularly liked 2 things about the way the book has been structured:
Certain areas which required explanations have detailed notes for reference There is a Timeline of Key events - where in 8 pages, important socio-

economic and political events have been tracked from 1757 onwards. The events are hand-picked and is a wonderful 101 for those who want to know how India evolved in all of 10 minutes. - And for those who do, this can serve as a ready reckoner! Success Is Not an Accident By Tommy Newberry Tommy Newberry's best-selling Success Is Not an Accident (self-published in 1999) has helped over 100,000 readers achieve higher levels of success in both their personal and professional lives. Reminiscent of best-selling authors Stephen Covey and John Maxwell, Newberry teaches readers

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the power of goal setting, time management, visualization, and "self-talk" so they can achieve peak levels of performance in all areas of their lives. Tommy Newberry's best-selling Success Is Not an Accident (self-published in 1999) has helped over 100,000 readers achieve higher levels of success in both their personal and professional lives. Reminiscent of best-selling authors Stephen Covey and John Maxwell, Newberry teaches readers the power of goal setting, time management, visualization, and "self-talk" so they can achieve peak levels of performance in all areas of their lives. Business Ethics By Andy Crane , Dirk Matten The second edition of this award-winning book introduces business ethics concepts, tools and theories, and applies them to the corporation's key stakeholder groups. The subject of business ethics addresses what can be considered morally right and wrong in the way businesses make decisions and conduct their activities. This lively and engaging textbook covers the foundations of business ethics from a European perspective, and considers the implications of three major challenges facing the corporation: corporate citizenship, globalization, and sustainability. Building on the success of the first edition, new content has been added on personal values, Asian perspectives, and ethics in new technology. This new edition is packed with thought-provoking ethical dilemmas, examples, and cases such as Nestle, McDonalds, and BP. It extends its wealth of pedagogical features to include Ethics on Screen - a look at how the issue of ethics has been approached in films such as Surprise Me. The Corporation, and The Insider - and Key Readings. Highly compelling, students will find themselves absorbed in the subject and raring to take part in discussions concerning what can be considered morally right or wrong in the business arena. Launching A Leadership Revolution: Mastering The Five Levels Of Influence By Chris Brady, Orrin Woodward After ten years of studying and refining business principles in areas such as leadership, ethics, teamwork, and goal setting, Brady and Woodward have created a unique and effective five-step plan that charts a course through key levels of influence. Sooner or later, we are all called to lead in some capacity. Leadership skills are vital in corporate settings, small businesses, church or community organizations, and even within the home. Chris Brady and Orrin Woodward have recognized this need and have jointly created an in-depth, step-by-step guide for developing leadership skills. Utilizing an abundance of historical examples, the authors have developed a unique 5-step plan that charts a course for creating and maintaining strong leadership in any organization. The plan guides the reader
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through the "Five Levels of Influence": i) learning: a leader must be able to learn from anyone. ii) Performing: perservere through failure to find success. iii) Leading: extend your ability by expanding your team. iv) Developing Leaders: learn to trust your people. v) Develop Leaders who Develop Leaders: create a legacy. This book is full of prescriptive advice, quotes and anecdotes that illustrate their principles. Big Ideas For Small Retailers By John Castell This unusual book is written for people engaged in, or who plan to be involved in retailing, and encompasses a broad range of issues examined as through the objective but critical eye of a retailer. The book will be a source of inspiration to retailers particularly those in small to medium sized outfits as it offers a number of quick-fix ideas combined with some genuine money-saving tips. There are no backto-school pages of flowcharts and complex equations, no legal jargon or unnecessary padding, and no patronising advice. Major topics covered include the company image, finance, buying stock, EPOS systems, trade associations, winning customers, market intelligence, competitors, background music, store security, returns policy, sales staff, the psychology of selling, using the internet, e-commerce sites, empty stores and much more. The book contains a great deal of information that is not readily or usually available to retailers in this fashion, being based on the authors extensive experiences and knowledge derived from working in both retailing and banking. Ocean of Wisdom: Guidelines for Living By Richard Gere "A monumental teaching that is profoundly transforming and liberating. His words are seeds sown from his heart into ours". The words of His Holiness the 14th Dalai Lama, the spiritual and temporal leader of the Tibetan people, continue to bring inspiration, hope, and love to peoples of all cultures. His message of the universal need for kindness at every level, from person-toperson relations to global action, transcends all cultural and religious boundaries and provides a spiritual perspective on world peace and the preservation of our increasingly imperiled planet. Readers can draw hope and the courage to face both personal crises and the multiple threats that surround us in the late 20th century. This book was compiled from excerpts of private and public talks given in North America. Ocean of Wisdom: Guidelines for Living has been translated into 12 languages and is in its fourth printing. As leader of the Tibetan Governmentin-Exile, His Holiness resides in Dharamsala, India.

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This book has been compiled from talks the Dalai Lama has made at various venues around the world. His thoughts are at once lively and profound, for, surprisingly to some who first meet him, His Holiness has a refreshingly wonderful sense of humor. The crucial necessity for world peace, including the overriding threat of nuclear weapons and the need to show concern for the environment are interwoven, and should be read by anyone who cares about the fate of our increasingly interdependent and imperiled earth. Essentials Of Supply Chain Management By R. P. Mohanty, S.g. Deshmukh Essential of Supply Chain Management is an integrated document for understanding the business processes of an enterprise, and will be useful in confronting emerging challenges posed by the external environment. It aims to facilitate executives in formulating a comprehensive strategy and control framework, closely aligned towards the customer, and delivering 'value for money' as the ultimate objective. Essentials of Supply Chain Management is an integrated document for understanding the business processes of an enterprise, and will be useful in confronting emerging challenges posed by the external environment. It aims to facilitate executives in formulating a comprehensive strategy and control framework, closely aligned towards the customer, and delivering value for money as the ultimate objective. This book is meant for graduate students and professionals of business management and senior executives responsible for generating value for the stakeholders by way of gaining knowledge about Supply Chain Management. The objective of Supply chain Management is to achieve operational Excellence throughout the enterprise by maximizing revenue, minimizing expenses and making full use of all the assets. The result is superior profitability, market share and responsiveness to customer demand. This book is an integrated document for understanding the most essential business processes of enterprise and will be useful to confront the emerging challenges posed by external environment. This book is meant for the graduate students and professionals of business management and senior executive responsible for generating values for the stakeholders by way of gaining knowledge about supply chain management.

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JOURNALS AND PERIODICALS

E-Business
Cover Story IT Governance The Seven Habits of highly effective IT Governance You cant pick up a newspaper or turn on the television today without reading or hearing about a serious technology mishap. An IT security breach at discount retailer TJX, owner of T. J. Maxx and Marshalls in the US, exposed millions of customer credit card accounts to potential fraud. Overwhelming online demand for tickets to the World Series in Boston last year and the Olympics in Beijing in 2008 triggered system-wide failures. And what about the JetBlue fiasco? The discount airliner canceled hundred of flights, causing thousands of passengers to be stranded when its flight-operations system could not handle changes in its crew schedules and flight conditions. This article examines various IT governance issues and provides insights on how to develop an effective IT governance strategy. Articles E-Technologies WiMax: The World is Watching WiMax has been a hot topic among service providers and equipment vendors from around the world. It is truly going to become the future of wireless Internet access and would have a significant impact on the wireless industry dwarfing existing technologies. E-SCM Moving Towards Integrated Supply Chain Management The global business scene is at an exciting stage as new ways of looking at delivering value to the customer are ever-proliferating. Integrative systematic thinking has led to the supply chain management concept. The need of the hour is to find a new way of looking at integration as not a joining of parts but recreating a cohesive whole. The framework presented in this article highlights how each of the new techniques and philosophies, acting through the generic activities, contributes to the basic business objectives. E-Environment Internet and E-Business: Benefits and Challenges for the Indian Economy

February 2009

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The true challenge of utilizing IT to its optimum means lies in the fact that everyday players in the market are yet to be educated on the functionalities of technology and the barriers lying in the path of making technology work for them. This article describes the benefits and challenges of e-business in the Indian context. It scrutinizes why India has been lagging behind in e-business in spite of having adequate IT resources, skilled manpower and fairly large number of wellestablished businesses. Features Viewpoint E-Products E-Roundup Regulatory News Interview Survey Bookshelf Book Review Case Study The Hutchison Essar Acquisition: Vodafones Foray into an Emerging Market In the year 2007, the worlds largest telecom company in terms of revenue, Vodafone Plc (Vodafone) made a major foray into the Indian telecom market by acquiring a 52% stake in the Indian telecom market by acquiring a 52% stake in the Indian telecom company, Hutchison Essar Ltd (Hutchison Essar), through a deal with the Hong Kong-based Hutchison Telecommunication International Ltd. (HTIL). It was the biggest deal in the Indian telecom market. Vodafones main motive in going in for the deal was its strategy of expanding into emerging and high growth markets like India. But it still had low penetration rates, making it the most lucrative market for global telecom companies.

Economic Challenger
Editorial: The Slowdown Not Yet Over The slowdown blues in the Indian Economy Mid-Year Review hints at a slowdown in the Economy The Fiscal Stimulus Package-II

January-March 2009

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India Vietnam Bilateral Trade: The Way Forward Madhawanand The Change The US and the world look upon Lao is emerging as a preferred destination for corporates - Dr. Amita Mitra The Trade with Laos PDR Madhawanand Small And Smarty Reliances second Refinery comes up at Jamnagar Uttaranchal preparing to march ahead in Industrial Development Special Articles Recovery of NPAs, Need of the Hour Dr. (Mrs.) Valsamma Antony Sub-Prime Crisis: The Burgeoning Problem of the Global Economy and its impact on India Dr. G. B. Karthikeyan, Dr. K. P. MalathiShiri Human Capital Accounting Need of the Hour Dr (Mrs.) R. Indradevi, Dr. S. Gomathi Articles of Interest Pre-purchase Factors involved in shopping process among Urban Married Working women Dr. (Sr) Sarguna Mary The Success Path of Infosys Technologies Dr. S. Suriyamurthi, Mrs. S. Christina Sheela, Mrs. T. S. Umarani E-Governance-Gateway to Development Er. Sushil Kumar, Dr. Vinod Kumar Garg The Impact of Investment Style Consistency on Mutual Fund Performance with the application of Z-score M. Daniel Rajkumar, Dr. S. S. Rau Commodity Futures Market Efficiency in India Dr Shailesh Rastogi, Dr. Amit Agarwal Implications of VAT L. Satheeskumar, Dr. V. Selvaraj Liberalisation not helping agriculture G. Paramasivan, Dr. J. Sacratees Manoj Kothari A Bio Sketch Book Review: Globalization & Development Dr. Mahesh Chandra Prasad

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Education World
Education News Delhi: Hope amid despair Uttar Pradesh: Discounted Status West Bengal: Institutional amnesia fallout Tamil Nadu: Recession Blues Karnataka: Curious Priorities Education Notes Education Briefs Expert Comment

February 2009

Prof. N. S. Ramaswamy is the former founder director of IIM-B, JBIM, and NITIE, Mumbai GlobalScholar-EW Young Achievers Awards 2008 Eight young finalists paraded their talent and achievements in magic, rapier fencing, painting, equestrian show jumping, math wizadry and cyber crime detection, at the GS-EW Yong Achievers Awards 2008 celebrated in Chennai. Career Focus Demand upswing for cost accountants your counsellor replies International News Gaza: Rising condemnation of Israel Israel: Shministim reject call to arms USA: Diplomatic reformer choice Agents coming in from the cold Europe: Wake-up call for B-schools Australia: Bradley Report raises hackles Nigeria: Swelling exodus to UK Pakistan: Talibans soft targets Abysmal global ranking of Indias top university The Times Higher Education- QS World University Ranking 2008 of the worlds top 500 universities rank Delhi U- Indias top-rated varsity at a distant No. 274, several notches below higher education institutions in China, Malaysia and Thailand The spartan charms of communist Laos (contd) In the second leg of his journey, Yoginder Sikand reports from northern Laos where evidence of the deep-rooted Hindu influence on Laotian Buddhism is reflected in scenes from the Ramayana on temple walls. Moreover he stumbles across

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incriminating evidence of Americas secret war of the 1960s in Laos, when it was the worlds most heavily bombed country In This Issue Editorial Mailbox Education News Education Notes Education Briefs Expert Comment Institution Profile Young Achievers Cover Story Teacher-to-Teacher EW Kidzone Career Focus Your Counsellor Replies People International News Special Report Leisure & Travel Books Postscript

Environmental Economics
Focus

February 2009

Valuing Health Effects of Air Pollution: Contingent Valuation Survey Results from Kerala P. K. Baby Contingent Valuation in Community-Based Natural Resource Management: The Case of Community Fishery in Rural Cameroon. William M Fonta, H Eme Ichoku and Chinedu Onyia. Willingness to Pay Premium for Organic Products: A Case Study in Kerala Dana K, K Jesy Thomas, E K Thomas and K J Joseph Environmental Awareness Among School Teachers Gursharan Singh Kainth The Role of Local Knowledge and Innovations in Conserving Forest Biodiversity in Kilombero Wetland, Tanzania A E Majule and S Karonga
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Human Capital
Cover Story Talk The Talk

February 2009

As corporations brace against an ever-increasing spate of uncertainties, rumors about impending redundancies and takeovers can make employees anxious about their future with the company. Communication in a downturn can make a difference in employee engagement levels. Do you still think your organization would survive the downturn without it? HR & Business With profits in mind A timely revive and modification of labor cost of operations structures with respect to the changing external business environment, will not only help organizations sustain the difficult times through greater efficiency, but also retain control and structure to be in a position to expand seamlessly at the appropriate juncture. Watson Wyatt offers a roadmap for optimizing structures for labor cost of operations. Leadership Show me the money, boss The debate on what constitutes leadership behavior needs to focus adequately on the financial attitudes, values and beliefs of just those executives whom we should naturally assume to have money on their minds when meeting clients, working in groups, leading teams, conducting board room meetings and well, having a quick shower on their way to work. Case Study A pledge to professionalize Even non-profit organizations need to focus on professionalizing their work ethic, or risk ending up with employees who are confused, anxious and dissatisfied. Columns Food For Thought by Dileep Ranjekar A Point of View by Gautam Brahma Business Etiquette by Renu Mattoo & Sonal Mattoo Third Eye by Prasenjit Bhattacharya HR Tools by V. S. Gurumani
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Ode to OD by V Kartikeyan Law At Work Legal Q&A by Kochhar & Co. Regulars To Our Readers Editorial On The Agenda Forthcoming Events & Training Programs Persona Profiling Gurmeet Singh, Director of HR, Marriott International Career Tracks HR job listings from monster.com

HRM Review
Cover Story Career Anchors and Expatriation Jean-Luc Cerdin

February 2009

This article shows how Scheins career anchors can facilitate our understanding of the individual rationale for choosing to become an expatriate. These anchors and their influence on the decision to expatriate are discussed through examples, and an additional internationalism anchor, especially relevant to expatriation, is also introduced. Finally, tow recent studies, one comparing self-initiated and assigned expatriates, and the other proposing a model of international assignment success, both relying on career anchors, are discussed. Changing Careers: As Challenging and Painful as it can be NR Aravamudhan Golden Handshake: The Need of the Hour T Latha Chakravarthi Leadership HIRING THE Best Leaders Even in the Non-profit World? Tim H Vanderpyl Workplace Issues Stress at Workplace: A Mounting Concern Smitha Das and Ghosh KB Diversity Management Understanding Diversity in Todays global Workforce and Strategies to Manage and Measure it
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Saumya Goyal and Amol Gupta HR Challenges Measuring the ROI of HR Programs Dharmesh K Mishra Training And Development Evaluating A Training Developing Program Itishree Mohanty Emotional Intelligence Emotional Intelligence: Lessons from The Bhagvad Gita Samta Jain and Namrata Mehta Features Impression Managing Careers News Roundup Industry Insights HR Perspective Case Study

Management Research
Focus

February 2009

Management of Human Resource in an Agricultural Research Farm: A Case Study P Manikandan and R Kalpana Sastry Fund Management and Profitability: A Study on their Relationship with Reference to Selected Pharmaceutical Companies in India Debashish Sur and Kaushik Chakraborty E-Recruitment and Customer Satisfaction: An Empirical Study in and Around Kolkata Ashutosh Kar and Siddhartha Bhattacharya Impact of R&D Versus Marketing on Sales Growth in Indian Industrial Sectors Shirshendu Ganguli CRM: A Strategic Approach Kaushik Mukerjee and Kundan Singh
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Marketing Management
Focus Impact of Store Size on Impulse Purchase Sumeet Gupta, Xu Heng and Vimal Sahu

February 2009

Effect of Switching Cost, Service Quality and Customer Satisfaction on Customer Loyalty of Cellular Service Providers in Indian Market S. K. Chadha and Deep Kapoor Viewer Relationship Management in Indian News Channels: An Analysis Using 7 Ps Frameworks Anand Sapre and Amit Nagpal Case Study A Case Study on ORPAT Groups Diversification Khuman L Rathod Book Review The Game-Changer: How You can Drive Revenue and Profit Growth with Innovation

Money Life
Cover Story How Promoters Cheat Shareholders

26 February 2009

Suppressing income, diverting revenues to privately controlled companies and partnership firms, dumping personal expenses on companies selling the scrap (and even good quality material) in cash promoters cheat shareholders in many ways. But, in a bull market, they play the opposite game: boost profits and pump-anddump their scrip in collusion with operators even as fund managers lap them up and broking companies flash buy signals. Current Account Too LittleAs Yet. SEBI rules dont yet fully penalize the funny tricks of promoters Baltic Dry Index is shooting up. Is it a false dawn? Crosshairs Pledging Loophole; Satyam Drama; Realty Bites Loose Change The (Stock) Price of Prosperity

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Bottomline: Morparias Cartoon MoneyLIFE Quiz Different Strokes Bad Bets to Bad Debts Investors must simply learn to be more careful before parting with their hardearned savings Funds Herd Instinct Why do the portfolios of contra funds look exactly like large-cap diversified equity funds? Debashis Basu provides the answer Stocks Chunnel Vision TV channels are glamorous, earn a poor return on capital and are hugely expensive, even after the crash. Which Way We have an upward bias but no forecast for now Street Beat Allcargo is a good bet on economic turnaround UNQUOTED: Stories behind stocks: Winsome Textile, AurionPro, RTS Power, Maharashtra Polybutenes Technical Trends Castrol is already an outperformer while Bharat Forges price is bottoming out Stockgrader In three distinctive flavours: Momentum, Medium-term, Value Earning Curve Spotting a Bull Market Only when the market shrugs off bad news will it mean a return of the bull market, says Mehrab Irani Smart Money Make Insurance Agents Accountable After the initial selling, the agent does nothing for you. Why, then, should he continue to collect commissions on the premiums you pay?
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Insurance Life beyond ULIPS Insurance companies and their incentivized agents push unit-linked plans through high-octane marketing Beyond Money Nutrition & Well-being Dr Nita Mukherjee describes a Mumbai NGO that provides more than sneha Departments Letters Technical Trends Earning Curve Purvi Sheth Book Review Walter Vieira Money Facts

Global CEO
ARTICLES Decision Making On the Shoulders of Giants: Lindblom on Decision Making Information Technology

March 2009

How Strategic is IT Investment in Construction Industry?: A UK Perspective Management International Negotiation Strategies Global Meltdown: Looking Beyond the Financial Prism HR Recruitment: The Emerging Challenges Telecom Vodafone: Sarin Signing Off in Style Economy
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Global Financial Crisis: Impact and Strategies FEATURES News Roundup Short Book Review Case Study The Motorola Split: Heralding a New Approach?

Insurance Chronicle
FEATURES Musings War Risk Insurance The Need of the Hour Global Executive Summaries News Roundup Spotlight Case Study Book Review ARTICLES Cover Story After the War Business Environment Changing Business Environment in Non-life Insurance What Does 2009 Hold for the Insurance Industry? Non-Life Insurance

March 2009

Outsourcing in the Global Property and Casualty Insurance Sector: A New Mindset Reinsurance Turnabout is Fair Ply: Reinsurers Now have Credit Risk Worries Risk Insurance All weather Insurance Securitization Life Insurance
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Investments of Indian Life Insurance Companies Term Policy: The Insurance Plan for All Regulation Solvency for Insurers: Issues and Challenges

Portfolio Organizer
COVER STORY Automobile Industry: Detroit Three

February 2009

Automobile industry in the entire globe has been experiencing slowdown mainly due to non-availability of credit. The situation at Detroit Three (General Motors, Chrysler and Ford) is so pitiable that out of three, two (General Motors and Chrysler) had to seek the shelter of the Federal Government to the extent of $17.4 bn in the form of bailout package for their survival. ECONOMY Can India Sustain its Economic Growth in 2009-10? Despite the global economic crisis, Indian economy is expected to grow at 7% in the current fiscal year which will be among the highest in the world. In 2009-10 the global economic growth situation is expected to decelerate. Under present scenario, this article discusses whether India can sustain her economic growth even in future course. EQUITY Stock Market Investments in 2009: Can the Threats be Transformed into Opportunities? The year 2008 was painful to the investors as stock markets collapsed across the globe. The Indian stock markets fell a victim to the financial global turmoil. The author forecasts what could be the performance of the markets in 2009. Why do Financial Institutions Fail? In the wake of recent economic events, this article distinguishes between the effects of lack of capital and lack of liquidity. It shows that following capital and exposure norms may help save a financial intermediary from running into liquidity problems. MUTUAL FUNDS Meltdown in Mutual Fund Industry The year 2008 witnessed a declaration in growth of assets under management of mutual funds and the returns of the most of the funds could not beat the Sensex. This article focuses on the performance of mutual funds in 2008.
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Mutual Funds Industry in India: Investors Perception According to the Association of Mutual Funds in India, the mutual fund industry has been growing at 50-60% per annum for the last two years. The author recaptures the growth phases and also the investor perception in investing in mutual funds. DERIVATIVES Cross Margining: An Analysis In a bid to increase liquidity and trading volumes in Indian capital market, the Sebi has extended cross margin across cash and derivatives segments to all categories of market participants. This new system of cross margin would be favorable to traders and brokers but not to the BSE. REAL ESTATE Indian Real Estate Sector: A Doorway to a Boom or a Crisis? The subprime mortgage crisis which began in the US banking sector with the bursting of the US housing price bubble in 2007 leaves an unanswered question regarding the pitfalls of unaccounted investment in the real estate sector. INVESTMENTS Carbon Credits: An Investment Opportunity The carbon credits, on one hand, help in protecting the planet and on the other hand serve as investment avenues with huge growth potential. However, the major risk involved in this is uncertainty associated with the continuity of Kyoto Protocol after 2012. PERSONAL FINANCE Shareholders and Corporate Governance The corporate governance framework should protect and facilitate the exercise of basic shareholders right in the light of Satyam scam. The article discusses the importance of corporate governance. FEATURES Viewpoint Quality Governance News Roundup Macro Scan

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SEBI And Corporate Laws

STATUES Circular/Press Note Insurance Matters SEBI Notification Micro, Small and Medium Enterprises Development Act Rules/Regulations Companies Act Foreign Contribution Act REPORTS Tables of Cases SUBJECT INDEX Companies Act, 1956 Companies Act, 1956 Section 388B Section 394 Section 433 Section 458 Reserve Bank of India Act, 1934 Reserve Bank of India Act, 1934 Section 45MC SEBI (Collective Investment Scheme) Regulations, 1999 SEBI (Collective Investment Scheme) Regulations, 1999 Regulation 73

February 2009

SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 1997 SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 1997 Regulation 10 Regulation 21

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MAGAZINE Features Company Law/Buyback of Shares Company Law/ Oppression and Mismanagement

Seminar
The Problem Posed by Seminarist, senior civil servant, Delhi

February 2009

Transforming Our System of Governance M. Veerappa Moily, Chairman, Administrative Reforms Commission, Delhi Ensure Transparency Jaithirth Rao, former Chairman and CEO, MphasiS, and former Chairman, NASSCOM, Mumbai Dismantling the Steel Frame Bibek Debroy, Research Professor, Centre for Policy Research, Delhi Corruption and the Right to Information Wajahat Habibullah, Chief Information Commissioner of India, Delhi Citizen, State and the Bureaucracy Jayaprakash Narayan, founder President, Lok Satta Party, Hyderabad Police Reforms Ved Marwah, retired Commissioner of Police, Delhi and former Governor, Manipur, Mizoram and Jharkhand Civil Servants Wear Thick Skins Kiran Bedi, Indian Police Service (IPS) officer, and Ramon Magsaysay Laureate, Delhi Towards An Impartial and Responsive Service Alok Sinha, former Member, Indian Administrative Service; recently retired as CMD, Food Corporation of India, Delhi Conscience, Not Obedience Harsh Mander, social activist; formerly of the Indian Administrative Service, Delhi Centre-State Relations and the Bureaucracy Baijayant Jay Panda, Member of Parliament and Leader of the Parliamentary Party (Rajya Sabha), Biju Janata Dal, Bhubaneshwar
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Bureaucracy and Democracy Amitabh Mukhopadhyay, Member, Indian Audit and Accounts Service, Delhi Books Reviewed by Ajay K. Mehra, Ashutosh Kumar and Harsh Sethi Backpage Cover Designed by Meghna Saraogi

The Analyst
Business Environment OPEC Losing Dominance? Executive Compensation Towards Better Transparency Cover Story US Financial Bailout Act II Indian Retailing The Private Label Offensive Rate Cuts More on the Anvil International Banking German Banking Bailout Running into Trouble? Corporate Strategy Citigroup Colossal Financial Collapse Tatas Facing Tough Times Nortels Bankruptcy Beginning of the End?

March 2009

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Financial Markets Naked Short Sales The Naked Truth Indian IPO Market Living to Fight Another Day International Business Chinas Trade Crisis in Surplus Industry DTH in India Opportunity Beckons Power Light at the End of the Tunnel Technology Future of Computing A Walk in the Clouds? Arts & Artists John Updike Confetti of Words Apolitical Darwin Natural Selection of Business Traits

The Chartered Accountant

Editorial From The President Readers Write Photographs EAC Opinion

February 2009

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Legal Update Circulars and Notifications Legal Decision Disciplinary Case Nostalgia Practice Update National Update International Update Economic Update Accountants Browser ICAI News Classifieds Events Accounting Point of Revenue Recognition on IAS (US) and AS (ICAI) CA. S. P. Santhanam Taxation Service Tax Planning in Construction Industry-Role of Finance Manager CA. S. Ranga Swamy Transfer Pricing-Some Issues CA. Rohit Garg Corporate & Allied Laws Succession Planning in Family Managed Business with Special Attention to Management of Sibling Rivalry CA. Lavanya Gupta Industry Perspective X B R L A CFOs Perspective CA. S. R. Viswanathan Banking & Finance Real Estate Investment Trusts CA. Nilesh Choudhary and CA. Navnit Choudhary The Advent of Real Estate Mutual Fund Broadening Indias Capital Market CA. Saurabh Gupta and Anju Arora
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The Finance Linkage of Supply Chain Management Dr. Ashwani Kumar Reservations on Reverse Mortgage CA. R. S. Raghavan Information Technology An Introduction to Excel Solver An Optimization Tool CA. Liyakatali Lal Heath Introduction to Stress Management CA. Sachinder Garg Standards Standard on Internal Audit (SIA) 12 Internal Control Evaluation Standard on Internal Audit (SIA) 13 Enterprise Risk Management Revised Standard on Auditing (SA) 530 Audit Sampling Revised Standard on Auditing (SA) 540 Auditing Accounting Estimates, Including Fair Value Accounting Estimates, and Related Disclosures Back Page Crossword 032 Smile Please Cartoon

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Case Study
List of Case Study: HBR and Others HBR Case Study:
From Regional Star to Global Leader Gen Y in the Workforce The Layoff

Case Folio Case Study:

Acer's Growth Strategies Infosys Technologies Ltd. 's' 'Voice of Youth' Program Shadow or Not? : A Business Intelligence Tale at KBC Bank Apple Inc.'s iPhone : Can iphone Maintain Its Intial Momentum? Sustainability Initiatives at ITC Ltd. B & Q's Strategies in China Future Group and Reliance ADAG Brace for the 'Big' Fight PepsiCo's Deal with the Indian Medical Association Yahoo! Sells Kelkoo Trying Times for the Indian IT and BPO Industries Realities of Emerging Markets : Some Lesson from Inilever's Strategy for Lifebuoy & Sunsilk in India Digital Rights Management DHL's Corporate Social Responsibility Initiatives : The Disaster Management Program The Marks & Spencer - Reliance Retail Joint Venture HCL's Acquisition of Axon From Frivolous to Frugal : Recessionary Trend Forcing Changes in Consumer Behavior? Blendtec's "Will It Blend?" : A Viral Marketing Campaign Starbucks: Back to Basics? Maturing Business Intelligence Provision at Volvo IT Nokia's Chinese Operations

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New Arrivals
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Title Secret To GE's Success Case Studies On Financial Markets Marketing In A Nutshell Volatility Edge In Options Trading Human Rights And Intellectual Property Product Design: Concepts And Cases Personality Not Included Saves Your Assets I Money: Profitable ETF Strategies For Every Investor Wall Street's Buried Treasure Shaping Business Leaders Risk Issues And Crisis Management Services Sector In India Marketing Communications Industry Human Resources Management In India Management Development: Perspective From Research Practice Management Gurus Strategy Innovation And Change Global Business Citizenship Secrets Of The Trading International Marketing International Human Resource Management Coaching With Colleagues Intellectual Property Rights Research Methodology Customer Satisfaction Delight Entrepreneurship Industrial Relations And Labour Laws Logistics Management HRD Score Card 2500 Based On HRD Audit Author Rothschild, William E. Chatterjee, Chiradeep Meldrum, Mike, Mcdonal'd , Malcolm Augen, Jeff Pattanaik, Manoj Kumar Suresh, K. Bhargava, Rohit Darst, David Lydon, Tom, Waisk John F. Houtkin, Harvey Bhandarkar, Asha Regester, Michael, Larkin, Judy Vijaykumar, A. Jai, Gautamraj, Ahluwalia, Ravnicha Sita, V. Hill, Rosemary, Stewart, Jim Jayaraman, P. Galavan,Robert J, Murry,John Wood,Donna J, Logsdon, J. Bouroudjian,H Nargundkar,Rajendra Rao, P. L. Haan,Erike, Burger,Yvonne Radhakrishnan ,R, Balasubramanian Rao, Aditham Bhujanga Dastoor, B. N. Lall, Madhurima, Sahai, Shikha Singh, B. D. Ismail, Reji Rao, T. V. Book No. 23484 23485 23486 23487 23488 23489 23490 23491 23492 23493 23494 23495 23496 23497 23498 23499 23500 23501 23502 23503 23504 23505 23506 23507 23508 23509 23510 23511 23512 23513

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31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 Marketing Research Emerging Issues In Management Research Industrial Relations Applied Marketing Labour Laws Multichannel Marketing Organization Theory And The Public Sector HR Can Win Real Options And Investment Incentives Keeping Better Company Accelerating Business And It Change Reddy, P. Narayana, Acharyulu, G. V. R.K. Jawahar, P. David Singh, B. D. Heggde, Githa S. Sing, B. D. Arikan, Akin Christensen, Tom, Laegreid, Per Kumar, K. Suresh Friedl, Guntner 23514 23515 23516 23517 23518 23519 23520 23521 23522 23523 23524 23525 23526 23527 23528 23529 23530 23531 23532 23533 23534 23535 23536 23537 23538 23539 23540 23541 23542 23543 23544 23545

Charkham, Jonathan Lock, Dennis, Fowler, Alan Bonds: A Concise Guide For Investors Choudhry, Moorad Motorsport Going Global Henry, Nick, Angus, Tim Financial Management Techniques Mathur, B. L. Financial Sector Of India Uppal, R. K. Trading Places-SME's In The Global Reason, Legter Lioyed, Economy: A Critical Research Sear, Leigh Handbook Global Securities Market Michie, Ranald Indian Stock Market Mishra, Bishnupriya, Debasish, Sathya S S. Foreign Investment In India Bhasin, Niti Mastering Business Planning And Elkin, Paul M. Strategy Corporate Solution To Global Poverty Lodge, George, Wilson, Craig Creativity In Public Relations Green, Andy Planning And Managing Public Gregory, Anne Relations Campaigns Internationalization Of Small Firms Prashantham, Shameen Narrating The Management Guru Collins, David Competency Based Interviewing Kamath, S. Prabhakar Skills Greed And Corporate Failure Hamilton, Stewart, Micklethwait, Alicia Project Delivery In Business - AsCarroll, Tim Usual Organizations Indian Offshore Advantage Hunter, Ian Negotiation Games Brams, Steven Handbook Of Qualitative Research Belk, Russell W. Methods In Marketing E-Governance: A Comprehensive Gupta, B. N. Frame Work

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63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 Women Entrepreneurship In India Manager As Motivator International Handbook Of Research On Indigenous Entrepreneurship Direct Marketing In Action Hidden In Plain Sight Mastering Marketing Fundamentals Of Marketing Agglomeration, Technology And Business Groups Luxury Fashion Branding Economic Survey Of India 1947-48 To 2008-2009 Public Affairs In Practice How To Talk To Anyone What The Customer Wants You To Know Buy Ology India's Century Icebreakers Adair On Creativity And Innovation Ten Faces Of Innovation Finance Human Resource Management Management Adair On Teambuilding And Motivation Outliers The Story Of Success Hot, Flat And Crowded Creating A World Without Poverty Snowball : Warren Buffett And The Business Of Life Sense Of Urgency Ahead Of The Curve Grown Up Digital When Markets Collide Predictably Irrational Back Of The Napkin Selected Short Stories Death Of A Saleman Case Studies In Strategic Marketing Management Imagining India India: The Rise Of An Asian Giant Vasanthagopal, R., Santha, S. Kroth, Michael Dana, Leo-Paul, Anderson, Robert B. Thomas, Andrew R., Lewison, Dale M. Joachimsthaler, Erich Brown, Lan Ruskin Raju, M. S., Rao, J. V. Prabhakara Cainelli, Giulio, Lacobucci, Donato Okonkwo, Uche Prasad, Chandra Shekhar Thomson, Stuart, John, Steve Lowndes, Leil Charan, Ram Lindstrom, Martin Nath, Kamal Jones, Ken Thomas, Neil Kelley, Tom Bpp, Learning Media Bpp, Learning Media Bpp Thomas, Neil Gladwell, Malcolm Friedman, Thomas L. Yunus, Muhammad Schroeder, Alice Kotter, John P. Kramer, Hilary Tapscott, Don Mohamed, El-Erian Ariely, Dan Roam, Dan Conrad, Joseph Miller, Arthur, Icfai Nilekani, Nandan Rothermund, Dietmar 23546 23547 23548 23549 23550 23551 23552 23553 23554 23555 23556 23557 23558 23559 23560 23561 23562 23563 23564 23565 23566 23567 23568 23569 23570 23571 23572 23573 23574 23575 23576 23577 23578 23579 23580 23581-82 23583
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100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 Investment Legends Make More Worry Less Sales And Distribution Management Stall Points Walk Like A Giant Sell Like A Madman Yash Tumchya Hatat Jaga Pan Sanmanan Great People Decisions Climbing The Ladder In Stilettos Success Is Not An Accident Retail Strategies Understanding Why We Shop Sales Promotion And Advertising Management India's Financial Markets Business Ethics Strategic Management And Competitive Advantage Management Of Banking Wonder That Was India Launching A Leadership Revolution Indias Store Wars Be In Charge New Gold Standard Quotable Tycoon Dynamics Of Success World Class Quality Big Ideas For Small Retailers Forbes Book Of Great Business Letters Dreams From My Father Audacity Of Home Business Standard India 2009 Change We Can Believe In India's Financial Markets How Toyota Became #1 Hundred Small Steps Microfinance India State Of The Dunstan, Barrie Moss, Wes Venugopal, Pingali Olson, Mathew S., Bever, Derek Van Roberts, Ralph R. Khera, Shiv Khera, Shiv Araoz, Claudio Fernandez Lewis, Lynette Newberry, Tommy Pooler, Jim Saini, P. D. Shah, Ajay, Thomas, Susan Crane, Andrew, Matten, Dirk Barney, Jay B., Hesterly William S. Macdonal, S. Scott, Koch, Timothy Basham, A. L. Brady, Chris, Woodward, Orrin Hiscock, Geoff Margulis, Alexander Michelli, Jospeh A. Piramal, Gita, Olive, Daivd Arya, P. K. Bhote, Keki R,, Bhote, Adi K. Castell, John Bruun, Erik Obama, Barack Obama, Barack Business Standard Limited Obama, Barack Shah, Ajay, Thomas, Susan Magee, David Planning Commission Govt Of India Srinivasan, N. 23584 23585 23586 23587 23588 23589 23590 23591 23592 23593 23594 23595 23596 23597-98 2359923600 23601 23602 23603 23604 23605 23606 23607 23608 23609 23610 23611 23612 23613 23614 23615 23616 23617 23618 23619
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134 135 136 137 138 139 140 141 142 143 144 145 Sector Report 2008 Human Resource Management In Organisations Participatory Rural Appraisal Ocean Of Wisdom Guidelines For Living Total Quality Management Guide To Entrepreneurship Human Resource Management In An International Context New Perspectives In Rural And Agricultural Marketing Woman Of Power Essentials Of Supply Chain Management Theory And Practice Of Managerial Ethics Not Gone With The Window Strategic Management And Competitive Advantage Robinson, Izabela Narayanasamy, N. Gere, Richard Mohanty, R. P., Lakhe, R. R. Oates, David Lucas, Rosemary, Upton, Ben Ramkishen, Y. Valentine, James Lee Mohanty, R. P., Deshmukh, S. G. Sadri, Jayshree, Sadri, Sorab Patil, Vishwas Barney, Jay B., Hesterly William S. 23620 23621 23622 23623 23624 23625 23626 23627 23628 23629 23630 23631-34

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Food For Thought

1.
"Leadership is the influence of others in a productive, vision-driven direction and is done through the example, conviction, and character of the leader." Chris Brady & Orrin Woodward "Hunger is one of the biggest facets of leadership. Hunger provides the energy to begin, the stamina to persist, and the will to finish an endeavor" Chris Brady & Orrin Woodward "A goal is not a goal until the leader has written it down. This may sound trite, but it is vitally important. As with goals that are not specific, goals not written down leave the leader room to maneuver if things don't go as planned. But a written goal is hard to avoid" Chris Brady & Orrin Woodward You can try to be something you're not, or be Great as someone you are! Glenn Algenius Life is filled with challenges and learning lessons... it all depends on how we handle them that makes our lives enriched or disempowered." Marion Licchiello In the arena of human life the honors and rewards fall to those who show their good qualities in action." Aristotle Every morning when we wake up, we are given a choice of keeping wanting to fight on to achieve one's goals, dream, or simply just live everyday like routine. Everyday is a new beginning, cherish it and you will find a whole new meaning in life not just a meaningless routine everyday." Jasper T. Dont be like the Key-holder who carries the key but never opens the door. You are the key, the very solution to the world's problem. You bear rule. Don't look down on yourself." Philemon Ebuka Its hard to help someone who doesn't want to help themselves! But it's not impossible! Don't give up on someone in need because you would not want someone to give up on you!" Ethen Carrell Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership." Colin Powell
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