TRNG I HC NGOI THNG C S II TI TP.

H CH MINH B MN NGHIP V

CU HI THI VN P Mn: MARKETING QUC T

Chng 1: Khi qut chung v Marketing quc t 1. Phn bit Quan im bn hng v Quan im marketing? 2. Nu nh ngha marketing ca AMA nm 1985 v ca Philip Kotler? So snh hai nh ngha ny? 3. Nu bn cht ca marketing? Ly v d minh ha thc t. 4. Trnh by th bc nhu cu theo quan im ca Maslow? 5. Phn bit v ly v d v Nhu cu, c mun, Lng cu? 6. Tm tt cc chc nng ca marketing? 7. Marketing mix l g? Ly v d? 8. Trnh by nh ngha Khch hng, s tha mn khch hng 9. Trnh by trit l marketing hng ni v cc quan im kinh doanh theo trit l ny? 10. Trnh by trit l marketing hng ngoi v cc quan im kinh doanh theo trit l ny? 11. Phn bit marketing truyn thng v marketing hin i ? 12. Trnh by cc mc tiu c bn ca hot ng marketing trong doanh nghip ? 13. Nu bn cht ca Marketing quc t?
14. Trnh by cc yu t thc y s ra i ca marketing quc t? Ly v d minh

ha tng yu t? Chng II : Mi trng Marketing quc t 15. Mi trng marketing l g ? Lit k cc yu t mi trng marketing ? 16. ngha ca vic nghin cu mi trng marketing ? 17. Trnh by cc yu t mi trng doanh nghip c kh nng kim sot?
18. Trnh by cc yu t mi trng doanh nghip khng c kh nng kim sot ? 1

19. Trnh by mi quan h gia mi trng bn trong v mi trng bn ngoi ?

20. Phn tch m hnh 5 p lc cnh tranh ca Michael Porter ? 21. Phn tch SWOT l g ? ngha ca phn tch SWOT trong vic xc nh chin

lc Marketing ca doanh nghip ? Chng III : Nghin cu th trng

22. Trnh by quy trnh ra quyt nh mua hng ca khch hng l c nhn ? Nu

ngha ca quy trnh ?

23. Trnh by quy trnh ra quyt nh mua hng ca khch hng l t chc ? Nu

ngha ca quy trnh ?

24. Trnh by cc yu t nh hng n quyt nh mua hng ca khch hng l c

nhn ?
25. Trnh by cc yu t nh hng n quyt nh mua hng ca khch hng l t

chc ?
26. Th trng l g ? Nghin cu th trng l g ? Trnh by cc ni dung nghin

cu th trng ? 27. Thng tin s cp v thng tin th cp l g ? So snh thng tin s cp v thng tin th cp ? 28. Trnh by cc phng php thu thp thng tin s cp ? 29. Nu cc bc ca quy trnh nghin cu th trng ? Phn tch c th mt trong cc bc ? 30. Lit k ni dung nghin cu th trng trong Marketing quc t? Chng IV : Chin lc Marketing 31. Phn on th trng l g ? Cc tiu thc phn on th trng tiu dng ? 32. Phn on th trng l g ? Cc tiu thc phn on th trng cng nghip ? 33. Th trng mc tiu l g ? Cc yu cu i vi th trng mc tiu ? 34. Nu cc phng n la chn th trng mc tiu ?
35. nh v sn phm l g ? Cch thc tin hnh nh v sn phm th trng mc

tiu ? 36. Trnh by chin lc marketing khng phn bit ? Cho v d minh ha. 37. Trnh by chin lc marketing phn bit ? Cho v d minh ha. 38. Trnh by chin lc marketing tp trung ? Cho v d minh ha. 39. Trnh by cc chin lc thm nhp th trng quc t? Chng V: Chnh sch sn phm
2

40. Sn phm l g ? Trnh by cc cp cu thnh sn phm ? 41. Vng i sn phm l g ? Trnh by c im ca giai on thm nhp ? 42. Vng i sn phm l g ? Trnh by c im ca giai on tng trng ?
43. Vng i sn phm l g ? Trnh by c im ca giai on chn mui ?

44. Vng i sn phm l g ? Trnh by c im ca giai on suy tn ? 45. Nhn hiu sn phm l g ? Cc yu t cu thnh nhn hiu ? 46. Bao b sn phm l g ? Cc chc nng ca bao b ? 47. Trnh by chin lc lin kt sn phm hin hu th trng hin hu ? Cho v d. 48. Trnh by chin lc lin kt sn phm hin hu th trng mi ? Cho v d. 49. Trnh by chin lc lin kt sn phm mi th trng hin hu ? Cho v d. 50. Trnh by chin lc lin kt sn phm mi th trng mi ? Cho v d. 51. Trnh by vng i sn phm quc t? 52. Nu ngha nghin cu vng i sn phm quc gia v quc t? Chng VI : Chnh sch gi 53. Nu cc mc tiu ca chnh sch gi? Cho v d. 54. Lit k cc cn c nh gi ? 55. Trnh by quy trnh nh gi ti u ? 56. nh gi theo tm l khch hng l g ? Cho v d. 57. Phn bit chnh sch gi ht vng v chnh sch gi tn cng ? Cho v d. 58. Phn tch chnh sch gi theo vng i sn phm ? Cho v d. 59. im ha vn l g ? Cng thc tnh im ha vn ?
60. H s co gin cu gi l g ? ngha ca h s co gin cu gi trong quyt nh

iu chnh gi? 61. Cc chin lc gi trong marketing quc t? 62. Trnh by mt s loi gi trong thng mi quc t? Chng VII: Chnh sch phn phi 63. Phn bit phng thc phn phi trc tip v gin tip ?
64. Knh phn phi l g ? Cc loi knh phn phi trong marketing ? 65. So snh ngi mi gii v i l ? Cho v d.

66. Trnh by c im ca trung gian phn phi l ngi bn bun ? Cho v d minh ha. 67. Trnh by c im ca trung gian phn phi l ngi bn l ? Cho v d minh ha. 68. Trnh by c im v iu kin p dng ca chin lc phn phi c quyn ? 69. Trnh by c im v iu kin p dng ca chin lc phn phi chn lc ? 70. Trnh by c im v iu kin p dng ca chin lc phn phi mnh ? Chng VIII : Chnh sch xc tin v h tr kinh doanh 71. So snh Chin lc ko v Chin lc y? Cho v d?
72. Mc tiu ca chnh sch xc tin h tr kinh doanh?

73. Qung co l g ? c im ca qung co ? 74. Trnh by cc nhm phng tin qung co ? 75. PR l g ? Theo em mc ch chnh ca PR l bo v danh ting ca doanh nghip c ng hay khng ? Ti sao ? 76. Trnh by cc bc tham gia mt hi ch trin lm thng mi? 77. Trnh by cc bc trong quy trnh bn hng c nhn ? Chng IX : K hoch ha hot ng Marketing 78. Trnh by khi nim v tm quan trng ca k hoch ha marketing ? 79. IPAC l g ? Trnh by ni dung bc th nht trong trnh t k hoch ha ? 80. IPAC l g ? Trnh by ni dung bc th hai trong trnh t k hoch ha ? 81. IPAC l g ? Trnh by ni dung bc th ba trong trnh t k hoch ha ? 82. IPAC l g ? Trnh by ni dung bc th t trong trnh t k hoch ha ? 83. Trnh by ma trn BCG ? ngha ca vic nghin cu ma trn BCG ?

BAN GIM C DUYT

Q. TRNG B MN