CEO OF APPLE COMPANY

(STEVEN PAUL 24 feb,1995)

INTODUCTION:
Steven Paul "Steve" Jobs (born February 24, 1955) is an American entrepreneur and inventor. He is co-founder chairman, and former chief executive officer of Apple Inc. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in Toy Story (1995) as an executive producer.

PERFORMANCES:
Under Jobs's guidance the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title 'iCEO. In recent years, the company has branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. In 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While stimulating innovation, Jobs also reminds his employees that "real artists ship",[66] by which he means that delivering working products on time is as important as innovation and attractive design. Jobs is both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and is particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple's own Worldwide Developers Conferences.

INVENTIONS:
Jobs is listed as either primary inventor or co-inventor in 338 US patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

MANAGEMENT STYLE:
Much has been made of Jobs' aggressive and demanding personality.Jobs has always aspired to position Apple and its products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007 by quoting ice hockey legend Wayne Gretzky: There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will. Steve Jobs

NEXT CEO OF APPLE:

Steve Jobs has resigned as Chief Executive Officer, and the Board has named Tim Cook, previously Apples Chief Operating Officer, as the companys new CEO. Jobs has been elected Chairman of the Board and Cook will join the Board, effective immediately. Steves extraordinary vision and leadership saved Apple and guided it to its position as the worlds most innovative and valuable technology company, said Art Levinson, Chairman of Genentech, on behalf of Apple's Board. Steve has made countless contributions to Apples success, and he has attracted and inspired Apples immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration. The Board has complete confidence that Tim is the right person to be our next CEO, added Levinson. Tims 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does. Jobs submitted his resignation to the Board and strongly recommended that the Board implement its succession plan and name Tim Cook as CEO. As COO, Cook was previously responsible for all of the companys worldwide sales and operations, including end-to-end management of Apples supply chain, sales activities, and service and support in all markets and countries. He also headed Apples Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.