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Why Mobile?

Douglas Plank MobileCause CEO

The Rise of Mobile


Ubiquity of mobile devices Texting rates have surpassed email: Open rate for emails 30% Open rate for text messages 95% Text adoption rates: Age 35 and up is the fastest growing mobile demographic Mobile fundraising tipping point 2010: Haiti5 million raised by mobile donations with more than $35M raised in 6 weeks

Smartphones vs. Computers


Smartphoneto standardcellphone ra0osarerapidly increasingand smartphone internetusageis settosurpass computerinternet usageby2014.

How Important is Mobile to Social Media


SocialNetworkingsitesaccountfor22.7% of0mespentontheweb. 1of3of600millionFacebookusers accesstheirpageviasmartphone. 50%ofTwiGerusershaveTwiGermobile. 200millionYouTubeviewsoccuron smartphonesperday. Womenage35to54arethemostac0ve mobilesocializa0ongroup.

NIELSONSTUDY

How much are people really using mobile?

More than half of cell phone internet users go online daily from their mobile device. 19% of cellphone owners ages 18-29 said that theyve donated via text message.
PEW RESEARCH

Fundraising & Engagement Tools For Nonprofit Organizations


MobileGiving$5or$10text dona0onsthatarecellphonecarrierbilled. MobilePledgingTextdona0onsofany amountthatarecallcentercollected. MobileMessagingGroupSMStext messagessentfromapersonalcomputer. MobilePollingLivetextmessagepolls fordonorfeedbackandeventinvolvement.

Mobile GivingText to Give


Tradi0onal$5or$10microtext dona0onsthatarecellphonecarrierbilled. Designedforcampaignswithextensive reachacrossmul0plechannels. FacebookandiPhoneAppsincluded. CarrierlimitedtoNPOsover500K.

Mobile PledgingText to Voice


Textdona0onsofanyamountthatarecall centerfullledandcreditcardprocessed. Designedtoexcitedonorsandsupporters withreal0mephilanthropy. Dona0ontotalsaredisplayedinreal0meon screenatliveevents. Callcenterscriptsarecustomized.

Mobile MessagingText to Broadcast


ScheduleandsendgroupSMStext messagestodonorsandsupporters. EasilybuildmobilelistsoverSMSor onlineforongoingmessaging. Keepdonorsexcitedandengaged throughouttheyear. Earntrustforfuturemobilegiving opportuni0esandinvolvement. Designedtoincreasetradi0onal impressionrateswhensynchronized.

Mobile PollingText to Screen


AmericanIdolstylemobilepollingat liveandvirtualevents. Designedtoengageaudiencesand supportersinaneec0veway. Resultscanbedisplayedinreal0me onscreenateventsandonline. Receivevaluabledonordataand feedbackforcul0va0on. Par0cipantscaneasilysubscribeto mobilelistsforfuturemessages.

mCRMOnline Data Management


Createmobilefundraising andcommunica0on campaigns. Setupdona0onkeywords, replymessages,pollques0ons andsendtextmessagesto donorsandsupporters. Managedonorand supporterdataincluding personalinfo,polland ques0onfeedback,andgiving frequencies.

Question and Discussion Topics

Newmobiletechnologies NPOfundraisingand communica0onbestprac0ces Mobilegivingindustrytrends Casestudiesandwhitepapers

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