Name: Sami Ullah

Material Symbols:

BBA (F)

If you will, imagine yourself walking through the front door of a glass office building on the corner of a bustling downtown city block. People are swinging leather bags full of documents and wearing Armani suits and Ferragamo shoes as they walk past flower stands selling loose roses and fresh-cut sunflowers. As you push the heavy darkened door, you see a reception desk across the wide marble floor. Inset in the marble is a replica of a compasss surrounding the logo of the organization, and above it a set of clocks reports the time in different parts of the world. A woman wearing a suit, matching lipstick and a cordless headset directs calls over a vast switchboard that becomes visible as you approach the uniformed security agent who gives you directions. When the brass-trimmed elevator door opens, you find yourself in a glassed entry that allows a sweeping view of a long conference table and the city 30 stories below. Humor us with another imaginary voyage. It s been a long day at work and you realize there s nothing in the house for dinner. You decide to go out for some quick food. You cross a wide parking lot leading into a small entryway with automatic doors that open into a waiting area where other people are standing. Resting your hand on the metal posts that direct you into your place in line, you look up to see a menu that is posted on the wall along with pictures of food. Looking around, you see the sticky linoleum floor and a colorful play area. When you finally get to the front of the line, the young person looking at the cash register cannot seem to get your order correct. She calls a manager, who appears holding a heavy bundle of keys to correct the mistake. So, where have we been? There are many ways to answer that question. We could name specific businesses, but we haven t been quite detailed enough to do that. We could give the most general answer: two organizations. But we feel we know more than that. It would not be surprising to learn that the first is called Morgan Stanley or Barclay s. Nor would it be a shock to find the second called McDonald s or Happi House. How do we understand so much from very brief descriptions of imaginary travels? The answer is symbol, which is a powerful, physical indicator of organizational life. We know that these are different places by the things we find there. We know a lot about each place through our associations and inferences from objects such as switchboards, elevators, conference tables, cash registers, linoleum floors, and plastic trays.

Story:

(Apple and Steve jobs)

At 20, he and a friend (Steve Wozniak) started a company in a garage on April 1, 1976. Later that year, the duo debuted the Apple I at the Homebrew Computer Club in Palo Alto, California. A local store offered to buy 50 machines and to finance the production, the duo had to sell their most expensive possesions. Jobs sold his Volkswagen van while Wozniak sold his Hewlett-Packard scientific calculator.

Name: Sami Ullah

BBA (F)

Jobs named their company Apple in memory of a happy summer he had spent as an orchard worker in Oregon. By 1982 however, his company sales sagged in the face of competition from IBM s new PC. Jobs and Wozniak unveiled their new creation, Lisa to increase the company s bottom line, only to be another expensive failure. Not wanting to dwell on these successive failures, they worked on a new machine called the Macintosh. Jobs was reported to commandeered the project, ruthlessly pushing its computer engineers and flying a pirate flag above the building where the team worked. By 1986 the Mac, which Jobs promised to be insanely great was a huge success. After 10 years, starting from 2 kids working in a garage, Apple computer had grown into a $2 billion dollar company with over 4000 employees. At 30 Jobs, however, was fired from the company he co-founded with Steve Wozniak. He left the company after losing a bitter battle over control with Apple s CEO John Sculley (whom Jobs had recruited from Pepsi Cola).

Rituals:
Rituals are repetitive sequences of activities that express and reinforce the key values of the organization what goals are most important which people are important, and which people are expendable. One of the better Known corporate rituals is Wal-Mart s company chant. Begun by the company s founder, Sam Walton as a way to motivate and unite his workforce, Gimme a W, gimme and A gimme and L , gimme a squiggle, give me an M, A, R ,T ! has become a company ritual that bonds Wal-Mart workers and reinforces Sam Walton s belief in the importance of his employees to the company s success. Similar corporate chants are used by IBM, Ericsson, Novell, Deutsche Bank, and Pricewaterhouse coopers.

Language:
Many organizations and units within organizations use language as a way to identify members of culture or subculture. By learning this language, members attest their acceptance of the culture and, in so doing help to preserve it. The following are examples of terminology used by employees a Knight Ridder Information, a California based data redistributor: accession number (a number assigned to each individual record in a database); KWIC (a set of key words-in-context); and rational operator (searching a database for names or key terms in some order). If you re a new employee at Boeing you will find yourself learning a whole unique vocabulary of acronyms including: BOLD (Boeing online data). CATIA (computer graphics aided three dimensional interactive application), MAIDS (manufacturing assembly and installation data system). POP (purchased outside production) and SLO (service level objectives.