Social Commerce provider "reevoo" came out with a study. It found that if you add social elements to your site the net effect in sales increase substantially. O daa ho ha adding ocial commece conen o a ie inceae ale b 18%, on aeage.
Social Commerce provider "reevoo" came out with a study. It found that if you add social elements to your site the net effect in sales increase substantially. O daa ho ha adding ocial commece conen o a ie inceae ale b 18%, on aeage.
Social Commerce provider "reevoo" came out with a study. It found that if you add social elements to your site the net effect in sales increase substantially. O daa ho ha adding ocial commece conen o a ie inceae ale b 18%, on aeage.
PlusBooksanalysisinsightsopiniontrendsnotes About BaekdalFollow Baekdal RSSAdvertiseSearch BAEKDAL PLUS Subscribe now Sign-in EMAIL PASSWORD Sig-i Reset password: EMAIL Sed Social vs. Time vs. Buing. become a member too This PLUS article is shared to you, for free, by BAEKDAL member - James Written by Thomas Baekdal Tuesday, July 19, 2011 Section: analysis About two weeks ago, Social Commerce provider "Reevoo" came out with a study. It found that if you add social elements to your site the net effect in sales increase substantially. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 2/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 O daa ho ha adding ocial commece conen o a ie inceae ale b 18%, on aeage. Thi daa i baed on o pane' pefomance aco all of 2010. The 18% inceae i don o a hge 177% inceae in coneion ae, pl inceae in aeage ode ale and iio en ae. Thee i alo a ong poiie coelaion beeen ho long omeone pend on ie and ho likel he ae o cone. Fo eample, people pending 5 o 7 mine on a ie cone a a ae of 2.8%, heea people pending 13 o 15 mine cone a he ae of 7.1%. The alo fond ha, fo podc aboe $320, 90% pend moe han 24 ho eeaching i. B he ae no pending 24 ho looking a o podc on o ie, he ae onl pending an aeage of i mine. B hen o ocial media o he mi, he ime on ie goe p o an aeage of 14 mine. Baicall, ha Reeoo i aing i ha if o add ocial elemen o o ie (like eie, ha people a, ho i i being haed ec), people ill pend moe ime looking a o podc, and h gie o an inceae in ale. The a he meaed and deemined hi a o look a he aeage ime-on-page, compaed o he nmbe of page ie. The alo fond ohe hing, like: 39% ill check ih hei fiend on Facebook befoe he b. B onl 5% ill complee he pchae ihin Facebook. 38% Ue hei mobile o eeach he podc. 87% omeime o ala ead eie. 69% a ha he he eie moe hen bad eie ae inclded. Noe: Reeoo poide hee ool o eaile, o he d i obiol biaed. If o foge all he nmbe fo a econd, hi i a e ineeing d. I cleal indicae ha hee i a poiie coelaion beeen adding ocial o o ie and conincing people o b a podc. Tie age Thee i, hoee, one e big poblem ih hi d - and I'm e o analic geek o hee hae alead poed i. The poblem i "ime-on-page." I i one of he mo neliable meic ha e hae, impl becae e ae meaing he ong hing. Almo all analical ool, inclding Google Analic, meae ime-on-page b looking a he daion beeen page ie. Hee i ho i ok: 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 3/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Time-on-page i calclaed b looking a he ime i ake beeen page load in a ingle eion. In he cae aboe, page one ha an aeage of 37 econd, page o ha an aeage of 1 mine and 26 econd, and page hee i "no aailable" becae o don' kno hen omeone leae. I ge een oe hen people onl ii a ingle page, hich i ofen he cae ih ocial affic. People ee a link, ead he page, and en o Tie. In ha cae, o analic ill onl ecod hen omeone aie. I ill no ecod hen he leae, and h o hae no meaemen of ho long he aed on he page. In eice like Google Analic, hee "no aailable" ime ae being diplaed a "0-10 econd", and he el i a ahe dioed meic. Hee i an eample fom hi ie, on hich mo of m affic i ingle-page ie. A o can ee, 86% of m eade ae (ongl) epoed a onl iiing he ie fo 0-10 econd. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 4/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 When you compare this with other services, like Charbeat, you see a very diIIerent picture. You cannot trust "time-on-site" or "time-on-page." It is some oI the most unreliable metrics that we have. I reached out to Reevoo to hear how they were measuring time, and pointed out the problems with "time-on- site". Here is their reply: Hi Thomas, I've checked with our analytic guys who are aware oI the problem you discuss. Their answer is that they aim Ior the most accurate measurement possible within these restrictions, by working out the average time on site Irom average pageviews multiplied by average time on page, instead oI just the overall time on site. While this requires us to assume that across all the users we're looking at, the average time on the Iinal page is equivalent to the average time on other pages, it does at least mean we're counting this page, which wouldn't be true iI we simply looked at time on site. While oI course this isn't perIect, it's the best way we've Iound within the imprecision that seems built in to most analytics. No, I'm sorry Reevoo, you are not counting the last page. What you are counting is a lot oI zeros, causing your average to be way oII. Take a look at this example oI what happens when you compare the real time vs. the ones being reported by your analytical tool. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 5/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Noe: Yo nmbe ill be diffeen. Thi i j an eample... A o can ee, boh he oal, aeage and median nmbe ae a off. Een if o hee o ame ha "na" page hee he ame a he aeage fo he e of hem, ha old ill onl aie he aeage o 1:20. Wiho he acal ime on page, o eall hae no idea. I i likel ha he oeall ime i highe, b i i alo likel ha he eal effec i happening on ohe page han ha o migh hink (becae he ae ala he la page). Coelaion . Caaion? In aiical em e ala hae o look a coelaion . caaion. In hi cae, hee i a ong coelaion ha hen o add ocial elemen o o ie, omehing i happening ha lead o an 18% inceae in ale. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 6/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 The ea ei i ha ha ehig i. Ree cibe hi "ehig" a iceaed i ie ie. O e ecie ha b addig cia eee, ee ed e ie eaig ab he dc, ad h ae e ie ed big i. I i a ice idea, b I d hi ie ha ahig d ih i. Thee a a iceae he ie ee ed a age. Y ca add a ide h ha ee hae cic hgh. Y ca add a f ea e. Y ca ae i ad ea . Ne f ha i ef, deie ha he a iceae he ie--age. We ha hee i a ceai beee addig cia eee ad he eig cei ae. B I d hi i i caed b "e ie ed." I hi i i e ie ha he iceae i ae i caed b he cia eee ief. I i caed becae ee ca ee ha he ee hi ab he dc. Thi add cedibii. I add iee. I add , ad i add a ee f cii. The ie eee i ee a eaed ide effec. I i he e f he ie i ae ead a cia eie. The ea ie i' aca iggeig a effec. I i he ia eee. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 7/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 B, coldn' o a ha meaing "ime pend" i a efl meic conideing ha i ake longe o engage ih ocial elemen? Well, e and no. The poblem i ha he ime elemen i no likel o be he deciding faco. Conide hi fo a momen. Wha if o cold inceae he ocial effec b 20%, hile deceaing he ime people hae o pend deciding if he an o b o podc? One eample. Le a o add ocial eie o o podc page. And o decide o ank hem afe poplai. Thi i likel o ceae a poiie effec on ale, becae people can no ee ha ohe people hink. B ha if o decided o inead ank he eie baed on o peonal connecion. Ranking hem o ha eie b fiend, and ohe people in o ocial cicle, ae lied befoe hoe of ange. The poplai coe old be loe, b ih a mch onge peonal connecion. People old likel ead fee eie, h pend le ime on he page, b becae i i no a peonal ecommendaion b a fiend, o coneion ae old be highe. I i he diffeence beeen "Hmm... ha do ohe people hink" and "Ahh... m fiend j bogh hi." Noe: Thi i ho Facebook ok. The poin hee, of coe, i no ha o hold neceail make i fae. The poin i ha o hold foc on he ale of he ocial connecion. If ha mean people ill pend moe ime on o ie, hen ha' gea. If i mean people going o pend le ime, hen ha' gea oo. The deciding faco i ha o do o die p o coneion ae. Sdie like hi one fom Reeoo ae e ineeing. I cleal ho ha hee i a coelaion beeen adding ocial elemen and an inceae in ale - pl i inceae in aeage ode ale and iio en ae. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 8/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Sort b oldest first become a member too This PLUS article is shared to you, Ior Iree, by BAEKDAL member - James Reader comments Teet Teet 0 0 Lie Showing 8 comments I agree that it isn't the time spent on the site that matters, it's how they are spending that time on the site that matters, or why. Social connections reviews sharing are an excellent recipe Ior sale conversion but I think what really should be addressed is why more companies are doing this. The answer is that sites like Facebook have not made it easy to do so on developers. Great article! Joshua Has Like Reply 4 months ago Yup... Iully agree :) Thomas Baekdal, Writer, Social Media Advocate, Project Manager and Internet Manager Like Reply 4 months ago in reply to Joshua Hays I, Ior one, get totally overwhelmed and conIused by all oI these "studies" and I so appreciate you breaking it down. I agree that there is no question that using social elements and, oI course, this combined with reviews and recommendations and sharing would lead to greater sales. I'm not sure why this is still a mystery that needs a "study" to explain it, I guess the new news they were trying to report was that it results are directly impacted by time on site. However, with your insight that is less important. To me, what is interesting is that only 5 actually complete their purchase on Facebook and many companies are setting up shop there. Any thoughts on that? (I'm downloading your book now) Kathrn Rose Like Reply 4 months ago Thomas Baekdal, Writer, Social Media Advocate, Project Manager and Internet Manager 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 9/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Thank Kahn, Glad i a efl. One big poblem ih ocial analic i ha e don' hae ool ha meae i diecl. We ala look a omehing ele. Like hen people look a efee o jdge ocial affic (hich fo Tie i omehing like 10-20 ime off). Inead of figing o ha make he diffeence, people look a hee mol nelaed a and hen conclde ha if hi a ie, i m be he cae. I almo nee i :) ...and e, aicle abo Facebook hopping coming (hi eek if eehing goe a planned) Like Repl 4 monh ago in epl o Kahn Roe Gea aicle, e inighfl. The ime on ie ie ha been diced oe and oe in he eb analic ind. I old j like o make one claificaion egading Google Analic: ime on page i no "he daion beeen page ie" , i i he daion beeen call o Google Analic. Thoe *can* be e diffeen hing. I i afe o ame ha ime on page i he daion beeen page ie fo a defal Google Analic implemenaion, b man ie ae alead ing hing like Een Tacking (hich can be ed o meae click on JS bon o AJAX ineface) o Tack Social (ack click on ocial icon) o ohe non-defal call o Google Analic. A companie ge moe adanced in em of Analic, hei daa ill be moe accae. A paenhei, fo adanced implemenaion, i i poible o add a dmm een o ebie, ing a JaaScip fncion, hich ill igge he Google Analic code ee econd. Thi old make conen ie "ime on page" meic a moe accae. Daniel Waisberg Like Repl 4 monh ago 1 Like Daniel, o make e good poin. One h I e Chabea i becae i "pinging" he a ee coninall. On ome da, he Chabea ime-on-ie i almo he eac oppoie of ha GA epo. Thomas Baekdal, Wie, Social Media Adocae, Pojec Manage and Inene Manage Like Repl 4 monh ago in epl o Daniel Waibeg Thank o, Thoma, fo poiding ch a deailed beakdon and dicion of ha ma be going on hee. Tim Leighton-Boce 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 10/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 M Subscribe b email RSS Check out m new book: THE SHIFT - from print to digital and beond? Free for Baekdal Plus subscribers, $8.79 on Amaon. As Daniel points out, it is possible to obtain much more accurate information about time on page if we want it. But that would still not provide us with an insight into what the visitor to the site was thinking at the time (obviousl!) and so the correlation sas nothing about causation.Studies like the one ou cite are more interesting than the endless flow of surves pumped out b vendor PR departments. But the still require the kind of thoughtful analsis ou have provided. And the seldom get it. Like Repl 4 months ago 1 Like Thanks Tim. One thing I reall miss with analtic tools of toda is a measurement per person over time. E.g. I'm thinking about buing a new Mac... and I have probabl visited Apple's website 15 times over the past two months, but still haven't decided. I want to be able to track that over time. It is same here on Baekdal.com. It takes a ver long time to convince people to subscribe to become Baekdal Plus subscribers - requiring most people to first become loal readers. But I have no idea how man articles someone read, nor which ones the are, before it triggers people into subscribing. I onl have no. of repeat visitors and a path per session (which is often onl one article per session). Thomas Baekdal, Writer, Social Media Advocate, Project Manager and Internet Manager Like Repl 4 months ago in repl to Tim Leighton-Boce Login Add New Comment 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 11/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Thomas Baekdal Fonde of Baekdal, aho, ie, aegic conlan, and ne media adocae. Follo There is always more... The Real Mobile Shift - For Publishers 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 12/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 The Complete Guide to Linking, Embedding, Crediting and Aggregating Beyond Facebook Analytics, The Guide The 2012 Marketing Budget Guide 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 13/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Self-publishing is Great, but... Dissecting a Print Magazine 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 14/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 How to Get *True* Followers, and not just fans The Future of Analytics for Publishers 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 15/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Identifying Your Real Readers, Not Just Traffic Social is About Creating Value Over Time 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 16/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Where Are People Really on Facebook? Newspapers, Don't Shoot Yourself in the Foot 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 17/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Follow via Email Get en email ever time there is something new (one per da), and never miss a thing. Email Address Subscribe Books b Baekdal The Shift from print to digital...and beond What the shift in media is reall all about. 14 chapters 220 pages 31,000+ words Beautiful surv ey s with PopSurv ey a better kind of surv ey . Powered b inf luAds 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 18/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Free for subscribers $8.79 on Amaon The Future of Social Commerce It is not about creating a shop in a tab. It is about turning communication into sale. 29 chapters 156 pages 23,000+ ords Free for subscribers $7.58 on Amaon Understanding Ne Media A special collection of social media content. 20 chapters 152 pages 28,000+ ords Free for subscribers 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 19/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 $18.99 ia Papal The Future of Publishing Ten chape abo he fe of media in one conenien book. 20 chapters 209 pages 32,000+ ords Fee fo bcibe $18.99 ia Papal Also orth a look The Real Mobile Shif - Fo Pblihe When Ne Sie Fail Specaclal Social Comping, Ineie and o Diecing a Pin Magaine Tee Bon *don'* die 7 moe haing Whee Ae People Reall on Facebook? Ho Soelling i Changing 250 Wod + A Pice Ho o Fi he Foma Social Impac - Iceland Bigge Than Global What other people do Like Be the first of our friends to like this. 12/9/11 Social vs. Time vs. Buying (by @baekdal) #analysis 20/20 baekdal.com//584861131E0B4649854B4F20F6DFA2652713F20E6D73 Lgi You need to be logged into Facebook to see our friends' recent activit. Apple Never Designed the iPad - The Undesigned it 167 people recommend this. Dissecting an Episode of MthBusters 174 people recommend this. The Real Mobile Shift - For Publishers 9 people recommend this. The Mster of 100 Cats In Ikea Solved 14 people recommend this. Facebook social plugin