Department of Journalism and Mass Communication

These outcomes are shared by all programs within the Department of Journalism and Mass Communication and are the core values and competencies sought by the Accrediting Council on Education in Journalism and Mass Communications.

Vision Our vision is to become the regions leading department, offering world class academic and professional programs and research in the fields of journalism and mass communication. We seek to play an integral role in addressing the complex challenges that face these fields in todays global age. Mission Our mission is to provide outstanding undergraduate and graduate education and professional training, and to be a center for research and innovation in the fastevolving fields of journalism and mass communication. The department prepares students for successful careers in the media and related fields throughout the world through combining an excellent liberal arts education with advanced technical training in a cross-cultural environment. Moreover, the department enables graduates to pursue a lifetime of contributions to their national, regional, and global communities as critical and creative thinkers, proficient and credible communicators, and socially-responsible citizens who are tolerant to differences in culture.

Each of the majors produces graduates who have the ability to:
1. Understand the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances 2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communication 3. Demonstrate an understanding of the diversity of groups in a global society in relation to communication 4. Understand concepts and apply theories in the use and presentation of images and information 5. Demonstrate knowledge of professional ethics and apply these principles in pursuit of truth, accuracy, fairness and diversity 6. Think critically, creatively and independently 7. Conduct research and evaluate information through methods appropriate to the communication professions in which they work 8. Write correctly and clearly in forms and styles appropriate to the communication professions, audiences and purposes they serve 9. Critically evaluate their own work and that of others for accuracy, fairness, clarity, appropriate style and grammatical correctness 10. Apply basic numerical and statistical concepts 11. Apply tools and technologies appropriate to the communication professions in which they work The curriculum for each major will provide learning experiences that will enable students to achieve these outcomes.
Department of Journalism and Mass Communication Abdul Latif Jameel Hall, Room P034 AUC Avenue P.O. Box 74 New Cairo 11835, Egypt tel 20.2.2615.3426/3427/3428/3430/3431 fax 20.2.2795.7565

Multimedia Journalism
The journalism (JRMC) major involves the merging of print and broadcast areas into a single multimedia journalism stream that exposes students to, and provides them with, basic skills for operating on all journalistic platforms, including the Internet. It also provides an intensive grounding in the basic reporting and writing skills needed for all aspects of journalism. Woven through the curriculum is a strong focus on journalism ethics and responsibility, as well as the important role journalism plays in a vibrant society. The major is structured as a building process that moves students from the initial broad exposure to the field of mass communication and the essentials of writing in the JRMC core, to the development of journalistic writing and reporting skills. The entire major will be consciously infused with a visual sensibility.

Department of Journalism and Mass Communication

Communication and Media Arts

The communication and media arts (CMA) major combines solid communication skills with emerging technologies, designed to prepare students for careers in communication and media or for advanced study. Todays communication and media professionals need to have a broad background in both traditional and new media and to understand the impact of the convergence of these media on society. Whether a course deals with electronic media, communication theory, video production or radio, the program is designed to encourage students to enhance and develop their capacities for critical thinking, creative expression and communication skills in order to expand their ability to participate in the communication-driven world of the 21st century.

www.aucegypt.edu

Department of Journalism and Mass Communication

Journalism and Mass Communication Majors

JRMC Core (12 credits)
General Electives and Minor

Integrated Marketing Communication Major (18 credits)

Integrated Marketing Communication

Integrated marketing communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers. Students majoring in IMC gain skills and expertise in all aspects of the marketing communication process through both theoretical learning and hands-onexperience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, branding, sales promotions, direct marketing and public relations.

JRMC 200 - Introduction to Mass Communication (3 cr.) JRMC 201 - Mass Media Writing (3 cr.) JRMC 202 - Multimedia Writing (3 cr.) Prerequisite: JRMC 201. JRMC 203 - Mass Media Ethics and Responsibility (3 cr.)
Multimedia Journalism Major (24 credits)

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Communication and Media Arts Major (21 credits)

JRMC 230 - Introduction to Photography (3 cr.) JRMC 301 - Journalism Editing and Design (3 cr.) Prerequisite: JRMC 202. JRMC 312 - Multimedia Journalism Lab: The Caravan (3 cr.) Prerequisite: JRMC 202, 203 and 301 or consent of instructor. JRMC 333 - Research for Journalists (3 cr.) Prerequisite: JRMC 202 and 312. JRMC 337 - TV Scriptwriting and Production (3 cr.) Prerequisite: JRMC 202. JRMC 339 - Studio Production: AUC TV (3 cr.) Prerequisite: JRMC 337. JRMC 460 - Audio Production (3 cr.) Prerequisite: JRMC 202.
Choose two of the following courses: (6 credits)

JRMC 250 - Global Media Systems (3 cr.) JRMC 270 - Online Communication (3 cr.) JRMC 320 - Mass Communication Research (3 cr.) Prerequisite: Junior standing. JRMC 406 - Internship (3 cr.) Prerequisite: Junior standing. JRMC 420 - Media Management (3 cr.) Prerequisite: Junior standing. JRMC 444 - Media Law and Policy (3 cr.) Prerequisite: JRMC 203.
Choose two of the following courses: (6 credits)

JRMC 305 - Introduction to Visual Communication (3 cr.) Prerequisite: JRMC 201. JRMC 315 - Introduction to Advertising (3 cr.) Prerequisite: JRMC 305 JRMC 320 - Mass Communication Research (3 cr.) Prerequisite: Junior standing. JRMC 355 - Creative Strategy and Advertising Copywriting (3 cr.) Prerequisite: JRMC 202, 305 and 315. JRMC 415 - Public Relations Theory and Techniques (3 cr.) Prerequisite: JRMC 202. MKTG 302 - Principles of Marketing (3 cr.) MKTG 410 - Consumer-Buyer Behavior (3 cr.) Prerequisite: MKTG 302.
Required Marketing Courses (6 credits)

MKTG 302 - Principles of Marketing (3 cr.) MKTG 410 - Consumer-Buyer Behavior (3 cr.)
Choose three of the following courses: (9 credits)

JRMC 305 - Introduction to Visual Communication (3 cr.) Prerequisite: JRMC 201. JRMC 310 - Public Opinion, Persuasion and Propaganda (3 cr.) JRMC 330 - Advanced Photography (3 cr.) Prerequisite: JRMC 201 and 230. JRMC 402 - Reporting and Writing in Arabic (3 cr.) Prerequisite: Completion of the Universitys general requirements for Arabic and JRMC 202. JRMC 403 - Feature and Magazine Writing (3 cr.) Prerequisite: JRMC 202. JRMC 412 - Newsroom Editing and Management (3 cr.) Prerequisite: JRMC 312. JRMC 441 - Camera and Editing Workshop (3 cr.) Prerequisite: JRMC 337. JRMC 444 - Media Law and Policy (3 cr.) Prerequisite: JRMC 203. JRMC 471 - Online Journalism (3 cr.) Prerequisite: JRMC 202. JRMC 480 - Multimedia Reporting Capstone (3 cr.) Prerequisite: JRMC 203, 305, 312, 333, 337, 339 and 460. Plus: Core Curriculum (34 - 46 credits) and general electives to total 120 credit hours

JRMC 230 - Introduction to Photography (3 cr.) JRMC 305 - Introduction to Visual Communication (3 cr.) Prerequisite: JRMC 201. JRMC 330 - Advanced Photography (3 cr.) Prerequisite: JRMC 201 and 230. JRMC 339 - Studio Production: AUC TV (3 cr.) Prerequisite: JRMC 337. JRMC 403 - Feature and Magazine Writing (3 cr.) Prerequisite: JRMC 202. JRMC 405 - Advanced Visual Communication (3 cr.) Prerequisite: JRMC 305. JRMC 415 - Public Relations Theory and Techniques (3 cr.) Prerequisite: JRMC 202. JRMC 460 - Audio Production (3 cr.) Prerequisite: JRMC 202. JRMC 471 - Online Journalism (3 cr.) Prerequisite: JRMC 202. JRMC 482 - Media Convergence Capstone (3 cr.) Prerequisite: JRMC 202, 203, 250, 270, 320 and 420.
General Electives and Minor

JRMC 230 - Introduction to Photography (3 cr.) JRMC 270 - Online Communication (3 cr.) JRMC 406 - Internship (3 cr.) Prerequisite: Junior standing. JRMC 441 - Camera and Editing Workshop (3 cr.) Prerequisite: JRMC 337. JRMC 444 - Media Law and Policy (3 cr.) Prerequisite: JRMC 203. MKTG 408 - Marketing Communications Management (3 cr.) Prerequisite: MKTG 302. MKTG 416 - E-Marketing (3 cr.) Prerequisite: MKTG 302. JRMC 425 - Integrated Marketing Communication Campaigns Capstone (3 cr.) Prerequisite: JRMC 315, 320, 355 and 415.

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