Professional Documents
Culture Documents
Present
Aj.Chaiyawat Thongintr
By
Miss Yanika Eiamsupan Miss Napapan Apiwong-ngam Miss Manaschana Chawanuntachot Miss Aruntip Ampaikitpanich (Group Vip1..Section 2) School of Management Mae Fah Luang University ID 4931205041 ID 5131205132 ID 5231205114 ID 5231205171
Preface
This project was concerning with a past of 1203302 Project feasibility and Evaluation subject in the second semester of 2011. In this project is study about feasibility of coffee shop business in Chaing Rai, located near Mae Fah Luang University. The content of this report consist of Introduction, Industry Profile, Market Feasibility Study, Technical Feasibility Study, Financial Analysis, Risk Management, and Summary This project can makes everyone who interested to get knowledge and information about coffee shop business before make decision to investment, including preoperational process and operation process of coffee shop business, for the benefit to investment and profit of doing this business. We are hoping that our report will be utility and helpful for everybody who is interested as much as possible. If there are any mistakes in this reporting, we will apologize at this opportunity. Lagioia Coffee Shop
Content
Page
Preface..2 Content.2-3
Page 3.4 Sale forecast .42-43 3.5Profit estimate..44-45 3.6 Marketing Expense..46-47 Chapter 4: Cost of Investment..48 4.1Pre-operating49 4.2 Location50 4.3Machines / Tools / Equipments.51-54 4.4Cost of investment...55-56 - Investment cost of equipment.57 - Depreciation of equipment....58-62 - Investment cost of machine..63 - Depreciation of tool and machine..64-68 Chapter 5: Operating Cost.69-72 Chapter 6: Organization and Administration..73-74 Chapter 7: Financial Analysis.75 -Income statement.76-81 -Cash flow.82-92 -Balance sheet.93-113 Chapter 8: Risk Management..114-116 Chapter 9: Conclusion ..117-119 Reference.120
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Chapter 1
Introduction
(Source:http:// http://www.coffeeresearch.org/)
We should to open coffee shop in Chiang Rai province. Because, nowadays the number of tourist come to travel in chiang rai increase every year. Our coffee shop set from inspiration of investors who love in flavor and smell of coffee. Our coffee shop concept will be the garden style coffee shop in addition to flavor and smell of coffee can made other feel relax involving fresh environment that full of trees all of this its will make customer feel fresh more.
1,680,248
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(Source: http://www.chiangrai.net/dashboard19/?PID=VG91cmlzdC9Ub3VyaXN0MS5hc2N4)
We already consider to selected the place to set coffee shop is near the Fah Thai Market which located beside the Mae Fah Luang University at Chiang Rai province because Mae Fah Luang University is a new university and increase number of students and staffs every year.
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1083
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(Source: https://reg.mfu.ac.th/registrar/statistics/main_m.htm) 9
Project objectives
To study about the situation of coffee shop in nowadays. To study about technical and management process in the coffee shop business. To study possibility of coffee shop business trend in the future. To analyze the marketing in this business. To analyze the financial risk feasibility. To analyze demand of people who drink coffee. To summary the feasibility of coffee shops business.
Benefits of project
Understanding about the situation of coffee shop. Understanding behavior of customer to select and identify the right customer. Understanding to calculate profits and expenses, and find the way to get profits. To learned about market in the business and financial risk feasibility. To learn about technical and management process in the coffee shop business.
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Activities/Time Frame
Time Frame
Designations To study about coffee shop in Chiang Rai To study about coffee shop at Mae Fah Luang University
Problems/Events
18-25Nov 2011
25Nov-2Dec 2011
To study about how to manage coffee shop business To study about competition analyze and marketing feasibility To study about technical process in coffee shop business To study about financial feasibility of coffee business To study about financial feasibility of coffee business To study and analyze about risk of coffee shop business in Chiang Rai To summary the business of coffee shop in Chiang Rai
2-9Dec 2011
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Gantt chart
No
Activities
November w w W E E E E E E K K K 1 2 3 W E E K 4 W E E K 1
December W E E K 2 W E E K 3 W E E K 4 W E E K 1
January W E E K 2 W E E K 3 W E E K 4 W E E K 1
February W E E K 2 W E E K 3 W E E K 4
-To study about coffee shop in Chiang Rai 1 - To study about coffee shop at Mae Fah LuangUniversity -To study about how to manage coffee shop business -To study about competition analyze and marketing feasibility -To study about technical process in coffee shop business -To study about financial feasibility of coffee business -To study about financial feasibility of coffee business -To study and analyze about risk of coffeeshop business in Chiang Rai -To summary the business of coffee shop in Chiang Rai
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Chapter 2
Industry profile
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Nature of industry
History of coffee World coffee In the Ethiopian highlands, where the legend of Kaldi, the goatherd, originated, coffee trees grow today as they have for centuries. Though we will never know with certainty, there probably is some truth to the Kaldi legend.
It is said that he discovered coffee after noticing that his goats, upon eating berries from a certain tree, became so spirited that they did not want to sleep at night.
Kaldi dutifully reported his findings to the abbot of the local monastery who made a drink with the berries and discovered that it kept him alert for the long hours of evening prayer. Soon the abbot had shared his discovery with the other monks at the monastery, and ever so slowly knowledge of the energizing effects of the berries began to spread. As word moved east and coffee reached the Arabian Peninsula, it began a journey which would spread its reputation across the globe.
Today coffee is grown in a multitude of countries around the world. Whether it is Asia or Africa, Central or South America, the islands of the Caribbean or Pacific, all can trace their heritage to the trees in the ancient coffee forests on the Ethiopian plateau.
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The Arabian Peninsula The Arabs were the first, not only to cultivate coffee but also to begin its trade. By the fifteenth century, coffee was being grown in the Yemeni district of Arabia and by the sixteenth century it was known in Persia, Egypt, Syria and Turkey. Its popularity was perhaps due, in part, to the fact that Muslims, forbidden alcoholic drink by the Koran, found coffee's energizing properties to be an acceptable substitute.
Coffee was not only drunk in homes but also in the many public coffee houses -- called qahveh khaneh -- which began to appear in cities across the Near East. The popularity of the coffee houses was unequaled and people frequented them for all kinds of social activity. Not only did they drink coffee and engage in conversation, but they also listened to music, watched performers, played chess and kept current on the news of the day. In fact, they quickly became such an important center for the exchange of information that the coffee houses were often referred to as 'Schools of the Wise.'
With thousands of pilgrims visiting the holy city of Mecca each year from all over the world, word of the 'wine of Araby' as the drink was often called, was beginning to spread far beyond Arabia. In an effort to maintain its complete monopoly in the early coffee trade, the Arabians continued to closely guard their coffee production.
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European travellers to the Near East brought back stories of the unusual dark black beverage. By the 17th century, coffee had made its way to Europe and was becoming popular across the continent. Opponents were overly cautious, calling the beverage the 'bitter invention of Satan.' With the coming of coffee to Venice in 1615, the local clergy condemned it. The controversy was so great that Pope Clement VIII was asked to intervene. Before making a decision however, he decided to taste the beverage for himself. He found the drink so satisfying that he gave it Papal approval.
Despite such controversy, in the major cities of England, Austria, France, Germany and Holland, coffee houses were quickly becoming centers of social activity and communication. In England 'penny universities' sprang up, so called because for the price of a penny one could purchase a cup of coffee and engage in stimulating conversation. By the mid-17th century, there were over 300 coffee houses in London, many of which attracted patrons with common interests, such as merchants, shippers, brokers and artists. Many businesses grew out of these specialized coffee houses. Lloyd's of London, for example, came into existence at the Edward Lloyd's Coffee House.
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The New World In the mid-1600's, coffee was brought to New Amsterdam, a location later called New York by the British.
Though coffee houses rapidly began to appear, tea continued to be the favored drink in the New World until 1773 when the colonists revolted against a heavy tax on tea imposed by King George. The revolt, known as the Boston Tea Party, would forever change the American drinking preference to coffee.
As demand for the beverage continued to spread, there was tense competition to cultivate coffee outside of Arabia. Though the Arabs tried hard to maintain their monopoly, the Dutch finally succeeded, in the latter half of the 17th century, to obtain some seedlings. Their first attempts to plant them in India failed but they were successful with their efforts in Batavia, on the island of Java in what is now Indonesia. The plants thrived and soon the Dutch had a productive and growing trade in coffee. They soon expanded the cultivation of coffee trees to the islands of Sumatra and Celebes.
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The Dutch did a curious thing, however. In 1714, the Mayor of Amsterdam presented a gift of a young coffee plant to King Louis XIV of France. The King ordered it to be planted in the Royal Botanical Garden in Paris. In 1723, a young naval officer, Gabriel de Clieu obtained a seedling from the King's plant. Despite an arduous voyage -- complete with horrendous weather, a saboteur who tried to destroy the seedling and a pirate attack -- he managed to transport it safely to Martinique. Once planted, the seedling thrived and is credited with the spread of over 18 million coffee trees on the island of Martinique in the next 50 years. It was also the stock from which coffee trees throughout the Caribbean, South and Central America originated.
Coffee is said to have come to Brazil in the hands of Francisco de Mello Palheta who was sent by the emperor to French Guiana for the purpose of obtaining coffee seedlings. But the French were not willing to share and Palheta was unsuccessful. However, he was said to have been so handsomely engaging that the French Governor's wife was captivated. As a going-away gift, she presented him with a large bouquet of flowers. Buried inside he found enough coffee seeds to begin what is today a billion-dollar industry.
In only 100 years, coffee had established itself as a commodity crop throughout the world. Missionaries and travellers, traders and colonists continued to carry coffee seeds to new lands and coffee trees were planted worldwide. Plantations were established in magnificent tropical forests and on rugged mountain highlands. Some crops flourished, while others were short-lived. New nation's were established on coffee economies. Fortunes were made and lost. And by the end of the 18th century, coffee had become one of the world's most profitable export crops.
Source: http://www.ncausa.org/i4a/pages/index.cfm?pageid=68
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Thai coffee The real start of the Thai coffee industry is relatively young. According to governmental statistics, the total coffee plantation area in 1960 was only about 19,000 rai (approximately 7,600 acres), producing a mere 750 tons of coffee. In the same year, Thailand had to import almost 6,000 tons of coffee. To improve the trade balance, the Thai government started a successful campaign promoting Robusta coffee growth in Southern Thailand. This campaign was further cemented when opium crop replacement became an official Thai Government program in the 1970s. Supported by the Royal Family, the UN and many other governmental and non-governmental organizations, the hill tribe farmers in the Golden Triangle and along the borders of Burma and Laos started to grow Arabica coffee. In 1976, Thailand officially became a coffee exporting nation, selling 850 tons of Robusta coffee in the world market. Helped by strong world market prices in the 1980s, exports thrived in the following years and culminated in 1991-2 at almost 60,000 tons. The collapse of the "International Coffee Agreement" in July 1989 and the following slump in world coffee prices has since hurt the coffee farmers hard. Facing the threat of an oversupply situation, the Thai government made a turnaround and, under a 5-year-plan (1992-1997), began to encourage the coffee farmers to switch to other crops in an effort to reduce the total coffee planting area from a level of almost 500,000 rai (approximately 200,000 acres).
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Thailand is a coffee nation, ranked third (after Indonesia and Vietnam) in Southeast Asia in annual raw coffee production. While there are many species of coffee trees in the world, only Arabica and Robusta have major economic significance, both of which are grown in Thailand.
50,000 - 80,000 tons of Robusta coffee, of which 40% (ca. 30,000 tons) are processed locally and about 60% (ca. 50,000 tons) is exported.
A few thousand tons of Arabica coffee, which are almost entirely processed locally
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The creation of Caf DoiTung allows locals to capture the top value in coffee growing, which is a replacement crop for opium. Caf DoiTung uses only the Project's highquality aromatic Arabica coffee beans harvested from trees grown at approximately 1,000 meters above sea level. The coffee cherries are hand-picked and selected before being carefully roasted and ground. The process lends every cup at Caf DoiTung its great taste. Another product offered at Caf DoiTung is macadamia nuts, another cash crop replacing opium. Pangkhon Coffee
Slogan of Pangkhon is one cup save one tree Located at downtown of Chiang Rai, opposite with the clock tower of Chiang rai . Pangkhon have to provide a delivery service to customer. Contact 053-712-878.
Source: http://www.pangkhoncoffee.com/index.php?option=com_content&view=article&id=12&Itemid=1
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Doi Chaang
Doi Chaang coffee house is proud to present Pride of Thailand a rave world-class, single-estate special coffee premium bean. Its roasted to a full medium to produce a fruity, sweet cup with pleasant flowery fragrance.
Source: http://doichaangcoffee.com/
Wawee coffee
First coffee business of Wawee coffee open at the Maesa Elephant Camp in 2001, expanding coffee branches and continuously distributing franchise of the first Wawee Co., Ltd--all trademarked with the now-familiar logo of the Akha lady in an orange-brown dress. In Chiang rai wawee coffee located Address: 634/2 Wiang, Muang, Chiang Rai 57000 Tel: 0-5474-4465.
Source: http://www.waweecoffee.com/intro.php
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History of ice cream The origin of ice cream can be traced back to 62 A.D in the time of the Roman emperor Nero who invent chilled delicacies made from snow and flavored with honey and mixed fruits. This dessert was usually served to the emperor and his great warriors before battles. As time went by, the dessert was developed to a type of ice-cream called Sherbet.
There is also another view that the creation of ice cream first happened in China before spreading to India then Persia. Around 2,000 BC the Chinese accidentally created milk ices as they usually buried milk, which was very expensive, under snow to preserve it. From then, the Chinese developed many ice concoctions such as fruit juices mixed with honey and ice. In the Mokul dynasty, the Chinese created a recipe called Kulfi which was milk ice mixed with pistachio. It was believed to be the archetype of todays ice-cream. In the 13th century, Marco Polo visited China and fell in love with the frozen desert, so he took the technique of making ice cream back to Italy. During his journey, Marco Polo created his own recipe by adding a few ingredients such as yak milk with snow. After he introduced the delicacy to the Italians, it became very popular and soon spread to France and England. The Italians are very famous for their ice cream recipe known as Gelati. They have developed the technique of making Gelati and they have become known as the original ice cream maker and they also claim to be the inventors as well. In 1670, the Franesco caf was the first parlor to sell this tasty treat which became a top hit dish and the talk of the town. The popularity of gelato among the general population however only developed in 1846 when Mrs. Nancy Johnson invented an ice cream making machine. Source: http://inventors.about.com/od/foodrelatedinventions/a/ice_cream.htm 23
Ice cream in Thailand Ice cream was first imported from Singapore to Thailand in late King Rama IV- King Rama V era. It was brought in a few years after ice first appeared. At that time, the Thais called ice cream I-Tim and they were amazed by its chilled making process. It has been said that at first, I-Tim was not actually an ice cream mixture as we would recognize today but instead was syrup mixed with ice. After that, the Thais developed their I-Tim blend into popsicles. By adding color such as red, green, pink and orange mixed with many tasty flavored syrups, I-Tim became a top hit desert for sweet-toothed consumers, especially young children. Today not only does the Thais I-Tim Popsicle come with a great sweet taste, but it also is great fun. I-Tim popsicle makers always put a red dot on some of the popsicle sticks and whoever has one gets a second free I-Tim popsicle.
Source: http://www.highlightthailand.com/main/detail_content/The-history-of-ice-cream/22.html
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Happy plus Ten years ago, office worker Soraya Printrakul spent her free time making ice cream for her kids and her friends. Seven years ago, she decided to turn her hobby into a career, resigning from her job and opening a cafe she named Happy Plus offering aromatic coffee, smoothies and lots of home-made ice creams. Located in front of Mae Fah Luang University Chiang Rai, Happy Plus is popular with students as well as families. The ambience is warm and friendly with white wooden tables, chairs and comfy sofas and green walls painted with lovely cartoons. Its open daily from 10.30am to 9.30pm. Call (081) 764 6768.
Source: http://worldfilmbkk.com/life/Ice-cream-with-a-fruity-flavour-30167125.html
Swensens
Swensens was established by Earle Swensen. The first Swensen's Ice Cream Store opened at the corner of Union & Hyde in San Francisco in 1948. The Minor Food Group is a franchise company of Swensen's in Thailand. In downtown of Chiang Rai have 3 branch of swensens : big c, night bazaar and central plaza. Source: http://www.swensens.com/our-story/
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Situation Analysis
During the last 3-4 years, coffee shop business has obviously high growth rate. Nowadays many people pay attention and invest to coffee business. Investors trust this business can refund more benefit and stable. At the same time, consumers behavior for drinking coffee of Thai people has changed. Because In the past, they drink instant coffee, but now they changed to drink fresh roasted coffee which has shop. The decoration, pleasant atmosphere and comfortable in the shop can make them to drink more coffee. The coffee shop businesses had to adjust their marketing strategies to handle the situation and attract more customers. The strategies like membership and promotions make the customers feel that their cups of coffee are more valuable, thus, more enjoyable. The rate of drinking coffee per person in Thai is still low .The average each 200 glasses per person per year, compared with people in Asia such as Japanese, They drink coffee average 500 glasses per person per year or 3-4 cups per week. While Americans drink coffee, the average 700 glasses per person per year, so the market trend in Thailand will be increased by trend coffee consumption is 7 cups per week from 3-4cups per week and coffee consumptions in Thailand will increase in future. Because of this, many investors both Thai and foreigners are interested to invest in a coffee shop. Market competitions seem to be high. However most of the coffee shop today will focus on selling products and other value added services such as cakes, cookies, and sandwiches, some of them have internet access to customers. When each shop has strength points with many options for consumer to choose. Entrepreneurs must need to standardize their products and services that meet the needs of consumers.
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(Source: http://chartsbin.com/view/581)
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Product/Service
In our coffee shop, we choose a coffee is a main product and in the shop also have soft drink, Food, bakery, homemade ice-cream and Special homemade ice-cream. Coffee Products
Latte
Americano
Cappuccino
Mocha
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Soft Drink
Ice Tea, Ice Milk Tea, Ice Lemon Tea, Green Tea
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Bakery Brownie, Blueberry cheese cake, Blueberry cheese pie, Strawberry cheese cake, Coconut cake, Green tea cake
Cookie & Cream, Thai Tea, Mocha Almond Fudge Strawberry Yogurt, Blueberry Yogurt, Yakult Special - Passion fruit, Tamarind Sorbet, Lychee, Santol Sherbet, Chao-guai
Service
Establishing a customer base of regular customers and must take care regular customers continuously and then, always find for new customer. Business should be development by raising the point that is unique and has special charm, developed taste. To make customer gets a good impression and keep customers coming back to our shop. Our shop provide a restroom, non-smoking area, safety area for children whos come with parents, an internet Wi-Fi, and open soft music for customer feel relax.
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Strategy
Corporation level Coffee shop being very popular for people who looking for business. Thus, market competition is quite high. But with the way our shop has invented a formula that is unique coffee shop. Our shop is a small business use few budgets to launch by target is students and traveler who pass through our shop. And we also serve produce with low price. 1. Vision We want to become famous and number 1 coffee shop in front of university with low price but high quality
3. Objective Serve coffee and ice cream with low price to student who has less money.
4. Process project team Our employee in our shop is student who wants to work for part time because its easy to connect with our customer.
5. Individual job performance Well train our employee how to sever good service to our customer.
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Business level Our shop has highly competition environment and increase continuously. It affects directly to our shop because the customer will use service with the shop that give the highest return then we will concern about competitive strategy that can help us to have more advantages competition than the competitor, so we will use competitive strategies in order to make competitive advantage for our company that we created some special for different from others. Service Our shop will make the customers loyalty by creating the impression to the customer by services such as service satisfaction over quickly, clean and good workplace such as we provide open soft music, our concept is garden that we should to maintenance the environment. Price We have to provide low price to meet the customer satisfaction. Because the target of our shop are students and staff in Mae Fah Luang University. Quick-responses Take a feedback from customer and improve our service and product Ask employee and discussion how to make customer satisfaction
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Function level The functional level strategy will give the detail of the strategy for each function of our shop represent in the function of marketing, production and service, organization, management information system, and financial and accounting. 1. Marketing Support all of target group. Our marketing is aimed at students. For that reason, our shop is close to the Mae Fah Luang University. This makes our store accessible to customers easily. There are also people who drive through can park and visit our coffee and bakery shop to relax as well.
2. Financial Recruit expert financial personal for financial statements to systematic, clear, and accurate in every month and improving the accounting system and financial standard form. Financial evaluate systematic and controlling within organization.
3. Human resource management We have to select good staff. Good staff here is going to be people who speak good, cleaning, good manners, friendly with customers and ethics. For working together in the shop are not focus on the boss to employee, we will focus on work like friends and brothers. To create intimacy makes it easy to work. Employee of our shop will come from students who study at Mae Fah Luang University because they know what their friends want from our service.
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Chapter 3
Market Feasibility study
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Market analysis
General environment analysis Political analysis
country rule require food supplier provide everything is health and safe .Public Healthy research indicates coffee can reduction many kinds of disease risk like Heart disease, cirrhosis and gout. Our shop have safe rule make sure our product havent any harmful. Economy analysis
National economy condition average income per person, unemployment condition, growth/slow down of GDP, inflation, deflation, all of these affect directly to purchasing power of customers who are target group. Tax rate that government determine for business and product will affect to advantages/disadvantages in determining price selling and cost of competition including import tax and specific business tax.
Social analysis
In Thai culture got some cultures from the western, so many socials such as office worker, students, like to drink coffee after work or class because it can help them fresh. A coffee becomes a part of life for modern social. They drink coffee as a fashion. Technological analysis
Use of technology can improve operational efficiencies. Provide E-Marketing is the two way communication activity that marketers can connect with customers around the world and all time.
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Happy Plus
Happy plus located Mea Fah Luang University flyover opposite Hui Phu School. They open their shop for longtime and they focus on homemade ice cream and also serve with some beverages and some of bakeries; there are have a few of menus. Happy plus has a nice decoration with small sofa and relax atmosphere. They also hired Mea Fah Luang student is employee.
I use studio
I use coffee lactated opposite Fah Thai market but no have enough parking lot. They present Vittoria coffee to make coffee and also have cakes, foods. They focus on coffee than everything, I use is small coffee shop that open till late.
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Chiang Rai in love located opposite Doi Aob near Mea Fah Luang University, they have beautiful scenery with field in the front and mountains in back they are have inside and outside zone. They provide coffee, bakery and foods but they not have enough staffs for service, and they also use normally design and furniture with white shade. They have a big Chiang Rai in love name of shop to attract customers.
Banoffee
Banoffee prefer Arabica coffee from Doi Pha Hee, they roast and grind coffee by them self, they have Banoffee coffee shop 3 brunches around Chiang rai at MFU brunch located at 2nd floor of Chit Chat shopping place. They also have banoffee cake and a lot of menus of bakery but they dont have food. Theme color of them is orange that strike the eyes. All of employee is student part time job.
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Sa Wat Dee Chaing Rai has good location that improves the shop to be good look for high customer. Because the shop decoration invest by the modern furniture, big signboard make a attraction customer who is traveler (the most) go to buy a coffee and take some of picture a big windmill like they stay in Netherlands About the performance Sa Wat Dee Chaing Rai going to use a good coffee machine Brazign duels and cook a new food every time they have an order. The most interesting is food that never see in the coffee shop is Tim Sum, the Chinese stream food, because only open table coffee shop in the old town at south of Thailand do this.As the reasons that why Sa Wat Dee Chaing Rai attract both old customer and new customer to come.In the other way, Sa Wat Dee Chaing Rai always take care customer well and almost waiter is MFUs student path time job that have train to have a good service mind.
Le petit caf
Le petit located San kong noi road, Chiang Rai downtown. Le petit is fantastic atmosphere with natural and a cute style of decoration also has a big menu of coffees, fruit shakes, pastries and the standard Thai fare. The furniture was modern and comfortable. Le petit is popular coffee shop that has homemade bakery and ice cream and also set up in downtown which comfortable for customers in downtown.
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Parabola
Parabola is popular place for student and tourist located at Mea Chan, Chiang Rai where nice place have and also provide full option menus; coffee, beverages, Japanese cake style, a lot of bakery and Thai and international foods, they have to bake at least 10 kinds of cake every day. The favorites are banana chocolate cake, white chocolate cheesecake and squidgy chocolate cake. They have many customers both of tourists and students because Parabola an ideal place to take a break as they make their way to destinations along the border. This is, after all, the route to Doi Mae Salong, Mae Sai, Chiang Saen, Chiang Khong and the Golden Triangle. Parabola have red box which is symbol and easy to find and they also have beautiful decoration with luxury style with high price of coffee and food but they still have a lot of customers
Customer Analysis We found customer who is students and teenager focus on demand first of all, then taste of coffee, food, decorations because they want to take a photo with beautiful scenery and also share on social network we understand their behavior by survey and study so we would like to have a lots of promotions, they will be can touch nice atmosphere and comfortable with power of buying that they can and we should focus on everything taste, location, atmosphere, parking lot .Our coffee shop will be first choice in the customers information search. We sure that our brand must be in all stages of customers buying decision process, final choice or decision.
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Competitive Analysis
It is true that the level of competition among various coffee shops is high. In order for a particular coffee shop to retain its loyal customers and to attract more potential coffee drinkers, it is vital for it to employ some sales promotion every once in a while, especially coffee shop that set up around Mae Fah Luang University; big target is students. Parabola have high price but still have a lots of customer because they have difference signature menu so our shop might be noticeable menu and sell with cheaper price. Each coffee shop always has style for them, they focus on taste and atmosphere and they also have difference decoration style, good atmosphere and good decorations. , we found customer want to drink fresh high quality coffee and low cost. But no have any coffee shop that talking about baristas, Baristas are the most important people in a coffee shop. As we all know, they are the ones responsible for providing customers with the various coffee treats that they would love to enjoy we will trainings are essential for baristas because of a variety of reasons, the standards that we have developed for the making of your drinks. Most importantly, with trainings, baristas will be able to improve their coffee-making skills, making sure that they provide only high-quality, aromatic coffee drinks to customers, so we provide our coffee shop has a good taste, I use is low cost business and can pull more customers but they not important about decorate shop same as Phuvaree but they have unique menu for attract customer We have many competitors that open same coffee shop but shop that buy homemade bakery and ice cream just have some shop; happy plus and parabola provided homemade ice cream, Happy plus not focus on coffee and bakery and still located in unnoticeable. Parabola even set up far away from community but taste of coffee can pull customer with location in clearly place and has a nice display that noticeable and menu of foods, beverages and homemade cakes. Le petit caf also popular and buy homemade bakery and ice cream, located in downtown where far from Mea Fah Luang University. Everything information we will use to improve and developing our coffee business then we set plan and strategy about sell coffee, pull customers, promotion. When we can success business, we will develop next mission and try to leader coffee business in province.
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STP Analysis
Like we said about the Strategy that I targeted on student and teenage, so most of customer would be people who free and have a time to relax or small meeting even date. The segmentation we divide in to 4-5 segments for service suitable in each:
Mean target will be teenager, why? Because teenagers love to drive they life freely without any rules, provide a free time for them so they can spend the time in the shop, they also spend money for food that they want and almost teenager can get money easily from their parents every month. Teenager love in low price and also need comfortable once of strategy that set the price lower for this kind because I point that low price will attract people more. But we didnt say that low price with less quality.
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Product We provide to make coffee shop for relaxing and meeting and sell with homemade ice-cream, bakery and soft drink. Price We set the price of coffee and other product in our shop with low price for motivate customer and want to earn market segment from competition. Even though we sell with low price but we still use with good ingredient to serve coffee and other product to customer. Place Our place is in front of Mae Fah Luang University. We build in small shop with garden theme. Customer can satisfy our product and our place together. Promotion We plan to set promotion every month as much as we can because this way is good for motivation customer come to our shop and after customer satisfy with our service and know us then they will tell to other and another tell to another that would be great and we will gain more income.
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Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales
90100 85550 63250 62200 62200 71100 71750 84850 78750 78500 71100 103700
Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales 106800 98900 89700 84850 78750 78750 85500 87600 89700 85500 98900 103700
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Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales 106300 100600 98900 89700 80250 83100 85500 89700 98900 83100 98900 106800
Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales
103500 100200 98900 87600 85500 85500 89700 98900 89700 85500 98900 101750
Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales 106800 98900 89700 84850 78750 85500 85500 87600 89700 85500 98900 103700
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Profit estimation We estimate that the first semi-annual has less profit because customer dont know our shop and this is a good way for us to try to promote our shop to customer by word of mouth and make brochure to introduce our shop and set promotion for customer.
Month 1 2 3 4 5 6 7 8 9 10 11 12
Income 48640 45840 43740 43230 42890 44310 46380 55640 54900 54460 56730 64390
Month
Profit
Month 1 2 3 4 5 6 7 8 9 10 11 12
Income 59670 57990 54610 53920 55370 54670 55530 57990 54630 54490 61500 67890
Profit
46
Month 1 2 3 4 5 6 7 8 9 10 11 12
Income 66090 66110 58940 62350 57970 56520 57830 55880 56940 58090 64770 72840
Profit
Month Income 1 67560 2 64290 3 62240 4 60700 5 60270 6 60270 7 58340 8 58340 9 59970 10 57090 11 68790 12 71090
Profit
Month Income 1 59670 2 57990 3 54610 4 53920 5 55370 6 54670 7 55530 8 57990 9 54630 10 54490 11 61500 12 67890
Month
Profit
47
Marketing Expense
Our coffee shop has Expense as follow many advertise. The first advertising we choose Radio advertises. In short spot tell about the name of our shop, place, sale promotion and slogan. The second advertising we provide website for customer to find information of our shop easily. The third we make brochure for given to people in many places and make billboard for the people know about our shop. We always change billboard every year before high season. Because in high season has many tourist come to Chiang Rai. We think new billboard must attract more customers into our shop.
Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales 5000
6000 4000 2000 0
1 2 3 4 5 6 7 8 9 10 11 12
3000
Month
Sales
Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales
3000
48
Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales
3000 5000
Month
1 2 3 4 5 6 7 8 9 10 11 12
Sales
3000 3000
Series1
Series2
Month 1 2 3 4 5 6 7 8 9 10 11 12
Sales
30000 3000
49
Chapter 4
Cost of Investment
50
Pre-operating
Stand-alone pattern (Area of 50 square meters) around Mae Fah Luang University
800,000
Electrical system cost Water supply system cost Telephone system cost Electronic cash register calculators system
Total
920,000
51
Location
Our Coffee shop is locating in front of Mar Fah Luang Univerisy on the street near a local market and residential areas. Our shop is about 9 meters wide and 16 meters deep. We bought this location 2500000 Baht.
52
Wicker Swing 1
Coffee Table *2
Sofa
Armchair(Nina)*2
53
Chandelier
Bookshelf
Glass
Plate
Air-conditioner LG
54
TV LG Plasma
Fruit blender
55
Refrigerator A
Refrigerator B
Computer A&B
56
Cost of investment
Pre operating cost Land 25000000
Investment cost
Building Environment structure Structure Build in Total 90000 220000 150000 460000
Equipment
Table & chair & Sofa (Outdoor) Table and Chair (octagonal) Wicker Swing 1 Table and Chair modern Table and Chair wood *2 (indoor) Table and Chair (Wicker) Coffee Table *2 Sofa Armchair(Nina)*2 Stool bar chair *2 Total 25,000 4,400 22,900 9980 1,180 99560 4600 8,500 15,000 8,000
57
Chandelier Bookshelf Glass Plate Counter DVD Player Pioneer Air-conditioner LG TV LG Plasma Ice cream display Cake Display Cabinet Total
5900 2,990 3650 1950 140000 12990 30980 26990 89000 45200 359650
Tools & Machine Coffee Machine & Grinder Fruit blender Ice cream Machine Refrigerator A Refrigerator B Computer A&B Electronic Cash Register Calculator Total Etc Miscellaneous Total 150000 150000 99000 9900 177000 15000 53400 41800 10,990 887690
58
Investment cost
Equipment
Amount 36100
Depreciation 3 Years
63460
5 Years
12684
1057
Chandelier
5900
10 Years
588
49
Bookshelf
2990
10 Years
288
24
5600
5 Years
1116
93
12990
5 Years
2592
216
Air-conditioner LG
30980
5 Years
6192
516
TV LG Plasma
26990
5 Years
5388
449
8900
5 Years
1776
148
45200
5 Years
9036
753
Counter
140000
10 Years
1392
116
59
Depreciation
First Year
Investment Table & Chair Outdoor Table & Chair Indoor Chandelier Amount 36100 Jan 1002 Feb 1002 Mar 1002 Apr 1002 May 1002 Jun 1002 Jul 1002 Aug 1002 Sep 1002 Oct 1002 Nov 1002 Dec 1002 Total 12024
63460
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
12684
5900
49
49
49
49
49
49
49
49
49
49
49
49
588
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
30980
516
516
516
516
516
516
516
516
516
516
516
516
6192
26990
449
449
449
449
449
449
449
449
449
449
449
449
5388
8900
148
148
148
148
148
148
148
148
148
148
148
148
1776
193910
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
42648
60
Second Year
Investment Table & Chair Outdoor Table & Chair Indoor Chandelier Amount 36100 Jan 1002 Feb 1002 Mar 1002 Apr 1002 May 1002 Jun 1002 Jul 1002 Aug 1002 Sep 1002 Oct 1002 Nov 1002 Dec 1002 Total 12024
63460
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
12684
5900
49
49
49
49
49
49
49
49
49
49
49
49
588
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
30980
516
516
516
516
516
516
516
516
516
516
516
516
6192
26990
449
449
449
449
449
449
449
449
449
449
449
449
5388
8900
148
148
148
148
148
148
148
148
148
148
148
148
1776
193910
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
42648
61
Third Year
Investment Table & Chair Outdoor Table & Chair Indoor Chandelier Amount 36100 Jan 1002 Feb 1002 Mar 1002 Apr 1002 May 1002 Jun 1002 Jul 1002 Aug 1002 Sep 1002 Oct 1002 Nov 1002 Dec 1002 Total 12024
63460
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
12684
5900
49
49
49
49
49
49
49
49
49
49
49
49
588
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
30980
516
516
516
516
516
516
516
516
516
516
516
516
6192
26990
449
449
449
449
449
449
449
449
449
449
449
449
5388
8900
148
148
148
148
148
148
148
148
148
148
148
148
1776
193910
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
42648
62
Fourth Year
Investment Table & Chair Outdoor Table & Chair Indoor Chandelier Amount 36100 Jan 1002 Feb 1002 Mar 1002 Apr 1002 May 1002 Jun 1002 Jul 1002 Aug 1002 Sep 1002 Oct 1002 Nov 1002 Dec 1002 Total 12024
63460
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
12684
5900
49
49
49
49
49
49
49
49
49
49
49
49
588
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
30980
516
516
516
516
516
516
516
516
516
516
516
516
6192
26990
449
449
449
449
449
449
449
449
449
449
449
449
5388
8900
148
148
148
148
148
148
148
148
148
148
148
148
1776
193910
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
42648
63
Fifth Year
Investment Table & Chair Outdoor Table & Chair Indoor Chandelier Amount 36100 Jan 1002 Feb 1002 Mar 1002 Apr 1002 May 1002 Jun 1002 Jul 1002 Aug 1002 Sep 1002 Oct 1002 Nov 1002 Dec 1002 Total 12024
63460
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
1057
12684
5900
49
49
49
49
49
49
49
49
49
49
49
49
588
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
24 93 216
30980
516
516
516
516
516
516
516
516
516
516
516
516
6192
26990
449
449
449
449
449
449
449
449
449
449
449
449
5388
8900
148
148
148
148
148
148
148
148
148
148
148
148
1776
193910
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
3554
42648
64
Investment Cost
Tools & Machines
Amount 99000
Depreciation 5 Years
Fruit blender
9900
5 Years
1980
165
177000
5 Years
35400
2950
Computer A
20900
3 Years
6960
580
Computer B
20900
3 Years
6960
580
10990
5 Years
2196
183
15000
5 Years
3000
250
Refrigerator B
53400
5 Years
10680
890
65
Depreciation Tools
First Year
Investment Coffee machine + Grinder Amount 99000 Jan 1650 Feb 1650 Mar 1650 Apr 1650 May 1650 Jun 1650 Jul 1650 Aug 1650 Sep 1650 Oct 1650 Nov 1650 Dec 1650 Total 19800
Fruit blender
9900
165
165
165
165
165
165
165
165
165
165
165
165
1980
177000
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
35400
Computer A
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
Computer B
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
10900
183
183
183
183
183
183
183
183
183
183
183
183
2196
15000
250
250
250
250
250
250
250
250
250
250
250
250
3000
Refrigerator B
53400
890
890
890
890
890
890
890
890
890
890
890
890
10680
Total
407000
7248
7248
7248
7248
7248
7248
7248
7248
7248
7248
7248
7248
86976
66
Second Year
Investment Coffee machine + Grinder Amount 99000 Jan 1650 Feb 1650 Mar 1650 Apr 1650 May 1650 Jun 1650 Jul 1650 Aug 1650 Sep 1650 Oct 1650 Nov 1650 Dec 1650 Total 19800
Fruit blender
9900
165
165
165
165
165
165
165
165
165
165
165
165
1980
177000
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
35400
Computer A
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
Computer B
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
10900
183
183
183
183
183
183
183
183
183
183
183
183
2196
67
Third Year
Investment Coffee machine + Grinder Amount 99000 Jan 1650 Feb 1650 Mar 1650 Apr 1650 May 1650 Jun 1650 Jul 1650 Aug 1650 Sep 1650 Oct 1650 Nov 1650 Dec 1650 Total 19800
Fruit blender
9900
165
165
165
165
165
165
165
165
165
165
165
165
1980
177000
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
35400
Computer A
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
Computer B
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
10900
183
183
183
183
183
183
183
183
183
183
183
183
2196
68
Fourth Year
Investment Coffee machine + Grinder Amount 99000 Jan 1650 Feb 1650 Mar 1650 Apr 1650 May 1650 Jun 1650 Jul 1650 Aug 1650 Sep 1650 Oct 1650 Nov 1650 Dec 1650 Total 19800
Fruit blender
9900
165
165
165
165
165
165
165
165
165
165
165
165
1980
177000
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
35400
Computer A
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
Computer B
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
10900
183
183
183
183
183
183
183
183
183
183
183
183
2196
69
Fifth Year
Investment Coffee machine + Grinder Amount 99000 Jan 1650 Feb 1650 Mar 1650 Apr 1650 May 1650 Jun 1650 Jul 1650 Aug 1650 Sep 1650 Oct 1650 Nov 1650 Dec 1650 Total 19800
Fruit blender
9900
165
165
165
165
165
165
165
165
165
165
165
165
1980
177000
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
2950
35400
Computer A
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
Computer B
20900
580
580
580
580
580
580
580
580
580
580
580
580
6960
10900
183
183
183
183
183
183
183
183
183
183
183
183
2196
70
Chapter 5
Operating cost
71
Operating cost
Inventory Coffee and Bakery Hot Espresso 30 Ice 35 Frap 45
Latte
40
45
55
Americano
40
50
60
Cappuccino
30
35
45
Mocha
30
35
45
72
Brownie 20/piece
55/piece
55/piece
55/piece
Coconut cake
35/piece
35/piece
73
Raw material: Coffee bean from Doi Chaang Pea berry Organic Premium 1600/kg 1400/kg 1080/kg 170/500g 1150/500g 210/500g 23/kg 45/450g 60/405g 130/700ml 315/700ml 6/325ml 40/50g 1250/kg 500/2500g 420/kg 350/kg 205/5kg 370/7500g 15/100g 75/kg
Cocoa powder Green tea powder (Matcha) Tea powder (Ceylon) Sugar Cream Carnation milk Fruit juice smoothie (Sun up) Syrup Soda Ground cinnamon Yoghurt Skim milk powder Lime powder Sodium carboxymethy cellulose gum Dextrose Malt dextrin Citric acid Shortening
74
Chapter 6
Organization And Administration
75
Administration cost
28,000
450
5500
690
500
Other expense; such as, dishwashing liquid, clean water surface, Knitting liquid cleaner
Total
35,140
76
Chapter 7 Financial
77
Income Statement
78
48640 5000
45840 -
43740 -
43230 -
42890 -
44310 -
46380 -
55640 -
54900 -
54460 3000
56730 -
64390 -
Administration cost
*Labour *Electric supply *Water supply *Telephone *Internet
9050
79
59670 -
57990 -
54610 -
53920 -
55370 -
54670 -
55530 -
57990 -
54630 -
54490 3000
61500 -
67890 -
Administration cost
*Labour *Electric supply *Water supply *Telephone *Internet
25080
80
66090 -
66110 -
58940 -
62350 -
57970 -
56520 -
57830 -
55880 -
56940 -
58090 3000
64770 -
72840 5000
Administration cost
*Labour *Electric supply *Water supply *Telephone *Internet
31500
81
67560 -
64290 -
62240 -
60700 -
60270 -
60270 -
58340 -
58340 -
59970 -
57090 3000
68790 -
71090 3000
Administration cost
*Labour *Electric supply *Water supply *Telephone *Internet
32970
82
59670 -
57990 -
54610 -
53920 -
55370 -
54670 -
55530 -
57990 -
54630 -
54490 3000
61500 -
67890 -
Administration cost
*Labour *Electric supply *Water supply *Telephone *Internet
25080
83
Cash Flow
84
Jan
Feb 686828
Mar 663583
Apr 647452
May 628625
June 620632
686828
663583
647452
628625
620632
609763
85
July
Aug 610538
Sep 617527
Oct 622390
Nov 626217
Dec 637718
609763
610538
617527
622390
626217
637718
659303
86
Jan
Feb 681548
Mar 700797
Apr 720770
May 741677
June 761928
659303
681548
700797
720770
741677
761928
785483
87
July
Aug 815092
Sep 844625
Oct 876262
Nov 906563
Dec 949278
785483
815092
844625
876262
906563
949278
1001417
88
Jan
Feb 1051156
Mar 1095289
Apr 1143626
May 1191727
June 1242082
1001417
1051156
1095289
1143626
1191727
1242082
1293161
89
July
Aug 1349494
Sep 1405771
Oct 1465562
Nov 1528037
Dec 1600466
1293161
1349494
1405771
1465562
1528037
1600466
1668709
90
Jan
Feb 1746332
Mar 1822549
Apr 1899490
May 1976675
June 2056084
1668709
1746332
1822549
1899490
1976675
2056084
2137447
91
July
Aug 2218204
Sep 2303385
Oct 2392650
Nov 2478239
Dec 2581222
2137447
2218204
2303385
2392650
2478239
2581222
2686239
92
Jan
Feb 2793096
Mar 2895427
Apr 2997702
May 3099591
June 3205264
2686239
2793096
2895427
2997702
3099591
3205264
3313581
93
July
Aug 3446412
Sep 3584687
Oct 3725846
Nov 3863179
Dec 3878801
3313581
15622
25632
3446412
3584687
3725846
3863179
3878801
3904433
94
Balance sheet
95
Jan Asset
Cash 686828
Feb
Mar
Apr
May
June
663583
647452
628625
620632
609763
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander 177000 9900 99000 177000 9900 99000 177000 9900 99000 177000 9900 99000 177000 9900 99000 177000 9900 99000
96
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 1964982 2000 1500 10000 10000 460000 1942283 2000 1500 10000 10000 460000 1926152 2000 1500 10000 10000 460000 1907325 2000 1500 10000 10000 460000 1899332 2000 1500 10000 10000 460000 1888463
97
Asset
Cash 609763 610538 617527 622390 626217 637718
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
98
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 1888463 2000 1500 10000 10000 460000 1889238 2000 1500 10000 10000 460000 1896227 2000 1500 10000 10000 460000 1901090 2000 1500 10000 10000 460000 1904917 2000 1500 10000 10000 460000 1916418
99
Asset
Cash 659303 681548 700797 720770 741677 761928
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
100
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 1938003 2000 1500 10000 10000 460000 1960248 2000 1500 10000 10000 460000 1979497 2000 1500 10000 10000 460000 1999470 2000 1500 10000 10000 460000 2020377 2000 1500 10000 10000 460000 2040628
101
Asset
Cash 785483 815092 844625 876262 906563 949278
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
102
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 2064183 2000 1500 10000 10000 460000 2093792 2000 1500 10000 10000 460000 2123325 2000 1500 10000 10000 460000 2154962 2000 1500 10000 10000 460000 2185263 2000 1500 10000 10000 460000 2227978
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Asset
Cash 1001417 1051156 1095289 1143626 1191727 1242082
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
104
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 2286117 2000 1500 10000 10000 460000 2329856 2000 1500 10000 10000 460000 2373989 2000 1500 10000 10000 460000 2422326 2000 1500 10000 10000 460000 2470427 2000 1500 10000 10000 460000 2520782
105
Asset
Cash 1293161 1349494 1405771 1465562 1528037 1600466
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
106
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 2571861 2000 1500 10000 10000 460000 2628194 2000 1500 10000 10000 460000 2684471 2000 1500 10000 10000 460000 2744262 2000 1500 10000 10000 460000 2806737 2000 1500 10000 10000 460000 2879166
107
Asset
Cash 1668709 1746332 1822549 1899490 1976675 2056084
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
108
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 2947409 2000 1500 10000 10000 460000 3025032 2000 1500 10000 10000 460000 3101249 2000 1500 10000 10000 460000 3178190 2000 1500 10000 10000 460000 3255375 2000 1500 10000 10000 460000 3334784
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Asset
Cash 2137447 2218204 2303385 2392650 2478239 2581222
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
110
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 3416147 2000 1500 10000 10000 460000 3496904 2000 1500 10000 10000 460000 3582085 2000 1500 10000 10000 460000 3671350 2000 1500 10000 10000 460000 3756939 2000 1500 10000 10000 460000 3859922
111
Asset
Cash 2686239 2793096 2895427 2997702 3099591 3205264
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
112
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 3964939 2000 1500 10000 10000 460000 4071796 2000 1500 10000 10000 460000 4174127 2000 1500 10000 10000 460000 4276402 2000 1500 10000 10000 460000 4378291 2000 1500 10000 10000 460000 4483964
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Asset
Cash 3313581 3446412 3584687 3725846 3863179 3878801
Equipment
Table & Chair (indoor) Table & Chair (outdoor) Counter Chandelier Bookshelf Dvd player Tv Air conditioner Ice-cream display Cake display Glass & plate 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600 63460 36100 140000 5900 2990 12990 26990 30980 8900 45200 5600
Tools
Ice-cream machine Coffee grinder + machine Fruit blander Computer 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800 177000 9900 99000 50800
114
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
10990 68400
Inventory
Coffee product Soft drink product Bakery product Ice-cream product 2000 1500 10000 10000 460000 4592281 2000 1500 10000 10000 460000 4725112 2000 1500 10000 10000 460000 4863387 2000 1500 10000 10000 460000 5004546 2000 1500 10000 10000 460000 5141879 2000 1500 10000 10000 460000 5157501
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Risk Management
The analyzing of business risk factors we will use our business as a set. Then look environment around business and business itself that what is the important point. If this point is very important and adverse impact occur to this point, our business may get some problem Identify of risk Political Analyze of risk Politic is external out of control by business. Many competitors have to face with this too. Politic might positively affect to business investment or negatively affect as obstacle in business success. HR factor risk Inefficient employees who are lack of performance and cannot satisfy customers. In Chaing Rai many of employees are from Myanmar Employee risk Some employee who are students cant work in long vacation Environmental risks pollution in the air, water harmful to the atmosphere We started to adopt new ways that will not adversely affect the environment and start to employ eco-friendly processes Season and whether In raining season we might use less outside zone Prepare splashier above outside zone
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Resolve of risk We always follow political news and apply in our business.
Hired only Thais in both of full-time and par-time job; especially MFUs students who want to work in part time job and train them essential Hire student who study in summer course
Low season
We have kitchen, its fire risk Some period might be effect to some raw material have high price
insurance Have Connection with wholesaler and stock some raw material which can keep long time
Equipment
Coffee shop use a lots of machine to make product, if one of machine out of order we cant sell our product
reserve equipment
Quality
Our shop buy roast coffee, we need high quality of coffee to make good coffee
Competitors
Financial Risk
Financial risk is associated with the financial structure of the business. The transactions the business makes, and the financial systems that already have in place.
Being in business involves risks. Some youll be aware of, but there may also be others that have escaped your attention.
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Chapter 9 Conclusion
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Conclusion Thailand coffee consumption is worth more than 4,000 million baht (US$130million) in 2007, with an annual growth rate of 25% so hundreds of new coffee shops, both chains and non-chains, are open every year, reflecting a continued increase in demand for new coffee machine equipment and supplies. Thailand Coffee, Tea &Drinks 2010 and Thailand Bakery & Ice Cream 2010 are currently the BEST and LARGEST coffee bakery & ice cream show in the country, signifying a golden opportunity for manufacturers/distributors of equipment and supplies for coffee, tea, drinks, bakery, and ice cream wishing to penetrate the 80 million people market (66million Thais and 14 million tourists). Thailand Coffee, Tea and Drinks 2010 and Thailand Bakery & Ice Cream 2010 aims to attract more than 30,000 buyers from all over Thailand and neighboring countries to meet entrepreneur. More than US$100,000(three million baht) marketing and promotion budget is set to draw buyers. The show is well supported by both local and regional trade publications, thus ensuring publicity tothe target group. Full supports from Thailand Barista Association and related government agencies. A comprehensive coffee and bakery activities i.e. National Thailand Barista Champion ship, Bakery Competition. We can see many opportunities why this project should launch this project From my study of project feasibility study and evaluation that show me about the process of coffee shop is running on small business and planning for providing good service with low price. Even coffee shop just small businesses and use less budget to launch. Coffee shops not clear level of command because everyone can be every level. So we confirm that no one study this business seriously before and if we know this business clearly every one can build this kind of carrier. When we set up coffee business, we must thinking and planning about objective that clear, reliable and make high profit to business. We must understand customer and what demand while study competitor, find out the way to make profit from customer and try to do anything that customers are satisfied. We take the feedback to improve our service or make a new product. We choose right strategies to adapt with the situation. We can manage risk and take advantage on competitors. Timeframe, tell about period of time in processing business.
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In market analysis we must know about political analysis. Politic is out of control by business. Many competitors have to face with this too. Politic might positively affect to business investment or negatively affect as obstacle in business success. So, we always follow political news and apply in our business. Economy analysis, it is out of control from business and others competitors must face as same as politic. Social and environment analysis, business in different industry, market, and region might face with risk. It has different business feasibility because business operation environment and market environment that is different. Technology analysis, changed rapidly today that is called the digital age. Marketing is the same. Result of technology change make marketing change too. E-Commerce has grown continuously and force marketing must adapt following trade system. So, E-Marketing happens. It helps to operate marketing activity by using electronic equipment. Competition analysis [3c analysis] such as competitor analysis, we define the competitors who provide service as same as us.
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Reference
http://www.coffeeresearch.org/ http://www.chiangrai.net/dashboard19/?PID=VG91cmlzdC9Ub3VyaXN0MS5hc2N4 https://reg.mfu.ac.th/registrar/statistics/main_m.htm) http://www.pangkhoncoffee.com/index.php?option=com_content&view=article&id=12&Itemid=1 http://inventors.about.com/od/foodrelatedinventions/a/ice_cream.htm http://www.waweecoffee.com/intro.php http://doichaangcoffee.com/ http://chartsbin.com/view/581 http://worldfilmbkk.com/life/Ice-cream-with-a-fruity-flavour-30167125.html http://www.swensens.com/our-story/ http://www.highlightthailand.com/main/detail_content/The-history-of-ice-cream/22.html
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