Ansuman Jena Assistant Professor Department of Business Administration Dhenkanal Autonomous College, Dhenkanal Address: LC 132/1, OSHB Colony,

, Sailashree Vihar, Bhubaneswar, Orissa, PIN-751021 E-mail: ansuman.jena@gmail.com Mobile: (+91) 9040209907 Teaching and Research Interest Marketing Management, Strategic Marketing, Product and Brand Management, Advertising Management, Business Research, Marketing Research, Services Marketing, Banking and Insurance Management, Information Technology for Managers and E-Commerce. Teaching Philosophy I am fortunate to have years of continuous teaching and research experience at a very young stage of my life. This has empowered me to have my own teaching philosophy which I find a perfect match with my Philosophy of life Learn to Earn, Earn to Live and Live to Serve. My teaching philosophy goes around my students. The students have helped me to nurture, upgrade and develop my own set of skills. As a Guru (teacher), I love my students and that makes them very important and special for me. I take additional care of them whether inside or outside the class premises as much practically possible. I firmly believe that it is my soul responsibility to make students understand and experience the subject. As the course proceeds I make them aware about their roles, responsibilities and how differently they can utilize the concepts, principles and theories in real life. I also encourage, motivate, guide and help them to learn beyond the syllabus. I emphasize on interacting with students to understand their needs and conduct my classes with a personable approach. I prefer to maintain eye-to-eye contact, which I perceive as a very strong method of communication. I give adequate freedom to students for expressing themselves as I believe in openness, honesty and ability to maintain trust are highly conducive for effective learning. I am open for any kind of constructive discussion at any point of time with my students. I never get irritated for such kind of interruptions. The

students feedback helps me to organize my sequence of lectures and essentially to plan the content of my lecture as students come with diverse back grounds. My classes are well organized. I develop my course material well in advance which includes detailed breakup of the expected learning objectives, session plan and course outline for the semester. Before starting a class, I prefer to list out the objectives of that particular class. As a teacher to the Management students at the Master Degree Level, I can never be satisfied by merely following the traditional lecture method of teaching or merely distributing the study materials. I use both the Board and Power Point Slides in the class. I use a very broad mix of teaching techniques to make the course interesting. It broadly includes class room lectures, case discussions, individual/group field projects, assignments, classroom discussions, presentations and role plays etc. I site familiar examples, emphasize more on Indian cases discussions and few well known global cases. In addition, I also expose students to the latest trends in business by inviting speakers from academia and industry for direct and open discussion with the students. I firmly believe in continuous monitoring and evaluation thus I take quizzes (declared/surprise) and tests very often. I set moderately difficult level of question paper to test the understanding; as I try to bring out how much a student know. I evaluate the answers based on some basic parameters which include the possible practical implications, diverse thinking and clarity of thought. Finally, as a responsible and committed teacher, I am aware of my duties, obligations and responsibilities to uphold the reputation of the University I am working for. As a teacher, I preach my students to imbibe the management principles as a way of life and try to impart sense of responsibility towards the society and our nation. Professional Associations Apart from teaching as a profession, I have accomplished several other responsibilities during my working career. The note worthy memberships and associations include:  Reviewer and Member of the Expert Advisory Board International Journal of Contemporary Management and Research Application a double blind peer reviewed quarterly research journal. ISSN: 2249-3514.

 Reviewer and Chief Content Manager of International Journal Business and Management Tomorrow a monthly peer reviewed and refereed journal. ISSN: 2277176X (print).  Reviewer and Chief Content Manager of International Journal Business and Management Tomorrow a monthly peer reviewed and refereed e-journal. ISSN: 2249-9962. http://www.ijbmt.com/reviewers.php.  Member of the Advisory Board and Editorial Co-ordination Board Instant Health Care a monthly bilingual magazine. RNI No. ORIBIL/2010/35864.  Member of the Board of Studies Department of Business Administration, Dhenkanal Autonomous College, Dhenkanal. Personal Details Father's Name Mother's Name Date of Birth Gender Marital Status Nationality Languages known Hobbies : : : : : : : : Mr. Pramod Kumar Jena Late Smt. Swapnamanjari Jena 18th June 1985 Male Unmarried Indian English, Hindi and Oriya Writing something own, Travelling, Designing,

Decorating, Cooking, Reading, Surfing internet, Gaming, Listening Music, Playing Tabla. Academic Accomplishments 2010 Registered as a PhD (Doctor of Philosophy) Research Scholar in Management at School of Management, KIIT University, Bhubaneswar, Odisha. 2008 Master of Business Administration (MBA) from Biju Pattnaik University of Technology (BPUT), Bhubaneswar, Odisha.

2006 2003

Bachelor of Science (+3) from Utkal University, Bhubaneswar, Odisha. Intermediate of Science (+2) from Council of Higher Secondary Education (CHSE), Odisha.

2000

Matriculation (10th) from Board of Secondary Education (BSE), Odisha. Employment Details

1. Working as an Assistant Professor in the Department of Business Administration, Dhenkanal Autonomous College, Dhenkanal since 10.09.2009. Courses Taught:


Taught a course (4 credits) on E-commerce to MBA, Semester-1, 2009 2010, batch of 60 students at Dhenkanal Autonomous College, Dhenkanal.

Taught two courses (4 credits each) on Banking & Insurance Management and Information Technology in Business, MBA, Semester-2, 2009 2010, batch of 60 students at Dhenkanal Autonomous College, Dhenkanal.

Responsibilities:  Teaching, evaluation, tutorials for independent as well as multi-section courses at Master Degree level.  Member of the Board of Studies for Curriculum development and modernization; recommend Text books for library and Development of study materials.  Academic Counseling of Students, Mentoring and Guiding students for Project works.  Individual and team research works.  Actively involved in Admission related activities and Campus Placement.  Organizing seminars and conferences by communicating Resource Persons, Planning, Coordinating and Monitoring the execution as desired. 2. Organization : Reliance Money, Bhubaneswar, Orissa

Designation Duration

: :

Center Manager 02.09.2008 17.03.2009

Position accountability:
       

Achieving sales target per month with a team consisting of twenty people. Planning, organizing, directing and controlling the entire team to achieve the target. Recruit, train and develop a group of agents / advisors. Communicating the management decision & policies to the team. Maintaining the team cohesion, discipline and team spirit. Helping the team members to achieve the sales target and provide them productive inputs. Minimizing the conflicts, indiscipline by taking timely actions. Conducting the team meeting on a regular basis and monitor the group activity. Follow up the clients and maintaining database. Obtaining the daily sales report (DSR) from the team members and maintaining the MIS. : : : The Samaya, Bhubaneswar, Orissa Advertising Executive 01.07.2006 to 31.08.2008

 

3. Organization Designation Duration

Position accountability:


Achieving sales target by coordinating and managing client accounts. Managed ad campaigns and promotional events that require knowledge and expertise in marketing, promotions, creative design, and public relations. Publications in Refereed Research Journals

1. Mohapatra. M., Jena. A. and Patra. H. K. (2012). An Empirical Research on Sustainable Pollution Control and Environment Management of Bhubaneswar. International Journal of Business and Management Tomorrow, ISSN: 2277-176X (print), 2 (1), 1-12. 2. Mohapatra. M., Jena. A. and Patra. H. K. (2012). An Empirical Research on Sustainable Pollution Control and Environment Management of Bhubaneswar. International Journal of Business and Management Tomorrow, ISSN: 2249-9962 (online), 2 (1), http://www.ijbmt.com/issue/152.pdf, 1-12. 3. Jena. A. and Pradhan. P. K. (2011). Financial Inclusion: Way to Reality. International Journal of Contemporary Management and Research Application, ISSN: 2249-3514,1 (2), 89-97. 4. Jena. A., Das. B. and Pradhan. P. K. (2011). Managing Human Resources: A Major Challenge for Indian Firms Ten Years Down The Line. International Journal of Contemporary Management and Research Application, ISSN: 2249-3514,1 (1), 20-24.

Publications in Conference Proceedings

1. Mohapatra, M., Das, B., & Jena, A. (2012). A Critical Perspective to Approach Sustainable Pollution Control and Management of Environment of Bhubaneswar: An Empirical Research. 99th Indian Science Congress (p. 87). Indin Science Congress and KIIT University, Bhubaneswar. 2. Jena A. Das, B., Swain R.N., Kandel B.K. and Mohapatra M. (2011). Strategic Disaster Management in India: A Cross Sectional Analysis. In the proceedings of the National Conference on Interdisciplinary Sciences Key to Navel Innovations, on the Occasion of 14th Orissa Bigyan Congress organized by Indian Science Congress Association, Bhubaneswar Chapter in collaboration with Orissa Environmental Society and Orissa University of Agriculture and Technology (host institute), Bhubaneswar, from November 12 - 14, 2011 (pp. 162). 3. Jena A. and Das, B. (2011). Can TARAhaat Connect Rural India? In the Conference Proceedings (in CD format) of the 2nd International Case Conference, Goa organized by Institute of Management Technology (IMT), Nagpur and Case Research Society of India (CRSI), from November 03 03, 2011. 4. Jena A., Das B. and Satpathy I. (2011). Emergence of E-commerce: A positivistic change agent of Indian economy. In the Book of Abstracts of the National Management

Convention organized by School of Management, KIIT University, Bhubaneswar from March 03 - 05, 2011 (pp. 10), Excel India Publishers, New Delhi. 5. Das, B., Satpathy I., Jena A., Das D. and Mohapatra M. (2011). Organic Food: Emerging Green Business Strategy in the Organized Market. In the proceedings of the International Conference on Green Business Strategy, organized by JK Business School, Gurgaon, India from January 06 - 07, 2011 (pp. 47). 6. Das, B., Jena A. and Mohapatra M. (2010). Organic Farming: Prospects, Opportunities and Challenges in Indian context. In the proceedings of the National Conference on New Frontiers in Life Sciences, on the Occasion of 13th Orissa Bigyan Congress organized by Indian Science Congress Association, Bhubaneswar chapter and Indian Society of Life Sciences in collaboration with Orissa Environmental Society and Regional Museum of Natural History, Bhubaneswar, from December 09 - 11, 2010 (pp. 107). 7. Das, B., Satpathy I., Jena A., Das D. and Mohapatra M. (2010). Redefining marketing through continuous innovation: A radical approach. In the proceedings of the National Seminar on Global leadership through continuous innovation organized by IIPM School of Management, Kansbahal, Rourkela, on 23th October, 2010 (pp. 1-14).

Faculty Development Programme (FDP) and Workshop Participations

1. Successfully completed the AICTE, Government of India sponsored Faculty Development Programme on Marketing organised by Institute of Management and Information Science (IMIS), Bhubaneswar from May 24 28, 2011. 2. Attended a National Workshop on Research Methodology organized by KIIT School of Management, Bhubaneswar from April 02 03, 2011. 3. Attended a National Workshop on Multivariate Statistical Analysis organized by Indian Institute of Technology (IIT), Bhubaneswar on March 26, 2011. 4. Participated in a Workshop on India Innovation Growth Programme - 2011 organized by Federation of Indian Chambers of Commerce and Industry (FICCI) on January 14, 2011. 5. Participated in a workshop on Contemporary Management Education: Trends and Prospects organized by the Department of Business Administration, Dhenkanal (Autonomous) College, Dhenkanal on December 17, 2010.

Conferences Participation and Research Paper Presentation 1. Participated and Presented a paper on A Critical Perspective to Approach Sustainable Pollution Control and Management of Environment of Bhubaneswar: An Empirical Research at the 99th Indian Science Congress held at KIIT, Bhubaneswar on January 7, 2012. 2. Participated and presented a paper on Strategic Disaster Management in India: A Cross Sectional Analysis at the National Conference on Interdisciplinary Sciences Key to Novel Innovations, on the Occasion of 14th Orissa Bigyan Congress organized by Indian Science Congress Association, Bhubaneswar Chapter in collaboration with Orissa Environmental Society and Orissa University of Agriculture and Technology, Bhubaneswar (host institute) from November 12 - 14, 2011. 3. Participated and presented a Case on Can TARAhaat Connect Rural India? at the 2nd International Case Conference, Goa organized by Institute of Management Technology, Nagpur and Case Research Society of India from November 03 - 05, 2011. 4. Participated and presented a paper on Emergence of E-commerce: A positivistic change agent of Indian economy at the National Management Convention, organized by School of Management, KIIT University, Bhubaneswar from March 03 - 05, 2011. The paper was recognized as the most outstanding paper and awarded as the Best Paper. 5. Participated in the International Conference on Uncertainty Management in Green Field Projects (ICUM) organized by Interscience Institute of Management & Technology (IIMT), Bhubaneswar from January 22 - 23, 2011. 6. Participated and presented a paper on Organic Food: Emerging Green Business Strategy in the Organized Market at the International Conference on Green Business Strategy, organized by JK Business School, Gurgaon, India from January 06 - 07, 2011. 7. Participated and presented a paper on Organic Farming: Prospects, Opportunities and Challenges in Indian context at the National Conference on New Frontiers in Life Sciences, on the Occasion of 13th Orissa Bigyan Congress organized by Indian Science Congress Association, Bhubaneswar chapter and Indian Society of Life Sciences in collaboration with Orissa Environmental Society and Regional Museum of Natural History, Bhubaneswar from December 09 - 11, 2010. 8. Participated and presented a paper on Redefining marketing through continuous innovation: A radical approach at the National Seminar on Global leadership through

continuous innovation, organized by IIPM School of Management, Kansbahal, Rourkela from 23th October, 2010. 9. Participated in the International Conference on Economics and Business (ICEB) organized by KIIT University, Bhubaneswar in collaboration with National Taipei University, Taipei, Taiwan, Czech University of Life Sciences, Prague, Czech Republic and Ataturk University, Erzurum, Turkey from September 30 October 01, 2010. 10. Participated and presented a paper on Business Ethics and Corporate Governance at the 30th Annual Conference of Orissa Commerce Association, organized by PG Department of Commerce, Ravenshaw University, Cuttack from November 28 - 29, 2009. Working Papers

1. Completed a Case titled Dr. Achyuta Samanta and His Transformational Leadership in the Making of KIIT University: The Success Story of a Man Who Leads With A Smile. 2. Completed a Research Paper titled A critical analysis of the Role, Importance and Implications of Case Study Method of Teaching for MBA students at KIIT School of Management. The same is under review for the Journal of School of Management (Parikalpana) KIIT University, Bhubaneswar. 3. Completed a Research Paper titled Student's Perception about Case Study Method of Teaching: A comparative study among MBA students of KIIT School of Management and Jadavpur University. 4. Working (at the data collection stage) on a Research Paper titled Consumer Behaviour towards Mobile Handsets: An Empirical Study in Orissa. 5. Developing a Research Paper titled Next Generation Management Education: Through Virtual Global Networking. Magazine and Newspaper Publications

1. Jena A. 2011. Smokers are not Better Lovers: Cigarette could slow you down in bed, Instant Health Care, October, 2 (1), 28. 2. Jena A. and Pradhan P. K. 2011. Practicing Healthy Habit for Longer Life, Instant Health Care, September, 1 (11), 25. 3. Jena A. and Das B. 2011. Organic Food: Concept, Significance and Need for the modern world, Instant Health Care, August, 1 (10), 17-20.

Research Works Completed 1. Sponsor Duration Title Description : : : : ICICI Bank, Bhubaneswar, Orissa 07.06.07 31.07.07 Perception of ICICI bank Credit Cards for urban youth Conducting a market survey, circulating questionnaire and thus

finding out customer awareness & their perception about the ICICI Bank Credit Cards. 2. Sponsor Duration Title : : : Dr. Reddys Foundation, Hyderabad 20.07.07 11.08.07 Economy analysis of Khurda, Cuttack, Puri & Dhenkanal

districts of Orissa Description : To find out the potential livelihood opportunities for Livelihood

Advancement Business School (LABS) prospects in the present and future economic scenario of these districts and thus determining the feasibility of setting up LABS in these districts. Awards / Achievements / Recognitions  Emergence of E-commerce: A positivistic change agent of Indian economy recognized as the Most Outstanding Paper and awarded as the Best Paper at the National Management Convention, organized by School of Management, KIIT University, Bhubaneswar during March 03 - 05, 2011.  Awarded as Gladiator Center Manager of Reliance Money, Orissa in the year 2009.  Winner of Systematic Investment Plan (SIP) Contest by Reliance Mutual Fund, Birla Sun Life & Franklin Templeton in the month of November, December (2008) & March (2009) respectively.  Represented as a member of Hand Ball Team of Utkal University in Inter University Athletic Meet at Rohtak, Haryana in the year 2005.  Elected as the Dramatic Secretary of N.C. (Autonomous) College, Jajpur for the academic session 2005 2006.  Participated in more than ten B School Meets including all the reputed management colleges and won several prizes in the events like New Product Launch, Add Mad Show,

Case Study Analysis, Brand Findings, Role Play, Comedy Show, and Dance Competition during 2006 2008 while pursuing MBA.  Won several prizes and awards in District level, State level and National level Debate, Quiz, Essay writing, Short story and Poetry writing competitions and also in Sports and Athletic Meets.  Participated and won many prizes in District level, State level and National level Yoga competitions.

Ansuman Jena