Kantamas Resort & Spa

The Treasure of Thai traditional
Kantamas resort & spa

1203302 Project Feasibility Study and Evaluation Group 13 section 2 Tourism
1.
Ratanaporn Kunprasit
nungninglovelove_bc@hotmail.com
5031205238 5231205012 5231205089 5231205104 5231205115 5231205132 5231205152 5331205080
2. Karanik Plubthong
nikdash@hotmail.com
3. Parika Chuemor
Jemy2760@gmail.com
4. Pimsiri Pienkarnna
pim_ton@hotmail.com
5. Mallika Phungduang
Kapook_@hotmail.com
6. Wipada Thaisamut
pada_me@hotmail.com
7. Suchart Saetong
teepridezeed@hotmail.com
8. Wattanapong Phomsatit
zuatao_tr_l@hotmail.com
Present to
AJ. Chaiyawat Thongintr
Preface
Kantamas resort & spa project is part of 1203302 project feasibility and study evaluation. This project is study the feasibility of Kantamas resort &spa in Phang Nga, which including generally of resort & spa, business situation, market analysis, investment cost, operating, administration cost, financial and risk management.This project is providing information about Kantamas resort & spa business which people who interest can get knowledge before make decision to investment. The information is concern about spa in Thailand which that famous activity of Thailand, in this project shows you about planning and step of establish spa business that can adapt in day life in the future. We expect that our project will have benefited which business plan before start to establish a business. Kantamas resort & spa
The Treasure of Thai traditional Content Chapter 1 Introduction1

1.1 Background1 1.2 Project Objective 2
1.3 Benefit of project2 1.4 Activities /Time frame3
Chapter 2 Business situation4

2.1 Nature of Industry4 2.2 Situation of industry11 2.2.1 Strategy13 2.2.2 Cooperate strategy13 2.2.3 Growth period13 2.2.4 Business strategy14 2.2.5Functional Strategy.14
Chapter3 Market analysis15

3.1 Marketing Analysis.15 3.1.1General Environment Analysis. 15 3.1.1.1 Economic Analysis 15 3.1.1.2 Social and Environment Analysis. . 15 3.1.1.3 Politic Analysis16
3.1.1.4 Technology Analysis................................................. 16

3.2 SWOT Analysis 16 3.2.1 Strengths 16 3.2.2 Weaknesses 16 3.2.3 Opportunities... 17 3.2.4 Threats. 17 3.3 Competition Analysis.. .17 3.3.1 Direct competition 17 3.3.2 Indirect competition..22 3.4 Customer analysis.23 3.4.1 Who is our customer?................................................................ 23 3.4.2 What customers buy?.........................................................26 3.4.3 Why customers want to buy our product?.............26 3.4.4 When customer buy product27 3.4.5 Where customer buy our product/service27 3.4.6 Completion analysis 27 3.5 STP Analysis 28 3.5.1 Segmentation 28 3.5.2. Target Market28
3.5.3 Positioning. 28
3.6 Marketing Mix strategy.30 3.6.1 Product..30 3.6.2People. .31

3.6.3 Place...32 3.6.4Physical Evidence...32 3.6.5Price 33 3.6.6 Process..38 3.6.7Promotion.39 3.7 Marketing Expense.40
Chapter4 Investment, Fixed asset, Pre-operation,Depreciation 44

4.1 Production and operation analysis.44 4.1.1 Product Characteristic44 4.1.2 Specification..45 4.2 Service Process..46 4.3 Logistic Management 47 4.4Cost of Investment. 48 4,4,1 Font office.54 4.4.2 Key Room..56 4.4.3 Office Supply 58 4.4.4Locker Room 61 4.4.5Engine Room 62 4.4.6 Kanthamas Village.62 4.4.7 Sarapee Room.63 4.4.8 Obchei Room 65 4.4.9 Montha Room67 4.4.10 Kitsana Room69
4.4.11 NangYam Villa
71
4.4.12Janpha Villa73 4.4.13 Ratchapuek Villa75 4.4.14 Spa center cost79 4.4.15 Breakfast Restaurant 81 4.4.16 Thai Restaurant83 4.4.17 Health Restaurant 85 4.4.18Sea Food Restaurant 86 4.4.19 Fitness88 4.4.20Store Room89 4.4.21Washing Room91 4.4.22 Swimming Pool 92 4.4.23Playing for kids 92 4.4.24Herb Garden .93 4.4.25 Picture of equipment/tool/machine 94 4.5 Depreciation.. 98 4.5.1 Obchei.99 4.5.2 Montha...100 4.5.3 Kitsana101 4.5.4 Nang Yam103

4.6 Result of year1105 4.7Result of year2107 4.8Result of year3.109 4.9Result of year4.111 4.10Result of year5..113
Chapter5 Operation
5.1 Raw Material.115 5.1.1 Seafood Restaurant ....115 5.1.1.1Condiment....115 5.1.1.2 Vegetable..115 5.1.1.3Sea Food... 116
5.1.1.4 Picture of seafood Restaurant.. 117 5.1.1.5 Table of Seafood Restaurant.... 127 5.1.2 Health Restaurant 129 5.1.2.1 Table of Health Restaurant... 134 5.1.3 Beverage in Fitness. 135 5.1.3.1 Table of Beverage in Fitness. 136 5.1.4 Thai Restaurant 137 5.1.4.1 Picture of Thai Restaurant..138 5.1.4.2 Table of Thai restaurant..148 5.1.5 Breakfast Restaurant.. 149 5.1.6 Spa ... 150

5.2 Cost of transportation.. 151
Chapter 6 Administration..153
6.1 Organization Chart..... 153 6.2 Direct labor cost..154 6.3 Indirect labor cost154 6.4 Security staff wages156 6.5 Training and development cost.. 157 6.5.1 Employee benefit cost.. 157 6.6 Electricity. 158
Chapter 7 Financial
7.1 Cash flow management189-198 7.2 Balance sheet 199-204 7.3 Income statement . 205-213
Chapter 8 Risk management

8.1Internal..214-253 8.2 External254-258
Chapter 9 Summary 259 Refferences.260-262
The Treasure of Thai traditional Chapter 1 Introduction

Background Nowadays, Thai spa are very attractive because Thailand are concern to apply Thai herbs for treatment which are massage to get their health better, relaxing, preference and Thai people can produce the product from Thai herbs which make net income of Thailand increase. So, Tourists and Foreigner are interesting and comes to Thailand in every year. It is the opportunity for our business which is resort and spa. Because most of our service and product come from folk wisdom. Today, many people interest to how to maintain their life by medicine without chemical and do not affect to their bodied. The result of Our resort and spa is herbs, aromatherapy and fulfilled the brilliant time of customer .We think our business can respond the needs of customers who want to gain their healthy back from the bad pollution outside and respond the needs of customers who want to try tradition Thai massage. The reason why we should southern part of Thailand and focus on Phang-Nga province.First, our target Market are European .They are worker people and elder people. According to report from website [1] Most of them come to PHUKET such as Finland, the passenger who arrive at Phuket international airport at 2008 totally 105,855 person, Germany totally 91,471 person and Sweden totally 233,271 person. Phang-Nga is province nearby Phuket where are developing destination to support tourists and according to website [2] said that, There are a great number of retirees in Phang-nga and the amount is growing rapidly. One of their favorite spots is Khao Lak.There are some other retirees though, who reside in extremely quiet locations away from the tourist scene as the cost of living off the beaten track is far cheaper.
[1]
http://www.airportthai.co.th/phuket/_admin/uploadfiles/cp_statistic_5_attach_3.pdf http://en.wikipedia.org/wiki/Phang_Nga_Province
[2]
Project Objective 1. To study about principle thinking of a new business. 2. To study the feasibility of new business. 3. To be able to apply knowledge to practical use in new business in the future. 4. To know how to find reliable information 5. Learn and study the business that will have a chance to succeed in the future.
Benefit of project 1. Learn about planning to do business and learning about strategies for doing business. 2. Get to learned new information about the health tourism more. 3. Share knowledge, ideas, and experiences and create relationships between group members. 4. Know how to solve the problem and has changed the attitude to do business better. 5. Learning how to make a business successful and new channel of business. 6. Have the new business. 7. Has provided local knowledge and development local wisdom. 8. The development potential of the work and ideas of members of the group the better more.
Activities /Time frame Operation 1. Brain storm and offer the topic of business. 2. Select the business and find information. 3. Plan the business and divide the topic. 4. Implement the business. 5. Data collection 6. Evaluate of the work November December January February
The Treasure of Thai traditional Chapter 2 Business situation Nature of Industry

According to website [3]. There have 3 eras: The Classical Age Homer and other Classical writers report that the Greeks indulged in a variety of social baths as early as 500 BC, including hot air baths known as laconica. In 25 BC, Emperor Agrippa designed and created the first Roman "thermae" (a large-scale spa), and each subsequent emperor outdid his predecessor in creating ever-more extravagant thermae. Over time, they were built across the Roman Empire, from Africa to England, gradually evolving into full-blown entertainment complexes offering sports, restaurants, and various types of baths. A typical routine may have involved a workout in the palestra, followed by a visit to three progressively warmer rooms, where the body was alternately bathed, anointed with oils, massaged and exfoliated. The ritual would end with a bracing dip in the "frigidarium" followed by some relaxation in the library or assembly room. Spa-Going around the World - from Japanese "Ryoken" to Turkish Hammam Although the Roman combination of hot/cold baths, massage, exercise, skin treatments and relaxation was formative to the modern spa experience, distinct spa traditions grew out of different cultures worldwide. In 737 A.D., Japan's first "onsen" (hot spring) opened near Izumo, and centuries later the first "ryoken" (inns) were built, offering fine food, accommodations, Zen gardens, outdoor baths and indoor soaking tubs called cypress ofuro. Saunas began appearing along the Baltic in Finland as early as 1000 A.D., inaugurating a rich Finnish spa-going tradition - including a prescription of sauna-induced sweating, icy lake plunges, and plenty of beer or vodka - that continues to this day in a nation that offers one sauna per every two Finns. And of course the Ottomans were famous for their domed and beautifully mosaic hammam, the crowning example being the Baths of Roxelana (built in 1556), with its massive towering steam rooms, private washing quarters, and sprawling massage platforms. Typical of hammam throughout the Empire, Roxelana became an important social center, particularly for Muslim women. Europeans Go to the Source, Study the Science of Spas

Not surprisingly, spa-going tended to flourish around natural hot springs. In Western Europe, Charlemagne's Aachen and Bonaventura's Poretta developed as popular bathing/healing gathering places around thermal springs during the middle Ages. In the Renaissance era, Paracelsus' mountain mineral springs at Paeffers, Switzerland and towns like Spa, Belgium, Baden-Baden, Germany, and Bath, England (advertised as "the premier resort of frivolity and fashion") grew around natural thermal waters considered to have healing properties. In 1522, the first scientific book (on the Czech Karlovy Vary treatment for disease) was published in which a regimen of hot spring baths and tonics was recommended. In the 1890s, Father Sebastian Kneipp developed holistic herbal and water therapy in the German spa village of Bad Worishofen. But the spa/health connection also had a downside. In 1350 public baths were closed across Europe to prevent the spread of bubonic plague. And later, in 1538, France destroyed its bathhouses in an effort to stem a syphilis epidemic. Americans Coin Day Spas, Destination Spas, Fitness Spas, Medical Spas - and first Spa Travel Company The United States became a center of spa innovation beginning in the 1850s, when New York's Saratoga Springs emerged as a fashionable retreat for luminaries ranging from Edgar Allan Poe to Franklin Delano Roosevelt (who, as New York governor, championed the town's renovation in the early 30's). The first day spa, Manhattan's Red Door Salon, was introduced by Elizabeth Arden in 1910, offering manicures, facials and the signature "Arden Wax" (in addition to serving as a finishing school). A second-generation American, Deborah Szekely, also created the first destination spa, Rancho La Puerta, located just south of the border in Baja California. In 1958, Szekely also opened the pioneering Golden Door spa in California, offering individualized weight loss and fitness programs (and purportedly introducing Jane Fonda to aerobics). The first fitness spa, The Ashram, also debuted in California, in 1974, brandishing a grueling weight loss/fitness regimen that was toned down and popularized by Tucson's Canyon Ranch in 1979. By1997, innovative U.S. doctors began to introduce "medical spas," combining Western and holistic medicine in a luxurious, spainspired environment alongside spa services.

In 1986, New York-based SpaFinder, Inc. (then known simply as "Spafinder") opened its doors, becoming the first travel agency specializing in spa vacations. Since that time, the spa industry has grown from a fledgling niche business into a booming $15 billion global industry. Spa-Going Hits Mainstream, Goes Global With the advent of these and other diverse spa offering, the spa - which by the mid20th century had become the rarified domain of wealthy women looking to lose weight reclaimed its relevance in a society increasingly focused on prevention, healthy lifestyles, fitness, spirituality and relaxation. With record numbers of people turning to the spa for some of their most important lifestyle pursuits, today's spa experience covers medical and spiritual programs to outdoor adventures and exotic travel - with spas located in virtually every global region, including Africa, the Middle East, and the former Eastern Bloc. The spa aesthetic meanwhile, has broken out of the spa and into popular culture, influencing everything from fashion and cosmetics, to architecture, home dcor, and cuisine. As the largest spa information, marketing and publishing company, SpaFinder - the global spa resource - is at the center of the spa phenomenon it helped galvanize back in 1986. Through its award-winning website (Spafinder.com), its popular spa consumer publications, and the world's largest spa gift certificates program, SpaFinder connects millions of spa-goers to thousands of the world's finest spas. In so doing, the company has played a pivotal role in making "spa" the fourth-largest leisure industry in the U.S., generating more revenue than ski resorts, amusement/theme parks and even box office receipts.
[3]
http://fortunaspa.net/en/history.php

Spa in Thailand According to website [4] Introduced in the early 1990s, spas in Thailand are a relatively new phenomenon and one that has only very recently increased in popularity. Not only are spas popular and fashionable with foreign tourists and expatriates, but the local Thais are also enjoying this new alternative therapy, one which is often ideal to ensure a smooth natural balance. A balance that has been rocked in Bangkok in particular by the unhealthy, serious life-styles and polluted environs. At first, spas were only to be found in 5star hotels but they have now mushroomed everywhere. Facts and statistics During the years 20002002, the growth of the spa industry in Thailand rocketed by an exhilarating 64% and since 1999 Thailand has secured itself a top-5 world rating. In fact, Thailand is the second highest ranked spa destination of the world with an overall grade of 93%+ (just slightly behind Australia). During the period June 2001 June 2002, 230 operators serviced 2.5 million international clients, creating revenue of $85 million. This amount well exceeds that of competitive countries, such as Singapore ($35 million) and Australia ($15 million). In total, 79% of all clients were foreigners. Thailands spas There are numerous different types of spa services in Thailand which focus heavily on Thai massage. They are categorized as massage for health, massage for beauty and traditional massage. The variety of spas in Thailand is wide and is found at almost every destination in Thailand. They are:
Destination spa: The most famous destination spa in Thailand is Chiva-Som which attracts floods of visitors from all around the world who come to Thailand specifically to be pampered there.
Hotel spas / Resort spas / Retreat spas: Popular spas like there can be found at the top hotels in the major tourists destinations such as Phuket, Pattaya, Hua Hin, Bangkok, Ko Samui and Chiang Mai.
Day spas / City spas: Are located in the center of the major towns, Bangkok particularly. They are aimed at business folk who have been stressed out because of their rushing serious life-styles. Hideaway Day Spas in Phuket is one of the oldest recognized institutions and very popular with the discerning clientele.
Club spas: Emphasize on strong body through different facilities being massage, steaming and sauna, hot and cold Jacuzzi, yoga and other physical exercises without a stay at the providers place.
Cruise ship spas: are popular in Thailand with the older generation who wish for not a spa but also the views of the sea and a breath of fresh air. There is also a healthy Thai Spa diet for passengers during the voyage.
Home / Mobile spas: Do spas in Thailand where the trainer visits the client and not the other way around, beats have to travel through the busy streets of Bangkok. Hospital / Medical spas: Are provided in Thailands top hospitals. They are popular patients who are being treated in the hospital. Fusion spas: Are popular with hip Thai and foreign people who want to try out the latest most fashionable type of spa. Theme spas: Are in the form of Thai-style parks, gardens or parties. Genuine spas: Are the type of spas where their themes are deeply rooted in Thai Buddhism and its cultures and traditions. Mineral spring spas: Are for those who have an infatuation for Thai mineral water and its various minerals. Detoxicating spas: Are popular with Bangkokians whose body has suffered due to unhealthy urban life-styles.
Popular spa treatments in Thailand Centuries worth of tradition have devised many different methods. They include pastes, mud-packs, specialized oils, muscle kneading and water jets. More of them are:

Body scrub Body wraps Facial Hands and feet Waxing Massages
A massage is the most popular technique offered at spas in Thailand. The statistics concerning Thai spas conclude that 85% of the treatments given are massageThere are however, many different types of massage:
Thai massage is by far and away the most popular type of massage provided by Thai trainers. Many of the clients feel satisfies in the knowledge that the massage they received was traditionally authentic, unlike perhaps the Thai massage they are used to back home.
Other types of massage in Thailand include: Swedish massage

Aromatherapy massage Ayurvedic massage Craniosacral massage Deep tissue massage Lymphatic massage Sports massage Stone massage Alternatives:
o o
Yoga Acupressure
Therapy:
o o o o o
Hydrotherapy bath (e.g., Jacuzzi) Inhalation therapy (where the saunas or steam rooms are scented with oils or herbs) Aromatherapy Thalassotherapy Vichy Shower Mud Signature treatments
Other types of treatment:

o o
Spa per individual has soared in popularity in recent years in Thailand The individual spas available in Thailand include:
o o o o
Spa for women Spa for men Spa for couples Spa for mothers
[4]
http://en.wikipedia.org/wiki/Spa_in_Thailand#Popular_spa_treatments_in_Thailand
Situation of industry
According to website
[5]
, at present, Thai spas are very popular with travelers as is
evidenced by the key findings of the Spa Industry Surveys & Spa Consumer Surveys conducted. At the beginning, spas in Thailand were chiefly located in luxurious hotels. They were established around the year 1994 to meet the needs of foreign visitors at that time. The services gained popularity very soon. That's why new spas have sprung up like mushroom in cities and famous attractions. Many of them have developed with advanced techniques such as hydrotherapy and aromatherapy. The concept of spas has been widely spread among the Thai urban populations because they have suffered from health problems caused by their rushing lifestyles and the polluted environment. And spa treatments have been found to be alternative ways to maintain their health balance. Thailand is a destination to indulge in this pastime therapy. The country prides itself in countless spas offering the highest world-class services at extremely reasonable rates. Much of the recent success of this therapy is due to the tremendous support given by the Thai Spa Operators Association. Not only have they assisted in the training of therapists to international standards, but they have also trained them in keeping methods traditionally and distinctively "Thai-style". And it is this kind of service along with the one and only Thai Smile that are the key factors for so many visitors to revisit a Thai spa. Furthermore, most clients walk away from the spa with their head held high in the air with a feeling of rejuvenation and a well-being of mind, body and soul. Thai spas are not only quantity, but also quality. Spas can be found at all the major tourist destinations in Thailand such as: Bangkok, Phuket, Pattaya, Ko Samui, Chiang Mai and Hua Hin. As for the government, it has been doing its utmost in promoting Thai spas. Moreover, the government has provided training to personnel in the spa industry to enhance the standards of Thai spas. The Thai Spa Association and the Thai Spa Operators Association were set up to bring together all those involved in the local spa industry to steer Thai spas in the same direction. Spa is looking forward to developing spa programmed for the total wellbeing of mind, body and soul.

[5]
http://webcache.googleusercontent.com/search?q=cache:mw7uIqKPP6YJ:www.thaiway
smagazine.com/thai_article/2119_spa_thailand/spa_thailand.html+As+for+the+government,+it+has +been+doing+its+utmost+in+promoting+Thai+spas.+Moreover,+the+government+has+provided+training+to+personnel&c d=1&hl=th&ct=clnk&gl=th
Spa Business in Phang-Nga are influence by Phuket.This destination become popular because it is tranquil to stay .it suitable for anyone who want to relax extremely and also proper to invest the spa business at that place. We focus on Khao-Luk area, the place that has many visitors. The well-know spa at Khao-Luk has Casa de la Flora,Bor-Saen Villa & Spa and Sarojin.Those places are resort & spa. It is the place where tourists prefer to get some rest for the naturalization are surrounded.Inclose with wildlife and fresh breathe .So, This province are most suitable for our resort and spa. Product/Service in general Hotel & Resort Spa is the place to provide spa service in hotel or resort. For support spa customer who want to use the spa service. For relax excluding accommodation service. It is a revenue or extra service for increase potential to hotel. So many resorts must have spa service for support customer want. Spa always has in 4-5 stars resorts. Because spa is a super support and make more profit to hotel business. Hotel for relax (Resort) The type of this hotel mostly located in rural areas. This type always disintegrates the rooms and house. In the hotel have more activities such as Cycling, golf, horse riding, hiking and spa. Because the main objectives of customers are relax. Rang of customers stay around 5-7 days. Spa Spa is cleaning and help to supplements nourish the skin depth. It has many methods to service in spa such as massage, water therapy. Spa is activity to improve the skin for customer. After finish spa course it make good feeling to skin which different other type to relax activities. Spa is mix between beauty salon and massage parlors. If I had been to both places I would imagine. If the explanation in beauty salon has service about hair, face massage, manicure and make up in massage parlors has service about mineral bath, milk bath, sauna, Herbal sauna, massage the muscles, aromatherapy massage and reflexology. So spa

service is can make to good for inside, outside and good healthy. When go in the spa it helps to relax from in life.
Strategy
Vision: The best of new Thai style spa in Thailand. Mission: Top five resort and spa in Thailand within ten year. Objective We want to the best of Thai style spa and healthy in Thailand. The difference from the competitors. The focus on satisfaction of customer. We maintain high standard of service. We want to be green resort.
Cooperate strategy
Beginning entry market period -Reduce price or cost as much as we can for find customer first. Because resort and spa market is the mass market entry. It is the business that many business, less variable. So this business will have price competition in beginning period entry market.
Growth period
-Maintain customer (customer loyalty) -Training employee in service for customer satisfies and come back again. -record all of information of customer such as what favorite food, what atmosphere they like etc. because it can make impression for them. -Find new customer -Promote our resort by arrange event or activity and advertise in that event.

-contact with other business that can support our business such as travel agency, tour operator for find new customer in various way.
Business strategy
Differentiation service and logo making strategy Our business was different with competitor about Thai style resort and spa that can show unique culture. Our resort is more concern on healthy and there are many healthy service such as spa, healthy food, acupuncture, and so on. About logo, our logo has Gin na ree on the logo. Because Gin na ree is the symbol of Thai literature, customer will remember and reminded when they see our logo. Reliability making strategy We will invite the expert to train our normal employee directly and employ professional person of each service to be the leader of normal employee for make sure on customer safety.
Functional Strategy
Marketing Strategy - We have a clear target market that helps us to plan potential strategies that can response to customer need clearly. - We have a unique logo that easy for customer to remember. - We increasing the distribution channel by deal with other country travel agent for attract foreigner come to Thailand.
The Treasure of Thai traditional Chapter 3 Market feasibility study Market Analysis
General Environment Analysis Economic Analysis Changing in economic, social and political conditions that would occur at any time by a variety of factors. The economy is a key factor for investors in the investment decisions of new business which the economy system has a direct impact on the growth of new business. At the same time problem of political issues, problems of natural disasters that affect to tourist who was arriving to Thailand. For this reason, Therefore tourists have to more travel overseas that make income of Thailand is drop. So the new business must be made more market sales and more interesting. Economic officer analyze that foreign tourists are believed to suffer from problems in the past, even though inflate 11.6 percent growth which the group's expansion in Asia and Europe, which reflect that tourism has improved.
Social and Environment Analysis Today, our world is changing fast with the development of new things cause changes in human society. When changes occur, resulting in the production and new products to meet the needs of consumers and consumer behavior has changed to the current environmental situation. Our business focuses on older people more than teenager because rate of older people have more in current. Part of environment problem, climate change has increased the more serious the problem is caused by the expansion of the economy. However, our business has focused attention on environmental issues through the use of natural materials such as organic vegetables and Thai herbal medicine as well. There are also promoting the conservation of the natural environment and disclosed to the community.

Political Analysis Thailand's current political system is affected by the conflict, the government in recent years. Political issues such as political gatherings are one factor that has a direct impact on business in the country. It affects the economy through consumer confidence and confidence of investors, which resulted in fewer tourists to reduce confidence in the security. These problems pose a risk to the growth of the new business. The issue of government policy may be an opportunity for some businesses. Technology Analysis Currently, the business must be consistent with the information technology system, which helps in the development. Technology has been developed to support the operations of the business as well as to encourage organizations to coordinate and share information more effectively. New technology such as internet helps to update new information about our business for easy to achieve, save time and reduce cost to the manufacturer. This is one of the factors that make a successful business.
SWOT Analysis Strengths: 1. 2. 3. 4. 5. Weaknesses 1. There is not base on customer because it is a new brand. 2. The resort is not yet unreliable for customer because it is a new business. 3. The resort just begins so it is unknown. 4. The customer still lacks an understanding in some product. 5. Difficult to find expert in each service such as acupuncture. It is a unique Thai style resort [Different from competition]. Staffs have the knowledge and expertise in the areas of health care. Focus on relax and health treatment. Focus on food and beverage for health all menus. Have various products.

6. Waste a lot of time and when resource transporting material (Thai herb). Opportunities 1. 2. 3. 4. Threats 1. 2. 3. 4. 5. The located of resort is far from airport. Have many competitive. The resort is a new business. The tourist still worries about natural disaster. The located of resort is far from the main road. Have opportunity more older people who care health in the future. Travel attraction in Pung Nga is the top destination in the world that attracts Target markets tend to be increasing in the future. Health business tends to be increasing in the future.
many tourists.
Competition analysis
Competitor Analysis is important parts of the strategic planning process for know strengths and weaknesses of current and potential competitors. Direct competitors The direct competitors for our business are 4 businesses. These businesses are same business and same core product. It is spa & health service. And same target market with our business. There are located in Phang-nga province. And the level of Hotel is the same with us. It is 5 stars hotel.

1. Casa de la flora Hotel According to website [6]
Room Type
Tariff Rate 01 Nov 11 20 Dec 11 12,438 14,154 17,585 18,443 22,732 35,599 36,927 46,644
Special Rates (Thai Baht) 21 Dec 11 10 Jan 12 15,548 17,692 21,981 23,054 28,415 44,499 46,158 58,305 11 Jan 12 15 Apr 12 13,395 15,242 18,937 19,862 24,481 38,337 39,767 50,232 16 Apr 12 31 Oct 12 9,951 11,323 14,068 14,754 18,186 28,479 29,541 37,315
Studio Pool Villa Duplex Pool Suite Duplex Grand Pool Villa Beachfront Pool Villa Beachfront Suite Pool Villa Beachfront Grand Pool Villa Casa Pool Suite Casa Presidential Suite
28,417 32,335 40,174 42,135 51,934 81,330 84,363 106,564
[6]
(http://www.casadelaflora.com/rate.html)
Strength -Very good service -Design of hotel Weakness - High price -The hotel just opened that can show not popular and less customer loyalty.
2.The Sarojin According to website [7]
Accommodation room + all day a la carte breakfast with wine sparkling
01 31
May. Oct.
11
01
Nov. Dec. Mar.
11
27
Dec.
11
11
Jan.
12
11 26 Rate and 06
11 10 Jan. 12 12 -
05 Mar. 12
Special stay required Thai Baht
minimum 2 night
15 Apr. 12 Thai Baht (USD* Equival ent) 11,375 14,785 16,850 (380) (493) (562) 20,600 26,960 30,540 (644) (843) (954) 14,240 18,490 20,680 Thai Baht (USD* Equivalent) Thai Baht (USD* Equivalen t) (445) (578) (646)
(USD* Equivalen t)
Garden Residence Pool Residence Sarojin Suite
5,685 8,425 9,795
(178) (263) (306)
[7]
(http://www.sarojin.com/reservations.html)
Strength -Good facility -Nice location -Well known in area because opened long time ago.
Weakness

What they advertising to customer not same with their serve to customer Have some problem service (guest caring) Activity or other product is over price
2. Bor san villa & Spa According to website [8]
Rooms 01 May 10 - 30 June 11 Villa One bedroom pool villa Two bedroom pool villa Three bedroom pool villa
and Published Rate THB. 9,000 THB. 16,500 THB. 21,000
Rates
[8]
(http://www.borsaenvilla.com/rates.html)
Strength The resort is quite A lot of activities for guest.
Weakness Problem of staff (cant communicate by English), not friendly etc. Location of resort is far from other Some facility not appropriate.
The table of compare the strength of competitor Name of competitor Strength 1.Very Casa de la flora good Weakness service 1. High price 2. The hotel just opened that can show not popular and less customer loyalty. Sarojin 1. Good facility 2.Nice location 3. Well known in area because opened long time ago. 1.What they advertising to customer not same with their serve to customer 2.Have some problem service (guest caring) 3.Activity or other product is over price 1. The resort is quite Bor san villa & spa 2. A lot of activities for guest. 1. Problem of staff (cant communicate by English), not friendly etc. 2.Location of resort is far from other 3. Some facility not appropriate. 1. It is a unique Thai style resort Kantamas resort & health spa [Different from competition]. 2. Staffs have the knowledge and expertise in the areas of health care. 3. Focus on relax and health treatment. 4. Focus on food and beverage for health all menus. 1. There is not base on customer because it is a new brand. 2. The resort is not yet unreliable for customer because it is a new business. 3. The resort just begins so it is unknown. 4. The customer still lacks an
2.Design of hotel
5. Have various products.
understanding in some product. 5. Difficult to find expert in each service such as acupuncture. 6. Waste a lot of time and when resource transporting material (Thai herb).
Indirect Competitors The indirect competitors of our business are the hotel and resort in same area in Phang-nga province (Khao luk). They are accommodation business but not focus on spa service, difference star of hotel and target market. These businesses are difference position with our business. They are much kind of accommodations as follow: -The Briza Beach Resort Khao Lak. -Andaburi Resort. -The Andamania Beach Resort & Spa. -Apsaras Beach Resort & Spa Takolaburi. -Baan Krating Khao Lak Resort. -Khao Lak Resort. -Palm Galleria Resort waiting area. -La Flora Resort & Spa. -Sudala Beach Resort. -Apsaras Beach Resort & Spa. -Tara Mobile Home Hinton. -Tony Lodge. -Motive Cottage Resort. -Bristol Ocean Beach Resort Khao Lak. -Home Gold Eden Place. -Khao Lak Grand City.

-Khao Lak Laguna Resort. -Khao Lak Youth Club. -Khao Lak Paradise Resort. -Khao Lak Paradise Resort. -Khao Lak Palm Beach Resort & Spa. -Khao Lak Palm Beach Resort. -Khao Lak Banana Bungalow. -Khao Lak Seaview Resort & Spa. -Khao Lak Sunset Resort. -Suwan Palm Resort.
Customer analysis
Who is our customer? According to website it as bellow. 1. Many tourists from Sweden, Germany and Finland come to southern of Thailand.
[9]
, our target market is old people in Europe. Especially Swedish,
German and Finish tourist. The reasons that we choose them have many reasons. Well show

[9]
(http://www.airportthai.co.th)
From the statistic of Phuket airport. It shows number of passengers that come to Phuket airport. The number of tourist from Sweden, Germany and Finland are more than 400,000 in 2008. And tend to increase every year. That is show the opportunity to choose them for our target market.
2. The number old people in Europe tend to increase in the future. According from tomorrows tourist, Yeoman (2008) An elderly population will be more frequent users of health-related goods and services in the future
Yeoman,I..,(2008).Tomorrows tourist scenarios&trands. university of sterling .UK.
Ratio of older people in Europe Percentage of population structure worker (15 64 years) Children (0 14 years) Older people (over 65 years) 2005 - 2007 67.2% 16.4% 16.4% 2016 56.7% 13.4% 29.9%
According to website [10], from the table above it show the older population in Europe tend to increase and more than current almost 100% in 2593 or around next 43 year. IT is 1 in 3 of European population. And proportion of worker and children will decrease in future. So tourism that focuses on older people such as heath business or hospital it will be interest market. It should try to give information and extend in this market in future.
[10]
http://news.thaieurope.net/content/view/2264/212/

What customers buy? The target market customer (old people from Europe) concern to staying fit. They want to stay longer. And they have much time to spend for their life. They have a lot of money to pay for themselves. So it is the reason that they will buy our product. It is health service of our resort.
Yeoman,I..,(2008).Tomorrows tourist scenarios&trands. University of sterling .UK.
Why customers want to buy our product? Because our target market want to staying fit longer. So they try to buy the product that helps their health be better.
Yeoman,I..,(2008).Tomorrows tourist scenarios&trands. University of sterling .UK.
When customer buy product? Our target market like come to Thailand in high season (summer Oct-April) because they want to travel in summer in Thailand and escape winter in their country. Where customers buy? According to website [11] Most of them like to travel in southern of Thailand because in southern of Thailand at that time is summer and they love sea travel. Especially Phuket , Krabi and Phang-nga etc. These provinces have many beautiful sea attraction and top of attraction in the world. How customer buy our product/service Customer can buy our product/service in many ways. The first way is internet. This is the easier way to buy our product. It is the important way for business in channel to buy our product. The second way is buying from travel agency or travel distributor. The third way is buy the product by them at our business. Competitive analysis There are many resort in Pang Nga, but we are direct competitor are Casa De La Flora, Sarojin and Borsaen. The market positioning of our resort is under Casa De La Flora and higher than other. So we are focus on Casa De La flora. Casa De La Flora is 5 star resort and spa which located in Pang Nga. The differentiation of our resort and competitor is style of resort. Our resort is Thai style resort our employee will were. Thai traditional dress every, but competitor are quite modern style and our resort is more concern on healthy of guest than other resort. We provide many service related with healthy that more diversity than other such as Health food, Acupuncture, message and so on. It might be the strange of our resort that will attract more tourists.
[11]
http://nunok.blogspot.com/2009/05/customer-analysis.html
STP Analysis
Segmentation Geographic: Our business focus on older tourist comes from Europe and Asia. Resort is located in Kao Lak. This area is near the beach and Phetkraseam route. Demographic: We focus on older tourist because older are interested in their healthy and have more money. This will result in the number of tourists older are increase every year. Psychographic: We focus on life style of people who cares about healthy and relax. Behavior: We concern in customer who needs to maintain their healthy, relaxing by our tradition massage and spa.
Target/market Our target market focus on tourist in South of Thailand or people who interest in healthy for older because older interest healthy and have more money. This will result in the number of tourists older are increase every year.
Position The permanent point of Kanthamas resort and health spa is the design of accommodation and amenity. The style of resort is Thai traditional style. We design our resort to be Thai ancient time. For example, our staff in resort have to dress Thai traditional costume, the design of resort and accommodation is Thai traditional style, the vehicle that service for customer to transport in our resort we change it from electric car to be cow cart. We try to make our guest feel they stay on Thai ancient time and perceive characteristic of Thai traditional style. Moreover the design of our resort, we focus on the spa of us that we set it to be Thai style and use every material and equipment to be Thai traditional material and equipment. The position of our resort is design of resort and amenity that is difference from all competitors. We choose this position because we try to compete with permanent of competitor leader of us. It is casa de la flora. The permanent and position of them is design of accommodation. The design of them is modern style that difference from other competitors. So we will set our position to be over top of them. We will win in market.
Service
Good service quality
Design and theme

Low High
Low service quality
and Spa
Casa de la flora The Sarojin
Kanthamas Resort Bor Saen villa & spa
Sarojin: The design and theme of them is quite difference but service not proper with price. Bor Saen: The design of them is not difference from other resort. And service is quite good quality. Casa de la flora: Casa de la flora is outstanding of design and service is good quality.
The Treasure of Thai traditional Marketing Mix Strategy

Product The private paradise of the Kanthamas Resort and Spa on the tropical Pang-nga provice is nestling agreeably with nature and has the luxury of a 5 star resort and its facilities. The best of new Thai style spa in Thailand. Virgin forest, tropical fruit trees and Unique Thai architectural buildings share the same space in peace and harmony. The moment you step into the Kanthamas Resort & Spa you will be welcomed by our smile and service which can only be outdone by nature itself. Lush green trees surround the gentle hamlet which is laid out with villas, suites and bungalows equipped with all the amenities you could wish for.
Room Our Rooms & Suites are equipped with all mod cons such as individually controllable air conditioning, color TV with International, Thai and Cable Channels, International dial Telephone Service with 24-hour operator service, mini bar and mini shop and your own coffee and tea making facilities. The bathrooms have all the amenities, hot and cold water with shower or bathtub and much more. Customer will see the marvelous overview through the point that stand in the room. Those things are inspired customer to leave the depression from the real world and enjoy with their private paradise.
Spa

Spa is the ideal place your body and mind. It is a place where wellness is nurtured. Treat yourself to spa break, unwind and feel yourself completely float away. The new Thai style spa is simply perfect treatments. Enjoy a total spa experience with our special packages that include a combination of the treatments.
Restaurant Enjoyable meal is ready to serve for customer who prefer to consume their lovely meal in accustomed surround .Atmosphere made our loyal client feel like they stay at their home with service from our staff who made every meal of client become unforgettable. The restaurant of our hotel rely on 4 restaurant: Thai Restaurant, Breakfast Restaurant, Sea Food restaurant and healthy restaurant..Our great staff from food and beverage department will offer you the best choice of meal to make our lovely customer impressed at their meal and also receive the benefit for their life.
Swimming Pool

Magnificent swimming pool with private sundeck and bar surrounding with tropical lush garden. Villa's Swimming Pool Fantastic private pool right next to your villa with sun deck and tropical surroundings all with beautiful
sea views.
People People are a key component in the operation of the business of services. People are manager and employees and other personnel in company. And to recruit the right employees have it must receive appropriate training with each person. The service is very important for those working in the fields of business of services. The service will be compared in the form of competition. Consumers will be decided and the decision of the consumer depends on the staff to provide service. Therefore, our employees have good skills, good interpersonal skills in providing services have ability to provide services and extremely important to have passion in the service. So, our company have training and service. educating to employees. In order to provide employees with quality
Place According to [1] Andaman Travel Trade 2011 Phang Nga Tourist Association they talk about research of growing hotel industry at Khao Lak, Phang Nga in the future. Khao Lak is a popular place for European travelers to Germany and Scandinavia is a main of our target because Khao Lak in Phang Nga province is one of the tourist attraction in Thailand is a beautiful place and close a wonderful beaches. So we choose Khao Lak in Phang Nga for

build the Kanthamas resort and spa. Kanthamas resort and spa located has a good transportation to access. Transportation for access to Khoa Luk By car : Bangkok, take Highway No. 4 via Prachuap - Chumphon - Ranong and Phang Nga town, then enter the total distance of 788 kilometers Travel time approximately 12 hours. Bus : transportation company with bus service between Bangkok - Phuket has all the air from the Southern Bus Terminal. Borom Road (Pinklao - a u) VIP car contact us. Rails: State Railway of Thailand The train from Bangkok. To London. Then the bus for about two hours to contact us for more information. Travel agency services. Plane: Thai Airways International Ltd. has international flights to Bangkok Phuket, Phang Nga and then the bus is about 58 miles contact us for more information
(http://www.xn--12cb9hxa5ad0h.net/howtoget.html)
Khao Lak is a best place for build resort and spa for support European tourists. That is perfect atmosphere for relaxation. We chose Phang Nga Province because resort is appropriate for relaxation, treatments, health and healing as possible. Kanthamas health spa resort is open every day. We have the web site serves to customers 24 hours a day, free of charge. The booking service via the Internet (Web site online) and contact us online via the Web site for 24 hours.
[1]
http://www.publicpostonline.com/main/content.php?page=sub&category=2&id=266
Physical Evidence Is a service that customer can touch or tangible by pass five scenes. (ear, mouth ,eye ,body and nose) We have a business registration form department of business development. All employees receive training from the experts on the subject of health care services directly and received a certificate for professional people everybody. We require that all employees wear the uniform of the company by focusing on the uniqueness of Thai clearly. We create facility for service customer
Physical Evidence We have a business registration form department of business development. All employees receive training from the experts on the subject of health care services directly and received a certificate for professional people everybody. We require that all employees wear the uniform of the company by focusing on the uniqueness of Thai clearly. Promotion We will make the promotion to attend the customer. Our promotion is suitable for someone who would like to stay at our hotel to try the new experience and relaxing in tranquil time. This time is also made them feel more privacy during April-October.We will have special promotion for customer. Every Three night they will get 50% increase. For night four. On other hand, we will offer the promotion via website agoda.This will attack by someone who looks for the nice place to stay and look for the memorable experience. Our hotel will be a part to offer the nice promotion for customer. We will offer the promotion between room and spa on decrease price. Buy in package is cheaper than separate pieces. The promotion is depending on the time that we set. Most of the time that we set is between April-October We also has the blissful breakfast for every room that book for 2 seat to give them back the benefit and made them feel impress for our hotel with beautiful surrounded. The reason that we offer the promotion for client because we will made them feel impress with our hotel even in low season we will make them feel that they become home again and enjoy the meal with spellbound scenery. Price For setting price of service and product we criteria for set the price. First step, we will see form the cost of raw materials and included which service charge in setting the price. In Setting price of services and products we will be looking at the capacity of our user of services by the prices of goods and services must be cost-effective and appropriate prices with customer satisfaction. The purpose of setting the price for profit, sale, market share,
survival and social responsibility. We have setting pricing strategy are we use the cost plus a profit how our company want. Then we will set the price when compared to competitors. We setting the price strategy of offering lower prices to sell at the spa and have a promotion for customers such as member card, discount price and sent give voucher to loyalty customer. Kanthamas resort and spa have high price, but we provided high quality standard of service and product for our customer. http://www.slideshare.net/v.2514/ss7191407 Appropriate for relaxation, health and healing as possible. Kanthamas health spa resort is open every day. We have the web site serves to customers 24 hours a day, free of charge. The booking service via the Internet (Web site online) and contact us online via the Web site for 24 hours.
Price
Brochure to show room rate and spa rate
Hubbard Formulation (Calculate room rates)

1. Cost of room * Return of investment 14,424,890 * 15% = 2,163,733.5 2. Calculate all fixed cost 1,440,000 / year. 3. Calculate all operating Costs 23,586,000 / year. 4. Calculate non-room profit 89,977,640 / year. 5. Determine room revenue needed to meet obligation/goals 62,787,906.5 6. Forecast rooms to be sold based on estimated occupancy 12,775 * 0.33 = 4,216 7. Calculate the hotels required ADR 62,787,906.5/4,216 = 14,892 Baht / room
Room Rate (Standard room) -Saraphee -Obchei -Montha -Kitsana (Villa) -Nang Yam -Janpha - Long Ka 2 rooms 2 rooms 1 rooms 29,000 Bath /room 31,000 Bath /room 38,000 Baht /room 5 rooms 10 rooms 10 rooms 5 rooms 10,000 Bath/ room 15,000 Bath / room 19,000 Bath /room 23,000 Bath / room
Total occupancy rate 100% =19,890,000 Bath The price that we set according to from the marketing position of our resort; the position of our resort is higher with Casa De la flora on design of hotel but price is a same position with Casa de la flora. So each room rate that we set will same with Casa De la flora.
Spa rate Traditional Thai Massage Therapies course Scrub course Yoga Acupuncture Total 100%= 26,400 Bath 5,500 Bath 5,000 Bath 3,500 Bath 2,500 Bath 9,900 Bath
Spa Course
Traditional Thai Massage 5,500 Bath
Traditional Thai Massage or Nuad Phan Boran dates back 2,500 years. It is recognized as a practical application of the Buddhist concept of Metta or loving kindness. Thai massage concentrates on major energy meridians in the body and combines stretching and pressing techniques. Therapies course 5,000 Bath
Aroma therapists, on the other hand, use essential oils to treat everything from stress to bowel problems and impotence, along with aromatherapy massage to promote good health. Whereas reflexologists flex their muscles by stimulating reflex areas on the hands and feet to fine-tune corresponding organs and organ systems.
Scrub course 3,500 Bath
Sample a variety of the natural elements, herbs, aromatic flowers and ingredients used in our treatment scrubs, which are freshly prepared at Kanthamas Spa. We highly recommend these gifts of nature as supplements for your chosen massage session to promote a radiant glow to your skin. [12]
Yoga 2,500 Bath
Yoga will strengthen and stretch your whole body/mind improving the workings of your circulation, respiration and digestive systems. The nervous system is calmed and invigorated and the brain enters a new dimension of concentration and focus sharpening mental faculties. Yoga is a holistic practice a philosophy that can be integrated into daily life. This can benefit and alter ones sense of meaning and purpose answering many of our deepest questions. Yoga can enrich the quality of relationships at home, at work and in all
aspects of community life. This is only the beginning of the experience and benefits you will start to feel when you practice this ancient system of self-care and self-development. Yoga may be practiced by anyone - regardless of age, gender, health, religion or race.
[12]
Information from http://www.mandarinoriental.com/chiangmai/images/spa_brochure.pdf
Acupuncture 9,900 Bath
According to website
[13]
Acupuncture is the practice of inserting thin needles into
specific body points to improve health and well-being. It originated in China more than 2,000 years ago. American practices of acupuncture use medical traditions from China, Japan, Korea and other countries. In the United States, the best-known type involves putting hairthin, metallic needles in your skin.
[13]
http://www.nlm.nih.gov/medlineplus/acupuncture.html
The Treasure of Thai traditional Process

Transportation servicec -Provide many cars for transportation cbetween airports to resort. -We has outsourcing company for the transporting guest in case of too many guest was comes. Front office
-Provide water for
House Keeping -Keep clean of guest room. -Response for emergency need of guest.
guests who waiting for check in. -Provide employee take guest to their room, give a key , give basic information about resort and give the map of our resort and other information.
Spa Department -There are information center for give information about course for guest. - There are employee take guest to each section all course that they choose. - The way from each state to other states it not too long. That would be save guest time.
Food and beverage
Engineering -There are schedule to check facilities every one month to make sure that everything going to be it should.
-We have room service for guest who doesnt want come to our restaurant. -There are enough of chief that provide food without the waste of time.
Securities -Provide securities guard to everywhere in the resort to make sure the safety of guest when they staying.
Promotion Introductions(yr1) - 3 night free 1 Spa

course.( Traditional Thai massage)
Growth(yr2)
- Contact with travel agent 5%. - Gift voucher.
Maturity(yr3-yr5) - 3 night free 1 Spa

course.( Traditional Thai massage)
- Reduce20% all room.

- Gift voucher on TV show. (sraphee 2rooms, Obchei 2 rooms, Montha 2 rooms/month) - Commission for travel agency 5%.
- Contact with travel agent 5%.
Marketing Expense Marketing expenses [sales incentive] Year 1 Occupancy 25%

Promotion 3 night free 1 Spa course Jan. Feb. Mar. Apr. May Jun.
Jul.
Aug.
Sep.
Oct.
Nov. 1,347,500
Dec. 1,347,500
1,155,000 1,155,000
Reduce20% all room 2,386,800 2,386,800 Gift voucher on TV 88,000 88,000 show Gift voucher Commission for travel agency 5% Total 88,000 12,644,150 49,725 88,000 49,725 88,000 49,725 88,000 49,725
88,000 49,725
88,000 49,725
88,000 49,725
88,000 49,725
88,000 745,875
88,000 745,875
Year 2 Occupancy
35% Promotion 3 night free 1 Spa course Commission for travel agency 5% Total Jan. Feb. 1,732,500 1,732,500 Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. 1,732,500 Dec. 1,732,500
895,050 11,106,900
895,050
74587.5
74587.5
74587.5
74587.5
74587.5
74587.5
74587.5
74587.5
895,050
895,050
Year 3 Occupancy 37%

promotion 3 night free 1 Spa course Commission for travel agency 5% Total Jan. 1,848,000 954,720 11,807,580 Feb. 1,848,000 954,720 Mar. Apr. May Jun.
Jul.
Aug.
Sep.
Oct.
Nov. Dec. 1,848,00 1,848,000 954,720 954,720
74587.5
74587.5
74587.5
74587.5
74587.5
74587.5
74587.5
74587.5
Year 4 Occupancy 39%

Promotion 3 night free 1 Spa course Commission for travel agency 5% Total Jan. Feb. 1,925,000 994,500 Mar. Apr. May Jun.
Jul.
Aug.
Sep.
Oct.
Nov. 1,925,000 994,500
Dec.
994,500 8,504,260
84532.5
84532.5
84532.5
84532.5
84532.5
84532.5
84532.5
84532.5
994,500
Year 5 Occupancy 41 %
Promotion 3 night free 1 Spa course Commission for travel agency 5% Total Jan. Feb. 1,925,000 Mar. Apr. May Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec. 1,925,000 994,500
994,500 8,742,940
994,500 114367.5 114367.5 114367.5 114367.5
114367.5
114367.5 114367.5
114367.5
994,500
The teature of Thai treditional
According to website [14] from table above, the furcating expense in each month according from the occupancy rate of Phang-nga province. It tends to increase around 2% in each year.
[14]
http://secretary.mots.go.th/phangnga/index.php?c_id=0&ct_id=24&typ e=customize
56
Chapter 4 Investment 1. Production and operations Analysis Product characteristics [in detail]
Kanthamas Hotel are located at Khao-Lak, Phung-Nga .The goal of our hotel are concern about satisfaction of customer, we do everything to make customer becomes brand loyalty and other hands; we establish the profit that appropriate for money that we wasted. Our hotel is established in the notarization concept and it make customer enjoyable with atmosphere in hotel. Our hotel will make customer become impresses from the first sight the sea .Service will distribute in each department as: Front Office Department Service of front office department begins when staff welcome customer into the hotel .Our front office staff will have dimension that we called value-created and has four categories: first, timely value. Our staff will concern about schedule that activities of hotel are proceed. Second, custom value .Our custom will going to be the one that we concern. They have to get happiest when they stay in this hotel. Third, logistic value. Transportation are very important to transfer customer from one place to other places and last one is sensational value .Emotion of customer could effect for their determined as many people knows first impression is last impression smile and speech that staff talking with customer could determined that they shall stay at this hotel or not. Then, the collect data process that staff keep the information of customer included with in-depth information, Details and preference especially in loyal customer. Staff needs to remember names and the figures of customers after staff knows the name they have to answer everything about customers. Front office staff have to know the basic information of each department of hotel and they can suggest the right things and the thing that customer should know such as travel attraction surrounded the hotel. On the process the customer is check-in. In the baggage point will have staff who take care stuffs of customer .After the check-in .The hotel will provide bell-boy to help customer transfer their stuff to their room.
57

Accommodation Department When customer asset to the room ,The stuff that customer will preserve is the clean and readiness room .In case that customer are loyal customer ,They see the amenity or the gift set that hotel provided for someone who usually book the hotel. We do it to make customer impress to our service. Around the room they will see the desk. On the desk the hotel will serve the activities schedule, map of hotel and number of each department to make it easy to contact with staff in hotel. For cleaning room, hotel will provide housekeeping to serve service everyday if, the customer needs anything else they can call for housekeeping department. Food and beverage Department Service from this department has alternative ways to choose such as Thai restaurant or seafood restaurant. Fitness & Spa Department From the reason that our hotel use naturalize to be a major concept and our target market is person who cares about healthy. This department is made to support needs of customer. Inside fitness part has fitness equipment completely and it also have bathroom for customer after they done their exercise. In part of spa, we respond needs of customer who want to relax and escape the chaotic world. Spas have massage, heat treatment .The equipment that we used is efficiency so, and Customer can trust the product is appropriate for customer.
Specification. Be one of the first vistors to stay at Kanthamas resort. This luxurious detached property was completed to a very high specification. The villa is in a very quiet area. It has a private east facing swimming pool, a west facing patio area, a west facing balcony, sea views, interesting views (see below for details). If you are driving there is private parking and a garage with the outside areas of the house having external lighting. Sun surrounds the property all day giving sun worshippers a place to sunbathe. Mountain views provide a rear
58
view back drop. Sun sets provide a relaxing and tranquil pre dinner drinks atmosphere on the balconies.Situated above a typical village home of delight. Your accommodation is located in a residential area.Your find yourself spoilt for choice as you discover the many restaurants, bars and clubs which is well worth visiting during your stay. Whether youre looking for a family holiday, a romantic break or a hectic week or two Kanthamas resort is the perfect placetostay.
Service process
Step service process 1. Customer booking room in kantamas resort and health spa web site. [Reception] 2. Resort goes to meet the customer at airport. [Transportation] 3. When customer arrive at resort, customer can check in by receptionist and while customer wait for check in we will serve herb water for them. [Front office] 4. Front office prepares staff for give information and explain map to customer also keep a key and present room for them. 5. Housekeeping will take care inside of the room and prepare about customer wants. 6. Food & Beverage have room service and prepare food center for customer choose. 7. Spa department provide information and recommend knowledge, activities about spa by customer interest. 8. When customer chooses activities, staff will take customer to use the service according to customer choice. 9. Our resort provide activities for the children and pet while some customer do activities of spa by sister baby will take care. 10. When customer checks out, front office will inform the customer for unpaid charges for some services. 11. Our resort will say thank you to customer when they check out and give a gift to customer. 12. When customer go back home, staff will send email to follow up.
59
Logistics Management
Well set the way of transportation in to types. There are supply side and demand side (customer). Demand side Phuket Airport Our resort Bus terminal Travel attraction in Phang-nga province Kanthamas resort &spa have service for customer to pick up them from any destination. We will use car transportation for service them. We have service to pick up them from Phuket airport and other place that not far from our resort. Supply side Phuket airport Our resort Inside Phang-nga province
Phuket province
On supply side, we use car transport for raw material from our supplier. Most of supplier located at Phuket province because there have many type of material and cheaper. But we will try to use material inside our province for some material that can find in our province we will should it first.
60
The teature of Thai treditional Cost of Investment Pre-operating cost

-Land cost
Land cost = 1600 Esq. /6,000,000 Bath 28800 Esq. =108,000,000Bath -Building cost
According to website [15], each of building we calculate by standard price of estimated construction. For m website of Thai appraisal
61
[15]
http://www.thaiappraisal.org/thai/value/value.php
Formulation
(Wide * Long) * 12,000 + 15% of wage = Building Costs
Main Building Breakfast Restaurant Thai Restaurant Janpha Villa Nang Yam Villa Rachapuek Villa Kanthamas village Seafood Restaurant Health Restaurant Spa Center Fitness Center Store Herb Garden Swimming pool Total
67,275,000 5,520,000 5,464,800 441,600 2,649,600 6,555,000 52,785,000 5,464,800 4,692,000 18,630,000 3,105,000 1,366,200 1,366,200 30,866,112 204,181,313 Bath
62

-Drawing cost
According to website [16], Kanthamas resort and spa is type 4 in inception project report master planning. Because Kanthamas has total cost of building is 204,181,313 Bath. It more than 200 Million Bath, so we will calculator by rate is 3.75 which drawing cost. Total of building * rate of each type = Drawing cost 204,181,313 * 3.75 = 765,679,923.75
[16]
http://topicstock.pantip.com/home/topicstock/2008/09/R7029784/R7029784.html
63
-Certificate Rate of fee

1. 2. 3. 4.
License 50,000 Bath per license Substitute license 200 bath per substitute license. Renewal of license on each half of that license fee. Fee of hotel business 80 Bath per room per year that calculate fee by each of room. The issuance of Ministerial Regulation will set the fee rate to difference of size, style or type of hotel.
Billboard of company According to website [17], Tax rate for advertisement by ministerial regulation No.5 (B.E. 2535) Issued under Tax Act label, Specify tax rate label by 1. Label that has all Thai letter calculated rate by 3 baht per 500 square centimeters. 2. Label that have Thai letter integrate with other language or integrate with picture and other sign calculated rate by 20 baht per 500 square centimeter. 3. The following label calculated rate by 40 baht per 500 square centimeters. A. The label that no have Thai alphabet .Whet ever there have picture or B.The label that have some part or whole of Thai alphabet write under other language. 4. For those label if rate is less than 200 baht after calculated. They still have to pay 200 baht per each.
[17]
http://www.thaisakolgp.com/viewknowlage.php?noknowlage=37
Logo design According to website [18], -Kanthamas resort heir Logoshop3000 Company to create logo. The cost is 5000 Bath.
[18],
http://www.logoshop3000.com/page-4000.html
Cost of setting up Internet According to website [19], Cost of set up - Cost of the installation from the closet to blue bottom box 3,350.00 Bath - VAT 7% 234.50 Bath - Cost of blue bottom box 100.00 Bath -Cost of 1 point for wiring within a building 320.00 Bath Net cost of set up internet system = 4,004.50 Bath
[19]
http://www.ttt.co.th/prod_tel_rate.php
64
According to website [20], Power Fit Upload at maximum speed 1 Mbps Speed 2 Mbps/1 Mbps 4 Mbps/1 Mbps 6 Mbps/1 Mbps 8 Mbps/1 Mbps Our resort chooses 8Mbps/1 Mbps 1100 Bath.
[20]
Monthly 590 Bath 690 Bath 890 Bath 1,100 Bath
http://www.tot.co.th/index.php?option=com_linkcontent&Itemid=88&categoryid=42&tas k=detail&detail_id=806
Cost of factory floor and road CPAC-240CU Price: 2510.00 THB 240 Cube 210 Cylinder General Structure of concrete. According to website [21], Ready-mixed concrete for general structure such as factory floor and road Call for price (discount). Sales offices Office: 02-532-6986 Sales: 081-634-6586 (Mr. O) , 082-790-1449 (Ms. Jah) Monday- Friday 08.00 - 18.00 pm. Saturday- Sunday 08.00 - 18.00 pm. Tle.081-634-6586
[21]
http://www.bhumisiam.com/cpac.html
65
Investment cost
Map of resort
66
The teature of Thai treditional Main Building (65*15)

Front Office Floor 1 (15*15Plan of hotel
Font office Sofa 8,Table 4 25,0004= 100,000 bath Computers 2,8153= 38,445 bath Chair 23783= 7,134 bath Filing cabinet 40,0004= 40,000 bath Counter A11A003 25,000 bath Telephone Panasonic KX T2373MX 1,520 bath
67

Fax Panasonic 3 ,990 bath Total cost
216,098
baths
Garage right side front office 25*15
Office Left side Front office 25*15
68
Office Left side Front office 25*15
Key Room Door knob DK004 Hinged door DW002 Desk SS1202 Chair B03A014 Lamp PHILIPS 18W Keys boxes E17A005 Plywood door HDF Total cost 350 bath 225 bath 2,200 bath 690 bath 120 bath 3,100 bath 600 bath 7,285 baths
69

Nursing Rooms Doctor Table Chairs Bed Medicine cabinet shelf cabinet flush toilet washbasin Total Cost: Employee Nursing Rooms -Table 1 -Medicine cabinet -Chairs 3 -Bed 1 - Rack Total Cost: Office -Office table -Chairs -Printer Total Cost: 214,200 baht 67,660 baht 59,400 baht 341,260 baht 1,700 baht 60,000 baht 6,000 baht 11,000 baht 1,790 baht 80,490 baht 1,700 baht 6,000 baht 33,000 baht 60,000 baht 1,790 baht 6,500 baht 3,460 baht 4,800 baht 117,250 baht
70
The teature of Thai treditional Office supply
Document file H-403 A4
51 12=612 bath
Staples 302-006
9 12=108 bath
MAX HD-10D
1240 bath/pack
Paper Punches 304-003
167 3=501 bath
HP DVD+R 8X
460 1=460 bath
71
Pen
120(dozen)2=240 bath
A4 double A paper
86 12=1032bath
Steel ruler
24 12=288 bath
Glue
53 1= 53 bath
Highlights bath
24 12=288
Calculator Olympia CPD-312
2500 2=5000
72
Liquid Paper
44 12=528 bath
CLIP-HORSE-113
1012= 120 bath
Total cost 10,470 baths
[22], [23], [24],
http://www.chornakorn.co.th/products.php?cat_id=13&cat_sub_id=44 http://www.n4it.com/product/view_product_detail.asp?code=8015XAA8001 http://www.calculatorthailand.com/productinfo.php?id=393 Office Supply Price/Bath Number/Day 612 1 108 2-Jan 1240 1 501 1 460 1-Jan 240 1 1032 1 288 1 53 1 288 1 5000 1 528 1 120 1
Product Document file H-403 A4
Number/Month 1 6 1 1 1 1 1 1 1 1 1 1 1 11010
Staples 302-006 MAX HD-10D Paper Punches 304-003 HP DVD+R 8X Pen A4 double A paper Steel ruler Glue
Highlights Calculator Olympia
Liquid Paper CLIP-HORSE-113
Total cost 73
Total cost 612 648 1240 501 460 240 1032 288 53 288 5000 528 120 bath
Underground
Lundry 20*20
Locker Room Locker : 6,500*8 = 52,000 Bench : 850x4 = 3,400 Door(Include toilet ) : 410x7=2,870 Basket : 11,000x2 = 22,000 Mirror(COTTO MC822) : 3,290*4 = 13,160 washbasin : 4,800*4 = 19,200 Carbuncle :175*3 = 525 Clothes line : 1990x3 = 5,970 flush toilet : 1,730*4 = 6,920 Toilet sprayer hose 4*58 = 232 Water tap (TP1) : 145*4 =580 Door(Grade A SO34) : 2,800*11 =30,800 Hinge : 225*22 = 4,950 Doorknob : 350*11 = 3,850 Urinal (N 951) 2*422 = 844 Bin (001-H14-002-00054) :550*5 = 2,750
74
Engineer Room Desk SS1202 Chair B03A014 Lamp PHILIPS 18W Door knob DK004 Hinged door DW002 Plywood door HDF Total cost 2,200 bath 690 bath 120 bath 350 bath 225 bath 600 bath 4,185 baths
Kanthamas village 85*45

Obchei room 10 rooms Sarapee room 5 rooms
75
Sarapee room 12*6
Machine/tools/equipment of Saraphee [standard room] 5 Room Double bed/twin bed 25,000 TV 25 inch 15,000 Air condition 10,900 Refrigerator 5,888 Bathtub 17,000 Complementary 2 bottles of water/day Wireless internet Herb perfume machine 800 Emergency bottom Soap & Shampoo Safe deposit box 4,000 Doormat 219 3Door [front, bathroom, back] 3*8,500=25,500 Hinge 6*225=135 Knob 6*350=2,100 Pillow 2*1100=2,200
76

Quilt 2*37,500=75,000 1 Table and 2 Chairs 5,500 Flush toilet 1,549 Washbasin 4,800 Dressing Table 6,500 Wardrobe 35,000 Shelf 2,500 Lamp 2,500 Curtain 350 Picture Frame 450 Vase 1,500 Plug 359 Kettle 390 Bathrobe 2*700=1,400 Hairdryer 712 Shower 2,500 Hose 58
Net cost of 1 Room is 251,025 Bath 5 room >5*251,025=1,255,125 bath
77
Obchei room 12*10
Obchei [superior room] 10 room Equipment/tool/machine is same Standard room but added are include: Microwave 9,500 Wash basin 8,900 Dining table 18,500 Double bed/twin bed 25,000 TV 25 inch 15,000 Air condition 10,900 Refrigerator 5,888 Bathtub 17,000 Complementary 2 bottles of water/day Wireless internet Herb perfume machine 800
78

Emergency bottom Soap & Shampoo Safe deposit box 4,000 Doormat 219 3Door [front, bathroom, back] 3*8,500=25,500 Hinge 6*225=135 Knob 6*350=2,100 Pillow 2*1100=2,200 Quilt 2*37,500=75,000 1 Table and 2 Chairs 5,500 Flush toilet 1,549 Washbasin 4,800 Dressing Table 6,500 Wardrobe 35,000 Shelf 2,500 Lamp 2,500 Curtain 350 Picture Frame 450 Vase 1,500 Plug 359 Kettle 390 Bathrobe 2*700=1,400 Hairdryer 712 Shower 2,500 Hose 58 Net cost of 1 Room is 287,925 Bath
79

10 room >10*287,925=2,879,250 bath
Floor 2-3 Montha room 10 room 65*15 Montharoom 12*10
Montha
[Deluxe room] 10 room
Equipment/tool/machine is same superior room but added are include: Garden 70,000 Double bed/twin bed 25,000 TV 25 inch 15,000 Air condition 10,900 Refrigerator 5,888 Bathtub 17,000 Complementary 2 bottles of water/day Wireless internet Herb perfume machine 800 Emergency bottom
80

Soap & Shampoo Safe deposit box 4,000 Doormat 219 3Door [front, bathroom, back] 3*8,500=25,500 Hinge 6*225=135 Knob 6*350=2,100 Pillow 2*1100=2,200 Quilt 2*37,500=75,000 1 Table and 2 Chairs 5,500 Flush toilet 1,549 Washbasin 4,800 Dressing Table 6,500 Wardrobe 35,000 Shelf 2,500 Lamp 2,500 Curtain 350 Picture Frame 450 Vase 1,500 Plug 359 Kettle 390 Bathrobe 2*700=1,400 Hairdryer 712 Shower 2,500 Hose 58 Net cost of 1 Room is 357,925 Bath 10 room >10*357,925=3,579,250 bath
81
The teature of Thai treditional Floor 4 kitsana room 5 room 65*15

Kitsana room 12*10
Kitsana [Suite room] 5 room Equipment/tool/machine is same superior room but added are include: Swimming pool (3*6) Light pool 9*1,200=10,800 Stairs swimming pool 2*7,500=15,000 Double bed/twin bed 25,000 TV 25 inch 15,000 Air condition 10,900 Refrigerator 5,888 Bathtub 17,000 Complementary 2 bottles of water/day Wireless internet Herb perfume machine 800 Emergency bottom
82

Soap & Shampoo Safe deposit box 4,000 Doormat 219 3Door [front, bathroom, back] 3*8,500=25,500 Hinge 6*225=135 Knob 6*350=2,100 Pillow 2*1100=2,200 Quilt 2*37,500=75,000 1 Table and 2 Chairs 5,500 Flush toilet 1,549 Washbasin 4,800 Dressing Table 6,500 Wardrobe 35,000 Shelf 2,500 Lamp 2,500 Curtain 350 Picture Frame 450 Vase 1,500 Plug 359 Kettle 390 Bathrobe 2*700=1,400 Hairdryer 712 Shower 2,500 Hose 58 Net cost of 1 Room is 313,725 Bath 5 room >5*313,725 =1,568,625 bath
83
Nang yam villa 16*12
Equipment/tool/machine of 5Villa Nang Yam (Villa1) Rug 7*1,650=4,450 Bathtub 2*17,000=34,000 Refrigerator 5,888 Air condition 2*10,900=21,800 Television 25 inch 2*15,000=30,000 Quilt 2*37,500=75,000 Door 6 *8,500=51,000 Pillow 4*1,100=4,400 Flush toilet 2*1,549=3,098 Wash basin 2*4,800=9,600 Table (verandah ) 7,900 Wardrobe 2*35,000=70,000 Electric light 31 Shelf (TV) 2*2,500=5,000
84

Dressing Table 2*6,500=13,000 Lamp 6*2,500=15,000 Shelf 4*2,500=10,000 Curtain 9*350=3,150 Vase 4*1,500=6,000 Plug 3*359=1,077 Kettle 390 Hair dryer 2*712=1,424 Bathrobe 4*700=2,800 Microwave 9,500 Sink 8,900 Dining table 18,500 Swing 8,500 Chair 2 Sofa 25,900 Swimming pool (3*6) Screen 2*1800=3,600 Small locker 2* 3,800=7,600 Table (garden) 3,800 Gas stove 14,100 Cooker hood 6,700 Pot 2*935=1,870 Pan 1,730 Grass 4*29=116 Dish 4*25=100 Bowl 4* 35=140 Set of cup of sauce 125 Set of spoon 4*75=300 Chopping block Set of knife 87 Medicine cupboard 550 Light pool 9*1,200=10,800 Stairs swimming pool 2*7,500=15,000 Net cost of 1 villa1 is 946,450 Bath 2 villas1 total 2* 946,450=1,892,900 bath
85
The teature of Thai treditional Janpha villa 17*14
Janpha (Villa2) Equipment/ tool/ Machine are same villa1 but add are include: Table (Spa) 2 Shower 1 Rug 7*1,650=4,450 Bathtub 2*17,000=34,000 Refrigerator 5,888 Air condition 2*10,900=21,800 Television 25 inch 2*15,000=30,000 Quilt 2*37,500=75,000 Door 6 *8,500=51,000 Pillow 4*1,100=4,400 Flush toilet 2*1,549=3,098 Wash basin 2*4,800=9,600 Table (verandah ) 7,900 Wardrobe 2*35,000=70,000 Electric light 31 Shelf (TV) 2*2,500=5,000 Dressing Table 2*6,500=13,000
86

Lamp 6*2,500=15,000 Shelf 4*2,500=10,000 Curtain 9*350=3,150 Vase 4*1,500=6,000 Plug 3*359=1,077 Kettle 390 Hair dryer 2*712=1,424 Bathrobe 4*700=2,800 Microwave 9,500 Sink 8,900 Dining table 18,500 Swing 8,500 Chair 2 Sofa 25,900 Swimming pool (3*6) Screen 2*1800=3,600 Small locker 2* 3,800=7,600 Table (garden) 3,800 Gas stove 14,100 Cooker hood 6,700 Pot 2*935=1,870 Pan 1,730 Grass 4*29=116 Dish 4*25=100 Bowl 4* 35=140 Set of cup of sauce 125 Set of spoon 4*75=300 Chopping block Set of knife 87 medicine cupboard 550 Light pool 9*1,200=10,800 Stairs swimming pool 2*7,500=15,000
Net cost of 1villa 2 is 966,550 bath, 2 villas2 total 2* 966,550=1,933,100 bath
87
Rachapuek villa 20*19
Rachapuek (Villa3) Equipment/ tool/ Machine are same villa2 but add are include: Television 25 inch 15,000 Sofa 25,900 Bed 25,000 Quilt 37,500 Pillow 2*1,100=2,200 Blanket 1 Curtain 3*350=1,050 Electric light 22 Swimming pool (4*8) Light pool 3*1,200=3,600 Door 6*8,500=51,000aq Table (Spa) 2 Shower 1 Rug 7*1,650=4,450 Bathtub 2*17,000=34,000 Refrigerator 5,888 Air condition 2*10,900=21,800
88

Television 25 inch 2*15,000=30,000 Quilt 2*37,500=75,000 Door 6 *8,500=51,000 Pillow 4*1,100=4,400 Flush toilet 2*1,549=3,098 Wash basin 2*4,800=9,600 Table (verandah ) 7,900 Wardrobe 2*35,000=70,000 Electric light 31 Shelf (TV) 2*2,500=5,000 Dressing Table 2*6,500=13,000 Lamp 6*2,500=15,000 Shelf 4*2,500=10,000 Curtain 9*350=3,150 Vase 4*1,500=6,000 Plug 3*359=1,077 Kettle 390 Hair dryer 2*712=1,424 Bathrobe 4*700=2,800 Microwave 9,500 Sink 8,900 Dining table 18,500 Swing 8,500 Chair 2 Sofa 25,900 Swimming pool (3*6) Screen 2*1800=3,600 Small locker 2* 3,800=7,600 Table (garden) 3,800 Gas stove 14,100 Cooker hood 6,700 Pot 2*935=1,870 Pan 1,730 Grass 4*29=116 Dish 4*25=100 Bowl 4* 35=140 Set of cup of sauce 125 Set of spoon 4*75=300 Chopping block Set of knife 87 medicine cupboard 550 Light pool 9*1,200=10,800 Stairs swimming pool 2*7,500=15,000 Net cost of villa 3 is 1,316,640 baths
89
90
91

SPA CENTER COST SPA DEPARTMENT Spa Bed Draw curtain Material cabinet( E08A020 3*3) Triangle Pillow 8,500*10 = 85,000 1,800*10 = 18,000 3,170*2 = 6,340 110*10 = 1,100 Total 110,440 o Toilet - Locker - Shower - Flush toilet (N-7529) - Toilet sprayer hose - Washbasin - Water tap - Mirror (COTTO MC822) - Door( Grade A S034) - Hinge - Knob SPA DEPARTMENT 210,297 MASSAGE DEPARTMENT Foot massage chair Massage bed Draw curtain 5,000*6 = 30,000 4,800*6 = 28,800 1,800*6 = 10,800 Total 69,600 o Toilet - Locker - Shower - Flush toilet (N-7529) - Toilet sprayer hose - Washbasin - Water tap - Mirror (COTTO MC822) - Door( Grade A S034) - Hinge - Knob 6,500*4 = 26,000 175*1 = 175 1,730*4 = 6,920 58*4 =232 4,800*6 =28,800 145*6 =870 3,290*4 =13,160 2,800*6 = 16,800 225*12 =2,700 350*12 =4,200 Total 99,857
92
6,500*4 = 26,000 175*1 = 175 1,730*4 = 6,920 58*4 =232 4,800*6 =28,800 145*6 =870 3,290*4 =13,160 2,800*6 = 16,800 225*12 =2,700 350*12 =4,200 Total 99,857

MASSAGE DEPARTMENT 169,457
ACUPUNCTURE DEPARTMENT Acupuncture bed Pillow Triangle pillow Doctor Table Doctor Chair Patient Sofa 8,500*8 = 68,000 1,890*8 = 15,120 110*8 = 880 3,450*1 = 3,450 2,000*3 = 6,000 12,900*1 = 12,900 Total 106,350 6,500*4 = 26,000 175*1 = 175 1,730*4 = 6,920 58*4 =232 4,800*6 =28,800 145*6 =870 3,290*4 =13,160 2,800*6 = 16,800 225*12 =2,700 350*12 =4,200 Total 99,857
o Toilet - Locker - Shower - Flush toilet (N-7529) - Toilet sprayer hose - Washbasin - Water tap - Mirror (COTTO MC822) - Door( Grade A S034) - Hinge - Knob
ACUPUNCTURE DEPARTMENT 206,207 SPA INFORMATION CENTER Counter Sofa 9,000*2 = 18,000 12,900*5 = 64,000 Total 82,000 6,500*4 = 26,000 175*1 = 175 1,730*4 = 6,9202 58*4 =232 4,800*6 =28,800 145*6 =870 3,290*4 =13,160 2,800*6 = 16,800 225*12 =2,700 350*12 =4,200 Total 99,857
o Toilet - Locker - Shower - Flush toilet (N-7529) - Toilet sprayer hose - Washbasin - Water tap - Mirror (COTTO MC822) - Door( Grade A S034) - Hinge - Knob
93
The teature of Thai treditional Breakfast restaurant 20*20
Breakfast Restaurant Table size L 24500x8=196000 Table size S 18500x11=203500 -Counter 24,000 = 24,000 Kitchen in breakfast restaurant Beverage cabinet 14600 Refrigerator 5888x2=11776 Pot 935x4=3740 Pan 1730x4=6920 Gas stove 14100x2=28200 Cooker hood 6700x2=13400 Knife set 332x2=666 Chopping block 250x2=500 Spatula set 495x2=990 Plate 25x60=1500
94

Dish 35x60=2100 Bowl 125x15=1875 Glasses 559x5=2795 Air conditioner 10900 Oven 17850x2=35700 Dish wash basin 8900x2=38400 Water heater 390x2=780 Washbasin 4800x8=38400 Plate cabinet 3800x2=7600 Toilet Flush toilet (N-7529) 7*1730 = 12,110 Toilet sprayer hose 7*58 = 406 Washbasin 7*4,800 = 33,600 Urinal (N 951) 3*422 = 1,266
Water taps (TP1) 7*145 = 1,078 Mirror (COTTO MC822) 4*3,290 = 13,160 Door (Grade A S034) 7*2,800 = 19,600 Hinge 14*225 = 3,150 14*350 = 4,900
Doorknob
95
The teature of Thai treditional Thai restaurant 22*19
Thai restaurant Table size L 24,500x8=196,000 Table size S 18,500x11=203,500 Beverage bar 38,000x3=114,000 Kitchen in Thai restaurant Beverage cabinet 14,600 Refrigerator 5,888x2=11,776 Pot 935x4=3,740 Pan 1,730x4=6,920 Gas stove 14,100x2=28,200 Cooker hood 6,700x2=13,400 Knife set 332x2=666 Chopping block 250x2=500 Spatula set 495x2=990
96

Plate 25x60=1,500 Dish 35x60=2,100 Bowl 125x15=1,875 Glasses 559x5=2,795 Air conditioner 10,900 Oven 17,850x2=35,700 Dish wash basin 8,900x2=38,400 Down light lamp 30x160 =4,800 Neon lamp 120x14=1,680 Counter 8500 Water heater 390x2=780 Washbasin 4,800x8=38,400 Plate cabinet 3,800x2=7,600 Net cost of Thai restaurant=783222
97
Health restaurant Table 17,590*10 = 175,900 Counter 13,485 Bath Toilet Flush toilet (N-7529) 7*1,730 = 12,110 Toilet sprayer hose 7*58 = 406 Washbasin 7*4,800 = 33,600 Urinal (N 951) 3*422 = 1,266
98

Water taps (TP1) 7*145 = 1,078 Mirror (COTTO MC822) 4*3,290 = 13,160 Door (Grade A S034) 7*2,800 = 19,600 Hinge 14*225 = 3,150 14*350 = 4,900
Doorknob
[25],
http://www.jadsan.com/product.aspx?shop_id=67&product_id=591&position=45
Sea food restaurant 22*19
Sea food restaurant Table size L 6,500x8=52,000 Table size S 3,500x9=31,500 Beverage bar 38000x3=114000 Beverage cabinet 14600 Refrigerator 5888x2=11776
99

Kitchen in sea food restaurant Pot 935x4=3740 Pan 1730x4=6920 Gas stove 14100x2=28200 Cooker hood 6700x2=13400 Knife set 332x2=666 Chopping block 250x2=500 Spatula set 495x2=990 Plate 25x60=1500 Dish 35x60=2100 Bowl 125x15=1875 Glasses 559x5=2795 Oven 17850x2=35700 Dish wash basin 8900x2=38400 Down light lamp 30x160 =4800 Neon lamp 120x14=1680 Counter 8500 Water heater 390x2=780 Washbasin 4800x8=38400 Plate cabinet 3800x2=7600 Beverage bar 38,0002=76,000 Sea food bar 14,6002=29,200 Refrigerator 5,8882 =11,776 Pot 9356 = 5,610 Pan 1,730 6= 10,380 Gas store 14,1002=28,200 Net cost of Thai restaurant=1,267,588
100
Fitness Cost of Fitness Spin bike fly wheel: 9900x8=79,200 Treadmills: 29,000x4=119,600 Drum bell: 36,500x1= 36,500 Welness I Slim: 49,800x2= 99,600 Fairtex Space Walker: 5,990x2=11,980 Flat Bench: 1,200x2 = 2,400 Fly Chest: 35,000x1 = 35,000 Toilet Wash bowl: 4800x8=38,400
101

Clothes line: 390x4=1,560 Chamber pot: 405x3=1,215 Urinal: 1,549 x 6 =9,294 Net cost of fitness room =434,749
Store 9*11
Store room Office desk 1900x2=3,800 Office chair 990x2=1,980 Chair 2100x1=2,100 Self 3,100x7=21,700 Curtain 350x1=350 Wood self 3500x2=7000 Wine cabinet 4750x1=14,750 Neon lamp 120x12=1440 Plain glass door 3000x4=12,000 Wood door 600x5=3,000 Door knob 195x5=1,755 Hinge 45x18=810 Net cost of store room = 70,685
102
Cost of Canteens staff and kitchen Spoon 60 pieces: 1 dozen 75 = 75x5 = 375 Fork 60 pieces: 1 dozen 75 = 75x5 = 375 Plate: 60x25=1,500 Glass :50x13= 650 Mug: 30x29 =870 Casserole: 150x4 = 600 Ladle: 40x10=400 Block: 250x2 = 500 Knife: 333x2=666 Pan: 1,730x2 = 3,460 Gas stove: 14,100x2 = 28,200 Hood: 6,700x2=13,400 Pot: 935x2=1,870 Canteen Table: 2800x4=11,200 Tissue Box: 20x4 = 80 Kettle: 390 The blenders: 720 Pool bar Refrigerator Bar equipment Glasses 40 Office Office table Chairs Printer 6300x34 = 214,200 1990x34 = 67,660 9900x 6 = 59,400
103
12,400 9,424.8 168*40 = 6,720

Washing Room Washing machine (Electrolux W4250) 25-28 kg. -Woven baskets 2 Dryer (Electrolux T4530) 25-28 -Woven baskets 2 Iron machine ( Image KHT) - Woven baskets 2 Towel rack Sewing machine Total cost 175,000 bath 22,000 bath 175,000 bath 22,000 bath 700,000 22,000 bath bath
5,850 bath 13,500 bath 1,113,350 baths
Table cost of swimming pool
Size xx() 2x4x1.3 3x6x1.3 4x8x1.3 4x10x1.3 5x8x1.3 5x10x1.3 5x12x1.3 6x10x1.3 6x12x1.3 6x14x1.3
[26],
Cost of structuer Skimmer Overflow 163,010 210,090 239,900 292,480 346,700 443,500 378,000 474,800 380,900 477,700 441,400 550,300 501,900 612,900 511,900 620,800 564,500 685,500 637,100 758,100
Cost of system 78,250 99,250 125,000 131,000 136,000 157,000 177,500 177,500 189,000 230,000
Total cost Skimmer Overflow 241,260 288,340 339,150 391,730 471,700 568,500 509,000 605,800 516,900 613,700 598,400 707,300 679,400 790,400 689,400 798,300 753,500 874,500 867,100 988,100 Unit : Bath
http://www.topatpool.com/index.php?lay=show&ac=article&Id=512550&Ntype=2
104
The teature of Thai treditional Swimming pool 80*40
Swimming Pool Area of swimming pool = 2624 Square meter. Cost of swimming pool overflow system per Square meter. According from reference 1 square meter/11763.095 So, swimming pool area = 2,624 square meter*11763.095=30,866,112bath.
Plaything for kids Player size 5.5 x 8.0 x 2.6 meters. Size 7 x10 install meters. Number of players 10 to 15 people. Structure : a huge of steel bar 4 inches diameter plaything consist of slider, Swing
Large diameter steel pipe 4-inch round. Promotion Price 98,000.00

[27],
http://www.sanarmdeklen.com/index.php?page=product&productid=708
105
Herb garden Gumbo 5 bath / sprout 510= 50 bath Lemon grass 1 bath / sprout 120=20 bath Gourd seeds 15 baths/ pack 115=15 bath Creat 1 bath / sprout 110=10 bath
Blue pea 15 bath / sprout 1015=150 bath Aloe Vera 50 bath / sprout 5010=500 bath Ginger 40 bath/ grove 4010=400 bath Gotu kola 15 bath/pot 1510=150 bath Krachai Tree 3 bath/ sprout 310=30 bath Stool bar 1,200 bath/ seat 1,2001=1,200 bath Soil 13bath / bag 1330=390 bath bath
Brick-paved walkways 3 bath/ each 316=48
Thai-style bar 23,000 /house23, 0001=23,000 bath A blender 8,300 / machine 8,3001=8,300 bath Glasses (ROYAL R00312) 57 bath/ each 5730=1,710 bath Glass jars 120 bath/each 1202=240 bath Straw 25 bath/pack 254=100 bath
Tissue paper 40 bath/box 405=200 bath Total cost of Herbs Garden is 36,513 baths
106
The teature of Thai treditional Picture of equipment/tool/machine

microwave :9,500 Refrigerator :5,888 Hinge : 14 Door: 8,500
TV 25 inch : 15,000
Bathrobe: 700
Air condition :10,900.00
Doormat: 219
Vase :1,500
Curtain :350
Wash basin :4,800
Shelf :2,500
1 Table and 2 Chairs :5,500
Lamp :2,500
Flush toilet (N-7529):1,730
Hair dryer :712
Shower: 2,500
Bathrobe :700
Picture Frame :450
107

Doorknob :350 Quilt :37,500 Pillow :1,100 Dressing Table 6,500
Wardrobe: 35,000
Hose 58
Kettle 390
Plug 359
Dish wash basin :8,900
Double bed/twin bed : 25,000
Light pool ;1,200
Medicine cupboard 550
Stairs swimming pool :7,500
Table :8,800
Set of cup of sauce :125
Bowl :125
Dish :25
Grass :29
Cooker hood :6,700
Gas stove :14,100x2
108

Screen :1800 spin bike fly wheel : 9900 Treadmills : 29,000 Drum bell : 36,500
Fly Chest : 35,000
Flat Bench : 1,200
Fairtex Space Walker : Welness I Slim : 49,800 5,990
Swing:8,500
Stool bar: 1,200 bath/
Lemon grass :1 bath / sprout
Gourd seeds : 15 baths/ pack
Creat :1 bath / sprout
seat Blue pea :15 bath / sprout Aloe Vera ; 50 bath / sprout
Ginger :40 bath/ grove
Gotu kola :15 bath/pot
Krachai Tree :3 bath/ sprout
Gumbo: 5 bath / sprout
Soil :13bath / bag
109

Brick-paved walkways: 3 bath/ each A blender: 8,300 / machine glasses (ROYAL R00312) :57 bath/ each Glass jars ;120 bath/each
Thai-style bar: 23,000 /house
Straw: 25 bath/pack
110
Depreciation Room Saraphee [standard room] 5 Room Double bed/twin bed 125,000 TV 25 inch 75,000 Air condition 54,500 Refrigerator 29,440 Bathtub 85,000 Herb perfume machine 4,000 Safe deposit box 20,000 Doormat 1,095 3Door [front, bathroom, back] 127,500 Hinge 675 Knob 10,500 Pillow 11,000 Quilt 375,000 1 Table and 2 Chairs 27,500 Flush toilet 7,745 Washbasin 24,000 Dressing Table 32,500 Wardrobe 175,000 Shelf 12,500 Lamp 12,500 Curtain 1,750 Picture Frame 2,250 Vase 7,500 10 10 10 10 10 5 10 10 10 10 10 5 5 10 5 10 10 10 10 5 10 10 5
111

Plug 1,795 Kettle 1,950 Bathrobe 7,000 Hairdryer 3,560 Shower 12,500 Hose 290 Obchei [superior room] 10 room Double bed/twin bed 250,000 TV 25 inch 150,000 Air condition 109,000 Refrigerator 58,880 Bathtub 170,000 Herb perfume machine 8,000 Safe deposit box 40,000 Doormat 2,190 3Door [front, bathroom, back] 255,000 Hinge 1,350 Knob 21,000 Pillow 22,000 Quilt 750,000 1 Table and 2 Chairs 55,000 Flush toilet 15,490 Washbasin 48,000 Dressing Table 65,000 Wardrobe 350,000 Shelf 25,000 Lamp 25,000 Curtain 3,500 Picture Frame 4,500 10 10 10 10 5 5 10 10 10 10 10 5 10 10 10 10 10 5 10 10 10 10 10 10 10 5 5 10
112

Vase 15,000 Plug 3,590 Kettle 3,900 Bathrobe 14,000 Hairdryer 7,120 Shower 25,000 Hose 580 Microwave 95,000 Wash basin 89,000 Dining table 185,000 Montha [Deluxe room] 10 room Double bed/twin bed 250,000 TV 25 inch 150,000 Air condition 109,000 Refrigerator 58,880 Bathtub 170,000 Herb perfume machine 8,000 Safe deposit box 40,000 Doormat 2,190 3Door [front, bathroom, back] 255,000 Hinge 1,350 Knob 21,000 Pillow 22,000 Quilt 750,000 1 Table and 2 Chairs 55,000 Flush toilet 15,490 Washbasin 48,000 Dressing Table 65,000 Wardrobe 350,000 5 10 10 10 10 5 5 10 10 10 10 10 10 10 10 5 10 10 10 10 10 5 10 10 10 10 10 10
113

Shelf Lamp Curtain Picture Frame Vase Plug Kettle Bathrobe Hairdryer Shower Hose Microwave Wash basin Dining table 25,000 25,000 3,500 4,500 15,000 3,590 3,900 14,000 7,120 25,000 580 95,000 89,000 185,000 10 5 5 10 5 10 10 10 10 5 5 10 10 10 10 10 10 10 10 5 10 10 10 10 10 5 10
114
Kitsana [Suite room] 5 room Double bed/twin bed 125,000 TV 25 inch 75,000 Air condition 54,500 Refrigerator 29,440 Bathtub 85,000 Herb perfume machine 4,000 Safe deposit box 20,000 Doormat 1,095 3Door [front, bathroom, back] 127,500 Hinge 675 Knob 10,500 Pillow 11,000 Quilt 375,000

1 Table and 2 Chairs Flush toilet Washbasin Dressing Table Wardrobe Shelf Lamp Curtain Picture Frame Vase Plug Kettle Bathrobe Hairdryer Shower Hose Microwave Wash basin Dining table Swimming pool (3*6) Light pool Stairs swimming pool 27,500 7,745 24,000 32,500 175,000 12,500 12,500 1,750 2,250 7,500 1,795 1,950 7,000 3,560 12,500 290 47,500 44,500 92,500 1,958,650 54,000 75,000 10 10 10 10 10 10 5 10 10 5 10 10 10 10 5 5 10 10 10 10 10 10
115

Villa Nang Yam (Villa1) total 2 villas Rug 8,900 Bathtub 68,000 Refrigerator 11,776 Air condition 43,600 Television 25 inch 60,000 Quilt 150,000 Door 102,000 Pillow 8,800 Flush toilet 6,196 Wash basin 19,200 Table (verandah ) 15,800 Wardrobe 140,000 Electric light 9,920 Shelf (TV) 10,000 Dressing Table 26,000 Lamp 30,000 Shelf 20,000 Curtain 6,300 Vase 12,000 Plug 2,154 Kettle 780 Hair dryer 2,848 Bathrobe 5,600 Microwave 19,000 Sink 17,800 Dining table 37,000 Swing 17,000 4,450 34,000 5,888 21,800 30,000 75,000 51,000 4,400 3,098 9,600 7,900 70,000 4,960 5,000 13,000 15,000 10,000 3,150 6,000 1,077 390 1,424 2,800 9,500 8,900 18,500 8,500 5 5 10 10 10 10 10 5 5 10 10 10 10 10 10 5 10 10 5 10 5 10 5 10 10 10 10
116

Chair Sofa Swimming pool (3*6) screen Small locker Table (garden) Gas stove Cooker hood Pot Pan Grass Dish Bowl Set of cup of sauce Set of spoon Chopping block Set of knife 87 medicine cupboard Light pool Stairs swimming pool 34,000 51,800 783,460 7,200 15,200 7,600 28,200 13,400 3,740 3,460 232 200 280 250 600 360 174 1,100 21,600 30,000 17,000 25,900 391,730 3,600 7,600 3,800 14,100 6,700 1,870 1,730 116 100 140 125 300 180 87 550 10,800 15,000 10 10 10 5 10 10 10 10 5 5 5 5 5 5 5 10 5 5 5 10
117
Year 1
Equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Saraphee [standard room] 5 Room
1,249,050 7,752 24,189 21,446 24,189 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,987 24,232 21,444 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 13,997 24,242 21,454 24,242 75,115 16,643 16,357 161,709 290,841 257,430 290,851 901,379 199,715 196,283
Obchei [superior room] 10 room Kitsana [Suite room] 5 room

2,867,100 2,498,348
Montha [Deluxe room] 10 room

2,285,419
Nang Yam (Villa1) total 2 villas

982,321
Janpha (Villa2) total 2 villas

999,671 Rachapuek (Villa3) total 1 villa 981,924
Director Office Locker Room Engineer Room

SPA DEPARTMENT
200,330 109,341 2,152 111,786
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757

118
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
3,338 1,819 33 1,757
40,056 19,012 396 21,084

MASSAGE DEPARTMENT
84,932 114,767
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
16,956 22,872 8,196 77,544 57,888 9,792 43,440 7,104 75,312 2,844 7704 113,496
ACUPUNCTURE DEPARTMENT SPA INFORMATION CENTER
Thai restaurant Sea food restaurant Playground for kids Fitness Store room Breakfast Restaurant Pool bar
41,000
388,194 289,922 49,000 217,374 35,832 377,302 14,272 38856
Canteens staff and kitchen Washing Room
567,675
119
Year 2
Equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Saraphee [standard room] 5 Room 1,087,341 13,997 Obchei [superior room] 10 room 2,576,259 24,242 Kitsana [Suite room] 5 room 2,576,259 24,242 Montha [Deluxe room] 10 room 2,240,921 41,586 Nang Yam (Villa1) total 2 villas 786,060 16,355 Janpha (Villa2) total 2 villas 799,952 16,643 Rachapuek (Villa3) total 1 villa 1,353,030 16,657 Director Office 160,274 3,338 Locker Room 87,513 1,819 Engineer Room 1756 33 SPA DEPARTMENT
13,996 13,997 13,997 13,997 24,242 24,242 24,242 24,242 24,242 24,242 24,242 24,242 41,638 41,628 41,639 41,639 16,355 16,355 16,355 16,355 16,643 16,643 16,643 16,643 16,657 16,657 16,657 16,657 3,338 1,819 33 3,338 1,819 33 3,338 1,819 33 3,338 1,819 33
120
13,997 24,242 24,242 41,639 16,355 16,643 16,657 3,338 1,819 33
13,997 24,242 24,242 41,639 16,355 16,643 16,657 3,338 1,819 33
13,997 24,242 24,242 41,639 16,355 16,643 16,657 3,338 1,819 33
13,997 24,242 24,242 41,639 16,355 16,643 16,657 3,338 1,819 33
13,997 24,242 24,242 41,639 16,355 16,643 16,657 3,338 1,819 33
13,997 13,997 167,963 24,242 24,242 290,851 24,242 24,242 290,851 41,639 41,639 499,604 16,355 16,355 16,355
16,643 16,643 199,715 16,657 16,657 199,883 3,338 1,819 33 3,338 1,819 33 40,056 21,828 396

90,702 1,757 MASSAGE DEPARTMENT 67,976 1,413 ACUPUNCTURE DEPARTMENT 91,895 1,906 SPA INFORMATION CENTER 32,804 683 Thai restaurant 310,650 6,462 Sea food restaurant 232,034 4,824 Playground for kids 39,271 816 Fitness 173,936 3,620 Store room 28,728 592 Breakfast Restaurant 301,990 6,276 Pool bar 11,428 237 Canteens staff and kitchen 31152 642 Washing Room 454,179 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458 1,757 1,413 1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 21,084 16,956 22,872 8,196 77,544 57,888 9,792 43,440 7,104 75,312 2,844 7704
9,458 113,496
121

Year 3
Equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Saraphee [standard room] 5 Room 919,378
13,997
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
13,997 24,242 2,285,419 24,242 16,355 16,643 16,657 3,338 1,819 33 1,757 1,413
167,964 290,851 2,285,419 290,851 196,259 199,715 199,883 40,056 21,828 396 21,084 16,956
Obchei [superior room] 10 room 2,285,408 24,189 Kitsana [Suite room] 5 room 2,285,419 2,285,419 Montha [Deluxe room] 10 room 2,285,419 24,189 Nang Yam (Villa1) total 2 villas 589,801 16,355 Janpha (Villa2) total 2 villas 596,695 16,643 Rachapuek (Villa3) total 1 villa 1,153,127 16,657 Director Office 120,218 Locker Room 65,685 Engineer Room 1363 SPA DEPARTMENT 70,038 MASSAGE DEPARTMENT 128,760 33 1,757 1,413 1,819 3,338
ACUPUNCTURE DEPARTMENT
122
69,002
1,906
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
22,872 8,196 77,544 57,888 9,792 43,440 7,104 75,312 2,844 7704 113,496
SPA INFORMATION CENTER 24,608 683 Thai restaurant 269,920 Sea food restaurant 210,990 Playground for kids 29,479 Fitness 130,496 Store room 21,624 Breakfast Restaurant 226,679 Pool bar 8,584 Canteens staff and kitchen 23444 Washing Room 340,680 9,458 237 642 592 6,276 3,620 6,462 4,824 816
123
Year 4
Equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Saraphee [standard room] 5 Room 751,414 Obchei [superior room] 10 room 1,994,557 Montha [Deluxe room] 10 room 1,994,568 Kitsana [Suite room] 5 room 1,241,702 Nang Yam (Villa1) total 2 villas 393,539 Janpha (Villa2) total 2 villas 406,980 Rachapuek (Villa3) total 1 villa 750,212 Director Office 80,162 Locker Room 43,857 Engineer Room 967 SPA DEPARTMENT 48,531 MASSAGE DEPARTMENT 34,053
13,997 24,189 24,189 41,586 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413 124
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
167,964 290,851 290,851 499,615 196,259 199,715 19,596 40,056 21,828 396 21,084 16,956
ACUPUNCTURE DEPARTMENT 46,145 SPA INFORMATION CENTER 15,612 Thai restaurant 154,930 Sea food restaurant 116,246 Playground for kids 19,687 Fitness 87,056 Store room 14520 Breakfast Restaurant 151,367 Pool bar 5,740 Canteens staff and kitchen 15740 Washing Room 227,184
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4,824 816 3,620 592 6,276 237 642 9,458
22,872 8,196 77,544 57,888 9,792 43,440 7104 75,312 2,844 7704 113,496
125
The teature of Thai treditional Year 5

Equipment Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Saraphee [standard room] 5 Room 583,450 Obchei [superior room] 10 room 1,703,706 Montha [Deluxe room] 10 room 1,703,717 Kitsana [Suite room] 5 room 742,087 Nang Yam (Villa1) total 2 villas 391,763 Janpha (Villa2) total 2 villas 257,269 Rachapuek (Villa3) total 1 villa 730,616 Director Office 40,056 Locker Room 21,869 Engineer Room 551 SPA DEPARTMENT 27,450 MASSAGE DEPARTMENT 17,138 ACUPUNCTURE DEPARTMENT
13,997 24,189 24,189 41,586 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413 126
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
13,997 24,242 24,242 41,639 16,355 16,643 1,633 3,338 1,819 33 1,757 1,413
167,964 290,851 290,851 499,605 196,259 199,715 19,596 40,056 21,828 396 21,084 16,956
23,279 SPA INFORMATION CENTER 8,216 Thai restaurant 77,999 Sea food restaurant 58271 Playground for kids 9,792 Fitness 43,440 Store room 7104 Breakfast Restaurant 75,312 Pool bar 2,844 Canteens staff and kitchen 7704 Washing Room 113,496
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
1,906 683 6,462 4824 816 3,620 592 6,276 237 642 9,458
22,872 8,196 77,544 57888 9,792 43,440 7104 75312 2,844 7704 113,496
127
The teature of Thai treditional Chapter 5 Operation
Raw material Seafood restaurant Condiment Sugar Palm sugar Fish sauce Black soy sauce White soy sauce Black pepper Olive oil Lemon Cayenne pepper 26 baths per Kilogram 700 baths per bucket 276 baths per pack [23 bottles per pack] 29 bath per bottle 21 Bath per bottle 230 bath per kilogram 140 baths per bottle 340 bath per box 120 baths per kilogram
Vegetable Garlic Onion Shallot Ginger Galangal 25 baths per kilogram 15.5 baths per kilogram 6.09 baths per kilogram 40 baths per kilogram 30 baths per kilogram
Lemon grass 15 baths per kilogram Curcuma Coriander Scallion Celery 25 baths per kilogram 25 baths per kilogram 20 baths per kilogram 50 baths per kilogram
128

Galingale Holy Basil Acacia Pumpkin Kefir lime Tamarind Eggplant Mint Basil Tomato Sea food Shrimp Blue crab Oyster Cockle Sea mussel Salmon Sea bass Lobster Scallop 250 baths per kilogram 160 baths per kilogram 230 baths per kilogram 80 baths per kilogram 40 baths per kilogram 100 baths per kilogram 160 baths per kilogram 220 baths per kilogram 280 baths per kilogram 25 baths per kilogram 20 baths per kilogram 25 baths per kilogram 17 baths per kilogram 50 baths per kilogram 155 baths per kilogram 80 baths per kilogram 30 baths per kilogram 40 baths per kilogram 32.5 baths per kilogram
Mantis shrimp 220 baths per kilogram Octopus Grouper 200 baths per kilogram 230 baths per kilogram
129
Picture of product
Unit
cost
Sugar
1 kilogram
26 baths per Kilogram
1 bucket Palm sugar
700 baths per bucket
[23 bottle per pack] Fish sauce
276 baths per pack
White soy sauce
1 bottle
21 Bath per bottle
130
Black soy sauce
1 bottle
29 bath per bottle
230 bath per kilogram 1 kilogram
Black pepper
1 box
340 bath per box
Lemon
1 kilogram
120 baths per kilogram
Cayenne pepper
131
1 bottle
140 baths per bottle
Olive oil
1 kilogram
230 bath per kilogram
Garlic
1 kilogram
15.5 baths per kilogram
Onion
Shallot
1 kilogram
132
1 kilogram
Ginger
1 kilogram
Galangal
1 kilogram
Lemon grass
1 kilogram
Curcuma
133
1 kilogram
Coriander
1 kilogram
Scallion
1 kilogram
Celery
1 kilogram
Galingale
134
1 kilogram
Holy Basil
1 kilogram
Pumpkin
1 kilogram
Kefir lime
1 kilogram
Tamarind
135
1 kilogram
Eggplant
1 kilogram
Mint
1 kilogram
Basil
1 kilogram
Tomato
136
1 kilogram
Shrimp
1 kilogram
Blue crab
1 kilogram
Oyster
1 kilogram
Cockle
137
1 kilogram
Sea mussel
1 kilogram
Salmon
1 kilogram
Sea bass
138
1 kilogram
Lobster
1 kilogram
220 baths per kilogram 1 kilogram
Scallop
1 kilogram
Octopus
Occupancy 100% = 426,183 per month
139
Product Sugar Palm sugar Fish sauce Black soy sauce White soy sauce Black pepper Olive oil Lemon Cayenne pepper Garlic Onion Shallot Ginger Galangal Lemon grass Curcuma Coriander Scallion Celery Galingale Holy Basil Acacia Pumpkin Kefir lime Tamarind Eggplant Mint Basil Tomato Shrimp Blue crab Oyster Cockle Sea mussel Salmon Sea bass Lobster Scallop
Sea food restaurant Quantity Quantity / Cost /day month Total cost 26 2 60 700 1 30 276 1 30 348 1 30 252 1 30 230 1 30 140 1 30 340 1 30 120 2 60 25 1 30 15.5 1 30 6.1 1 30 40 1 30 30 1 30 15 1 30 25 1 30 25 1 30 20 1 30 50 1 30 25 1 30 20 1 30 25 1 30 17 1 30 50 1 30 155 1 30 80 1 30 30 1 30 40 1 30 32.5 1 30 250 5 150 160 5 150 230 5 150 80 5 150 40 5 150 100 5 150 160 5 150 220 5 150 280 5 150
140
3,120 21,000 8,280 10,440 7,560 6,900 4,200 10,200 7,200 750 465 183 1,200 900 450 750 750 600 1,500 750 600 750 510 1,500 4,650 2,400 900 1,200 975 37,500 24,000 34,500 12,000 6,000 15,000 24,000 33,000 42,000

Mantis shrimp Octopus Grouper Net cost of seafood restaurant 220 200 230 5 5 5 150 150 150 33,000 30,000 34,500 426,183
141

Health restaurant Wheat Germ 400 g 80 bath
Black Sesame
150 g
60 bath
Tomato
1K.g.
36 bath
Carrot
1K.g.
18 bath
Salad Hydroponic
1K.g.
120 bath
Watermelon
1K.g.
15 bath
142

Onion 1K.g. 14 bath
White Sesame
80g.
45 bath
Thai Barley
95 bath
500 g.
Winget bean
1K.g.
30 bath
Lemon grass
1K.g.
15 bath
Piper sarmentosum
1K.g.
10 bath
143

Oatmeal 200 g. 60 bath
Honey
bottom
120 bath
Peppermint
1 k.g.
30 bath
Parsley
1 k.g.
80 bath
Cabbage
1 k.g.
25 bath
Millet
500 g.
95 bath
144
Basil seeds
80 g.
40 bath
Apple
Box
1,250 bath
Oranges
Box
1,250 bath
Gourd
pack
22 bath
Broccoli
1 k.g.
30 bath
145

Baby corn 1 k.g. 10 bath
Soy bean 1 k.g. 18 bath
Green pepper
1 k.g.
20 bath
Okra
1 k.g.
20 bath
Spinach
100 g.
80 bath
salad dressing
1 k.g.
150 bath
146
Occupancy 100 % = 130,950 per month
Health restaurant Product Wheat Germ Black Sesame Tomato Carrot Salad Hydroponic Watermelon Onion White Sesame Thai Barley Winget bean Lemon grass Piper sarmentosum Oatmeal Honey Peppermint Parsley Cabbage Millet Basil seeds Apple Oranges Gourd Broccoli Baby corn Soy bean Green pepper Okra Spinach salad dressing Net cost of health reataurant Cost 80 60 36 18 120 15 14 45 95 30 15 10 60 120 30 80 25 95 40 1,250 1,250 22 30 10 18 20 20 80 150 Quantity per day 1 2 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 3 2
Quantity per month
30 60 30 30 30 60 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 90 60
Total cost 2,400 3,600 1,080 540 3,600 900 420 1,350 2,850 900 450 300 1,800 3,600 900 2,400 750 2,850 1,200 37,500 37,500 660 900 300 540 600 600 7,200 9,000 126,690
147

Beverage in Fitness
Pepsi can
1 dozen
128 bath
Coke can
1 dozen
144 bath
Fata can
1 dozen
144 bath
Sprite can
1 dozen
144 bath
Chrysanthemum water
1 bottom
8bath
Roselle juice
1 bottom
8 bath
148
Pea flower water
1 bottom
8 bath
Gatorade water
1 bottom
25 bath
Beverage in fitness Quantity per month 150 150 150 150 150 150 150 150
Product Pepsi can Coke can Fata can Sprite can Chrysanthemum water Roselle juice Pea flower water Gatorade water
cost Quantity per day 10.7 50 12 12 12 8 8 8 25 50 50 50 50 50 50 50
Total cost 1050 1800 1800 1800 1200 1200 1200 3750 13800
149

Thai restaurant Picture of product Unit cost
Sugar
1 kilogram
26 baths per Kilogram
1 bucket Palm sugar
700 baths per bucket
[23 bottle per pack] Fish sauce
276 baths per pack
White soy sauce
1 bottle
21 Bath per bottle
150
Black soy sauce
1 bottle
29 bath per bottle
1 kilogram
Black pepper
1 box
340 bath per box
Lemon
1 kilogram
Cayenne pepper
151
1 bottle
140 baths per bottle
Olive oil
1 kilogram
Garlic
1 kilogram
Onion
1 kilogram
Shallot
152
1 kilogram
Ginger
1 kilogram
Galangal
1 kilogram
Lemon grass
1 kilogram
Curcuma
153
1 kilogram
Coriander
1 kilogram
Scallion
1 kilogram
Celery
1 kilogram
Galingale
154
1 kilogram
Holy Basil
1 kilogram
Pumpkin
1 kilogram
Kefir lime
1 kilogram
Tamarind
155
1 kilogram
Eggplant
1 kilogram
Mint
1 kilogram
Basil
1 kilogram
Tomato
156
1 kilogram
Shrimp
1 kilogram
Fish
1Kilogram
Pork
157
1 kilogram
Beef
1 kilogram
poultry
1 kilogram
Green Oak
158
1kilogram
Red Oak
1 kilogram
Red Coral
1 kilogram
Butter Head
1 kilogram
Iceberg
159
1 kilogram
Kale
1 kilogram
Cabbage
1 kilogram
Chinese cabbage
[26], [27], [28], [29], [30],
http://www.oae.go.th/ewt_news.php?nid=9706&filename=index http://www.taladsimummuang.com/dmma/portals/pricelistitem.aspx?id=010204030 http://www.talad-yingcharoen.com/price.php http://www.siamfoodmarket.com/search_result.php?category=50
http://www.thaipromote.com/key-44753%E0%B8%AB%E0%B8%AD%E0%B8%A2%E0%B9%80%E0%B8%8A%E0%B8%A5%E 0%B8%A5%E0%B9%8C.html
160
Thai restaurant Thai restaurant Egg Jasmine Rice Sausage Frish sauce spices Sugar Palm sugar Black soy sauce White soy sauce Black pepper Olive oil Lemon Cayenne pepper
Garlic
Product
Price/Bath
67.5 26 175 21 250 26 700

29 21 230 140 340 120 25 15.5 120 40 30 15 25 25 25
Number/Day
2 4 4 4-Jan 2-Jan 1 4-Jan

2-Jan 2-Jan 4-Jan 1 2-Jan 4-Jan 2-Jan 2-Jan 2-Jan 1 1 2 2 1 1
Total Number/Month cost 60 4050 120 3120 120 21000 8 168 15 3750 30 780 8 5600
15 15 8 30 15 8 15 15 15 30 30 60 60 30 30 435 315 1840 4200 5100 960 375 232.5 1800 1200 900 900 1500 750 750 1200 1200 1500 1020 3000 3565 2400 900 1200 975 37500 13500 10200
Onion Cayenne pepper Ginger Galangal Lemon grass Curcuma Coriander Galingale Scallion Holy Basil Acacia Pumpkin Kefir lime Tamarind Eggplant Mint Basil Tomato Shrimp Pork Beef
20 20 25 17 50 155 80 30 40 32.5 250 150 170

161
2 2 2 2 2 3-Jan 1 2 2 1 5 3 2
60 60 60 60 60 23 30 30 30 30 150 90 60

poultry Fish meat
Green Oak Red Oak Red Coral Product Butter Head Iceberg Kale Cabbage Chinese cabbage.
125 125 90 90 90
Price/bath 90 90 45 12 20
2 4 5 4 4
Number/Day 3 3 4 4 3
60 120 150 120 120
7500 15000 13500 10800 10800
Number/Month Total 90 8100 60 5400 120 5400 23 276 23 460 Total cost 215121.5
Bar
No. Product Four Season Dolong Tea
Quantity
Price
500 ml
650
Jasmine Tea
1000 ml
450
162
Smoothie Juice
710 ml
90 320 400 400 180
Espresso
1000 ml
Mocca
1000 ml
Cappuccino
1000 ml
Cocoa
500 ml
Condensed milk
505 ml
31
163
Coffee mate
450 ml
65
Sang Som
10
750 ml
199
100 Pipers
11
750 ml
345
Heineken beer
12
12 Bottles
785
LEO beer
13
12 Bottles
450 595
12
Spy 164
12 Bottles
Breakfast restaurant Breakfast Restaurant Product Egg Jasmine Rice Ham Bacon Sausage Butter Ovaltine Espresso Jasmine Tea Jam Bread Ketchup Frish sauce Condensed milk Toothpick Orange juice Fresh milk Price/ Bath Number/Day Number/ Month Total cost 67.5 2 60 26 3 90 195 4 120 295 4 120 175 4 120 80 3 90 108 5 60 320 1 30 450 2-Jan 15 350 2 60 26 7 210 150 2 60 21 4-Jan 8 31 5 150 85 6-Jan 5 720 1 30 31 6-Jan 180 Total cost
4050 2340 23400 35400 21000 7200 6480 9600 6750 21000 5460 9000 168 4650 425 21600 5580 184103
165

Breakfast restuarent
No. Product
Egg
Quantity Price 60 67.50 26
1
Jasmine rice
2
http://www.thaifranchisecenter.com
1 kg
Sandwich ham
3
Bacon Breakfast
1 kg
195 295 175 80 108
4
Sausage
1 kg
1 kg
Butter
225 k
Oval tine 3 in 1
7 8
20 relates
Espresso
1000 ml 320
166
Jasmine Tea
1000 ml 450 350 26 150 21 31
Strawberry Breaker Jam
10
1 kg
Bread
9
Ketchup
1 row
320 ml
fish sauce
720 ml
Condensed milk
10
505 ml
11
Toothpick
167
12 boxes 85
Orange Juice
12
http://www.numsom.zoka.cc
6 liter
720 31
Fresh milk
13
1 liter
Spa
168

Spa Product Massage Oil Massage Oil Grade A PURE Massage Oil Relaxing Aroma Massage Oil Energizing Aroma Massage Oil Romantic Aroma Massage Oil Balancing Aroma Massage Oil Mineral Scrub Body Massage Cream Coffee Detox Body Mask & Scrub Facial Scrub Powder Facial Pearl Scrub Herbal Powder Facial Pearl Scrub Whitening Herbal Powder Coffee Detox Aroma Bath Salt Coffee Detox Aroma Bath Salt Aroma oil Jasmine (Fresh) Aroma oil Lavender Disposable Needle Rubbing alcohol Cotton
Number/ Price/ Bath Number/Day month Tatal cost 130 7 210 27,300 620 2 60 37200 620 2-Jan 15 9300 950 950 950 950 750 850 450 450 450 350 1800 2000 1900 50 33 37 1 1 1 1 2-Jan 1 2 2 2 2 30 30 30 30 15 30 60 60 28500 28500 28500 28500 11250 25500 27000 27000 27000 21000 1800 2000 1900 750000 165 2220 1,084,635
60 60 60 1 1 300 15000 6-Jan 5 2 60 Total cost
Spa No. Product Massage Oil 1 www.byspa.com Massage Oil Grade A 2 www.byspa.com 3 PURE Massage Oil 3500 ml 3500 ml Quantity Price 130 620 620
220 ml
169
www.byspa.com Relaxing Aroma Massage Oil 4 www.byspa.com Energizing Aroma Massage Oil 5 www.byspa.com Romantic Aroma Massage Oil 6 www.byspa.com Balancing Aroma Massage Oil 7 www.byspa.com Mineral Scrub Body Massage Cream 8 www.byspa.com Coffee Detox Body Mask & Scrub 850 1000 ml 750 1000 ml 950 1000 ml 950 1000 ml 950 1000 ml 950
1000 ml
www.byspa.com
170
Facial Scrub Powder 450
10
1000 ml
www.byspa.com Facial Pearl Scrub Herbal Powder
11
1000 ml
www.byspa.com Facial Pearl Scrub Whitening Herbal Powder
450
12
1000 ml
www.byspa.com Coffee Detox Aroma Bath Salt
450
13
1000 ml
www.byspa.com Aroma oil Carnation 14 www.byspa.com Aroma oil Jasmine (Fresh) 15 www.byspa.com 16 Aroma oil Lavender
171
350
1000 ml
1800
1000 ml
2000
1000 ml 1900

www.byspa.com Disposable Needle 50
17 http://dmsic.moph.go.th/download/mp_other.pdf Rubbing alcohol 18
450 cc
33
Cotton 100 price 37
17
172
Cost of Ox for transportation
According to website [31], Ox cost = 40,000 *4= 160,000
[31],
http://www.thaibrahman.org/board/index.php?topic=2108.0
According to website [32], Oxcart = 25,000*3 = 75,000
[32],
http://www.nanagarden.com/%E0%B9%80%E0%B8%81%E0%B8%A7%E0%B8%B5%E0%B8 %A2%E0%B8%99%5E1-11.html
173
Inventories raw material in each month is 30% of total raw material that have to use per month.
174
175
Chapter 6 Administration
Organization chart
176

Direct labor cost Executive Chef Sou Chef Cook Head of Restaurant Waiter/Waitress Steward Receptionist of Spa 50,000 40,000*4 = 160,000 6,000*11 = 66,000 20,000*4 = 80,000 5,000*18 = 90,000 7,500*15 = 112,500 10,000
Acupuncture Doctor 25,000 Thai Massager Yoga & Activity Fitness & Activity Spa Bell boy Bartender Indirect Labor General Manager Director marketing 90,000 50,000 7,000 10,000 10,000 25,000*2 = 50,000 5,000*5 = 25,000 10,000*2 = 20,000
Purchasing Manager 25,000 Sale Manager Sale Officer Director of Finance 20,000 15,000*2 = 30,000 50,000 25,000
Administration & Accountant Manager Auditor Officer Night Auditor Human Resource Manager 20,000
15,000*4 = 60,000 15,000*2 =30,000 20,000

177

Officer 15,000*4 = 60,000 50,000 25,000 20,000 11,000*3 = 33,000 7,000*6 = 42,000 50,000 25,000 50,000 25,000 15,000 10,000 10,000 10,000*15 = 150,000 50,000 15,000 9,000*10 = 90,000 8,000*10 = 80,000 7,500*4 = 30,000
Director Food & Beverage Food & Beverage Manager Store Manager Store Keeper Commissary Director of Spa Spa Manager Director of Room Room Manager Head Receptionist Receptionist Head Room Attendant Room Attendant Director of Maintenance Engineer Head Engineer Gardener Maintenance Officer 147 employees
178
Security staff wages 247.50 For 12 hour per 1 day If 1 month is 247.50 *30 = 7,425baht per month per person Total security 50 person are 7,425 *50 = 371,250 baht per month Note: holiday 13 day in 1 year > labor will receive double wage is 247.50 *2 = 495 baths per day per person. 13 day *495 =6,435 baths per year per person 6,435*50 = 321,750 baths per year
Total [371,250 *12] + 321,750 = 4,776,750 baths per year for 50 person
According to website [33], we calculate by standard form website.
[33],
http://security.go.th/index.php?option=com_content&view=article&id=59&Itemid=97
179
Training and development cost According to website [34], English teacher 18000 Baht
[34],
http://www.asinlifes.com/content%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%B1%E0%B8%99%E0 %B8%A0%E0%B8%B1%E0%B8%A2%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B 8%81%E0%B8%B4%E0%B8%88%E0%B8%A3%E0%B8%B2%E0%B8%A2%E0%B8%A 2%E0%B9%88%E0%B8%AD%E0%B8%A2-4-2694-61715-1.html
Employee benefit cost Food for employee 50/meal per person 200 employees *3 meal*50 = 22,050/day 22,050*30days= 661,500&/month 7,938,000 Bath/year
Employees uniform 147 employees, 1500 /uniform 1 employees/uniform= 600 uniforms
600*1500 = 900,000 Bath
Cost of telephone: per month 3,000 baht http://www.easy1click.net
180
Electricity Front office department

3Computers 75 W 24 hour > [75*3]/1000*24 =5.4 unit 1 Fax Panasonic 75 W 8 hour 75/1000*8 = 0.6 unit 1 Printer 75 W 8 hour > 75/1000*8 =0.6 unit Total 6.6 units
Key Room department

1 Lamp Philips 18 W 12 hour > 18/1000 * 12 = 0.216 unit Total 0.216 units
Engineer room department

1 Lamp Philips 18 W 12 hour > 18/1000 * 12 = 0.216 unit Total 0.216 units
Saraphee room 5 room

1 TV 25 inch 300 W 8 hour > 300/1000*8 = 2.4 unit 1 Air condition 3500 W 12 hour >3500/1000*12 = 42 unit 1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 1 Hairdryer 1000 W 1 hour >1000/1000*1 = 1 unit 10 Electric light 120 W 24 hour > [120*10]/100*24 = 28.8 unit 1 Water heater 3500 W 4 hour > 3500/1000*4 = 14 unit 2 lamp 100 W 8 hour > [100*2]/1000*8 =1.6 unit Total 104.2 units per room, if 5 rooms is 5*104.2 = 521 unit
Obchei 10 room
1 TV 25 inch 300 W 8 hour > 300/1000*8 = 2.4 unit 1 Air condition 3500 W 12 hour >3500/1000*12 = 42 unit
181

1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 1 Hairdryer 1000 W 1 hour >1000/1000*1 = 1 unit 10 Electric light 120 W 24 hour > [120*10]/100*24 = 28.8 unit 1 Water heater 3500 W 4 hour > 3500/1000*4 = 14 unit 2 lamp 100 W 8 hour > [100*2]/1000*8 =1.6 unit 1 Kettle 64 W 2hour > 64/1000*2 = 0.128 unit 1 Microwave 1100 W 1 hour > 1100/1000*1 = 1.1 unit Total 105.428 units, if 10 rooms are 1054.28 units
Montha 10 room
1 TV 25 inch 300 W 8 hour > 300/1000*8 = 2.4 unit 1 Air condition 3500 W 12 hour >3500/1000*12 = 42 unit 1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 1 Hairdryer 1000 W 1 hour >1000/1000*1 = 1 unit 12 Electric light 120 W 24 hour > [120*12]/100*24 = 34.56 unit 1 Water heater 3500 W 4 hour > 3500/1000*4 = 14 unit 2 lamp 100 W 8 hour > [100*2]/1000*8 =1.6 unit 1 Kettle 64 W 2hour > 64/1000*2 = 0.128 unit 1 Microwave 1100 W 1 hour > 1100/1000*1 = 1.1 unit Total 111.188 units, if 10 rooms are 1111.88 units
Kitsana 5 room
1 TV 25 inch 300 W 8 hour > 300/1000*8 = 2.4 unit 1 Air condition 3500 W 12 hour >3500/1000*12 = 42 unit 1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 1 Hairdryer 1000 W 1 hour >1000/1000*1 = 1 unit 12 Electric light 120 W 24 hour > [120*12]/100*24 = 34.56 unit
182

1 Water heater 3500 W 4 hour > 3500/1000*4 = 14 unit 2 lamp 100 W 8 hour > [100*2]/1000*8 =1.6 unit 1 Kettle 64 W 2hour > 64/1000*2 = 0.128 unit 1 Microwave 1100 W 1 hour > 1100/1000*1 = 1.1 unit 9 Light pool 100 W 12 hour > [100*9]/1000*12 = 10.8 unit Total 121.988 units, if 5 rooms are 609.94 units
Nang Yam villa1

2 TV 25 inch 300 W 8 hour > [300*2]/1000*8 = 4.8unit 2 Air condition 3500 W 12 hour > [3500*2]/1000*12 = 84 unit 1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 2 Hairdryer 1000 W 1 hour > [1000*2]/1000*1 = 2 unit 31 Electric light 120 W 24 hour > [120*31]/1000*24 = 89.28 unit 2 Water heater 3500 W 4 hour > [3500*2]/1000*4 = 28 unit 6 lamp 100 W 8 hour > [100*6]/1000*8 =4.8 unit 1 Kettle 64 W 2hour > 64/1000*2 = 0.128 unit 1 Microwave 1100 W 1 hour > 1100/1000*1 = 1.1 unit 19 Light pool 100 W 12 hour > [100*19]/1000*12 = 22.8 unit Total 251.308 units, if 2 villas are 502.616 units
Janpha villa 2
2 TV 25 inch 300 W 8 hour > [300*2]/1000*8 = 4.8unit 2 Air condition 3500 W 12 hour > [3500*2]/1000*12 = 84 unit 1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 2 Hairdryer 1000 W 1 hour > [1000*2]/1000*1 = 2 unit 31 Electric light 120 W 24 hour > [120*31]/1000*24 = 89.28 unit 2 Water heater 3500 W 4 hour > [3500*2]/1000*4 = 28 unit
183

6 lamp 100 W 8 hour > [100*6]/1000*8 =4.8 unit 1 Kettle 64 W 2hour > 64/1000*2 = 0.128 unit 1 Microwave 1100 W 1 hour > 1100/1000*1 = 1.1 unit 19 Light pool 100 W 12 hour > [100*19]/1000*12 = 22.8 unit Total 251.308 units, if 2 villas are 502.616 units
Rachapuek villa 3
2 TV 25 inch 300 W 8 hour > [300*2]/1000*8 = 4.8unit 2 Air condition 3500 W 12 hour > [3500*2]/1000*12 = 84 unit 1 Refrigerator 600 W 24 hour > 600/1000*24 = 14.4 unit 2 Hairdryer 1000 W 1 hour > [1000*2]/1000*1 = 2 unit 31 Electric light 120 W 24 hour > [120*31]/1000*24 = 89.28 unit 2 Water heater 3500 W 4 hour > [3500*2]/1000*4 = 28 unit 6 lamp 100 W 8 hour > [100*6]/1000*8 =4.8 unit 1 Kettle 64 W 2hour > 64/1000*2 = 0.128 unit 1 Microwave 1100 W 1 hour > 1100/1000*1 = 1.1 unit 9 Light pool 100 W 12 hour > [100*9]/1000*12 = 10.8 unit Total 239.308 units
Spa department
5Air condition 3500 W 12 hour > [3500*2]/1000*12 = 84 unit 60 Electric light 120 W 24 hour > [120*60]/1000*24 = 172.8unit 1 computer 75 W 12 hour > 75/1000*12 = 0.9 unit 1 Printer 75 W 8 hour > 75/1000*8 =0.6
Total 258.3 units
Breakfast restaurant
2Freezer 600 W 24 hours > [600*2]/1000*24 = 28.8 unit 2Refrigerator 600 W 24 hour > [600*2]/1000*24 = 28.8 unit
184

3Air condition 3500 W 12 hour > [3500*2]/1000*12 = 84 unit 1 Washing machine 920W 5 hour > 920/1000*5 = 4.6 unit 2 Hot plate 1200W 8 hour > [1200*2]/1000*8 = 19.2 unit 30 Electric light 120 W 24 hour > [120*30]/1000*24 = 86.4unit 2 Coffee Grinders 100W 6 hour > [100*2]/1000*6 = 1.2 unit 2 Coffee pots (4 cup) 650W 6 hour > [650*2]/1000*6 = 7.8 unit Total 260.8 units
Thai restaurant
2Freezer 600 W 24 hours > [600*2]/1000*24 = 28.8 unit 2Refrigerator 600 W 24 hour > [600*2]/1000*24 = 28.8 unit 3Air condition 3500 W 12 hour > [3500*2]/1000*12 = 84 unit 1 Washing machine 920W 5 hour > 920/1000*5 = 4.6 unit 2 Hot plate 1200W 8 hour > [1200*2]/1000*8 = 19.2 unit 40 Electric light 120 W 24 hour > [120*40]/1000*24 = 115.2unit 2 Coffee Grinders 100W 6 hour > [100*2]/1000*6 = 1.2 unit 2 Coffee pots (4 cup) 650W 6 hour > [650*2]/1000*6 = 7.8 unit 2 Blender juice 950 w 3 hour > [950*2]/1000*3 = 5.7 unit Total 295.3 units
Sea food restaurant

2Freezer 600 W 24 hours > [600*2]/1000*24 = 28.8 unit 2Refrigerator 600 W 24 hour > [600*2]/1000*24 = 28.8 unit 1 Washing machine 920W 5 hour > 920/1000*5 = 4.6 unit 1 Hot plate 1200W 8 hour > 1200/1000*8 = 9.6 unit 14 Electric light 120 W 24 hour > [120*14]/1000*24 = 40.32unit 2 Blender juice 950 w 3 hour > [950*2]/1000*3 = 5.7 unit Total 117.82 units
185
Fitness department
8 Spin bike fly wheel 120 W 6 hour > [120*8]/1000*6 = 5.76 units 2 Fairtex Space Walker 120 W 6 hour > [120*2]/1000*6 = 1.44 units 4 Treadmills 700W 4 hour > [700*4]/1000*4 = 11.2 units 2 Wellness I Slim 500W 6 hour > [500*4]/1000*6 = 12 units 20Neon lamp 120 W 24 hour > [120*20]/1000*24 = 57.6unit 1Air condition 3500 W 12 hour > [3500*1]/1000*12 = 42 unit Total 130 units
Store room department

12Neon lamp 120 W 24 hour > [120*12]/1000*24 = 34.56unit 2Freezer 600 W 24 hours > [600*2]/1000*24 = 28.8 unit Total 63.36 units
Canteens staff and kitchen

20Neon lamp 120 W 24 hour > [120*20]/1000*24 = 57.6unit 2 Kettle 64 W 12 hour > [64*2]/1000*12 = 1.536 unit 1 TV 25 inch 300 W 12 hour > 300/1000*12 = 3.6unit 1 Washing machine 920W 5 hour > 920/1000*5 = 4.6 unit 1 Freezer 600 W 24 hours > 600/1000*24 = 14.4 unit 6 Electric fan 47 W 12 hour > [47*6]/1000*12 = 3.384 unit Total 85.12 units
186
The teature of Thai treditional Pool bar department

3Refrigerator 600 W 24 hour > [600*3]/1000*24 = 43.2 units 2 Blender juice 950 w 3 hour > [950*2]/1000*3 = 5.7 units Total 48.9 units
Washing room
2Washing machine 920 W 8 hour > [920*2]/1000*8 = 14.72 units 2Iron 1000W 8 hour > [1000*2]/1000*8 = 16 units 2Dryer machine 1500 W 8 hour > [1500*2]/1000*8 = 24 units Total 54.72 units
Health restaurant
4 Blender juice 950 w 6 hour > [950*4]/1000*6 = 22.8 units 2Refrigerator 600 W 24 hour > [600*2]/1000*24 = 28.8 units 15Neon lamp 120 W 24 hour > [120*15]/1000*24 = 43.2unit Total 94.8 units
Swimming pool
12 Light pool 100 W 12 hour > [100*12]/1000*12 = 14.4 unit Total 14.4 units
Herb garden
6Neon lamp 120 W 24 hour > [120*6]/1000*24 = 17.28 unit Total 17.28 units
Total unit of electric are 5989.472 units

In 1 month are 5989.472 *30 = 179684.16 units
187

So 179684.16*2.6136 = 469,622.5206 Baht per month
[33],
http://www.eppo.go.th/power/pw-Rate-PEA.html http://www.pea.co.th/rates/rates_separateTOU3_2to6_2.htm http://guru.google.co.th/guru/thread?tid=4640be9808d90068
[34],
[35],
188
Chapter 7 financial Cash flow
189
190
191
192
193
194
195
196
Year 5
197
198
Balance sheet Year 1
199
200
201
202
203
204
Income statement
205
206
207
208
209
The teature of Thai treditional Year 4
210
211
212
213
The teature of Thai treditional Chapter 8 Risk management

Risk Management mean the problem that our business could face .It might happen from external, internal and other factor that could happen in business. Risk management is the tools that business owner use to see the overview of the company. To analyze about method to preserve and decrease the risk. Internal risk Analyze and solve the problem
Operation risk It is main risk that our hotel cannot avoid. It will occur during working. Human error is one of the problems sometime maybe occur from lack of be careful or lack of knowledge of employee. Which is the result of mistake and hard to solve the problem, so it lake of customer confident in the payment system. We can solve the problem by explain the knowledge and make understanding how to correct work to employees. Division of responsibilities, control and monitor work of each employee.
Human resource management risk Kanthamas Resort and Health Spa has trainer for train skill to Kanthamass employees. Some service such as Acupuncture of Kanthamas will hire professional and show certificate to make confident to consumers. We employees management by train the employees to know about scope of them work. Such as English teacher to train the employer. It take some employee per each department to study in the course by rotate every employee to study and do not affect to the job.
214

Financial Risk Sales Decrease Financial risk is uncertainty of result in the future which market risk has most effect because risk occurs from fluctuation of finance. The investor can't believe for sure that how much they will receive the compensation at the end of the investment. This risk is related with external risk which it depend on economic of Thailand. By the way our company consented in marketing department first: while writing business plan have to persuade customer need. Such as If the occupancy rate decreases from last year. Sales cost will also decrease. In this case, we will show you about the table and details of Sales Decrease, cost Increase and It will separate into 3 cases : 5%,10% and 15%. .
215
In normal case about income statement for 60 months
216
217
218
219
220
SalesDecreaseIncase5% decrease of sales
221
222
223
224
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This problem usually occurs in green season. Many hotel are get the effect from the weather and Marketing Department try to launched many product to get the profit and customer. Our hotels are a part of this problem. Their will show about the table and solution in sales decrease. In case, it decrease 5 percent : If, the year that occupancy rate are decrease 5 percent from 33 percent that we get from first year to 28 percent in second year, So our solution will occur in third year by produce the promotion on low season period. It will increase the promotion for customer In April-October by customer check in more than 3 nights. In every third night. It will stimulate sales more three times per month in low season period. For example: 3rd year in low season OC %: 7.5% = 78.75 In that time, Hotel could sell the room 78.75 room sales per month. Promotion: 78.75 x 3(every third night)=236.25 room sales per month
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In case 10% decrease of sales
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In case, decrease 10 %: We will cooperate with Tourism Authority of Thailand that have franchise in Europe. It is the part to increase net income in Thailand to promote our country. Our hotel will set the booth of Kanthamass resort and spa and we will launch the promotion on big sale day. The promotion that we launched is book one of villa set they will get yoga course during march-october.In other way,We will add the advertisement through the website to gain more profit.
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In case of 15% of sales decrease
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In case, decrease 15 % : We will find new customer group to support our target market. We will increase to promote in Thailand to find new customer group in Thailand. Promote on important travel province in Thailand such as Phuket, Bangkok, Chaing Mai. And we will decrease price for appropriate with Thai customer. This plan is on low season. And the last plan is more advertise in Thailand. We will increase advertise in Thailand in many way. The first way is internet. Advertise our resort on popular website in Thailand. Second way is travel book. We will advertise our resort on travel magazine or television program in Thailand by invite them to make some article and a television program. And the third way is advertising on newspaper 2 times per month. We focus to advertise on high purchasing power. So the newspaper that appropriate with target group is Nation newspaper or Bangkok post newspaper. Because these newspaper will reach to target group more than other newspapers. From these plan we think we can stimulate our sales more than 10%. Cost Increase Cost increase is the affect that occur to our hotel in term of 2 ways: cost of raw material increase and cost of compensation increase. The reason that risk from cost will increase happened from The economic changes, the politic changes .This sample will be 3 cases which is 5%,10% and 15% that show you about the solution when this risk occur. In term of cost of raw material increase 5% This risk are the little bit change when the price of raw material changes. the best way that we will do is Change the supplier because this is not affect to the customer because we will not change the price to made them satisfy for our product and service.
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In term of cost of compensation increase 5% If the compensation are up for normal situation. Our hotel will launch the policy to get more trainees to train at our hotel. They are not get too much about the compensation. They came to train and get the knowledge. This is the way to save the cost of compensation in term of 5%increase
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case of 5% of increase Cost of materials.
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In term of cost of raw material increase 10% Product of our hotel are from many supplier and many things that can be substitute. If this case offer we will use the substitute product to reduce the cost such as we will sell more pepsi if the cost of coca-cola higher than 10%.or we will change some promotion that we prefer to customer such as every breakfast we will change from buffet to be a la carte.this is the way to save the cost from 10% increase. In term of cost of compensation increase 10% Human Resource Department has the role to select the employee who has the best skills to work at hotel. If the cost are higher. We have to select the person who has the skills that can solve the problem immediately or someone who has experience. We will the one that we selected
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In case of 10% increase of material cost
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In term of cost of raw material increase 15% This is the problem that every entrepreneur do not want to happen with their industry ,but if it happened we have to increase the price of room in hotel.This solution can made hotel existence even the entrepreneur do not want to increase the price. In term of cost of compensation increase 15% If the external problem are coming such as changed in politics or inflation occurs and made the employee must to get high salary. The things that we will do are Deal the contract with the employee in temporary period. Such as we will hire them in high season during 6 months. This is the way to made the employee get many experience and useful for our hotel.
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Increase of 15% cost
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Facility Risk It is the risk that the company can controlled.Maintanance department and also housekeeping department have to maintain the equipment for preserve the customer from caution by inefficiency equipment.
External risk
Competition
Nowadays. Many resort and spa tend to have target market same like our resort and spa. This is the reason to challenge in term of price, customer and quality for service that each hotel will built strategy to get their customer .It might effect to net income and profit of resort. Kanthamas resort and spa believe in our strategy that we cover all of benefit to give for customer maximum and concern about service mind that we willing to do all things that customer want. If compare between Kanthamas and Casa de la flora in art and decoration. Casa de la Flora has a famous in decoration and art But they got many problem in their hotel such as They prefer to decorate the restroom to be the impression of customer but they disregard in restaurant or There have a small lobby and surrounded with the wall .For this point, it might not make customer feel comfortable but for our hotel, we concern in detail and every problem have to pass all the solution process before we sell the package to customer for example, Our Lobby will be the first impression of customer. They will see the scenery through the lobby and made them feel comfortable with atmosphere. This is the point why will we win the customer with casa de la flora If compare between our hotels with Bon San villa .It can see that we have same target market. But it has many point that we can win the customer from Bon San villa, First Our staff can speak English fluently .It easy when foreigner want to communicate with staff in hotel. We can do what customer want immediately. It is save time and makes them satisfy in service of staff.Then, we concern in service. The first thing that staff has to think about the satisfaction of customer. We will have staff 24 hours per day. At the noon employee will come in generally. But at the night we will have staff enough for the need of customer. Customer can call for get the service.
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The sarojin with Kanthamas. We seem to have the same target market. But we have our own clearly target market. We concern to service older people to make them relax and enjoy with themselves again .Own activity might not concern in hard activites.We concern to give them in many food and beverage or activities that older people acceptable such as spa, Yoga course or acupuncture. Politic Risk In the polical risk is the risk from the administration of Thailand that design for support everyone.It sometimes has debate or mob occur in Thailand during 2009-2011.
From this picture [1].it is the rate of tourist who access to Thailand between 2009-july 2011.The number of each year are not stable. The cause from politic From year 2009 .From January until october.The number and attitude from tourist still positive for Thailand until November .It have mobs went to raided at Suvarnabhumi. Bangkok International Airport. The passengers were left behind and it damage to the economy and also confidence in Thailand. From2009 it continues affected rate in 2010.In this year still have the problem and change many things such as the riot that occur in April. In overview of other country .They thinks that Thailand is still danger and should not travel there. That why the number of tourist are decrease around 3 % or around 450,000 person from last year.
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2010 number of people who come to Thailand more than last year,however,it is increase but if we see month by month .we will see that May and June .The number are go down because both month has riot that came from problem in political it really danger cause of declared a curfew. Mob destroy many shopping center. 2011 .The number are go down 30 % from 2010.The main course that from political and also Disaster that occur from northern until capital of thailand.It is damage the economy of Thailand. However, Political are relate for tourism in Thailand in many ways. We see that government can affect to thinking of tourist in way of positive or negative. This is important to keep the tourist attract to our country and make tourism industry become grown. The solution to solve the problem after the riot is quiet. Tourism Authority of Thailand or TAT have to cooperate and have to be a main organization that wakes the tourism industry up. The way to solve the problem has many ways such as they have to set the booth in international tourism in aboard as possible as they can. They have to make the tourism trust in the quality and welcome them to our country. Hotel, Tourist attraction or other has to cooperate with TAT .Help together to promote good quality in product and service. Our product will become the part of it which helps TAT promote Thailand to foreigner. Economics Risk Economic risk is the problem that related with current news in Thailand and international. Some period economics are grows up well. Some period are going down. This is the main factor to challenge the owner how they will launch the strategy to sell for customer while economic are not so good. The solution of our hotel is first we have to evaluate the situation and advertise the hotel through the website or travel magazine and also get promotion for customer. Such as set promotion decrease price or Buy villa get one free spa course. Social Risk Actually, Social Risk could occur in many way but we have solution to protect in all ways that the risk might happen. This problem is related the with the way of life of the people who stay surrounded our hotel and how our hotel are impact with .The first problem that occur is Local People of this province are not accustomed when our hotel came to set at this
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area. But our solution to make local people accept it .We will hire local people to work at our hotel, on other hand. It will be advertisement in generally through local people. Then our hotel will be a part of Corporate Social Responsibility or CSR .Our hotel will help to improve in the beach and that was destroy from disaster such as the beach at khao lak national park. And also cooperate with local organization which relevant agencies to provide the appropriate help victims from Tsunami by improving the quality of life. Restoration and conservation of natural resources and environment. So that people can live and work sustainably. Our target market concern in elder who come from European and service them and make them satisfaction in all facility that hotel will provide. Include with art, decoration, activity, accommodation and accessibility .Those things also made the high price in hotel. For this reason.
Might not make Thai elder people could not win the price for stay in this hotel. It will seem like we are not get a chance for Thai people who interest. But, our solution is we will give the chance for Thai people to book and enjoy to hotel. We will set the promotion for low season during April-October through website agenda. Some promotion include the room that decrease the price 40 % or stay at we will get 50% off every third night for the guest to stay during april-October.So,Thai people could enjoy in our luxurious hotel., Technology Risk The risk in this point that we really concern it about the technology that use in hotel with target market that we focus on Baby boomer generation who born on 1946-1964 .They may not interest too much about technology or some technology that order for external is not interested for them. Some technology in hotel. They may not know how to use it. Our solution is set the advice nearby the machine .Typical writing will be big size and easy to understand. Disaster It is the event that it cannot predict when disaster such as flood, Tsunami or Fire will happen. It better have a contingency plan for support it. Our hotel are Install fire
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extinguishers. for support when fire happened.Luckily, The province that our hotel set have Tsunami Warning Center when earthquake or tsunami comes. It will have special route for Seek asylum and after the disaster comes will also has insurance for customer who comes to book our hotel. The damage cost depends on the accident that occurs to customer. This problem can transfer the damage cost through insurance company. Then, our hotel will have someone who watch for the security in 24 hours .Those things are stuff for support the customer from disaster. Preference of customer We cannot recognize the needs of every customer, but when we set the target market. We have to set clearly target market and work hard for do not move the expect group.
[1]
http://current-news-zennews.blogspot.com/2011/08/711.html
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The teature of Thai treditional Chapter 9 Summary Summary

Nowadays spa business is a main point to attract tourist who travel long distances in Thailand. Total market value of spa industry of Thailand each of year more than 10,000 million Baht.[1] Governance of Thailand realized which increase of income by Tourism Authority of Thailand plan to promote of investment.[2] Investment budget of Kanthamas resort and spa about 500 million Bath. It located at Khao-Lak, Phung-Nga. Kantamas resort & spa have health spa, health food, massage, and acupuncture. We focus older people from Europe who come to Southern of Thailand by our position is Thai designs and resized which healthy. A key issue of our service is spa service especially acupuncture and accommodation we set promotion which resort includes spa course and other promotion for attract customer for stay in Kanthamas resort and spa. Our resort has beautiful environment and suitable for relaxation. Process of Kantamas resort and spa is running on medium business and running for planning for provide quality service and appropriate price. When we set up coffee business, we must thinking and planning about objective that clear, reliable and make high profit to business. Sale forecast of Kanthamas resort and spa it can clearly to represent that season of high and low number of tourists. In stagey we learn understanding of customer and demand while study competitor, find out the way to make profit from customer and try to do anything that customers are satisfied. We take the feedback to improve our service or make a new product. We choose right strategies to adapt with the situation. We can manage risk and take advantage on competitors. Timeframe, tell about period of time in processing business.
[1]
http://news.edtguide.com/434_%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8 %B4%E0%B8%88%E0%B8%AA%E0%B8%9B%E0%B8%B2%E0%B9%84%E0%B8%97%E0%B 8%A2%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B8%81%E0%B8%84%E0%B8%B1%E0%B8%A 1%E0%B8%A0%E0%B8%B5%E0%B8%A3%E0%B9%8C%E0%B8%9D%E0%B9%88%E0%B8% B2%E0%B8%A7%E0%B8%B4%E0%B8%81%E0%B8%A4%E0%B8%95%E0%B8%AA%E0%B8 %A3%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%88%E0%B8%B8%E0%B8%94%E0%B8 %82%E0%B8%B2%E0%B8%A2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%88%E0%B9%81%E0%B8%81%E0%B9%89%E0%B9%80%E0%B8%81%E0%B8%A1%E0%B8%81 %E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94

[2]
http://news.sanook.com/economic/economic_95221.php
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Reference
Depresiation http://www.kinnareespa.com/product.detail_381646_th_1653174 ( Sauna Rooms ) http://www.nsboffice.com/productlist-sub-34.aspx http://www.spathaishop.com/?cid=59497&subid=16276 ( Locker ) ( Spa Bed )
http://www.thaipromote.com/view/1783680/%E0%B8%AB%E0%B8%A1%E0%B8%AD% E0%B8%99%E0%B9%80%E0%B8%9E%E0%B8%B7%E0%B9%88%E0%B8%AD%E0% B8%AA%E0%B8%B8%E0%B8%82%E0%B8%A0%E0%B8%B2%E0%B8%9E%E0%B8%99%E0%B8%B3%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0 %B8%88%E0%B8%B2%E0%B8%81%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9 %80%E0%B8%97%E0%B8%A8%E0%B8%AD%E0%B8%B4%E0%B8%95%E0%B8%B2 %E0%B8%A5%E0%B8%B5%E0%B9%88-vita-di-casa-orthopedic-memory-pillow%E0%B8%9B%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B1%E0 %B8%99%E0%B8%81%E0%B8%A3%E0%B8%B0%E0%B8%94%E0%B8%B9%E0%B8 %81%E0%B8%84%E0%B8%AD%E0%B9%80%E0%B8%AA%E0%B8%B7%E0%B9%88 %E0%B8%AD%E0%B8%A1%E0%B8%A3%E0%B8%B8%E0%B9%88%E0%B8%99%E0%B8%A1%E0%B8%B5%E0 %B8%9B%E0%B8%B5%E0%B8%81%E0%B8%94%E0%B9%89%E0%B8%B2%E0%B8 %99%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%A3%E0%B8%AD %E0%B8%87%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%8A%E0%B9%88%E0 %B8%A7%E0%B8%87%E0%B9%84%E0%B8%AB%E0%B8%A5%E0%B9%88%E0%B8
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%97%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B8%82%E0%B8%9 3%E0%B8%B0%E0%B8%99%E0%B8%AD%E0%B8%99%E0%B8%AB%E0%B8%87%E 0%B8%B2%E0%B8%A2%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%99%E0%B 8%AD ( Healthy Pillow ) http://www.sermsirishop.com/shop/th/product/08-05-JSSR001/index.html ( Triangle Pillow http://www.postbuysale.com/showdetail.aspx?id=22849 ( Foot Massage Chair) http://www.thaionlinemarket.com/question.asp?QID=440215 http://ppdfurniture.tarad.com/product.detail_437962_th_1947629 ( Sofa ) http://checkprice.net/price_list/a12i4ostTyY.html http://www.zebra-head.com/esale/shoponline.asp ( Acupunctures Doctor table) ( Kitchen Equipment ) ( Counter )
http://www.kitchenwaremarket.com/oscommerce/catalog/index.php?manufacturers_id=44 (Glass) http://www.yopi.co.th/cat_602 ( Thai Restaurant Oven )
http://www.thaisecondhand.com/product/9765949/%E0%B8%82%E0%B8%B2%E0%B8%A 2%E0%B9%80%E0%B8%84%E0%B8%A3%E0%B8%B7%E0%B9%88%E0%B8%AD%E 0%B8%87%E0%B8%8B%E0%B8%B1%E0%B8%81%E0%B8%9C%E0%B9%89%E0%B 8%B2%E0%B9%80%E0%B8%84%E0%B8%A3%E0%B8%B7%E0%B9%88%E0%B8%A D%E0%B8%87%E0%B8%AD%E0%B8%9A%E0%B8%9C%E0%B9%89%E0%B8%B2% E0%B8%AD%E0%B8%B8%E0%B8%95%E0%B8%AA%E0%B8%B2%E0%B8%AB%E0 %B8%81%E0%B8%A3%E0%B8%A3%E0%B8%A1Electrolux/ (Washing Machine) http://www.thaionlinemarket.com/productsearch.asp?search=%C3%D2%A4%D2%E0%B5% D2%C3%D5%B4%CD%D8%B5%CA%D2%CB%A1%C3%C3%C1&gid=14&rid=285 ( Iron Machine ) http://www.sripiboon.com/product-th-201693%E0%B9%80%E0%B8%95%E0%B8%B2%E0%B9%84%E0%B8%9F%E0%B8%9F%E0 %B9%89%E0%B8%B2,%E0%B9%80%E0%B8%95%E0%B8%B2%E0%B9%81%E0%B8 %A1%E0%B9%88%E0%B9%80%E0%B8%AB%E0%B8%A5%E0%B9%87%E0%B8%81 %E0%B9%84%E0%B8%9F%E0%B8%9F%E0%B9%89%E0%B8%B2.html ( Electronic Stove ) http://www.191sale.com/index.php?lay=show&ac=article&Ntype=38 ( urinal )
http://www.scgexperience.co.th/th/product/detail.aspx?id=8852425628510&childId=B0406 (Mirror) http://chalermrut_intertrading.tarad.com/product-th-208368%E0%B8%88%E0%B8%B1%E0%B8%81%E0%B8%A3%E0%B9%80%E0%B8%A2%E0

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%B9%87%E0%B8%9A%E0%B8%9C%E0%B9%89%E0%B8%B2%E0% B8%AD%E0%B8%B8%E0%B8%95%E0%B8%AA%E0%B8%B2%E0%B8%AB%E0%B8 %81%E0%B8%A3%E0%B8%A3%E0%B8%A1.html (Sewing Machine) http://www.aircraftcoffee.com/index.php?lay=show&ac=article&Id=538687285 (Counter) http://checkprice.net/price_list/dDf56PS90XY.html (Office Table ) http://checkprice.net/price_list/b02LmoqStuY.html (Office Chair ) http://th.88db.com/Health/Medical-Equipments-Lab/ad-159252/ (Patient Bed)
http://www.pharmacafe.com/board/viewtopic.php?f=47&t=36797 ( Medicine Cabinet) http://www.dcharoenshop.com/index.php?page=shop.product_details&category_id=1&flypa ge=flypage.tpecommerce.tpl&product_id=152&vmcchk=1&option=com_virtuemart&Itemid=53 (Nursing Rooms Shelf) http://pk-furnituredesign.tarad.com/product-th-609133-2525480%E0%B8%95%E0%B8%B9%E0%B9%896%E0%B8%A5%E0%B8%B4%E0%B9%89%E 0%B8%99%E0%B8%8A%E0%B8%B1%E0%B8%81.html (Nursing Rooms Cabinet) http://www.sripiboon.com/product-th-795608-3926394%E0%B8%95%E0%B8%B9%E0%B9%89%E0%B9%81%E0%B8%8A%E0%B9%88+;+% E0%B8%95%E0%B8%B9%E0%B9%89%E0%B9%81%E0%B8%8A%E0%B9%88%E0% B9%80%E0%B8%A2%E0%B9%87%E0%B8%99SANYO+%E0%B8%8B%E0%B8%B1% E0%B8%99%E0%B9%82%E0%B8%A2+%E0%B8%A3%E0%B8%B8%E0%B9%88%E0 %B8%99+SMR+T160TH+%E0%B8%82%E0%B8%99%E0%B8%B2%E0%B8%94+5.6+% E0%B8%84%E0%B8%B4%E0%B8%A7.html (Pool Bar Freezer ) http://www.sairungdesign.com/Th/catalog.php?idp=725 (Pool Bar Glasses )
http://www.oa.co.th/product-th-0-2832266%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%9E%E0%B8%A5%E0 %B8%B2%E0%B8%AA%E0%B8%95%E0%B8%B4%E0%B8%81%E0%B9%80%E0%B8 %AB%E0%B8%A5%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%A1+%E0%B9% 81%E0%B8%84%E0%B8%A3%E0%B8%B4%E0%B9%80%E0%B8%9A%E0%B9%89.ht ml (Sauna Department Table ) http://www.oa.co.th/product-th-525208-2363139%E0%B9%80%E0%B8%81%E0%B9%89%E0%B8%B2%E0%B8%AD%E0%B8%B5%E0 %B9%89%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%AA%E0%B8%95%E0%B8 %B4%E0%B8%81+CH+34.html (Sauna Department Chair ) http://www.thailandoffroad.com/thai2market/board/Question.asp?ID=7227 Golf Car)
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(Electronic

http://www.happymove.co.th/%E0%B8%A3%E0%B8%96%E0%B9%80% E0%B8%82%E0%B9%87%E0%B8%99/%E0%B8%A3%E0%B8%96%E0%B9%80%E0% B8%82%E0%B9%87%E0%B8%99%E0%B8%97%E0%B8%B1%E0%B9%88%E0%B8%A 7%E0%B9%84%E0%B8%9B/Laundry-trolley.html (Clothes Basket) http://kunthong.tarad.com/product.detail_590446_th_3841338# http://www.crhouseware.com/BIN-rewa1.htm (Bin) (clothes line)
http://203.146.251.122/show , Http://www.siamsamunpri.com (Herb) http://yachong.tarad.com/product.detail_503393_th_2274440# http://www.sairungdesign.com/Th/catalog.php?idp=666 http://www.hillkoff.com/product_512352_th http://www.siam-shop.com/shop.php?shop_id=15443&mode=vote&score=1
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The Treasure of Thai traditional

The Treasure of Thai traditional