BUSINESS PLAN

I. Overall Information:
1. Name: Business Name: ZipSaiGon Website: Forum: ZippoGiaDinh.com.vn 2. Core Business: a/ Retailer/ Wholesaler/Trader for Zippo. b/ Shape peoples Concept about Zippo Lighters/Zippo Culture. c/ Build up a longterm & stable business. d/ A customer-based business with best services and best products. e/ Help developing the Zippo Gia Dinh Club Build up the Zippo Playground 3. Misson Statement: Start up the Zippo Online Selling System with best customer services while converting peoples concept through Products + Services + Business Vision. After that, start transferring from dealer to retailer then to wholesaler outlet. Unite the Zippo Market in Vietnam. 4. Target: a/ Generate sufficient amount of revenue to transform from dealer to stable retailing. b/ Build up strong customer relationship by providing hybrid Customer Services. c/ Reach stable/high revenue & large amount of loyalty customers. d/ Stabilize the business/ Systemize the selling process. e/ Prevailing the chaos Unify the Zippo Communities.

II.Products:
1. Name: ZIPPO LIGHTER Born in 1932, established & manufactured in 1933. 2. Description: Wind-proof lighter using fuel (gasoline/fluid). Ignition by flint and wick. Have a long lasting and famous history. Have enormous durability.

3. Classification:

Common/ Catalogue. Old. COTY (Collectibles of the year) Rare/Untitled/Limited Edition. Silver/Gold/Precious Material.

I. Research: II.STRATEGIES:
1. Differentiate Strategies: In Products: High quality & genuine products. Carefully tested, carefully classified to suit customers demand. Unique products. Detail labeling with full description on every product. Customization options available. We have what you need.(High diversity in products) Get to know Zippo!=> Attach with every products, theres a small book that mentions about the history and every necessary information about Zippo for starters. Together with that is the invitation to the Zippo Gia Dinh Club (Plastic Card Offer) In Services: E-commerce: A well-prepared/catchy commercial topic on Purely Commercial Websites/Forums (5giay, enbac, 123mua, rongbay, chodientu, muare, buyexpress, raovat165,chodem,etc.) Auction activities available. Develop the connection in the Forums. Open the brand new forum especially for the Zippo Gia Dinh Club name: www.zippogiadinh.com.vn , trying to have some spaces for displaying products. Online support. One of the first to do Zippo auction on commercial sites. Organize Auction also on other forums. Commerce: By customer relationship. From customers to customers (best services bring new customers) Good services before/in/after every sale. Consulting services available (online/offline). Wholesale (Nha Trang, Vung Tau, Ha Noi, etc.) Deposit for some famous places or for BINs & LONGs Relationship. Have some brokers for trading and selling. Differentiate Services:

 Zippo Hunter! => Hunt for old, special, rare Zippos for resale or hunt for customers demand! The PIMP! => Customize, Redesign, Mod the Zippo to have special designs, special looks that attract customers but still keep the base of Zippo. Engraving! => Engrave the Zippo for Customers will. Engrave some designs for ZipSaigon. A Website will be made with eye-catchy design and good information supported, provide online carting service! Consultant Gift Adviser => Always happy to consult customers on how to choose a suitable Zippo. Give reasonable, meaningful suggestions for customers to buy Zippo as a gift. Support Fixing and Maintaining Zippo. Community-based Strategies: Participate and help to build up & develop the Gia Dinh Zippo Club for a strong base. Participate in the Clubs events to gain support in long turn. Turn our FOE to our FRIEND: capheda.vn, zippofriends.com. Exploit the connection we have inside ZippoVN to become their longterm partner. Desperate look for money to Open the Playground. Exploit the relationship to gain wholesale outlet/ to develop input ways/selling channels. etc. Build up high prestige, gain belief in Zippo Community.

I. THE PROCESS:
STEP 1: BUILD UP & BE SPECIAL: Use the nickname on selling sites to operate the very first auction. (250, simple designs) on commercial sites. Start posting auction on ZippoGiaDinh.com.vn. Create a detailed and well-organized topic for e-commerce on selling sites: 5giay, enbac, muare, 123mua, rongbay, raovat365, buyexpress,etc. Start taking pictures of Zippos, with detailed and attractive description. Build up a websites page that support displaying products, online selling,etc. Earn as much money as we can to build up capital, use that money for buying Zippos, hunting old and unique Zippo. The money we gain will be divided by about 25-25-50, 25% for each, the rest 50% will be kept for buying Zippo and support the business. Try the best to build up the forum for Zippo Gia Dinh. Start the first step of designing options for customization. Distinguish Remark. Try the best to earn as much money as we can to gain more capital. STEP 2: MAINTAINING & DEVELOPING: Build up solution for full-scale delivery. Systemize the business payment by registering ATM account at: Vietcombank, DongA bank, Techcombank.

 Sign up for VIP accounts in some famous commercial sites for advertising and trust-gaining: for example: put advertising on 5giay=>gain Gold or Diamond membership. Put advertising on 123mua, register as seller on 123mua to get highest trust from online customers. Do research about BaoKim, BaoNgan Ensuring Payment method. Do research about e-bay, how to promote the website, how to reach out to the world market. Enhancing maintaining services by training, studying. Classify some products that may support the Gift-adviser strategy. Take the products from Mr.H for: Stable e-commerce. Put a little investment. Place Sample Somewhere. Place products at BINSHOP. Design a hybrid customer service process. Exploit the relationship to gain wholesale outlets. Do regular updates on products. Organize and participate on the Clubs events to gain support in the long run. Start gaining peaceful relationship with old enemies: capheda, zippofriends,etc. Exploit the connection inside ZippoVN to become their long-term partner. Try the best to earn as much money as we can to gain more capital. Start joining and doing research about other fields such as: real estate, stock market, others.