Jim Jacobson...

DEVELOPING TOP-PERFORMING TEAMS TO ACCELERATE GROWTH AND PROFITABILITY

Edgewater, MD 21037 443.603.5539 jimjakejaco@aol.com

Senior Sales, Marketing and Business Development Executive and adaptive change leader with a proven record of consistently making significant revenue contributions in diverse market conditions and environments. Motivational leader accelerates profitability and maximizes customer penetration by building and directing high-performing teams, re-engineering sales operations, identifying market trends and developing high-volume, high-profile relationships. Growth architect analyzes and identifies priority markets and opportunities for expansion to optimize potential and capture critical market share.

Select Accomplishments
Revenue Growth Strong ability to assess, plan, execute and achieve revenue targets through annual price plans, strategic competitive price actions, while launching products and packaging variances. Team Leadership Lead, manage and motivate field and wholesaler team to grow share, volume and achieve KPI targets. Manage and develop field managers to achieve region and individual KPIs. M&A Integration When Anheuser-Busch became importer of InBev brands in January 2007, provided sales team and wholesaler training on new products resulting in sales growth of 30%. One of select few incented to stay on as part of the new combined entity (AB and InBev). Product Launch Identified priority markets for new product, including the successful rollouts of Bud Light Lime, LandShark and Shock Top. Corporate Relationships Built alliances with sporting events, teams and special events, including the Miami Dolphins, Florida Marlins, Baltimore Ravens and Baltimore Grand Prix, with a focus on generating retail programs, as well as local good will and community involvement.

Core Competencies
Revenue and Profit Improvement Strategic Planning P&L and Market Optimization Thought Leadership/Planning with Integrity New Product and New Service Introduction Sales Forecasting and Market Growth Sales Leadership and Team Training Competitive Market Intelligence Customer Relationship Management Account Development and Management Contract Negotiation and Execution Customer Service/Retention

Devising Business Strategies for Growth and Profitability

Anheuser-Busch InBev, St Louis, MO
Sale to Inbev Finalized: 11/18/08

SR. SALES DIRECTOR, New Jersey, Maryland, Washington, DC

Confidential 2006 Present Drove sales performance in geographic territory representing more than $170M in margin contribution through effective business planning and enhanced execution of in-market programming. Worked closely with 19 independent wholesalers, placing particular emphasis on the building blocks of the business, including distribution, displays, merchandising and shelf management. Participated in monthly WPR reviews with wholesalers to close the GAPs on key targets, monitor KPI performance and retail execution. Built and sustained effective crossfunctional sales team. Executed annual performance reviews/evaluations and provided development plans for all sales personnel. Held P&L for volume, margin and administrative budgets, working with a team of 6 district managers and support staff. Grew MACO/Barrel 4.5% CAGR by developing strategic revenue plans, as well as by implementing marketing plans focused on sales and market share. Improved sales trends more than 5.5% on focused key, high-end Mission 6 brands during 2011 by developing strategic plans to deliver target objectives. Selected from field of 28 to represent the Sales Director position on a national roles and responsibilities process team, resulting in aligned SOPs by position, including performance review guidelines and coaching processes.

Jim Jacobson
SALES DIRECTOR, Central and South Florida

Page 2

2002 2006 Managed and directed a network of 14 high-volume wholesalers in key, highly visible Florida market. Developed and approved investment strategies and business plans created by other A-B personnel, as well as wholesalers. Maintained necessary staffing levels within established budgets. Recommended structural adjustments to meet changes in market conditions and customer requirements. Drove top notch quality assurance processes through inmarket monitoring, maintenance of accurate audit records and development of proactive solutions. Monitored PTR/PTC initiatives, making recommendations for opportunities. Held profit and loss budgetary responsibility with team of four district managers and support staff. Increased sales volume 6% in Central/South Florida by developing and implementing regional marketing plan. Improved profitability 4% CAGR for company and wholesalers by providing wholesaler execution support, retail execution oversight and customer relationship management.

SALES DIRECTOR, Upstate New York

1997 2002 Ensured compliance with state and federal laws and regulations, along with all company policies and procedures. Implemented and executed strong quality assurance process, including a focus on wholesaler standards and practices. Maintained call frequency on key retail customers in all channels. Planned and managed price plan for the area to provide profitable sales and volume growth. Managed team of four district managers and three key account managers. Boosted sales 14% by developing and implementing regional marketing plans. Took active role to drive supplier strategies, including acquisition and rationalization. Facilitated the consolidation of three markets.

EXECUTIVE ASSISTANT TO VICE PRESIDENT, Sales, St. Louis, MO

1997 Interacted with the brand management, marketing and merchandising departments to establish the annual national business plan. Designed effective sales and marketing programs within budget to achieve or exceed company objectives. Helped create and conduct national "road show" presentations with Vice President. Managed national sales office, including administration, budgeting and scheduling. Interacted with senior management across all disciplines. Played active role in developing and editing the 1997 Amended Wholesaler Equity Agreement by working closely with senior management and members of the wholesaler advisory panel. Created "Guidelines for the Designation of a Successor-Manager" as key player on team.

GENERAL MANAGER, Northeast Region, Parsippany, NJ

1993 1997 Defined sales objectives for volume driving initiatives. Executed review processes to monitor, evaluate and update performance to current plan year goals and objectives. Served as liaison between field managers and corporate office in St. Louis. Reviewed and approved Sales Directors/District Managers recommendations on price changes. Held P&L responsibility for budget with seven management-level and six support staff. Represented field sales department on a St. Louis strike preparedness team established to ensure a seamless transition should there be a work stoppage during union negotiations. Worked with national and region management in planning and implementing a field sales reorganization. Served on national revenue management process design team that developed new procedures and operating policies.

Previous A-B positions: Region Price Analyst, Atlanta, GA, 1992 1993. Division Project Administrator, FL, 1989 1992. Senior District Manager, Central FL, 1986 1989. District Manager, Central GA, 1984 1986. Division Representative, NC, SC and TN, 1983 1984.

Education and Continuing Education

University of Georgia, Athens MBA Marketing, 1983, BBA Finance, 1981 Four-year Scholarship Athlete/Swimming/NCAA Qualifier Co-Captain, Junior and Senior years
Six Sigma White Belt certified. Leadership Development courses through Anheuser-Busch, Inc.: In-house curriculum in sales, organizational and leadership development. College Recruitment at University of Pennsylvania and Princeton University.