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The Think book of Si2i >>

We want to see the internet in the hands of every 8 year old from Ivory Coast to Indonesia by 2020 Dr. B. K. Modi, Chairman, Si2i

Once upon a time.......

Everything was Jurassic cool!


The big dinosaurs ran things and the little dinosaurs were left with..... well, little. Kind of the way big businesses dictated the way the world was run

Until change came


And it didnt matter how big you were if you didnt see it coming..... because the meteorite will mess up the status quo forever. Just as the Mobile Internet revolution will mess it up for the telcos and manufacturers who cant see whats coming.

And then.... obliteration


The dinosaurs didnt get to be part of the grand plan of evolution after the big fall. They didnt see it coming. They didnt make the switch - because the reality is, switch or die.

We are standing on a burning platform. We have more than one explosion we have multiple points of scorching heat that are fuelling a blazing fire around us. Stephen Elop, CEO, Nokia
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Born free, live free


We are at one of the most interesting turning points in our history. We want little restrictions in what we do, what we know. The one change that has made this a possibility is the internet. But now, we want the next level of freedom - that is freedom to do more. This waswhat the wireless device did. The revolution that we are staring at, is the intersection of both. Any organisation that does not see this is blind and will become irrelevant.

Whats driving this?


Most internet and broadcast devices have services which can be accessed through the mobile phone. So these mobiles, arent just for talking. They are for accessing information, entertainment, connectivity, business and social networking. Because the Mobile Internet is the BIG switch which will spawn new business models. It will open up new possibilities to 3.3 billion people from the Ivory Coast to Indonesia; to connect, learn, do business and access the Millennium lifestyle.

How do we make use of this headroom?

Make the Switch!


Are we separated by markets and companies? Do we think of the customer as a homogenous segment? Is the brand merely a logo? Are our values now different?

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Switch Up!
We are united by a single unified vision of the Mobile Internet future We see individuals seeking customisation as never before We recognise the brand as an asset Our values remain the same. They continue to guide our growth

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Be fearless and switch


Value 1

Dont wait for the wave, swim towards it. We are going to give this new breed of entrepreneurs something to look forward to.

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Imagination breeds
possibilities
Value 2

The new businesses of Asia will be led by hungry, ambitious, young entrepreneurs under 25 years who will be leveraging the Mobile Internet like never before. They are hungry to make their mark on the world. They prefer to not to be employed and dream of being the next Mark Zuckerberg. They need to get more done quicker, reach out further and be in touch faster.

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Switch over to a vibrant world


Value 3

Our customers will get it if you take it to them. We are not a mobile company. We are a company that offers internet on the move. We are going to protect and build ASP. This means our territory and customer changes what we sell, how we sell and who we sell to, has changed.

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The Switch is now on!

From Ivory Coast to Indonesia

When the mind is open, the sky is the limit


Value 4

Fearlessness & Innovation cannot exist without an Open mind. An organisation that is open to people, ideas and possibilities can build a stairway to the sky. With our foray into four new geographies, with their distinct customers and market places, we have begun to embrace new needs, new cultures and new working styles. It is the power of this embrace that will drive our dream of democratising the internet and building a truly connected society.

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The time starts now......

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