Architecting your Mobile Application for the Cloud

Feb 23rd, 2012

Jeff Barr
Senior Web Services Evangelist Amazon Web Services

Harish Ganesan
CTO and Co-Founder 8KMiles Software Services

Agenda
Introduction to Amazon Web Services Mobile landscape Overview Importance of the mobile backend 3 Cases Mobile Cloud Architectures
Cloud is your Storage Cloud is your Processor Cloud is your Extension

Q&A

Send your questions to webinar@8kmiles.com

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What is Amazon Web Services?

Amazon Web Services is a cloud computing platform that provides flexible, scalable, and cost-effective technology infrastructure for businesses of all sizes around the world

utilizing the knowledge, expertise, and tools used to run Amazon.coms global web properties for well over a decade.

AWS Global Infrastructure

GovCloud
(US ITAR Region)

US West
(Northern California)

US East
(Northern Virginia)

South America
(Sao Paulo)

Europe West
(Dublin)

Asia Pacific Region

(Singapore)

Asia Pacific Region

(Tokyo)

AWS Regions AWS Edge Locations

AWS Computing Platform

Your Applications
Management &Services Building Block Administration Administration Console Identity & Access Deployment & Workflow Monitoring

Application Platform Services Content Distribution Foundation Services Compute Storage Database Networking Messaging Parallel Processing Libraries & SDKs

Availability Zones

AWS Global Infrastructure

Regions

Edge Locations

Amazon EC2 Architecture

Amazon Machine Image (AMI) Region

Availability Zone
EC2 Instance
Ephemeral Storage Elastic Block Storage

CloudWatch
Security Group(s)

Auto Scaling

Load Balancing

Amazon S3
EBS Snapshot EBS Snapshot

Web Traffic

AWS Meets Enterprise Security Standards

Certifications Physical Security HW, SW, Network Systematic change management Phased updates deployment Safe storage decommission

SOC 1 Type 2 (formerly SAS-70)

ISO 27001 PCI DSS for EC2, S3, EBS, VPC, RDS, ELB, IAM

Datacenters in nondescript facilities

Physical access strictly controlled Must pass two-factor authentication at least twice for floor access Physical access logged and audited

FISMA Moderate Compliant Controls

HIPAA & ITAR Compliant Architecture

Automated monitoring and self-audit

Advanced network protection

AWS Security White Paper Available at http://aws.amazon.com/security

AWS Mobile SDKs

Why AWS for Mobile cloud apps ?

Flexibility
Wide range of services Pay as you go Align your capacity with your growth

Scale with AWS

World-wide footprint Elastically increase your AWS , DB , NoSQL , EC2

Wide Variety of Access Methods

Protocols : JSON , BSON , SOAP , REST , HTTP/S , TCP, RTMP AWS Mobile SDKs : iOS and Android Server Side Languages : Java , Python , PHP ,Ruby
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Planet of the Apps Appnomy

Tablets generate 21% of mobile traffic to retailer sites Over 300,00 mobile apps have been developed in three years

iTunes App Store 571,745 approved apps , Android Market 300,000 apps

Smartphones used for food shopping by 43 percent of US owners

By 2014, mobile internet should take over desktop internet usage

PLANET OF THE APPS

One in four mobile apps once downloaded is never used again

26% of the time Smart Phone users will never use the same app again

iPhone owner has 50+ apps Android owners have 35+ apps

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Smartphone user is Smart!

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All this is made possible by

the power of Mobile Backend!

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Mobile Cloud Architectures

Cloud is your Storage Cloud is your Processor

Cloud is your Extension

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Cloud is your Storage

Case 1 : Storage App using AWS SDK Use AWS as the Central Storage Upload Video , Music and Other files to backend Access through AWS SDKs for iOS and Android

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Cloud is your Storage

TVM Client
Credentials from AWS Security Token Service

iOS Phone/Pad

Token Vending Machine( TVM)

Amazon SimpleDB

Multimedia & Other files( doc , PDF)

Token Vending Machine

TVM Client Amazon Simple Storage Service (S3)

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Android Phone / Tab

Cloud is your Storage

Using AWS SDK for iOS/Android with TVM:
Address Simple Scenarios and use cases Might not be suitable for complex multitenant SAAS applications Not Suitable for Enterprise scale

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Mobile Cloud Architectures

Cloud is your Storage Cloud is your Processor

Cloud is your Extension

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Cloud is your Processor

Case 2 : Productivity App
Access Anywhere from Mobile , Pad and Desktop Upload and share Notes , To-Do, Pictures and Files

Tag Contents
Periodic Sync with Backend Search Contents stored in Backend
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Cloud is your Processor

Characteristics 70% read and 30% write Highly Concurrent usage Peaks and Valley Load Pattern Variety of Data Stores Heavy processing at Backend
Image conversions File Format conversions Analysis and algorithms
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Cloud is your Processor

Support for iOS , Android devices and Desktop JSON / Rest /HTTP based communication Data should be fresh and always accessible Constantly growing User base Highly available and Scalable Backend
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Cloud is your Processor

Amazon Route 53
Elastic Load Balancer

1. 2. 3. 4.

Mobile

Web/App EC2
SQS

Web/App EC2
SQS

5. 6.
PC Processing Nodes Processing Nodes

7.

Access Anywhere Multi tiered Web App File Process & Storage Search Contents Scalability & HA Concurrent Requests Monitoring

Business Services

Business Services

Availability Zone 1

Availability Zone 2

Pad / Tab

RDS Multi-AZ

Read: 25K Write: 10K

Solr Shards

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S3

DynamoDB

CloudWatch

Cloud is your Processor

Case is relevant for companies in Social Sharing Business Productivity apps Media

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Mobile Cloud Architectures

Cloud is your Storage Cloud is your Processor Cloud is your Extension
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Cloud is your Extension

Case 3 : Mobile Booking App for Airline company Enterprise Mobility using Cloud Mobile app will drive huge traffic during Sales promos

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Cloud is your Extension

Challenges Mobile App is not an Isolated app Security HTTPS, DMZ , IAM , MFA , Encryption , Authorization

Whitelisting of IP addresses at various gateways

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Cloud is your Extension

Support for iOS and Android Phones / Tabs JSON based communication Millions of requests to the AWS Backend during Quarterly Sales promo [Periodic Load] Data should be fresh
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Highly available and Scalable Backend

Cloud is your Extension

Elastic Load Balancer Amazon Virtual Private Cloud Mobile Client 1

1. 2. 3.

Amazon Route 53
Web / App EC2 with Elastic IP VPC Subnet 1 Mobile Client N Availability Zone 1 Web / App EC2 with Elastic IP VPC Subnet 2 Availability Zone 2

4. 5.

Security IP WhiteListing Inter Connected Scalability HA

EC2 Instances on AWS

VPN Connection

Corporate Data center

( DC1) (DC2)

3rd Party Services

User /Profiles /Schedules Database

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CRM Email

Cloud is your Extension

Case is relevant for Enterprises in Ecommerce Travel Media

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AWS Benefits
Scale capacity on demand Enhanced or improved sales because of highly available servers Keep data fresh in variety of data stores Focus on product Cost Effective Grow with AWS
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8KMiles - Who we are

Amazon Web Services Partner Help companies leverage Cloud Computing , Mobile and BigData Expertise across the entire suite of AWS products Team of experts located in United States, India & Singapore

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Q&A
8KMiles http://cloud.8KMiles.com Call: 636-544-8413 cloud@8KMiles.com

Amazon Web Services aws.amazon.com aws.amazon.com/contact-us/aws-sales

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