A Retail Marketing Presentation

Registered as Wal-Mart Stores, Inc. Worlds largest retailer Turnover of $245 billion (2003) to $422 billion (2011) Operates in 6500 + stores in 15 countries Serves 25 million customers around the world every day Visited by 100 million guests every week Employs more than 1.8 million people worldwide More than 240,000 of these are senior citizens Every Day Low Prices!

Sells Grocery and General Merchandise Diversified into Food, Private Labels and Online Store One Hour Photo Studio Pharmacy and Optical Centre Tire and Lube Express Gasoline Station and Fast Food Outlet Garden Centre and Pet Shop Hair and Nail Salons Video Rental Stores Family Fun Centre Local Bank Branches eCommerce website (sells music and movies online)

Wal-Mart Stores Division USA

Wal-Mart Discount Store Wal-Mart Supercentre Wal-Mart Neighbourhood Market

Sams Club
Wal-Mart International

Private Labels
Sams Choice Great Value Equate Smart Price

H. Lee Scott, Junior President and CEO

Co-founders Sam and Bud Walton

First Wal-Mart Store Established in 1962 Located in Rogers, Arkansas

Sam Waltons original Waltons Five and Dime Store Located in Bentonville, Arkansas Now known as Walmart Visitor Center

More than 3200 production facilities in the Unites States Largest private employer in America Partnered with 1.3 million associates in USA 84% Americans visit Wal-Mart at least once in a year Saves an average American household around $200 every year Accounts for 20-25% revenue of major US manufacturing companies Sells 20% of retail grocery and 45% of total toys in USA Bigger than Europes Carrefour, Tesco and Metro AG combined

Wal-Mart Discount Stores

Opened its first Buds Discount City in Bentonville in 1990 810 Discount Stores in 2009 Typical Hypermarket Opened its first Supercentre in Washington in 1988 2737 Wal-Mart Supercentres in 2009 Began in 1998 Located in Wal-Mart Supercentre Offers groceries, pharmaceuticals and general merchandise Provides 28000 items to guests

Wal-Mart Super Centre

Wal-Mart Neighbourhood Market

Market Side
New chain of grocery stores launched in 2008 Open from 7am to 10pm 4 Market Stores in Arizona in 2009

Respect The Individual

Every customer and employee deserves to be treated with respect and dignity

Service To Customers
Offer lowest prices with best possible service

Strive For Excellence

Find new and innovative ways to constantly improve

Born in 1918 at Kingfisher at Oklahoma in USA Graduated from University of Missouri in 1940 First job at JC Penney Quit job Bought store franchise from Ben Franklin in Newport, Arkansas 640 Wal-Mart stores by 1984 Annual Sales of $4.5 billion and Accrued Profit of $200 million Died of prolonged illness in 1992

Commit to the business Share the profits with all associates Motivate your partners, vendors, and suppliers Communicate everything about the business to everyone in the company Appreciate the associates and let them know they are appreciated Celebrate success Listen to everyone Exceed expectations Control expenses

1992 Expands operations in Mexico (Joint Venture with Cifra) 1993 Business of $1 billion per week 1994 Acquires 122 stores from Woolworth, Canada

1997 Largest volume retailer in Canada and Mexico 1997 Acquires German hypermarket chain Wertkauf 1997 Purchases Brazilian retailer Lojas Americans
1998 Acquires 4 stores in South Korea from Korea Makro 1999 Expands German footprint, buys 74 stores from Interspar 2001 Crosses $1 billion mark every 1.5 days 2002 Worlds largest company (revenue)

Powerful retail brand Core competence involving use of Information Technology Effective Supply Chain Management

Although global, has presence in relatively few countries worldwide May not have the flexibility of some of its more focused competitors

O T

Takeovers, Mergers or Strategic Alliances with other global retailers Expansion in emerging markets like China and India

Exposed to political problems in operating countries Intense Price Competition

MISSION PRODUCT STRATEGY SERVICE STRATEGY SEGMENTATION POSITIONING ACTIVITIES

To Give Ordinary Folk The Chance To Buy The Same Thing As Rich People Lowest Prices across-board The Product Lines Product USP: Core Competency Low Prices, In-stock Positions, Customer Service Respect For The Individual High Standards Of Service Constant Strive For Excellence Middle Class Lower Middle Class Consistent Always Low Prices Food Retail Non-Food Retail On-line Food Retail Personalised Customer Service McDonalds

INTANGIBLES CO-BRANDING

NON FOOD

Tire and Lube Express Wal-Mart Optical Wal-Mart Pharmacy Wal-Mart Vacations Wal-Marts Used Fixture Auctions Wal-Mart Stores www.walmart.com Sams Club 15 International Locations

DISCOUNT FORMAT eCOMMERCE WHOLESALE EXPANSION

Tremendous market Emergence of Middle Class (300 million) Consumer Class (105 million) growing at 10% p.a. Raise in Annual Average Household Income to $3000 60% of Indians are in the age of 20 to 30 years Inclination towards Modern Shopping Rapid growth in Consumer Spending (CREDIT CARDS) Sales on per square feet basis lowest worldwide GDP growing at 6-8%

Retail expected to grow at 5% annually Estimated worth of $206 billion Only 3% is organised (Shopping Malls) Fastest growing sourcing market Vast market for food retailing Cold chain distribution Potential to add value to low price and wide range merchandise

Joint Venture with Bharti 15 large wholesale* outlets over next 7 years Function in Cash and Carry format First store in Amritsar in 2007 Plans to open 140 outlets across the country Plans to hire 1100 employees

* Entered as wholesaler since Indian Law does not allow multi-brand foreign retailers to sell directly to consumers

ANAND MALKAN APURVA BORAR JUGAL SHAH MADHURI ROY PAWRUSH ELAVIA SONAM DARYANANI PRATIK CHAVAN

(PG10008) (PG10013) (PG10033) (PG10041) (PG10059) (PG10087) (PG10117)