Persuasive Presentations

What are the opportunities and pitfalls when going from a document to a presentation?

Conclusion

Hook

STORY
Body Roadmap
CORE MESSAGE - THEME

Communication Objective

Rhetorical analysis

Understand the rhetorical situation Understand your core message Have a clear communication objective Frame story in a meaningful structure and make it stick Get it right

Understand your simple, core message

Large class sizes (50+) are a signicant barrier to UO achieving its Gen Ed goals.

Everything in your story goes to support the core message, which in turn propels your audience to your communication objective.

Have a clear communication objective

As a result of this presentation, our audience will Agree that large class sizes are a signicant barrier to Gen Ed goals, and agree that our solution can make a difference with that issue.

The communication objective sets the direction of your presentation - without it, you and the audience are lost.

Criteria for success: Your audience understands and agrees with your assessment of the issue(s). Your audience is convinced your solution has the best chance for success. They can visualize your solution, and are convinced it will work.

Set the Story in a Clear Structure

1. Hook and Roadmap - arouse interest and preview contents (state core message) Body - explain and convince Conclusion - leave audience with something memorable

2. 3.

Presentation Structure

1. Opening Statement to arouse interest 2. Roadmap to preview contents 3. Body 4. Preliminary Conclusion 5. Q & A 6. Final Conclusion

Give life and clarity to your ideas in the rst minute

Are these students engaged in the class...

...or Facebook?

The average UO freshman...

...spends 75% of their time in a class like this.

ROADMAP - Tell your audience where they are going

ROADMAP
INTRODUCTION PROBLEM SOLUTION IMPLEMENTATION CONCLUSION Q&A

Today well show

1. Situation - Large classes are a barrier to Gen Ed goals 2. Solution - Create FIG-like experiences for all large classes 3. Implementation - increase stipends to faculty

Structure: Body
Describe with clarity: Your interpretation of Problem Solution Implementation Keep audience interested by: Clearly organizing your ideas Using specic examples or stories to support points and help audience visualize your ideas. Using clear and compelling language

The Problem

What problem are you solving?

The Solution

How will you solve the problem?

How is your idea unique or compelling?

Implementation

What moves will you make to succeed?

Summary Statement
Briey restate the main elements of your solution. ... creating a more intimate learning experience for students is a signicant step toward achieving UOs Gen Ed goals. Our solution is an important rst step in that direction Ask for questions: Dont say: Does anyone have any questions? Do say: What questions or concerns do you have? Whats the difference between the phrases?

Structure: Final Conclusion

Conclude strongly and give the audience something to take away: Reinforce core message Describe a vision for the future, something to think about, or a call to action

You Make it Stick and help your audience understand and visualize your core message by:
-Keeping ideas clear and Simple -Using Concrete language -Appealing to Emotion -Using Stories -Effectively presenting data

Telling Your Story with Data and Graphics

DESIGN EXAMPLE
Context: a presentation on gender and labor issues in Japan. Purpose of slide: to visually support the claim that 72% of the part-time workers in Japan are women Importance: presenter wanted the audience to remember gure as it is discussed again as the presentation progresses. Question: How to design a slide that is subtle, simple, memorable, and ts into a theme that is appealing and attractive?

http://presentationzen.blogs.com/presentationzen/2005/09/whats_good_powe.html

Presentation Structure
1. Preface: Introduction from selected audience member 2. Opening Statement to arouse interest 3. Roadmap to preview contents 4. Body 5. Preliminary Conclusion 6. Q & A 7. Final Conclusion

Set the Stage: Good morning members of (audience) . Id like to present Team Wizard. Jack, Jill, will present to us their proposal for (topic).

One member of group writes and selects another classmate who will do the intro. Email intro to them before the presentation.

Include Introductory slide

Topic

Partner name Presenters names

Team

Dress appropriately for your audience No hats Formal business Wear forgettable clothing You want to be remembered for what you said, not what you wore. Eliminate tempting distractions Empty your pockets Pin back long hair Avoid clothing that wont stay in place

TO DO: -Work on: Presentation Planning Guide -Work on: Cover Letter and Resume