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THE INFERTILITY VOICE

MEDIA KIT
JANUARY 2013 KEIKO ZOLL | THEINFERTILITYVOICE.COM

+ MEET KEIKO
Keiko Zoll is a leading infertility blogger and freelance writer. Since 2009, she has chronicled her personal infertility journey as she and her husband seek to build their family through IVF with a known egg donor. What started as an anonymous blog with only a handful followers, her rst blog, Hannah Wept, Sarah Laughed, became an overnight sensation in the online infertility community, after the 2010 release of her award-winning viral video, What IF: A Portrait of Infertility. In April 2011, she inspired a successful grassroots social media movement against PETA. Over just six days, she petitioned them to end an offensive publicity campaign mocking the infertility community, garnering international attention. In March 2012, Keiko relaunched her blog as The Infertility Voice to become a leading online empowerment resource for infertility patients across the web.

KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

THE MODEL
The Infertility Voice was founded in March 2012 as an online empowerment resource for infertility patients seeking support, compassion and guidance on their infertility journeys. Through her blog, eBooks, contributing articles and guest posts, as well as media and public speaking engagements, Keiko seeks to give a passionate voice to the infertility communitys needs and universality of experiences.

THE MISSION
The Infertility Voice seeks to free infertility from cultural shame and silence and to catalyze a national, open and compassionate dialogue about infertility as a disease. The Infertility Voice exists for the entire infertility community, including patients, prospective parents, legislators, thought-leaders and organizations seeking to raise awareness of and advocate for the infertility community.
KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

KEIKO BELIEVES
Infertility is a life-altering disease. You deserve respect, dignity and compassion. Your emotional experience is real and valid. All infertility stories matter: including yours. You have the right to equal access to care. Infertility treatments must be grounded in ethical patient care. Hope is not a four-letter word.

THE INFERTILITY VOICE EMPOWERS VISITORS TO: Live a Fertile Life Embrace Hope Speak Up Be Informed
KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

+ SPREADING GLOBAL HOPE

VISITS & VISITORS

INTERNATIONAL

DOMESTIC California = 10.5% Massachusetts = 9.4% New York = 8.2% Texas= 5.9%

7700 Unique Visitors/Month US = 78% 13,600 Pageviews/Month Canada = 6.4% 52% New Visitors UK = 3.6% 48% Returning Visitors

Australia = 2.5%

KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

+ WHOS READING
Visitors are mostly female.

Visitors are typically:

Married No children (yet) Ages 25-44 Approx. 50% ages 25-34 Social media savvy Bloggers themselves English speakers

KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

+ BUILDING BUZZ
2200+ FACEBOOK PAGE LIKES* 2100+ TWITTER FOLLOWERS*

= 200 LIKES
*Across 3 Facebook Fan Pages

= 100 FOLLOWERS
*Across 2 Twitter Accounts

LISTED ON 115+ TWITTER LISTS*

350+ PINTEREST FOLLOWERS

= 10 LISTS
*Across 2 Twitter Accounts

= 25 FOLLOWERS
With over 20 Pinboards

KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

MAKING HEADLINES
Dealing with infertility is a roller coaster of good days and awful days Metro News International, Apr. 2012 The Invisible Pain of Infertility REDBOOK Magazine, Oct. 2011 Infertility Doesnt Just Affect Older Women WBZ-TV/CBS Boston, May 2011 Offensive Animal Rights Ad Enrages Infertility Community The Hufngton Post, Apr. 2011 Breeding Ground Tablet Magazine, Aug. 2010
KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

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TOP HONORS
2012 Named a Best Infertility Blog, AllParenting.com 2012 Top Online Inuencer - Infertility, ShareCare.com 2012 Voice of the Year - OpEd, BlogHer.com 2011 Named a Best Infertility Blog, REDBOOK Magazine 2011 Voice of the Year - Perspectives, BlogHer.com 2011 Health Impact Award, Wellshpere.com 2011 Grand Prize, Health Activist Vlog Contest, WEGOHealth.com 2010 Hope Award for Best Viral Video, RESOLVE: The National Infertility Association 2010 Grand Prize, This Is Me Video Contest, Wellsphere.com

Keiko Zoll with FOX News Anchor Alisyn Camerota at the 2010 RESOLVE Night of Hope Awards.

Keiko Zoll TheInfertilityVoice.com info@keikozoll.com 617.286.4673

+ KEIKO ZOLL: POWERHOUSE

SUE COOKE CO-CEO, CIRCLE+BLOOM: I have been tremendously inspired by Keikos blog and her courage to advocate for infertility. She is able to touch on emotions that encourage everyone to have a voice and make a difference in this world. What more could you want in a blogger and advocate! KYMBERLI BARNEY WRITER, THE SMARTNESS: Keiko is a social media maven. She is the embodiment of empowered words; not only does she connect to readers on a personal level, but she is also often the catalyst which incites others to take action. Through educating people on how to be stronger advocates for their own healthcare, Keiko has succeeded in becoming a powerful and positive change agent. TERRI DAVIDSON PRINCIPLE, DAVIDSON COMMUNICATIONS: In an amazingly short period of time, Keiko has inspired the infertility community with her impassioned What IF video, as well as with her heartfelt blogs. Keiko is passionate about infertility awareness and education and has quickly proven her value as a RESOLVE New England Board member. ISADORA LEIDENFROST DOCUMENTARY FILMMAKER: Keiko Zoll inspires me! Having worked with Keiko on my Red Tent documentary, Things We Dont Talk About, I have come to see that her path is driven by her core belief in the ability of the multimedia (blogs, videos, social media posts) to convey meaning, to inform us about infertility, and to express aspects of her own struggles to help others! LORI HOLDEN, AUTHOR OF THE OPEN-HEARTED WAY TO OPEN ADOPTION (FORTHCOMING):

Keiko is a powerful advocate, writer and speaker. She writes eloquently and passionately, and I can always rely on her to widen and deepen my perspective on any issue she writes about.

KEIKO ZOLL | THEINFERTILITYVOICE.COM | INFO@KEIKOZOLL.COM | 617.286.4673

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The Infertility Voice exists for the 1 in 8 couples who live with infertility every day - because our infertility stories matter.

KEIKO ZOLL, FOUNDER

CONTACT KEIKO ZOLL

THEINFERTILTYVOICE.COM INFO@KEIKOZOLL.COM 617.286.4673 TWITTER.COM/KEIKOZOLL FACEBOOK.COM/THEINFERTILITYVOICE LINKEDIN.COM/IN/KEIKOZOLL