Nikes Mission Statement and Responsibility

Posted on November 10, 2009 | 1 Comment

I researched the Nike website and found that it contains many statements and goals provided by the company. The first one I found said, Nike sees corporate responsibility as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change. The opportunity is greater than ever for corporate responsibility principles and practices to deliver business returns and become a driver of growth, to build deeper consumer and community connections and to create positive social and environmental impact in the world. I thought this was a well stated vision of their responsibilities to their consumers and to the world by the power that their company holds. Nike understands how big of a role they play in the market and wants to use their power for the good of the environment and world. They have many projects involved in the Amazon, Africa, schooling for underprivileged children in America, the homeless, going green, gender equality, abused females, and many other projects. Another statement I found states, When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called Nike, and today those same words inspire a new generation of Nike employees. Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. It started with a handshake between two visionary Oregonians Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people. That includes more than 30,000 Nike employees across six continents, each of whom make their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world.

That long statement summarizes the tone and objectives of Nike. It includes how globalized the company is stating that it operates in over 160 countries. I thought it was good to end with their final mission statement: to bring inspiration and innovation to every athlete. I think Nike is a good global company to profile because it is involved in many projects and has a solid and inspiring mission statement. Nike is concerned with more than just their products and profit.

M.D. Anderson Cancer Centers Mission Statement

Posted on November 10, 2009 | Leave a comment

MI read an article on Newyorktimes.com about a company that has a very important mission statement. It was published on October 24, 2009 and the title is A Place Where Cancer is the Norm. The article, about M.D. Anderson Cancer Center, opens with the fact that every employee from top to bottom can state the centers mission statement. The statement is, eliminate cancer in Texas, the nation and the world. While this mission statement may differ from those of other corporations, it is extremely important and taken seriously. This center is the worlds largest freestanding cancer hospital serving up to 90,000 patients. The M.D. Anderson Cancer Center receives the most government cancer research money than any other hospital in the country. Medicare also covers more treatments to patients here. These are some reasons why patients can receive unheard of treatment methods while staying at this center. The building is so large with its color-coded hallways that it is described as a parallel universe. One of the doctors working for the M.D. Anderson Center says that he tells new doctors coming in the only limitation is imagination.

While the center is considered a hospital it is also very much a business that took their mission statement seriously from the beginning and became extremely successful by doing so. Any hospital in America or the world can become this successful. It seems this centers key is hiring the right employees who are going to strictly follow the companys main goal.

Starbucks mission statement

Posted on November 10, 2009 | Leave a comment

Starbucks is a well known coffee company throughout the world, and they keep their customers happy by sticking to their mission statement and principles. Starbucks goes by two mission statements, one is their everyday statement and the other one is directed to the environment. Their everyday mission statement is, To inspire and nature the human spirit one person, one cup, and one neighborhood at a time. Their environmental mission statement is, Starbucks is committed to a role environmental leadership in all facets of our business. Starbucks has principles that are based off of their everyday mission statement that they live by every day. The first one is the quality of their coffee; they are passionate about finding the best quality coffee beans. They call each other partners because it is not just their job, it is their passion, and together they embrace their diversity which is another important part of their principles. Their customers are very important to their principles, and they are fully engaged in them because it is about human connection. Another important principle is the stores because when their customers feel the sense of belonging the stores become a haven. Every one of the stores is part of a community and this is why this is another important

principle to Starbucks. They want to be invited in wherever they do business. The final principles of the everyday mission statement are the shareholders to Starbucks. They are fully accountable to get each of these elements right so that Starbucks and everyone it touches can endure and thrive.

Starbucks also has special ways of successfully fulfilling their environmental mission statement. They understand the environmental issues and share information with their partners. They also develop innovative and flexible solutions to bring about change, and they strive to buy, sell and use environmentally friendly products. Starbucks encourage their partners to share in their mission.

These two mission statements and principles are why Starbucks is a successful and well known coffee company. Without a mission statement is like not having goals and with a mission or goals a company is not going to be successful especially if it is an international company, like Starbucks. In their mission statement they have principles that set them aside from other competitors because of their environmentally friendly product, customer service, and how they treat their employees. Without these strong mission statements Starbucks would not be the company that they are today.

Starbucks mission and statement goals

Posted on November 10, 2009 | Leave a comment

I decided to research the company of Starbucks and its mission statement and goals. Their mission statement is to inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. Starbucks is committed to a role of environmental leadership in all facets of our business, is their environmental mission statement. It is obvious that the company has used their mission statement as a strategy to help their company grow internationally. Starbucks currently has over 4500 coffee houses in 47 different countries. They seek to be a global company, making a difference in peoples lives by leveraging their brand and the coffee experience to foster human connections. Although the company is spread out all over the world, they still like to think of themselves as one neighborhood. Their first international coffee house was in Tokyo in 1996 and since then Starbucks has been accepted globally in many international markets. Their development strategy adapts to different markets addressing the local needs and requirements. The companys international strategy includes a strong visibility of their brand, which has played a significant role. Also in their international business strategy is the choosing of international partners.

The company looks for partners who share the same values and commitment to bringing the Starbucks Experience to their customers worldwide. Some qualities they look for while choosing partners are strategic fit, sufficient financial and human resources, involved and committed top management, real estate knowledge and access, strong track record developing new ventures, and food and beverage experience. Also, Starbucks has a passion for quality. This passion affects their profits because their products hold the perfect quality that their valued customers look for.

Fords mission statement

Posted on November 10, 2009 | Leave a comment

For this weeks essay about mission statements and global/multi-domestic strategies, I have decided to write about Ford motor company. Ford is a multi-domestic company, with a large product line up that varies by country, taking into account cultural differences and regional necessity. The sources that I have gathered are mission statements, basically used to convey to prospective employees what Ford is all about. Ford is spelling out its future goals, as well as what is expected of its employees. The One Ford website says that Ford has four plans for the future. The first is to aggressively restructure to operate profitably at current demand changing model mix. Indeed within the past few years, Ford has added (and taken away) several models, and redesigned even more. With the current economy, demand for new automobiles is lower than in previous years, and Ford has had to lay off many workers, to remain profitable. The second one says that they want to accelerate the development of new products our customers want and value. The third plan is to finance (their) plan, and improve (their) balance sheet. The fourth and final plan, is to work together effectively as one team. All of these plans tell customers and potential employees what Ford expects from itself and its staff. Their main goal is to have an exciting viable Ford delivering profitable growth for all. Meaning, they want not only themselves to benefit from their business, but also their customers, employees, unions, investors, and community.

From my personal experience I can say that Ford is one of the leading automotive companies in the United States and abroad, due to their new lineup of fresh, interesting looking vehicles. Ford is one of the least likely American big three automotive companies to go bankrupt because of this. Coming to Europe, I was very surprised to see as many Ford vehicles and I have. GM and Chrysler would do well to take a note out of Fords book.

Coca-Cola mission statement

Posted on November 10, 2009 | Leave a comment

This week I found information on The Coca-Cola company from their website www.thecocacolacompany.com. The Coca-Cola mission statement declares the companys purpose and serves as the standard in which actions and decisions are made, and includes three parts. Coca-Colas mission is to refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference. The Coca-Cola vision statement guides every aspect of the business by describing what needs to be accomplished in order to continue achieving sustainable, quality growth. Coca-Colas vision statement includes People: Be a great place to work where people are inspired to be the best they can be, Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs, Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value, Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: maximize long-term return to shareowners while being mindful of our overall responsibilities, and Productivity: Be a highly effective, lean and fastmoving organization.

Coca-Colas value statement serves as a compass for their actions and describes how the company behaves in the world. The value statement includes Leadership: The courage to shape a better future, Collaboration: Leverage collective genius, Integrity: Be real, Accountability: If it is to be, its up to me, Passion: Committed in heart and mind, Diversity: As inclusive as our brands, and Quality: What we do, we do well. Coca-Cola Company also has a company focus on sustainability. Live Positively is Coca-Colas platform for sustainability and is Coca-Colas commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do. Coca-Cola is reaching across borders through collaboration and partnership to connect and change, is using optimism to stir hope, build solutions, create possibilities, and touch communities across the globe, and with their actions change can be inspired in the world now and in the next generation.

I think that the Coca-Cola Company did very well in defining the mission, values, and vision of the company in all of their statements. I was very impressed with all of the focus on making a difference in the world, and their sustainability program called Live Positively. It is reassuring to know that huge companies like Coca-Cola who have a presence throughout the world are concerned with environmental issues and focus on recycled packaging, reducing emission of green house gases in their production processes, inspire a diverse work force, and promote living an active, healthy lifestyle by offering a wide variety of beverages. Reading about all of the Coca-Cola Companys efforts to make the production of their product as environmentally friendly as possible at this time made me respect the direction the company is moving in, and made me interested to see what further changes they will make in the future in regards to packaging materials, and other sustainable ideas they are working with.

Ben and Jerrys Mission Statement

Posted on November 11, 2009 | Leave a comment

Ben and Jerrys is an international ice cream company that was started in Burlington, Vermont in 1978. They are now located all across the United States, Europe, and the Middle East. There Mission Statement is made up of three parts, a social mission, and product mission, and an economic mission.

The social mission states that they want to organize a company that understands the responsibility business has in society and find creative ways to progress the quality of life locally, nationally, and internationally. Their product mission states that they will make, sell, and distribute the best quality product that uses natural ingredients while respecting the environment. The economic part of the mission says that they will manage the finances with a sustainable model that is profitable and has increasing value and expanding opportunities. The mission continues to talk about its progressive ideals that look to meet human needs. They will do this by focusing on children and families as well as the environment and sustainable agriculture. There company goals are minimize waste, use sustainable and safe methods of food production, achieve peace and justice, and create economic opportunities for people who can not achieve them.

This companys mission statement is definitely being followed. They are doing what they can to protect the environment and help the communities in which they are located. I respect the ideas that this company is striving for and appreciate the efforts they are putting in to create a sustainable and fair trade business.

Is the Walmart Mission Statement a Good One!

The Walmart Mission Statement is "to help people save money so they can live better." Way back in the early 90's as set by the founder Sam Walton it was to "become a $125 billion company by the year 2000" but Sam's idea for his stores is really captured in the first statement above. The second statement is more a SMART goal. Click here to read more Sam Walton quotes and thoughts Walmart or Wal-Mart Stores, Inc. now serves customers and members more than 200 million times per week at more than 8,000 retail units under 53 different banners in 15 countries. With sales of $401 billion, Walmart employs more than 2.1 million associates worldwide. It is a leader in sustainability, corporate philanthropy and employment opportunity. A mission statement states why the company is in business and how they will conduct their business - what they stand for. It should really address 'What are they going to do for their customers and stakeholders - suppliers, employees, and communities.' It defines the companies purpose. Does the current Walmart Mission statement comply with these guidleines. Let's see? It provides the criteria to help make better business decisions as it clearly states what business your in and why. It should potentially cover a number of aspects depending what is relevant to the company's position at the time. Beliefs or Values, Moral and Ethical stance Who are the customers What are the major markets/products/services Major Competitive advantages Growth, Survival and Profitability expectations What are the major products/services Geographic Spread

As of 2008, Walmarts identified three major issues that are important at present to the company and the world under their broad mission statement "to help people save money so they can live better."

The three major issues are: health care energy efficiency ethical sourcing.

They have transformed these issues into broad objectives that they wish to achieve are as follows: 1. Making Quality Health Care More Affordable and Accessible 2. Reducing Energy Costs for Our Customers 3. Ethical and environmentally responsible sourcing around the world, including China As you can see it covers several of the aspects of a mission statement above. For each of these broad objectives they have specific goals with timelines and for each goal the strategies on they are going to achieve these goals. Objectives, goals and strategies should all be consistent with the mission statement. Is this Walmart mission statement a good one? It certainly not only addresses the customer's needs but that of their employees and communities around the world. Note their is not much mention of shareholders and profits now.

1-Dell Mission Statement

Dells mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: Highest quality Leading technology Competitive pricing Individual and company accountability Best-in-class service and support Flexible customization capability Superior corporate citizenship Financial stability

2-Wal-Mart Mission Statement

Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses.

3-Microsoft Mission Statement

At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.

4-Southwest Airlines Misson Statement

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

5-Starbucks Mission Statement

To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee

It has always been, and will always be, about quality. Were passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners

Were called partners, because its not just a job, its our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers

When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. Its really about human connection. Our Stores

When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. Its about enjoyment at the speed of lifesometimes slow and savored, sometimes faster. Always full of humanity. Our Neighborhood

Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibilityand our potential for goodis even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Our Shareholders

We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucksand everyone it touchescan endure and thrive.

6-Citigroup Mission Statement

Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, were obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth responsibly.

7-Ford Motors Mission Statement

We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.

8-Harley Davidson Mission Statement

We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

9-Nike Mission Statement

To Bring Inspiration and innovation to every athlete in the world.

10-The Walt Disney Mission Statement

The mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. MISSION STATEMENT OF UNILEVER We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. "Our mission is full of promise for the future, opening up exciting opportunities where we have competitive advantage for developing our business in the future and our new logo will help us confidently identify ourselves in every aspect of our business." our corporate mission - to add vitality to life - shows how clearly we understand the people who use our products. But the spirit of this mission forms a thread that runs throughout our history, leading right back to the late 19th Century.

MISSION STATEMENT OF MAXCOM To be Pakistan's most successful integrated communications provider by being loved by our customers, admired by our competitors and valued by our shareholders MISSION STATEMENT OF PHILIPS We improve the quality of people's lives through the timely introduction of meaningful technological innovations. In a world where technology increasingly touches every aspect of our daily lives, we will be a leading solutions provider in the areas of healthcare, lifestyle and enabling technology, aspiring to become the most admired company in our industry as seen by our stakeholders.

MISSION STATEMENT OF PANASONIC Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world." MISSION STATEMENT OF TELENOR Telenor's primary goal is to create greater value for our shareholders, customers, employees and partners, and for society in general. We strive to be a driving force in creating, simplifying and introducing communication and content solutions to the marketplace.

In order to achieve this goal, Telenor base its strategy on its customer oriented vision, ''Here to Help'' as well as its core values, ''Make it easy, Keep promises, Be inspiring' and Be respectful".
MISSION STATEMENT OF P & G P&G believes a fully engaged and leveraged diverse work force is a competitive advantage. Our goal is to grow that competitive edge by fostering an inclusive culture. MISSION STATEMENT OF MOTOROLA We're scientists. We're artists. Most of all, we are a global communications leader, powered by, and driving, seamless mobility. Motorola is revolutionizing broadband, embedded systems and wireless networks - bringing cutting-edge technologies into your everyday life, with style. Read more: http://wiki.answers.com/Q/Mission_statement_of_10_different_companies#ixzz1nBrY6RcS

Wendy's Mission Statement: Wendy's provides its employees with "What We Believe" guidelines, which serve as both an internal mission statement and an external customer service goal. For those that put on the Wendy's nametage, this is "What We Believe":

QUALITY IS OUR RECIPE - We don't cut corners on our products, service, or employees! TREAT EVERYONE WITH RESPECT - Be genuine and kind and lend each other a helping hand! DO THE RIGHT THING - Honesty and integrity are rules we live by! PROFIT MEANS GROWTH - Teamwork is the key to our success! GIVE BACK - Make your community better every day!

The Mission Statement of The Gap Stores: According to the Gap.com corporate website, the mission statement of The Gap stores is: Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing." In addition to its mission statement, The Gap also has a purpose statement, which is designed to guide the daily actions of its employees. The Gap Purpose is: "Our purpose? Simply, to make it easier for you to express your personal style throughout your life. We have more than 150,000 passionate, talented people around the world who help bring this

purpose to life for our customers." One more piece of guidance provided by Gap Inc. to its employees is its Key Values. These specifically defined values are meant to create a socially responsible retail operation in all of its stores and offices throughout the world. The Gap stores key values are: Ingetrity Respect

Open-mindedness Quality Balance

The Mission Statement, Global Vision, and Values of Apple, Inc. It was widely reported that a famous quote from Steve Jobs in the 1980's was the Apple company mission statement: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." The "official" mission statement on the Apple corporation website, however, is not really a mission statement at all, but rather a list of products and past accomplishments. As stated, Apple's "mission" is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." Apple ends its press releases with a statement that resembles what a traditional mission statement is expected to be "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

The Mission Statement of McDonald's Fast Food Restaurants: The mission statement of McDonald's fast food restaurants around the world is not much different from any restaurant chain... "McDonald's brand mission is to be our customers' favorite place and way to eat." That broad and common mission statement is more clearly defined by the McDonald's Values, which reflects the experience that customers can expect when walking into a McDonald's fast food restaurant no matter where it is located... We place the customer experience at the core of all we do. We are committed to our people.

We believe in the McDonald's System. We operate our business ethically. We give back to our communities. We grow our business profitably.

We strive continually to improve. Currently McDonald's is implementing a global strategy that it calls "Play to Win," which is designed to create a consistently excellent customer experience in McDonald's restaurants. The five key facets of that McDonald's experience are people, products, place, price, and promotion.

The Mission Statement of GameStop: GameStop refers to its mission statement as a vision statement. However, when considering the purpose of a company or corporate mission statement, the wording of the GameStop vision statement lacks both a mission and a vision, except in its reference to the gaming industry. According to its website, the GameStop vision statement is: "Together, we hold a passion for gaming, a commitment to our industry and a disciplined business perspective to continuously drive value with shareholders, customers, vendors and employees."

The Mission Statement of Macy's: As one of the oldest retail chains in the U.S. it might be expected for Macy's to have a mission statement that was stuck in its past. But to the contrary, the Macy's mission statement proves that it has a vision and a new mission that will carry it successfully into the future of the U.S. retail industry. According to the Macy's website, the mission statement for Macy's is: "Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers." In addition, Macy's has a Vision Statement which focuses more specifically on its Macy's and Bloomingdales branded retail stores. The Macy's Vision Statement is: "Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location."

Kmart Mission / Vision Statement: "We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships." "The Five Key Pillars of Our Strategy

1. Creating lasting relationships with customers by empowering them to manage their lives 2. Attaining best in class productivity and efficiency 3. Building our brands 4. Reinventing the company continuously through technology and innovation 5. Reinforcing The SHC Way by living our values every day"

Mission Statement of ExxonMobil Corporation:

As one of the most profitable companies in the world, ExxonMobil Corporation makes no secret that it is on a money mission, and the company has been extremely successful in accomplishing that mission. The mission of ExxonMobil Corporation is... "Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company. To that end, we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards.." In addition to this mission statement, ExxonMobil has Guiding Principles which helps guide and define its relationships with shareholders, customers, employees, and the community in general. The Guiding Principles of ExxonMobil are... "Shareholders We are committed to enhancing the long-term value of the investment dollars entrusted to us by our shareholders. Customers Success depends on our ability to consistently satisfy ever changing customer preferences. Employees The exceptional quality of our workforce provides a valuable competitive edge. Communities We commit to be a good corporate citizen in all the places we operate worldwide."

The Mission Statement of the BMW Group: "The BMW Group is the world's leading provider of premium products and premium services for individual mobility." Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identy... BMW Brand - "The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality." MINI Brand - "The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every respect something out of the ordinary." "For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding engineering, quality and reliability."

Target Mission / Vision Statement: "Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. brand promise." "To support our mission, we are guided by our commitments to great value, the community, diversity and the environment."

The Mission Statement of the General Motors Car Company and the Chevrolet Brand : The unofficial mission statement of General Motors Car Company and the Chevrolet brand come directly from Chairman and CEO Dan Akerson... "We win when the customer says we win." Officially there are Five Principles which the newly reorganized post-recessionary General Motors company uses to guide its business, decisions and daily activities... "Safety and Quality First

Create Life-Long Customers Innovate Deliver Long-Term Investment Value Make a Positive Difference"

The Mission Statement of Kohl's Discount Department Stores: In one short mission statement, Kohl's clearly defines the most important aspects of the Kohl's brand and what differentiates it from its competitors... To be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.

The Mission Statement of Mazda Car Makers and Dealerships: Mazda has a combination of Vision, Mission, and Values that guide its leaders and employees. The very broad Vision of Mazda, which was re-established in 1999, is... "To create new value, excite and delight our customers through the best automotive products and services." The Mazda Mission Statement further defines how Mazda customers will be excited and delighted. The Mazda Mission Statement is... "With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations." The Mazda Values give further guidance to employees in their daily decision-making and actions. The Mazda Values are... "We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda."

The Mission Statement, Vision, and Values of Borders Group and the Bankrupt Borders Bookstore Chain: The Borders Group mission statement is divided into two parts = "Our Visions" and "Our Values."

The Vision of Bankrupt Borders Bookstores: "To create richer, more satisfying lives through knowledge and entertainment." The Values of Bankrupt Borders Bookstores: "Individuality - Borders understands that books, music and movies help shape and define us all, making us individualsoriginal and unique. What people read and listen to is an integral part of who they are and who they aspire to be. "Community - Borders embraces its role as a vital, contributing member of the community that reaches out to connect with people. We offer knowledge and entertainment, but also a commitment to act as a responsible neighbor and partner in the towns where we live, work and do business. "Discovery - Borders celebrates the universal desire to explore and find personal enrichment and knowledge. We connect the act of exploration to the moment of discovery in a way that feels serendipitous, like a stroke of good fortune. "Familiarity Borders recognizes that in the comfort of the familiar, we are all more relaxed and open to new possibilities. A warm, informal gathering place makes life more colorful, nourishing relationships and encouraging connection."

The Mission of Fred's Hometown Discount Stores: "To be the Hometown Discount Store that provides a fast, fun and friendly low-price place to shop!" In addition to its vision and mission, Fred's makes "promises" to its shareholders, customers and employees... Fred's Promises to Its Shareholders: "To our shareholders we promise industry leading financial performance through extraordinary results, not just extraordinary efforts." Fred's Promises to Its Customers: "To our customers we promise... 1) Team members who are knowledgeable , friendly, and helpful. 2) Great prices that are clearly marked. 3) A fast and easy shopping experience. 4) Well stocked stores. 5) A treasure hunt of unique bargains. 6) A clean environment." Fred's Promises to Its Employees: "To each other we promise... 1) To be decisive, accountable and results focused 2) To help team members be successful. 3) Teamwork, mutual respect and integrity. 4) Open communication with candor. 5) To embrace change and to achieve sustainable solutions."

The Vision of Lowe's Home Improvement Stores: Although not labeled as a "mission statement," Lowe's publishes a vision statement... "We will provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement." In order to make their vision a reality, Lowe's focuses its employees on these values... Lowe's Values: Customer Focused

Teamwork Ownership Passion for Execution Respect Integrity

The Mission Statement and Purpose of Panera Bread Restaurants (PNRA) The published mission statement of the Panera Bread Restaurant Chain is: "A loaf of bread in every arm." Because of its narrow focus on one product the Panera Bread mission statement falls short it in its ability to guide employees at any level in their daily operations, interactions, and decision-making. Perhaps to further clarify things, Panera also publishes its "bread leadership goal": "With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country." Again the narrow focus on its product, rather than the overall philosophy, experience, or any type of overarching purpose, the Panera Bread company mission statement falls short.

Barnes & Noble Mission Statement: "Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers. "As booksellers we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations. "Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service."

The Mission Statement of Bank of America: Our mission is to offer lending and investment products that Serve low-and moderate-income individuals and families

Improve underserved low- and moderate-income communities Create sustainable practices for the long haul>

CVS/Caremark Stores Mission / Vision Statement: The CVS/Caremark organization has a large vision for its retail pharmacy stores and that is, "We strive to improve the quality of human life." To help them achieve this lofty goal, CVS has also fashioned a mission statement and values which provides daily guidance to CVS employees about how to "improve the quality of human life." CVS Mission Statement: "We provide expert care and innovative solutions in pharmacy and health." CVS Values: Accountability We take ownership for our actions and the results. Respect We treat customers and colleagues in a way that makes them feel valued and appreciated. Integrity We do what we say and what is right. Openness We try new things that will lead to innovation. Teamwork We share information and resources as we work together to deliver results. Associates - We value, develop and reward the contributions and talents of all associates.