Done by : Joanna Melony Eardly & Mohamed Ibrahim Hossain

06-Mar-12

American multinational corporation Designs and markets consumer electronics Established in 1 April 1976, Cupertino, California Incorporated on 3rd January 1977 Started out with the name Apple computer incorporated (first 30 years) 9th January 2007 removed the computer In order to show the companys ongoing expansion into the consumer electronics market

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Best known hardware products include: - The Macintosh line of computers - The ipod - The iphone - The ipad Apple is also known for some of the software programs like: - The Mac OS X operating system - The itunes Media browser - The ilife suite of multimedia and creativity software - Aperture, a professional photography package - A suite of music production tools, and so much more

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STRENGTHS: - Design innovator - Always ahead of trends - Creating ergonomic electronics - High developed research and development department - Being able to produce softwares to support their hardware products.

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WEAKNESSES: - Economic downturn can effect negatively - Fluctuations in foreign currencies makes profit predictions uncertain in foreign markets - Apple products are known to have short life-cycles

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OPPORTUNITIES: - New Revenue Sources (Expected New Advertising Platform) - The increase in population; promises more potential customers of tomorrow - Increasing online sales - Increase in number of bonds and partnerships with other companies

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THREATS: - Involved on several lawsuits (possibility of unfavorable judgments and ongoing costs) - The Laptop market seems to have very strong competition - The long lasting recession may have a negative effect - Technological increase is very high

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STARS : The Iphone and Ipad CASH COWS: The Ipod DOGS: The Mac computers

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Was launched in June 2007 It combines EDGE mobile technology - touch screen system - wireless internet browsing capability - Ipod functionality
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The Iphones top three competitors are known to be: Samsung Galaxy S 11 Motorola Droid Bionic HTC Evo 3D

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2009 13,033 (in millions)

2010 25,179 (in millions)

2011 47,057 (in millions)

Net sales in iphone and related products and services compared to 2010; there was an increase from 87%. The increase in distribution with other new carriers and resellers; also contributed to the year-after-year growth.

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YEAR 2009 2010 2011

APPLE $1.78 $3.67 $ 6.43

SAMSUNG $73.766 $121.432 $93.239

MOTOROLA $ -0.1 $0.21 $1.44

HTC $7.26 $9.02 $13.06

For apple the present eps is $13.87 for 2012

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STREGNTHS: - several features - unique look and feel along with a smooth operating system - phone sensors - marketing support was given from all over the internet - First to deliver this kind of phone

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WEAKNESS: - Is not a 3G device - Several applications are not particularly impressive - product is mainly geared towards high end customers - question still remains if the iphone is only for entertainment purposes

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OPPORTUNITIES: - iphone tries to combine both powerful computing system and entertainment into one - It is also been found out that the MAC OS application can be adapted to the iphone THREATS: - majority of threats come from other companies ( Nokia, sony and so on) - Due to the recession people are still cautious when it comes to spending money.

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Apple has continuously demonstrated market leadership and excellence Their main success has been because efficient organization management Clever marketing techniques used Good design Smart distribution Easy to use products

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Some of the main strategies that Apple has used in order to come this far have been: Cost leadership -minimizing of operating costs, lowering distribution cost, tight control on labor costs and also reduction of input costs. Differentiation - This has helped Apples products and service appear unique - Helps fetch higher markets - helps enhance competitiveness and profitability

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OFFENSIVE: PRODUCT: Apple has a good reputation already and therefore their products will always be offensive. - their products are known for it uniqueness and quality PRICE: Apple has already managed to gain their market share - Theyve already gained loyalty

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DEFENSIVE PLACE: Where they situate their stores will always play an important role - as this is a part of building their brand - potential customers PROMOTION: - too much of promotions and sales may have a negative effect on the brand image

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The company has already reached its optimum performance and so now need to focus on redefining their strategies in order to enhance performance. By doing so it will also help profits, market share and so on. They can consider vertical integration as its an efficient strategy for enhancing growth and market penetration can also be explored.

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They also need to focus on reinforcing their stability. This will help when it comes to competitors and sustainable growth and development. Some of the key factors that need to be considered while doing this include restructuring of the management and organization model. This helps ensure sustainable and efficient management and leadership within the organization. Market research must remain constant.

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http://www.managementparadise.com/forums/principlesmanagement-p-o-m/208663-pest-analysis-apple-inc.html http://www.scribd.com/doc/52991178/11/PEST-Analysis http://www.ehow.com/facts_6801257_swot-analysisapple-company.html http://www.mba-tutorials.com/marketing/swot-analysismarketing/273-apple-swot-analysis.html http://www.wikinvest.com/stock/Apple_(AAPL) http://www.techshout.com/features/2011/26/top-7iphone-competitors-in-2011/

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http://investor.apple.com/secfiling.cfm?filing ID=1193125-11-282113&CIK=320193

http://www.ndaq.com/symbol/aapl/revenu e-eps

http://www.marketwatch.com/investing/stoc k/ssnhy/financials

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