CASMIRA FERNANDES

4, Ashwa Ghosh CHS Ashok Nager Road, Datar Colony Bhandup East Mumbai - 42 Mobile: 91 9819216477

OBJECTIVE

To pursue a flourishing career in the lifestyle and retail industry

EXPERIENCE

September 2008 till date Trent Limited Asst. Manager Brand - Communication and research Responsible for Spring Summer and Autumn Winter Communication end to end (Shoot to media launch) and devise launch strategy for the same Responsible for packaging like tags/labels, in-store communication for promotions Responsible for all PR driven activities. Enabled product visibility in luxury magazines to elevate the brands imagery Launched NUON Youth wear through MTV. Launched Designer Prt at Lakme Fashion Week. Sustained the category through only PR. Re-launched Ascot Mens Wear post conducting research on the category and the Target Audience Responsible for staff training on the loyalty programme for new stores. Have traveled to most cities to conduct market research and finalize mediums for Store launches. Organized customer panels for feedback as part of product development

June 2007 July 2008 Consultant

Raymond Limited.

Brand management through stragetic positioning in media. Handling all brands under the Group umbrella. Handled the launch of Park Avenue Woman Handled the launch of Raymond Ready-made garments. Relationship building with all key media journalists and stylists for positioning and reportage. Constant brand awareness in media Handling all group events

October 2006 May 2007 Beauty Concepts Pvt. Ltd. Brand Manager Bvlgari Perfumes Management of the Brand as per the guidelines of the principles. Planning and execution of the Advertisement and promotion budget of the brand. Launch planning and execution when a new line is launched. Liason with magazines where the brand advertises. Ensuring merchandise guidelines are clearly given to the operations teams Market and competition brand reporting. Help drive sales for the brand.

November 2004 October 2006 The Economic Times Officer Worked on projects like ET Awards, Rolls Royce Centenary Celebrations, Brand Equity Quiz, ET I never thought Contest, the ET Smart Saver Contest, ET Femina Questionnaire & Fa pink or black Contest. Brought in revenue, sponsorships and extensive branding for the company. Generated an exhaustive database of Class A clients. Toured 9 cities for Brand Equity Quiz. In addition to team related projects, also worked on Filmfare, Zoom Glam Awards etc.
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June 2003 November 2004 Ogilvy & Mather Public Relations Intern Conducted extensive research on the travel industry. Reports & Analysis on the Investment banking industry. Networked with all category journalists to ensure coverage and branding. Organised press conferences.
EDUCATION

Advanced Diploma in Advertising, Marketing & Communications, XIC Bachelor of Arts, College - Mumbai S.S.C, School - Web designing and graphics - Microsoft Office St. Xaviers Fatima High

COMPUTER INTERESTS

Reading, Listening to music.

LANGUAGES KNOWN

English, Hindi, Marathi, Malayalam and Konkani