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The Walt Disney Company Presentation Transcript

1. Awa Traore Benih Hartanti Irwan Arfandi B. Master of Management Gadjah Mada University 2. Profiles The Walt Disney Company was founded on October 16, 1923, by brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN. Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California. The company has been a component of the Dow Jones Industrial Average since May 6 1991. Mickey Mouse serves as the official mascot of The Walt Disney Company. 3. Mickey Mouse Mickey Mouse is a comic animal cartoon character who has become an icon for The Walt Disney Company. Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney. The Walt Disney Company celebrates his birth as November 18, 1928 upon the release of Steamboat Willie. The anthropomorphic mouse has evolved from

being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world.

4. Mickeys Sidekicks Donald Duck Pluto Clara Clurk Goofy Media NetworksDisney Consumer Products Park and Resort The Walt Disney Studios 5. Company Overview Creating and implementing those programs generate Disney into pretty much amount of cost, but at the same time it creates revenues for Disney. Employee is the CAST that has the responsibility in each ROLE FOR THE SHOW. To make the Disney dream comes true, HR Department has so many programs through VoluntEARism, orientation, and recruitment. Disney is identifying the organizations culture as company which is rich in heritage, quality standards, and values that it believes are critical factors to its success. 6. Disneys Human Resources You can dream, create, design, and build the most wonderful place in the world, but IT REQUIRES PEOPLE TO MAKE THAT DREAM A REALITY Walt Disney Step 3: Relevant Content Step 2: Return On Objectives Step 1: Identify Your Meeting Objectives 7. Disney Planning Guide &

Step 4: VenuesActivities & Step 9: Feedback Step 8: Meeting Day Step 7: The Meeting Events Schedule Step 6: Plan Your Budget Step 5: Select Your Destination and Submit Your Request For Proposal (RFP) Transportation & Measurement

From the beginning of his tenure, Michael Eisner has played a significant role in Disneys Management. Discuss the steps Disney should take to ensure success in the future.8. Question Number 1 Recognize new technology trends and develop plans to minimize the risks associated with technology.Follow its brand philosophy wich is to make people happy. In addition to that, Disney should analyze how the entertainment industry could indirectly impact their brand. Adapt and change their management system in order to integrate into the digital age; Overcome the two main challenges the entertainment industry is facing which were: file sharing; and copyright infringement. Develop new business models to levitate the risks associated with them; 9. For future success in the digital age, international markets, and new leadership role, Disney must:

Retaining patients and attracting new ones can be a walk in the park if you concentrate on the two areas patients say matter most: your front-office staff and your office environment If we focus on the Family Practice Management developped by Marc G. Mertz who stated in his publication titled What Does Walt Disney Know About Patient Satisfaction? that: 10. Finally Promote more its real magic philosophy : People treat people the same way they're treated. Improve Feedback Walk the talk: There's no better way to instill in your staff a commitment to quality service than for you to practice it yourself. Improve your castle: Disney's custodial staff receives two weeks of training. Invest more in Staff Realize their patients expectations and respond with quality service Think of their patient as customers. 11. For its future success, Disney should also: 12. Question Number 2 Disney now has five lines of business. How succesful do you think Disney will be in the future with its endeavors to integrate entertainment inside and outside the home? Will its theme parks, restaurants, and movies complemet its plans to expand into the markets of the intenet and broadcasting

13. Every single action in a company has its impact on the future success of that company. In fact, on its way to expand its business worldwide, Disney has multilplied its innovations and movies productions to better serve internaltionally. It has now 7 theme parks, 27 hotels with 36,888 rooms, 2 cruise ships, 728 Disney Stores, 1 broadcast network, 10 television stations, 9 international Disney Channels, 42 radio stations, an Internet portal, 5 major Internet Web sites etc. We suggest that Disney first focus on integrating entertainment inside the home and in a second time outside the home. Internet and Broadcasting will have a positive impact in developing marketing plans and strategies for theme parks, restaurant, and movies. Nowadays, technology has become a very increasingly tool to compete with rival companies and industries. In fact, its technological innovations with its media networks will comfort its leading position within the sector. Its 5 lines of businesses with its endeavours to integrate entertainment inside and outside the home is a good opportunity for Disney to gain a competitive advantage within the market place and more importantly within movie production industry. 14.

15. Question Number 3 How should Disney maintain its corporate culture as it continues to expand into global markets? These values are demonstrated through such traits and behaviours like making guests happy, caring about fellow cast members, working as a team, delivering quality, fostering creativity, paying attention to every detail, and having an emotional commitment to Disney. Cast members share the values of honestly, integrity, respect, courage, openness, diversity, and balance. Disney is rich in heritage, traditions, quality standards, and values that it believes are critical factors to it success. 16. Disney Corporate Culture By providing the cast members with the opportunity to express their own creative thoughts and direction, Disney has fostered a greater buy-in to the company vision. As diversity in the workplace continues to become a focus for nearly in The Walt Disney Company, and have to works to make this vision a reality. 17. Diversity In The Workplace 18. Orientation Disneys orientation process is ongoing for all Disney cast members, beginning with the recruitment stage. It continuously reinforces the values, philosophies, and guest service standards on

which Disney has prided itself for so many years. Employees at Disney called cast members. They do not work at a job; instead, they are cast in the role for the show. Disney uses this terminology to immerse its employee in an environment that constantly reinforces the image Disney wants to project to the public.

Each university is responsible for training and development, employee activities, employee communications, researching and analyzing the organizations people needs, proposing plans to meet those needs, and continually researching the effectiveness of the orientation and trining programs Disneyland also needed a training facility to introduce new employees to the buisness of entertainment as he imagined it. Disney university is the corporate structure that teaches Disney courtesy, translates company policy, and train employees. 19. Disney University 20. What Should Disney Maintain? Managing Diversity Make Effective Work Teams Effective Motivation Through the Goals (Theories of Motivation) 21. Managing Diversity Managing diversity is creating organizational changes that enable all people to perform up to their maximum

potential. (Kreiner & Kinicki, 2008). Disney have to focusing on manage the diversity of the cast, because the cast (employees) is an assets of Disney business to reach a goals and expand the business into global market. There is some action option for Disney : a. Include/exclude e. Isolate b. Deny f. Tolerate c. Asssimilate g. Build relationship d. Suppress h. Foster mutual adaptation

22. Make Effective Team Works To make employees satisfaction and continued willingnesss to contribute will be better for make effectibe team works in Disney. (Team Viability). Need a support system such as tecnology & IT. They must have a much greater chance of success. From teamfriendly organization, there are comes work team, each individual with team work competencies and effective team work and becomes completing team effectiveness criteria : performance & viability. 23. Effective Motivation Through The Goals From Abraham Maslow (1943), need hierarchy theory can be apply on Disney Cast. To expand their business, Disney Cast have to be motivated, also their need are fulfill. 24. Question Number 4 With the current labor market and competitive conditions dictating wage rates, should Disney and other large

companies in the tourist industry be required to pay higher wages?

Our group has several points of view to elaborate the answer. Those are: a. Financial Point of View b. Organization Behavior Point of View Based on United States Department of Labor (Bureau of Labor Statistics ), it exhibits that the employment number is decreasing and it has the contrary as the wage rate, in average weekly rate, it is increasing. 25. 26. Financial Point of View Revenues and operating income by segment, it presents that although the revenue was increasing but the income was decreasing Most of its expenditure is spent in capital expenditure, especially in Theme Parks and Resorts. In covering the wage rate issue, there is a possibility for the company to provide the bonus for the employee who be able to achieve a great performance instead of increasing the wage. Thus, it will create the variable cost instead of fixed cost. The company has to make a budgeting on its fixed cost in his financial statement, and it became the responsibility for the company to fulfill to its employee, which is it can be replaced to something better such as make it as variable cost as mentioned before.

27. Organizational Point of View Motivating and Rewarding can be implemented to reduce the effects. As mentioned before, instead of increasing the wage rate, it is better for the company to award bonus for the employee achievements. The Maslows Need Hierarchy can be a consideration. If the company implemented the bonus program instead of increasing wage rate, at once, the company will fulfill a few level in Maslows hierarchy, such as Physiological, Esteem and Self actualization. Providing the bonus in such company culture as Disney has, could be more effective than increasing the wage. Providing the bonus is implementing the Extrinsic Reward which providing the financial and social reward. 28. Number of complain The bonus program will be described in this diagram below: 29. Thank You