CHINA SOAP & SYNTHETIC DETERGENT MARKET REPORT

Beijing Zeefer Consulting Ltd. September 2011

INTRODUCTION
This report discusses the soap & synthetic detergent market in China mainly from the following sections. - Size of Soap & Synthetic Detergent Market in China Based on Zeefer's China Market Size Formula, by the analysis on China soap & synthetic detergent market size, industry sales revenue and domestic soap & synthetic detergent output in 2008 - 2010, this report presents a picture of the real development of soap & synthetic detergent market in China and changes in the overall market size. - Hot Areas of China Soap & Synthetic Detergent Market Based on the comparison and analysis on China's soap & synthetic detergent production and import in different provinces or cities, this report points out those hot areas in China for soap & synthetic detergent market deserve most attention. - Top 10 Enterprises in China Soap & Synthetic Detergent Industry Based on the comparison and analysis on top 10 leading enterprises in China soap & synthetic detergent industry in terms of sales revenue, market share and number of employees, the report shows their positions in the soap & synthetic detergent market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Soap & Synthetic Detergent Market This report analyzes the soap & synthetic detergent market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of soap & synthetic detergent product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported soap & synthetic detergent products, foreign enterprises and enterprises in

other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current soap & synthetic detergent market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Soap & Synthetic Detergent Products In this section, the report includes the main source countries / regions of imported soap & synthetic detergent products for China and their market shares, the domestic destinations of imported soap & synthetic detergent products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced soap & synthetic detergent products and shares of these destinations, major origins of the exported soap & synthetic detergent products and their shares. - Soap & Synthetic Detergent Industry Standards in China The report lists relevant national standards and/or industrial standards concerning soap & synthetic detergent products generally accepted in the soap & synthetic detergent industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Soap & Synthetic Detergent Importers in China The report lists 10 major importers for soap & synthetic detergent products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Soap & Synthetic Detergent Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Soap & Synthetic Detergent Market Report presents the current situation, the growth rate and profitability of the soap & synthetic detergent industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE SOAP & SYNTHETIC DETERGENT MARKET SIZE ...........................................................................................................................3 2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED PRODUCTS..............................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR SOAP & SYNTHETIC DETERGENT PRODUCTS ACROSS CHINA .............................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF SOAP & SYNTHETIC DETERGENT PRODUCTS ..........................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED SOAP & SYNTHETIC DETERGENT PRODUCTS .................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 GUANGZHOU P&G CO., LTD. ...................................................................38 7.2 AMWAY (CHINA) CO., LTD. ......................................................................38 7.3 CNNICE GROUP CO., LTD. .........................................................................39 7.4 JOHNSON & JOHNSON (CHINA) CO., LTD. ..........................................40 7.5 SHANDONG LONGKOU CHUNLONG GROUP CO. ............................40 7.6 SHANDONG JIUXIN DAILY CHEMICAL INDUSTRY CO., LTD. .......41 7.7 HUNAN LICHEN INDUSTRY CO., LTD...................................................41 7.8 NANFENG CHEMICAL INDUSTRY GROUP STOCK CO., LTD. .........42 7.9 GUANGZHOU LIBY (FANYU) CO., LTD..................................................43 7.10 CNNICE YIYANG CO., LTD. .....................................................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR SOAP & SYNTHETIC DETERGENT PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of soap & synthetic detergent mfg. enterprises above designated size across China

Heilongjiang <4 Jilin <4 Liaoning 26

Xinjian <4

Inner Mongolia <4 Hebei

Beijing 20 Tianjin 10

Qinghai

Ningxia

Shanxi <4 6

13 Shandong 34

Gansu <4 Shaanxi Tibet Sichuan 17 4 Chongqing Guizhou <4 Yunnan 6

Henan 25 Hubei 12 Hunan 11

Jiangsu Anhui 46 Shanghai 16 26 Zhejiang 35 Jiangxi 5 Fujian 17

1-4 5-9 10-19 20-49 50+

Guangxi 4

Guangdong 111

Hainan

1 5 10 20 50

Guangdong, Jiangsu and Zhejiang are the major production bases for soap & synthetic detergent in China. From Jan. to Nov. 2010, enterprises engaged in soap & synthetic detergent production above designated size in the above three areas added up to 192 firms, accounting for about 42.11% of all soap &
10

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign soap & synthetic detergent mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 373 in term s of the num ber of oreign-funded 93 enterprises in 2010

2009

2010

e of ownership

Changes446 in the percentage of 456 num bers of foreign-funded 100 100 enterprises

356

Private oreign-funded Joint-equity Others Private oreign-funded 78.07% Joint-equity Others

21.93%

170 93 12 98 46% 25% 3% 26%

26% 3% 25%

46%

228 23% 100 3% 14 22% 104 51% 22% 3% 51% 23%

22% 240rivate

100 nded 16 22% 100 53% 22% 4% 53% 22%

4%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 456 soap & synthetic detergent mfg. enterprises above designated size across China, 100 are foreign enterprises, accounting for about a share of 21.93% of all. In terms of the number of enterprises, the foreign

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