1 Please specify your gender Male Female 2 Please specify your age Under 18 years 18-21 22-25 More

than 25 years 3 Please specify your family-income bracket Upto 3 lakh pm 3-5 lakh pm Above 5 lakh pm 4 How many hours do you spend online each week? 0-5 hours 6-10 hours 11-15 hours 16-20 hours 21-25 hours 26-30 hours More than 30 hours 5 Please select all social networks for which you have created a personal profile Please select all that apply. Facebook Orkut LinkedIn Twitter Other 6 How many hours do you spend on social networks each week? 0-5 hours 6-10 hours 11-15 hours 16-20 hours More than 20 hours

7 How many friends do you have on your primary social network Less than 50 51-100 101-150 151-200 201-300 301-400 More than 401 8 Why do you use an online social network? Select all answers that apply. To keep in touch with friends and family. To meet new people. To make professional and business contacts. To share photos, videos, and music. To play games. To discover new music, books, films, and other entertainment. To find information and share feedback about brands and products. To promote a business or cause. 9 How do you feel about advertising on social networks? Very annoying Somewhat annoying Indifferent Somewhat useful Very useful 10 Have you ever purchased a product or service based on an advertisement on a social network? Yes No 11 Which other social media technologies do you use? Please check all that apply. Please select all that apply. Blogs (that you author or contribute to - WordPress, TypePad, Blogger, etc.) Social bookmarking (Digg, Delicious, StumbleUpon, etc.) Social media sharing (Flickr, YouTube, SmugMug, etc.) Livecasting (Stickam, Justin.tv, etc.) Social aggregators (FriendFeed, Posterous, etc.) Wikis Virtual Worlds (SecondLife, WOW, The Sims Online, etc.) Online gaming (FullTilt Poker, PS3 Multiplayer, Kongregate, etc.) Other

12 How many Twitter followers do you have? I don't use Twitter 0-10 11-20 21-40 41-60 61-80 81-100 101-150 151-200 201-300 301-400 More than 401 13 How many people do you follow on Twitter? I don't use Twitter 0-10 11-20 21-30 31-40 41-60 61-80 81-100 101-150 151-200 201-300 301-400 More than 401 14 How often do you tweet? I don't use Twitter More than once daily Once daily More than once a week, but not daily Less than once every two weeks, but more than once a month Less than once a month 15 Do you use social media in an official business or professional capacity? Yes No

16 Who invited you to join Facebook? Nobody. I just joined. A friend A classmate A family member A professional colleague A casual acquaintance A stranger I don't recall 17 Are you a member of a fan page for a brand or product on Facebook? Yes No 18 In comparison to other online advertising, social media advertising is much less effective less effective as effective more effective much more effective