Sunil Kumar Shukla

Mob: + 91 9414057230; Tel: + 91 141-2235422

Email: sunilshukla19612@yahoo.com
G1/13,LIC Flates,Sector-2, Vidhya Dhar Nagar,
J aipur 302023

Top Notch Professional offering a successful career in Sales & Marketing spanning more than 18 yrs

Dynamic, visionary with outstanding success in Brand Establishments, Rural Business Development, Sales &
Marketing & Team Management, Possess excellent communication, interpersonal and people management
skills; a promising leader contributing positively to organizational growth and success. Proven abilities in
analyzing and interpreting unique problems, with a combination of training experience and logical thinking to
get to efficient solutions

 Additional Excellence in: ~ Institutional Sales ~ Product Launch ~ Collection ~ Customer Satisfaction ~
Network Development ~ Cost & Credit Control

 Objective: Seeking to excel in Agricultural industry in Senior Managerial Position, where Domain Expertise could
be utilized while integrating technical expertise and leadership skills that drives organizational performance to world-
class levels

Skills & Expertise

Sales Management:
 Developing and appointing dealers and distributors to expand product reach in the market and mentoring
the sales team for effective functioning & accomplishment of individual & team goals

Sales Promotion:
 Devising & implementing pre & post marketing activities for successful launching of new products
 Managing products in terms of prices, quality and new products and developing markets for the same
 Building brand focus in conjunction with business forecasts and operational requirements
 Ensuring maximum brand visibility and capture desired market shares.

Market Research:
 Conducting detailed market study to analyze the latest market trends and tracking competitor activities and
providing valuable inputs for fine tuning the selling and the marketing strategies

Strategic Planning:
 Formulating long term/ short term strategic plans to enhance operations in alignment with the macro plans
of organization and the industry trends
 Forging strategic alliances with major organisations, thereby ensuring profitability and achieving business
targets

Product Launches & Brand Building:

 Devising & implementing pre & post marketing activities for successful launching of new products.
Managing products and developing markets for the same

Business Development:
 Overseeing marketing and sales operations for achieving increased growth & top-line profitability and
initiating market development efforts

Customer Satisfaction:
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 Ensuring maximum customer satisfaction by providing pre/post technical assistance and achieving
delivery and quality norms

Career History

Inva Agri Genes Pvt.Ltd., Jaipur

Head of Sales & Productions, (February 2005 – till date)
Reporting to Director Marketing and managing a team of 07 employees

Company Profile:
Own business based at Jaipur. It deals with trading, marketing, sales, business development and supply channel
of hybrid seeds and agriculture input in North, East, Center & Western parts of India

Key Responsibilities:
 Handling Sales & Marketing For New Products
 Entrusted with the responsibilities of launching of new products, Market Survey, Demand Forecasting,
Network- Dealer & Distributor
 Monitoring Overall Progress in the Market Viz. Product Performance & sales, existing product in the
market, creating brand loyalty among the consumer etc
 Responsible for collection & trade channel
 Accountable for organizing field days and products demonstrations
 Managing appointment of distributors and establishing Branch Office

Advanta India Ltd, New Delhi

Regional Business Development Manager, (1993 – December 2004)
Reported to Vice President Sales and handled 25 employees

Key Responsibilities:
 Managed sales of hybrid seeds in North, Eastern Zone & achieving targets assigned by organization
 Responsible for serving & handling marketing channels
 Entrusted with the responsibilities of promoting products with tools of sales promotional & technical
services to ultimate users
 Handled market feedback-information collections
 Monitored Cost & credit control and ensured excellent communication
 Handled the responsibility of institutional sales (State Govt. of H.P, U.P, Harayana, Punjab, Nestle India &
Mahindra Shub Labh etc

PHI Biogene Ltd. (PIOEER Brand Seeds), Jaipur

Area Marketing Officer, (1989 – 1992)
Reported to Regional Sales Manager and led 04 employees

Key Responsibilities:
 Successfully handled the introduction of the company in the market
 Managed launching of different products and Sales
 Handled the responsibility of Business Development and Collection
 Responsible for appointing new dealers and distributors and managed channel development
 Managed Products Demonstration, Company & Products Launching
 Responsible for achieving Sales target set by the company and Network Development
 Ensured proper collections and Advance Booking

United Phosphorus Ltd. Jaipur

Sales Officer, (1987 – 1988)
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 Reported to Regional Sales Officer and handled 05 employees

Key Responsibilities:
 Successfully managed launching of products and collection
 Responsible for channel distribution and brand establishment
 Handle Sales establishment of Trade Channels
 Accountable for New Area Development

Other Significant Assignments Handled

 ITC Ltd. (Agro Tech.), Jaipur, (Marketing Superintendent, March 1993 – March 1994

Professional Education

 M.Sc (cleared2 semester), Entomology, Udaipur University, 1984

 B.Sc., Agriculture, Rajasthan University, 1982
 Pre-Professional Agriculture, Agriculture, Rajasthan University, 1981

Trainings Attended

 Basic Leadership Skill from XLRI, Jamshedpur

 Personality Development Programme from IIPM
 Creative Programme Organized by NIIT

Personal Particulars

 Date of birth : 4 February 1961

 Languages Known : English & Hindi
 References : Available upon request

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