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MC LC
Trang
Danh mc cc hnh, biu v bn............................................................iii
Phn m u.................................................................................................01
1. L do chn ti bo co...........................................................................01
2. Mc tiu nghin cu...................................................................................02
3. i tng v phm vi nghin cu...............................................................02
4. Phng php nghin cu.............................................................................02
5. Cu trc ti.............................................................................................03
Phn ni dung...............................................................................................04
Chng 1: Phn tch thc trng hot ng ti cng ty T&M Forwarding .....04
1.1. Gii thiu cng ty T&M Forwarding......................................................04
1.1.1. Thng tin v Cng ty............................................................................04
1.1.2. Lch s hnh thnh v pht trin..........................................................05
1.1.3. S t chc b my cng ty.............................................................06
1.2. Phn tch mi trng hot ng kinh doanh ti
cng ty T&M Forwarding ..............................................................................07
1.2.1. Mi trng v m................................................................................07
1.2.1.1. Mi trng kinh t...........................................................................07
1.2.1.2. Mi trng chnh tr, chnh sch php lut......................................09
1.2.1.3. Mi trng Vn ha X hi..........................................................09
1.2.1.4. Mi trng cng ngh......................................................................09
1.2.1.5. Mi trng quc t...........................................................................10
1.2.2. Mi trng cnh tranh.........................................................................10
1.2.2.1. i th cnh tranh............................................................................11
1.2.2.1.1. Xc nh i th cnh tranh..........................................................11
1.2.2.1.2. Phn tch i th cnh tranh..........................................................11
1.2.2.1.3. Ma trn hnh nh cnh tranh CPM (Quantitative Strategic
Planning Matrix).............................................................................................12
1.2.2.2. i th tim n.................................................................................13
1.2.2.3. Khch hng.......................................................................................13
1.2.2.4. Sn phm thay th............................................................................14
1.2.2.5. Nh cung ng...................................................................................14
1.2.3. Ma trn cc yu t bn ngoi (EFE - External Factor Evaluation
Matrix) ...........................................................................................................15
1.3. Phn tch mi trng bn trong cng ty T&M Forwarding...................16
1.3.1. Vn ha doanh nghip.........................................................................16
1.3.2. Hot ng Marketing..........................................................................16
(IE
1. Kt lun.....................................................................................................32
2. Kin ngh ..................................................................................................32
Ti liu tham kho...........................................................................................33
DANH MC CC HNH
Hnh 1.1: S b my t chc cng ty T&M Forwarding...........................04
Hnh 1.2: M hnh 5 p lc cnh tranh ca Michael Porter............................07
Hnh 2.1: Ma trn cc yu t bn trong, bn ngoi ca cng ty T&M
Forwarding 25
DANH MC CC BIU
Biu 1.1: Ch s GDP v lm pht 2005-2010...........................................08
Biu 1.2: Tnh hnh xut nhp nhu Vit Nam 2005-2009 ..08
DANH MC CC BNG
Bng 1.1: Ma trn hnh nh cnh trnh ca cng ty T&M Forwarding..........12
Bng 1.2: Ma trn cc yu t bn ngoi EFE cng ty T&M Forwarding..15
Bng 1.3: Tnh hnh nhn lc ti cng ty T&M Forwarding 17
Bng 1.4: Mt s ch tiu ti chnh c bn ca cng ty T&M Forwarding18
Bng 1.5: Ma trn cc yu t bn trong IFE ca cng ty T&M Forwarding
.19
Bng 2.1: Ma trn SWOT ca cng ty T&M Forwarding .............................24
Bng 2.2: Ma trn QSPM nhm SO ...26
Bng 2.3: Ma trn QSPM nhm ST .......27
PHN M U
1. L do chn ti nghin cu
Nm 2004, Vit Nam gia nhp WTO to ra nhiu thun li cho vic
pht trin ngoi thng v m rng th trng ra nc ngoi. Xut nhp khu
trong nc c y mnh, kim ngch xut khu ngy cng tng nhanh, chnh
v th cc ngnh lin quan n xut nhp khu v dch v km theo khng
ngng pht trin. in hnh trong l lnh vc Forwarding. Nm bt c xu
hng pht trin cng nh vn ng ca th trung s i i vi s pht trin
Phn kt lun
PHN NI DUNG
CHNG 1.
Management
Development
Department
Agency
Operation
Airfreight Div
Accounts
Import Docs
Admin &
Human Resources
Export Docs
Seafreight operation
1.2.
25
20
15
10
8.55
Ch s lm pht
8.23
8.3
6.23
6.88
7.5
6.5
5.32
0
2005
2006
2007
2008
2009
2010 (e)
56,6
2008
68,8
62,9
2007
80,4
48,4
2006
60,8
39,6
2005
32,23
0
20
Xut khu
44,41
Nhp khu
36,88
40
60
80
100
120
140
160 T USD
Tnh hnh xut nhp khu qua cc nm ca Vit Nam cng c nhng
din bin tch cc khi tng kim ngch xut nhp khu tng u qua cc nm.
Ch ring nm 2009, khi nhng nh hng ca cuc khng hong kinh t th
Song song vi l s xut hin ngy cng nhiu cc cng ty gia cng
phn mm gp phn p ng cc nhu cu khc nhau i vi vic tn dng li
th cnh tranh t cng ngh ca cc doanh nghip.
1.2.1.5. Mi trng quc t
Kinh t th gii vn ang trong thi k hu khng hong khng nhng th
cn ang cho thy nhng du hiu ca cuc khng hong kp khi lin minh
chu u lm vo cc cuc v n chnh ph v khng tm c ting ni chung
trong bi ton n cng.
Cc quc gia ln ang gp phi nhiu vn v kinh t lin quan n
tht nghip , n cng trong khi cc quc gia mi ni li dn khng nh
ting ni ca mnh trong nn kinh t chung ca th gii.
Xut hin nhng xung t quc gia v li ch c nhn nhng vn trong
tm kim sot. Trong nhng nm tip theo lc quan m ni s khng xut hin
nhng din bin ti t.
1.2.2. Mi trng cnh tranh
Hnh 1.2: M hnh 5 p lc cnh tranh ca Michael Porter
1
2
3
4
5
6
7
8
9
10
Cc
yu
thnh cng
Mc Cty T&M
Phn S
quan
trng
Tim lc ti
0.2
chnh
Thng hiu
0.15
Trnh qun
0.15
l
Trnh nhn
0.1
s
ng
dng
0.1
cng ngh
Mng
li
0.1
khch hng
Marketing
0.05
Vn ha t
0.05
chc
Cht
lng
0.05
dch v
a dng ha
0.05
sn phm
Tng cng
1
Cty VietShip
Phn S
Cty Berkman
Phn S
loi
im
loi
im
loi
im
0.8
4.5
0.9
0.8
0.6
4.5
0.675
3.5
0.525
3.5
0.525
0.6
0.45
0.3
0.4
0.3
0.4
0.4
0.3
0.3
0.4
0.3
0.15
3.5
0.175
0.15
0.15
0.15
0.15
0.2
3.5
0.175
0.2
0.15
0.2
0.15
3.575
4.075
2.525
1.2.2.2. i th tim n
i th tim n i vi T&M chnh l nhng cng ty chun b gia nhp
th trng tranh ginh th phn vi cng ty. C th phn thnh 2 loi i th.
Th nht, l cc cng ty chun b thnh lp. V y l mt ngnh
kinh doanh mi v ang trn pht trin nn hng nm c rt nhiu cng ty
Matrix)
Bng 1.2: Ma trn cc yu t bn ngoi EFE ca cng ty T&M Forwarding
H
Stt
Cc yu t ch yu bn ngoi
quan
trng
C hi Opportunities
Hot ng ngoi thng pht trin mnh, kim
1
ngch xut- nhp khu tng nhanh
Chnh sch v hnh lang php l cho cc hot
2
ng ngoi thng c ci thin tt
3
S pht trin nhanh ca cng ngh h tr
Lc lng nhn s chuyn nghip ngy cng
4
tng v cht v lng
Hi nhp m rng mang n c hi hp tc mi,
5
th trng mi.
e da Threats
1
Mc cnh tranh ngnh tng cao
Khch hng i hi cao hn v dch v v c
2
nhiu chn la hn
Cc cng ty nc ngoi bt u xm chim th
3
trng Vit Nam
4
Tc ng ca khng hong kinh t th gii
Tng cng
Phn
loi
S im
quan
trng
0.2
0.8
0.15
0.45
0.05
0.2
0.1
3.5
0.35
0.1
0.3
0.2
4.5
0.9
0.1
0.4
0.05
0.15
0.05
1.00
0.1
3.65
S lng
82
T trng
100%
36
46
43.90%
56.10%
1
81
1.23%
98.77%
Nhn xt:
V hot ng thu ht ngun nhn lc: cng ty c ch i ng cng
nh mi trng lm vic tt nn thu ht c ngun nhn lc cht lng cao.
Ngoi ra cng ty cn c lin kt vi cc trng i hc tt trong nc thu
ht ngun lao ng tr nh trng i hc Ngoi Thng, Kinh T
V hot ng o to, pht trin: mi nhn vin khi c nhn vo lm
vic u c o to tip nhn tt cng vic mnh m nhn v vn ha
lm vic ca cng ty. Ngoi ra cng ty lun cp nht nhng cng ngh cng
nh nhng ng dng mi nhm ci tin hiu sut cng vic nn lun c nhng
bui hun luyn cng nh tp hun ci tin chuyn mn cho nhn vin.
V s dng hiu qu ngun nhn lc: v tnh cht c th ca ngnh
ngh nn cng ty lun hng ti s hiu qu trong s dng ngun nhn lc tuy
nhin c th thy hin nay cng ty cn yu trong vic t n s hiu qu trong
s dng ngun nhn lc do nhiu yu t ch quan cng nh khch quan. Vd:
s chnh lch nng lc ca nhn vin, tnh cht thi v ca cng vic
Nm
Nm
Ch s ngnh
2010
217%
217%
2011
206%
206%
2011
70%
75%
30%
30%
6.25%
20%
15%
6%
Nhn xt:
Tnh hnh hot ng ti chnh ca cng ty trong cc nm gn y u rt
tt, dng tin c duy tr n nh tuy. Ta c th thy t s thanh ton hin
hnh v t s thanh ton nhanh u ang cao hn 100% nguyn nhn l v
lng tin mt trong cng ty cn l rt ln p ng nhu cu thanh ton v
ng trc cho cc i l v khch hng.
Ch tiu c cu vn hp l v kh nng sinh li cao do ngnh ang trong
giai on pht trin.
1.3.5. H thng thng tin qun l
Lnh vc cng ngh c xem l mt trong nhng th mnh ca T&M (l
cng ty u tin Vit Nam trong lnh vc Forwarding p dng thnh cng h
thng EDI ). Vic ng dng tt cng ngh a vo sn phm, nng cp h
thng x l, hn ch cc th tc hnh chnh, gim n mc ti a thi gian thc
hin cc giao dch l nhng vic lm cn thit T&M c th mang li nhiu
gi tr cng nh gim thiu ti a cc chi ph trong qu trnh s dng dch v.
Cng ty khng ngng nng cao v ci tin cng ngh h thng thng tin
hin ti xc nh y l mt trong nhng li th cnh tranh ca mnh.
1.3.6. T chc qun tr v iu hnh
Cng ty T&M c mt ban qun tr hot ng hiu qu v c nng lc lnh
o cng nh cng tc iu hnh tt, nng lc c nhn cng nh kinh nghim
hot ng trong ngnh ngh di do. Ban qun tr thnh cng khi xy dng
c mt mi trng lm vic ci m, nng ng to am m lm vic cho
nhn vin. Tuy nhin vic s dng ngun nhn lc trong cng tc t chc th
vn cha t c hiu qu cao nht, cha s dng cng nh khai thc c
ht tim lc ca nhn vin.
Ban lnh o cng ty rt quan tm v c ch i ng tt vi nhn vin
tuy nhin thiu s cng bng trong vic khen thng.
o to nhn vin khng ch nn thin v chuyn mn m cn phi quan
tm n cc k nng mm gip nhn vin pht trin tt hn.
1.3.7. Ma trn cc yu t bn trong (IFE - Internal Factor Evaluation Matrix)
Cc yu t bn trong ch yu
im mnh Strengths
1
Trnh i ng lnh o
2
Trnh lao ng
3
Cng ngh thng tin
4
Uy tn thng hiu
5
Mng li chi nhnh
im yu Weaknesses
1
Khch hng t kim thp
2
Ti chnh
3
Qun tr ri ro
4
a dng ha dch v
Tng cng
s S im
quan
phn
quan
trng
loi
trng
0.15
0.15
0.1
0.1
0.1
4
3
4.5
4
4
0.6
0.45
0.45
0.4
0.4
0.2
0.1
0.05
0.05
1.00
4
3
2.5
2
0.8
0.3
0.125
0.1
3.625
pht trin c chng ch l tnh hnh cnh tranh s rt khc lit khi xut hin
thm nhiu i th cnh tranh v s xm nhp ca cc cng ty nc ngoi.
2.1.3. D bo nhu cu
Kinh t th gii tng trng tt hn trong nm 2012 s l iu kin thun
li cho hot ng xut khu, d bo GDP 2012 ca Vit Nam s t 6.5% v
Chnh Ph s c gng duy tr lm pht mc <10%; 3 yu t lc quan tc ng
ln nhu cu vn ti bin Vit Nam l: - hu ht cc mt hng xut khu chnh
ca Vit Nam l hng ha c bn, phc v i sng thit yu nh go, giy
dp, dt may, thy sn mc d khng trnh c suy gim nhng s kh b
gim mnh trong iu kin thu nhp vn b thu hp v nhanh chng tng tr li
khi c tn hiu kh quan; - ng Vit Nam yu cng ang to ra li th cnh
tranh cho hng ha xut khu, c bit l hng ha c t l nguyn liu ngoi
nhp thp; vic gii ngn cc d n u t v nng cao nng lc sn xut s
lm tng nhu cu nhp khu.
Ngoi s hi phc ca kinh t, khu vc mu dch t do Trung Quc
ASEAN v Australia, NewZeland ASEAN chnh thc hot ng trong nm
2010 cng s m ra c hi cho rt nhiu ngnh. Vic u tin cho vay xut khu
c thc hin cng s to ra rt nhiu thun li. D bo gi tr xut khu ca
nc ta nm nay s tng 9% trong nm 2012.
Cng vi vic t mc tiu xut khu nm 2012 mc 100 t USD (tng
9%) so vi nm 2011 th B Cng Thng d kin kim ngch nhp khu nm
2012 khong 100 t USD, tng 9% so vi nm 2011; t trng nhp siu/xut
khu mc 24,3%.
Tiu dng s vn tng d chm cng vn gp phn to thm lc cu mi.
Cng vi , cc d n u t nc ngoi ng k trong nhng nm va qua s
c gii ngn nhiu hn trong nm 2012 do kinh t phc hi, dn n nhu cu
nhp khu my mc, thit b, nguyn vt liu s tng. Cc chng trnh kch
cu sn xut - u t - tiu dng pht huy tc dng s dn n nhu cu nhp
khu nguyn vt liu nh st thp, vt liu xy dng, xng du tng cao. Cc
doanh nghip s tn dng c hi t Chng trnh h tr li sut ca Chnh ph
SWOT MATRIX
thng
e da Threats
pht 1. Cnh tranh ngnh cao
trin
2. Sc p khch hng
2. Cng ngh h tr
3. Cc
3. Ngun nhn lc
ngoi
4. C hi hp tc m
cng
ty
nc
lut
Chin lc SO
Chin lc ST
- a dng ha sn phm
2. Trnh lao ng
(O1,2 + S1,2)
4. Uy tn thng hiu
(O3,4 + S3,4)
Chin lc WO
Chin lc WT
2. Qun tr ri ro
3. Ti chnh
+ W1,2)
4. a dng ha sn phm
( O3,4 + W3,4)
2.2.2.
Matrix)
Nhn xt: T hnh 2.1 ta c th thy tng s im t c t cc yu tt bn
trong ln bn ngoi nm v tr s I . Cho nn ta cn la chn cc chin lc
xy dng v pht trin.
Hnh 2.1: Ma trn cc yu t bn trong, bn ngoi ca cng ty T&M
Cc yu t quan trng
Cc yu t bn trong
1. Trnh ca i ng
lnh o
2. Trnh lao ng
3. Cng ngh thng tin
4. uy tn thng hiu
T&M
5. Mng li chi nhnh
Cc yu t bn ngoi
1. Ngoi thng pht
trin
2. Chnh sch v php l
h tr
3. Lc lng nhn s
4. C hi hp tc m
5. Khoa hc cng ngh
pht trin nhanh
Tng s
Phn
loi
Cc chin lc c th thay th
Thm nhp th Pht trin th
trng
trng
AS
TAS
AS
TAS
12
3
4
3
3
9
12
3
4
9
16
12
12
16
3,5
14
10,5
3,5
14
14
3,5
3
3
3
10,5
9
4
3
14
9
12
12
113,5
121,5
Phn
loi
Cc chin lc c th thay th
Pht trin sn Khc
bit
phm
ha
AS
TAS
AS TAS
3
3
4
3
4
4
4
3
4
4
12
12
12
12
16
3
3
4
4
4
9
9
16
12
16
4
3
3
3
12
9
3
3
12
9
12
12
103
107
PHN KT LUN
1. KT LUN
Hoch nh chin lc l mt cng tc ht sc quan trng trong mi
trng kinh doanh y bin ng v cnh tranh gay gt nh hin nay. Bo co
c thc hin, trc ht l mun vn dng nhng kin thc c hc tp
trong thi gian qua, sau l gp phn a ra nhng nh hng chin lc,
nhng gii php mang tnh kh thi nhm ci thin v th cng nh chin lc
cnh tranh ca T&M.
Do y l mt ti kh rng, gp phi