Lun vn tt nghip

Li ni u
nc ta, t khi chuyn i c ch qun l kinh t k hoach ho tp trung sang c ch th trng, cc doanh nghip rt lng tng trong cng tc hoch nh chin lc. Cc doanh nghip cn thit phi hoch nh v trin khai mt cng c k hoch ho mi c tnh linh hot ng ph vi nhng thay i ca th trng. Chin lc kinh doanh c xy dng trn c s phn tch v d on cc c hi, nguy c, im mnh, im yu ca doanh nghip, gip cho doanh nghip c c nhng thng tin tng qut v mi trng kinh doanh bn ngoi cng nh ni lc ca doanh nghip. Cng ty Xi mng v Xy dng cng trnh Lng Sn. Vic xy dng k hoch ca Cng ty mi ch dng li cng tc k hoch ho m cha c tm chin lc. Cng ty c nhiu thun li: Ti nguyn di do, th trng tiu th rng ln, song Cng ty ang ngy cng mt dn th trng do s cnh tranh ca cc doanh nghip mi ra nhp ngnh. V vy, vic hoch nh v thc hin chin lc kinh doanh l rt quan trng v cp bch i vi s tn ti v pht trin ca Cng ty. Vi ngha khoa hc v thc tin , sau thi gian thc tp ti Cng ty Xi mng v Xy dng cng trnh Lng Sn em chn ti "Hoch nh chin lc kinh doanh ti Cng ty xi mng v xy dng cng trnh Lng Sn" nhm tm hiu v cng tc xy dng k hoch ca Cng ty. Lun vn c b cc lm 2 phn: Phn 1: Thc trng xy dng v thc hin k hoch Cng ty Xi mng v Xy dng cng trnh Lng Sn. Phn 2: Mt s gii php nhm hoch nh chin lc kinh doanh n nm 2010 ca Cng ty xi mng v xy dng cng trnh Lng Sn.

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Chng I
Thc trng thc hin chin lc Cng ty xi mng v xy dng cng trnh Lng Sn
I. Qu trnh hnh thnh v pht trin ca Cng ty

1. S ra i ca cng ty Cng ty xi mng v xy dng cng trnh Lng Sn l mt doanh nghip nh nc thnh lp vo thng 10 nm 1960 ly tn l x nghip Vi Phai Duc trc thuc Ty kin trc Tnh Lng Sn (S Xy Dng). Nhim v l sn xut vi vi quy m nh, s lng cng nhn vin ch c vi chc ngi. n nm 1972 Ty kin trc tnh Lng Sn quyt nh sp nhp x nghip vi i c gii Hng Phong ly tn l X Nghip Vi , lc ny ngoi nhim v sn xut vi , x nghip cn sn xut cc loi , s lng cng nhn vin tng ln trn 100 ngi. u nm 1978 Tnh u, UBND Tnh Lng Sn c ch trng m rng mt bng x nghip, lp d n xy dng mt phn xng sn xut xi mng l ng P300. Cui nm 1978 X Nghip Vi c i tn thnh X Nghip Sn Xut Vt Liu Xy Dng. Nm 1991 X Nghip Sn Xut Vt Liu Xy Dng c i tn thnh Nh My Xi Mng Lng Sn. Sn lng sn xut xi mng ngy mt tng v tr thnh sn phm ch o ca n v. Thng 5 nm 2002, cng ty i tn thnh Cng ty xi mng v xy dng cng trnh Lng Sn. Lc nay nhim v ca cng ty l sn xut sn phm xi mng v cc sn phm khc ng thi tham gia xy dng cc cng trnh trong ton tnh. Tn giao dch: Cng ty Xi mng v Xy dng cng trnh Lng Sn. Tr s: Thnh Ph Lng Sn - Tnh Lng Sn. in thoi: 025.878.425 2. Chc nng, nhim v ca Cng ty : Cng ty c cc chc nng, nhim v c th sau:

Lun vn tt nghip - Thc hin ch hch ton c lp t ch v ti chnh. - Xy dng v t chc thc hin c hiu qu cc k hoch ca Cng ty. - Qun l v s dng vn kinh doanh ng ch chnh sch hin hnh ca Nh nc, bo ton v pht trin vn c giao. - Chp hnh y cc ch , chnh sch php lut ca Nh nc v quy nh ca Tnh y Lng Sn. - Thc hin y cc cam kt trong hp ng k kt vi khch hng trong vic mua bn, vn chuyn hng ha; hp ng lin doanh, lin kt. - Qun l ton din i ng cn b cng nhn vin, thc hin chm lo i sng vt cht, tinh thn v khng ngng nng cao trnh chuyn mn ngh nghip cho cn b cng nhn vin. - Lm tt cng tc bo v, an ton lao ng, trt t x hi, bo v mi trng, bo v ti sn x hi ch ngha, bo v an ninh quc phng 3. C cu t chc v lao ng ca cng ty xi mng v XDCT Lng Sn 3.1. C cu t chc Do c im sn xut ca nh my mang tnh cht sn xut cng nghip n nh nn t chc qun l ca nh mytheo m hnh trc tuyn chc nng. - Gim c: Ph trch chung mi hot ng sn xut kinh doanh ca nh my. - Ph G kinh doanh: trc tip ch o cng tc k ton, k hoch vt t ca nh my, qun l cc phng ban. - Ph G k thut: Ch o sn xut cc b phn . - Phng tiu th: C nhim v m rng th trng, m nhim vic tiu th sn phm, vn chuyn hng ho theo yu cu ca khch hng theo ng s lng, cht lng. - Phng t chc hnh chnh: Qun l, iu ng cn b, t chc pht ng thi ua trong nh my, thc hin cc hot ng vn th, lu tr hnh chnh trong ton doanh nghip. - Phng k hoch: Lp k hoch sn xut, k hoch vt t, cung ng vt t kp thi, m bo sn xut c lin tc v to s nhp nhng gia cc phn xng.

Lun vn tt nghip - Phng k thut KCS: Thc hin cng tc qun l k thut sn xut, gim st k thut, kim tra cht lng NVL u vo v qun l cht lng sn phm u ra ca nh my. - Phng k ton ti v: Qun l cng tc ti chnh m bo tin vn mt cch kp thi phc v sn xut kinh doanh, hch ton k ton chnh xc kt qu kinh doanh ca n v. - Phn xng liu: C nhim v sn xut bt phi liu. - Phn xng l: C nhim v sn xut clinke- na thnh phm. - Phn xng khai thc : C nhim v sn xut hc, dm , l nguyn liu cho sn xut xi mng. - Phn xng thnh phm: C nhim v sn xut xi mng ri v xi mng bao. - Phn xng c in: C nhim v sa cha, kim tra, bo dng thit b sn xut ton nh my. - Phn xng gch b tng: C nhim v ssn xut gch b tng, ct in. Tnh hnh t chc b my ca cng ty c th hin s 2.

Bo co thc tp

Cng ty Xi mng v Xy dng cng trnh Lng Sn

S 1 : c cu t chc ca cng ty xi mng v XDCT lng sn

Gim c

Ph gim c kinh doanh

Ph gim c k thut

Phng Tiu th

Phng k hoch

Phng T chc hnh chnh

Phng ti v

Phng k thut

PX Liu

PX l

PX Khai thc

PX Thnh Phm

PX C in

PX b Tng c sn

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3.2. C cu lao ng Ni chung lc lng lao ng ca Cng ty Xi mng v Xy dng cng trnh Lng Sn trong nhiu nm gn y c xu hng gim dn v mt s lng v c cu cng c nhng thay i theo mt chiu hng nht nh. Mt s bng cu lao ng ca Cng ty Xi mng v Xy dng cng trnh Lng Sn nh sau: + Theo tnh cht lao ng : Bng 1. Phn loi lao ng theo tnh cht Tiu thc Lao ng trc tip Lao ng gin tip Tng s lao ng Nm 2002 525 123 648 Nm 2003 Nm 2004

495 472 128 134 623 606 ( Ngun: Phng t chc - hnh chnh ) Ta thy tng s lao ng ca cng ty ang gim, lng gim ch yu l

lao ng trc tip, bn cnh lao ng gin tip li ngy mt tng mc n nh l khong 4%. +Theo trnh : Bng 2. Phn loi lao ng theo trnh Tiu thc CNKT THCN Cao ng, H v trn i hc Nm 2002 375 35 115 Nm 2003 359 18 118 Nm 2004 340 11 121

( Ngun: Phng t chc - hnh chnh ) Qua y ta thy rng trnh lao ng ch yu trong cng ty l CNKT chim s ng, s lng lao ng trnh THCN chim s lng t, v u ang xu hng gim dn qua tng nm vi mc n nh. Bn cnh lng lao ng trnh Cao ng, H v trn H ngy cng tng iu ny th hin mc ci to c cu trnh cn b cng nhn vin chc trong cng ty. Lc lng ny tng u tng ng vi tng lao ng gin tip. Tuy vy mt bng chung v trnh lao ng ca cng ty l tng i thp, hu ht l nhng CNKT. iu ny th hin tnh cht cng vic khng i hi cao trong

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sn xut kinh doanh, nhng ngi c trnh cao thng trong t chc b my qun l ca cng ty. Tm li, tnh trng lao ng ca cng ty hin nay ang c xu hng gim l do cng ty ang c chin lc mi trong kinh doanh nn tng bc gim dn lc lng lao ng gin tip thay vo nhng lao ng trc tip. 4. Kt qu hot ng sn xut kinh doanh ca Cng ty nh gi kt qu v hiu qu hot ng ca Cng ty Xi mng v Xy dng cng trnh Lng Sn ta thng qua bng sau: Bng 3: Bo co kt qu hot ng kinh doanh ca Cng ty.
Nm Ch tiu So snh 03/02 So snh 04/03 2002 2003 2004 CL T l (%) CL T l (%)

1. Tng doanh thu (t ng) 15,253 17,587 24,254 +2,334 +15,3 +6,667 +37,9 2. Np ngn sch Nh nc (triu ng) 3. Thu nhp bnh qun (ngi/thng/ngn ng) 4. Li nhun (t ng) 900 1000 1200 +100 +11,1 +200 +20,0 1,372 1,482 2,182 +0,110 +8,01 +0,700 +47,2
( Ngun: Bo co ti chnh cc nm-Phng ti v)

381,32 414,67 606,35 +33,35 +8,75 +191,68 +46,2

Kt qu sn xut kinh doanh ca Cng ty 2 nm qua cho thy: Thng qua bo co kt qu hot ng kinh doanh ca cng ty, ta thy Doanh thu nm 2003 tng 2,334 t ng so vi nm 2002 tng ng vi 15,3%, doanh thu nm 2004 tng 6,667 t ng so vi nm 2003 tng ng vi 37,9%. Cng ty em li khon np ngn sch Nh nc ng k vi tng mc np ngn sch hng nm tng ln qua cc nm c th nm 2003tng 33,35 triu ng so vi nm 2002 tng ng vi 8.75 %, 2004 tng 191.68 triu ng so vi nm 2003 tng ng vi 46,2 %.Thu nhp bnh qun ca ngi lao ng cng tng qua cc nm c th nm 2002 l 900 nghn ng/ngi/thng th n nm 2004 l 1200 nghn ng/ngi/thng. Qua s liu v li nhun ca cng ty ta thy ch tiu ny cng tng c th nm

Lun vn tt nghip
2003 tng 0,11 t ng so vi nm 2002 tng ng vi 8,01%, li nhun nm 2004 tng 0,7 t ng so vi nm 2003 tng ng 47,2%. iu chng t cng ty ang tng bc i vo pht trin mnh, i sng ngi lao ng c nng cao.
II. Mt s c im kinh t - k thut nh hng n cng tc hoch nh v thc hin chin lc ca Cng ty Xi mng v Xy dng cng trnh Lng Sn

1. c im t chc sn xut. Cng ty Xi Mng v XDCT Lng Sn l n v sn xut cng nghip, sn phm ca nh my mang hnh thi vt cht c th. Trong sn phm chnh l xi mng, sn phm ph gm: vi cc, ngi xi mng, gch lt, b tng, gch b tng, gch 30*30, xy dng. Trong cng ty ngoi b my qun l cn c cc phn xng sn xut nh: phn xng liu, phn xng l, phn xng thnh phm, phn xng c in, phn xng khai thc , v phn xng sn xut b tng. i vi phn xng liu c nhim v sn xut bt phi liu, s ngi trong phn xng khong 50 ngi.Trong c mt qun c phn xng, hai ph qun c phn xng, hai thng k v ba t trng, lm ba ca lin tc. i vi phn xng l c nhim v sn xut clinke, s ngi trong phn xng khong 53 ngi. Trong c mt qun c phn xng, ba ph qun c phn xng, mt thng k v su t trng, lm ba ca lin tc. i vi phn xng thnh phm c nhim v sn xt xi mng ri v xi mng bao. Bao gm mt qun c phn xng, mt ph qun c phn xng, mt cn b k thut, mt t trng v 98 cng nhn sn xut, lm ba ca lin tc. i vi phn xng c in phc v sa cha, kim tra, bo dng thit b sn xut ton nh my. S ngi trong phn xng c 35 ngi. Trong c mt qun c phn xng, mt ph qun c phn xng, mt t trng, ch yu lm theo gi hnh chnh.

Lun vn tt nghip
i vi phn xng khai thc c nhim v khai thc v sn xut hc, dm, s cng nhn vin trong phn xng l 47 ngi, trong bao gm mt qun c phn xng, mt ph qun c phn xng, mt thng k, mt t trng sn xut, lm vo gi hnh chnh. i vi phn xng sn xut b tng c nhim v sn xut gch b tng, ct in. Bao gm mt qun c phn xng, mt ph qun c phn xng, mt thng k v 86 cng nhn sn xut, lm hai ca. 2. c im quy trnh cng ngh sn xut xi mng cng ty xi mng v XDCT Lng Sn Trong cng ty xi mng th xi mng l sn phm theo dy truyn c quy trnh sn xut phc tp, kiu ch bin lin tc. Qu trnh sn xut sn phm tri qua nhiu giai on cng ngh ch bin theo mt quy trnh nht nh. Quy trnh ny c iu khin thng qua h thng my vi tnh hin i. Do vy phn xng liu, phn xng l v phn xng thnh phm hot ng khp kn sn xut. Nguyn liu chnh: vi, t st Nhin liu Ph gia : Than : Qung st, qung barit, thch cao, x , en

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S 2: S quy trnh cng ngh sn xut xi mng cng ty xi mng v XDCT Lng Sn E vi p hm p ba Sil vi Bart Qung ba rt Ba rit t st Than p Sy Si l t st Si l than Qung st

Phi liu bng cn in t t Si l P.lu Phn ly Nghin phi liu VL hn hp p Gu nng

Thch cao

V vin Trn m

nung clinke

o Lng

p Clinke

Sil Clinke

Sil VL hn hp

Sil thch cao

Phi liu bng cn in t Sil xi mng Xi mng ri phn ly nghin xi mng kho thnh phm

xi mng ng bao

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3. c im v my mc thit b. H thng sn xut xi mng en bao gm nhng my mc thit b chnh sau: - 4 L nung quay: H thng l nung quay do Rumani sn xut v cung cp thit b ph tng kem theo dy chuyn l nung. - My nghin nguyn liu gm : 5 ci. Cng ngh t do Rumani sn xut - 3 My ba bn nng sut thit k l 60 m3 / gi my - 5 Ging iu ch mi ci dung tch cha 1.500 m3 - 3 My nghin than ( h thng nghin bi) - 5 My sy than nng sut 14 tn / gi my - 3 Bm Pulles nng sut 35 tn / gi my - 6 My nghin xi mng (Clinker) trong : 4 ci nng sut thit k 14,5 tn / gi my v 2 ci nng sut thit k 16 tn / gi my. - 3 My nghin ng bao nng sut 34 tn / gi my. - Phng tin vn ti : - 3 My cn trong : 2 ci vi cng sut 40 tn / gi ci v 1 ci 80 tn gi ci - 2 My xc - Cu trc 10 tn x 9 ci Cn trc 10 tn x 2 ci Nhn chung, h thng my mc thit b trong Cng ty a dng v chng loi, y v s lng m bo cho vn hnh dy chuyn sn xut 85.000 tn xi mng mt nm. 4. c im v nguyn vt liu i vi Cng ty Xi mng v Xy dng cng trnh Lng Sn , sn xut theo cng qui trnh cng ngh khp kn do yu cu thi gian sn xut lin tc sut ngy m, ch khi no thit b trong dy chuyn cng ngh b s c hoc dng sa cha theo nh k th mi ngng hot ng. Chng loi vt t phc v sn xut xi mng bao gm : - Nguyn vt liu chnh : + vi; t st ; Qung st; Qu kh; Ph gia; Thch cao; - Nguyn vt liu ph : + Gch ngoi; Gch ni; Gch Cao nhum;Bi n dng cho my nghin; V bao ; Du nhn, m my

Lun vn tt nghip
- Nhin liu : Than cm Hn Gai; du MFO ; du Diezel ; xng - Nng lng : in - Cc thit b ph tng thay th v cc chng loi vt t dng trong ch to ph tng thay th cho sa cha thit b, lng vt t ny cng chim mt t trng kh ln. Ni chung ngun nguyn liu sn xut ca Cng ty Xi mng v Xy dng cng trnh Lng Sn l ngun nguyn liu thin nhin tng i ln cng vi a th ca cng ty nm trong khu vc min ni pha Bc nn rt thun li v ngun nguyn liu. 5. c im v vn kinh doanh. Vn kinh doanh ca cng ty ch yu c hnh thnh t ngn sch ca Tng cng ty xi mng Vit Nam. Bng 4: Bng c cu vn kinh doanh ca cng ty t nm 2002 - 2004: n v: ng
Ch tiu Nm 2002 Nm 2003 Nm 2004

Vn c nh Vn lu ng Tng s vn kinh doanh.

3.562.218.955 13.477.875.821 17.040.094.776

3.111.832.922 2.204.016.820 12.822.025.143 13.944.212.073 15.933.858.065 15.248.228.893

( Ngun: Bo co ti chnh cc nm-Phng ti v)

Qua bng trn ta thy t l vn c nh chim hn 14% tng s vn kinh doanh, cn vn lu ng chim khong trn 85%. Tuy nhin ta thy s vn lu ng ca cng ty ang c xu hng tng qua cc nm t 2003 n 2004. iu chng t quy m sn xut kinh doanh ca cng ty ang c m rng dn. 6. c im v th trng v khch hng. Sn phm xi mng Cng ty c hn 45 nm nay trn th trng, nn c th d dng thy rng th trng chnh ca cng ty l nhng th trng truyn thng m cng ty c s uy tn, trch nhim cao.
Bng 5: Bng phn phi sn phm ra th trng theo a l nh sau

Cc sn phm ch yu 1. Xi mng en 3. Clinker

Th trng tiu th Lng Sn, Thi bnh v 6 tnh pha bc (Vnh phc, Ph th, Yn bi, Lo cai, H Giang v Tin quang.) Lng Sn, Thi bnh, H ni,
(Ngun: Phng kinh doanh)

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C th ni th trng tiu th xi mng Lng Sn l trung bnh, ch yu l th trng truyn thng ca cng ty. Th trng ny tiu th gn 80% tng sn phm ca cng ty sn xut ra trong ring th trng Lng Sn v mt s vng ln cn chim gn 60%. Chnh t c im ca th trng phn phi, ta thy lng khch hng tiu dng sn phm xi mng Lng Sn ch yu l nhng khch hng quen thuc. 7. Kt qu hot ng sn xut kinh doanh thng qua mt s ch tiu tng hp nh gi mt cch chnh xc ton din v thc trng kinh doanh ca cng ty ta phi i su phn tch mt s ch tiu ti chnh ca cng ty t tm ra nguyn nhn gii php hu hiu nng cao hiu qu kinh doanh ca cng ty. Sau y ta i nh gi ch tiu v: T sut li nhun theo doanh thu T sut li nhun theo doanh thu =
Li nhun Doanh thu t c

Ch tiu ny cho bit c mt ng doanh thu c th mang li bao nhiu ng li nhun. T sut li nhun cng cao th hiu qu kinh doanh ca doanh nghip cng tt. Ch tiu ny c ngha khuyn khch cc doanh nghip tng doanh thu, gim chi ph nhng iu kin c hiu qu l tc tng li nhun phi ln hn tc tng doanh thu. T sut li nhun theo doanh thu ca hot ng sn xut kinh doanh Cng ty Xi mng v Xy dng cng trnh Lng Sn c phn nh bng sau: Bng 6: T sut li nhun theo doanh thu (2002 - 2004) n v tnh : t ng
Nm 2002 Ch tiu Doanh thu Li nhun T sut Li nhun/Doanh thu 1,372 0,089 1,482 2003 2004 So snh 03/02 So snh 04/03 CL Tl (%) CL Tl (%) +37,9 +47,2 +8,3

15,253 17,587 24,254 +2,334 +15,3 +6,667 2,182 +0,110 +8,01 +0,700 -5,6 +0,007 0,084 0,091 -0,005

Theo bng trn ta thy nm 2004 l nm c t sut li nhun theo doanh thu cao nht v nm 2003 l thp nht. C th nm 2002 cng ty gi c 0,091 t ng, nm 2003 cng ty cn gi c 0,084 t ng v n nm 2004 cng ty gi c 0,091 t ng. Qua phn tch nh trn ta thy ch tiu ny ca cng ty bin i tht thng. Chng t cng ty vn cha c phng n s dng vn lu ng mt cch hp l dn ti hiu qu sinh li

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thp n ph thuc qu nhiu vo cc yu t khch quan, lun bin ng vi cng kh ln. Cng ty cn c nhng bin php hp l n nh tc tng trng ca ch tiu ny.
III. Thc trng cng tc xy dng v thc hin chin lc ca Cng ty Xi mng v Xy dng cng trnh Lng Sn

1. Xc nh mc tiu Sau khi da vo cc cn c trn, phng k hoch a ra cc mc tiu, nhim v phi thc hin. Cc mc tiu c c th ho bng h thng cc ch tiu: Doanh thu, sn lng, li nhun, np ngn sch... Ti Cng ty c 3 loi mc tiu l: Mc tiu di hn, trung hn v ngn hn

Mc tiu chin lc ca Cng ty n nm 2015 - Pht trin quy m sn xut ln 3 triu tn xi mng mt nm, tip tc pht trin cng ty thnh mt tp on kinh t sc vn xut xi mng, va thc hin cc cng trnh xy dng, hnh thnh mt tp on thchin chin lc lin kt theo chiu dc mt phn. Tc l t m nhn cung ng nguyn liu cho qu trnh sn xut xy dng. Nguyn liu chnh m tp on cung ng l xi mng cht lng cao. - Tin hnh C phn ho Cng ty nhm ch ng hot ng kinh doanh v t hiu qu cao trong kinh doanh. n nm 2008, Cng ty phi hon thnh mc tiu ny. Mc tiu di hn ca Cng ty n nm 2010 - u t i mi cngngh sn xut. Cng ngh sn xut hin nay ca cng ty l cng ngh l ng. Cng ty ang tin ti sn xut theo cng ngh xi mng l quay vi cng sut l 3 triu tn mt nm. Mc tiu ny phi hon thnh vo nm 2010. - M rng th trng v quy m phn phi sn phm ra ton quc, c bit ch trng vo th trng Min Bc. Mc tiu ngn hn - Tng cng cht lng cho sn phm ca Cng ty, m bo ng tiu chun quy cch ca Tng cc tiu chun o lng cht lng VIt Nam. - Tng thu nhp cho ngi lao ng trong Cng ty, m bo mc thu nhp ph hp vi tc trt gi bnh qun ca th trng.

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- M rng th trng tiu th v thit lp cc knh phn phi sn phm ra ton MIn trung chun b cho vic thc hin mc tiu trung hn v di hn ca Cng ty. - Doanh thu ca Cng ty t 30 t vo nm 2008, 45 t vo nm 2010, 50 t vo nm 2015. - Li nhun t 5 t vo nm 2008, 7 t vo nm 2010, 15 t vo nm 2015 - Bng 7: Mc tiu sn xut kinh doanh ca Cng ty

Ch tiu 1. Tng doanh thu : Sn xut Dch v 2. Sn phm ch yu -Sn xut:

+ Xi mng en + Cc cht ph da

VT

2005 13
10 3

Nm 2010 45
40 5

2015 50
45 5

T VND

Triu Tn Ngn Tn Triu VND Triu VND Ngi

0,85 0,7

3 75

5 180

- Dch v:
+ Xy dng + Vt liu xy dng 1.900 1.000 600 500 100 2.000 2.500 1000 800 200 3.000 3.500 1.100 850 250

3. Tng s lao ng: - Trc tip - Gin tip 4. Thu nhp bnh qun 5. Vn u t: - My mc thit b - Xy dng c bn - u t KHKT

1,5 3,0 5,0 2.900 5.800 5.800 1.000 3.000s 3.000 1.000 2.000 2.000 900 800 800 ( Ngun: Phng k hoch - k thut )

Triu VND Triu VND

Nh vy, Cng ty xc nh mc tiu pht trin n nm 2015. Trong nu r cc mc tiu v sn lng, doanh thu, lao ng, u t... y ch l

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cc mc tiu ra, thc hin c cc mc tiu ny, Cng ty cn phi phn tch r mi trng kinh doanh, cc ngun lc hin c, v xu hng pht trin. T , Cng ty lp chin lc v k hoch hnh ng c th. 2. Phn tch mi trng

2.1. Phn tch mi trng bn ngoi 2.1.1. Mi trng quc t:

Ngy nay, xu hng hi nhp (ton cu ho, khu vc ho) l xu hng chung ca ton th gii. S pht trin kinh t ca mi quc gia ni chung v mi doanh nghip ni ring u c t nhiu chu nh hng ca mi trng quc t. bazan, qung st l ph gia xi mng nn n tham gia hnh thnh nn gi thnh xi mng. Hin nay, so vi cc nc trong khu vc v trn th gii, gi xi mng nc ta tng i cao, trung bnh 50-52 USD/tn i vi xi mng bao cho khu vc pha Bc v 60-62 USD/tn khu vc pha Nam. Ta c th so snh gi xi mng vi mt s nc qua bng sau: Bng 8 : Gi xi mng mt s nc

Tn nc v vng lnh th
Trung Quc Hng Kng Indonesia Nht Bn Hn Quc Malaysia Philippin Singapre i Loan Thi Lan Vit Nam

Gi xi mng l quay (USD/tn)

208,83-278,19 NDT 42 USDR v 45 USDB 40 USDR v 55,55 USDB 66,9 (gi Tokyo) 50-55 USDR 48,95 USDR v 48,95 USDB 39,34 USDR v 40,29 USDB 37,00 USDR 47,33 USDR v 54,50 USDB 66,16 USDR v 69,59 USDB 50-52 USDRB v 60-62 USDB ( Ngun: Tp ch xy dng s 12/2004)

-( 1 USD = 8,3 NDT; USDR gi xi mng ri; USDB gi xi mng bao) y l yu t bt li khi nc ta bc vo hi nhp khu vc v th gii. Gi xi mng gim th ko theo gi nguyn liu u vo cng phi gim. y l

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mt yu t nh hng n gi thnh, gin tip nh hng n li nhun ca ngnh cng nghip ph gia xi mng. Bn cnh l yu t cng ngh. Cho n nay, cng ngh sn xut xi mng trn th gii c s tin b rt nhiu nhng ngun nguyn liu thay th th cha c. Mt khc, vi cng ngh sn xut xi mng hin ti th xi mng thng cn lng ph gia bazan khong 15- 25%, khong 5-6% qung st nhng vi xi mng mc cao th hu nh khng cn loi ph gia ny. Hin nay, t l mc cao cc nc sn xut c loi xi mng ny chim khong 1,5 -6% trong tng sn lng xi mng. y l mt t l thp. Do nhu cu v bazan, qung st lm ph gia xi mng cn kh cao.

2.1.2. Mi trng quc dn * Cc nhn t kinh t

Trong nhng nm gn y, tc tng trng kinh t nc ta tng i n nh, trung bnh gn 9%. Song song vi s tng trng ca nn kinh t th tc th ho ngy cng tng. T nm 1998 - 2002, t l th ho ca Vit Nam tng t 19% ln 24%. Tc th ho tng nhanh to sc p v nhu cu nh th ngy cng tng. Hng lot cc khu chung c cc thnh ph ln v ang c xy dng: Khu chung c Linh m, nh Cng ...( H Ni, Hi Phng, Bc Ninh...), ... Mt khc, trong xu hng hi nhp, Vit Nam k hip nh thng mi Vit - M; l thnh vin ca ASEAN v t ngy 1/1/2003 chnh thc tham gia l trnh AFTA. V vy, Nh nc phi xy dng c s h tng, to iu kin cho cc doanh nghip pht trin v thu ht u t nc ngoi. Hng lot cc cng trnh xy dng, ng x c xy dng: ng mn H Ch Minh, ng quc l 1A mi... y l nhng iu kin thun li cho ngnh cng nghip xy dng pht trin. Theo s liu thng k, t nm 1999 n nay, gi tr sn xut cng nghip vt liu xy dng tng trng hng nm t 21% n 23% ( gi tr sn xut cng nghip vt liu xy dng nm 2001 l 27.212 t ng v d kin nm 2002 l 33.076 t ng). Trong , xi mng tng t 11,8 triu tn (1999) ln 16,18 triu tn (2001) v 17,61 triu tn (2002).

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Da trn chin lc pht trin kinh t - x hi giai on 2001 - 2010, Nh nc xy dng cc ch tiu pht trin kinh t - x hi nh sau: - a GDP nm 2005 ln gp i nm 1995 v GDP nm 2010 tn gp i nm 2000, trong gi tr tng thm ca cng nghip v xy dng tng bnh qun 10-10,5% - m bo tch lu ni b nn kinh t t trn 30% GDP. - T trng trong GDP ca cng nghip l 38 - 39% vo nm 2005 v 40 41% vo nm 2010. - T trng lao ng cng nghip trong tng s lao ng tng ln 20 - 21% vo nm 2005 v 23 - 24% vo nm 2010. Theo , nhu cu v xi mng n nm 2005 s l 29,1 triu tn v n 48,6 triu tn vo nm 2010. Nhu cu v xi mng tng ko theo nhu cu v ph gia xi mng cng tng. Song vic Vit Nam k kt Hip nh thng mi Vit - M v tham gia vo cc tho thun khu vc thng mi t do theo l trnh CEPT/AFTA s gy cho ngnh cng nghip ph gia xi mng ni chung v Cng ty Khong sn-Xy dng-Ph gia xi mng Thanh Ho ni ring khng t kh khn. Theo ng l trnh, n nm 2006, ngnh cng nghip xi mng phi hi nhp AFTA. Bn cnh s cnh tranh v cht lng sn phm th gi thnh xi mng ca ta cng cao hn nhiu nc trong khu vc. Do , cnh tranh cc doanh nghip sn xut xi mng phi tm cch gim gi thnh. iu ny s ko theo gi ph gia xi mng cng phi gim. Nh vy, vi tnh hnh kinh t v m hin nay v xu hng trong tng lai th va em li nhng c hi, thun li cho ngnh cng nghip ph gia xi mng ni chung v Cng ty xy dng cng trnh Lng Sn ni ring: nhu cu v ph gia tng, nhng cng gy ra khng t kh khn: l i hi phi tm cch thay i cng ngh, phng php qun l gim chi ph, h gi thnh sn phm.

* Cc nhn t chnh tr - php lut

Cc quy nh v khai thc ti nguyn khong sn c phn thng thong hn. Trc y, c khai thc bazan cc doanh nghip phi bo v thnh cng ti nghin cu khoa hc bazan c th lm ph gia xi

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mng nhng by gi th khng cn. y l mt thun li cho cc doanh nghip ra nhp ngnh sau v gim bt ro cn ra nhp ngnh.

* Cc nhn t vn ho - x hi
c th thnh t trong kinh doanh, cc doanh nghip khng ch hng n lc ca mnh vo cc th trng mc tiu m cn phi bit khai thc tt c cc yu t ca mi trng kinh doanh, trong c yu t mi trng vn ho. Vn ho l mi trng tng hp, bao gm: kin thc, lng tin, ngh thut, php lut, o c, phong tc v bt c kh nng, thi quen no c con ngi chp nhn. V vy, vn ho nh hng n suy ngh v hnh vi mi c nhn, hnh vi ca ngi tiu dng. V sc thi vn ho, n va chu nh hng ca truyn thng li va chu nh hng ca mi trng, lnh th v khu vc. Sc thi vn ho in m ln du n ng x ca ngi tiu dng trong c vn quan nim v thi i vi hng ho, dch v m h cn mua. Chng hn, yu t o Khng nh hng su sc n tng lp ngi gi nhiu dn tc ng. Ngay trn lnh th Vit Nam, min Bc chu nh hng ca nho gio nhiu hn. Trong khi khng khi, cng trc, kh tit l nhng phm cht cao p ca nhng nh nho yu nc chn chnh th nhng nt gn d, khch so v bnh s chi phi rt ln li ngh, cch thc tiu dng hng ho ca khng t k s na ma. Chng hn, mt s ngi nim Bc c giu ln mt cht l ua nhau mua sm th, thch nh cao tng - c thi l biu tng ca s giu c, i trc thin h ... Ngy nay, truyn thng i gia nh khng cn nhiu, hu ht con ci sau khi lp gia nh u khng mun chung vi b m. Do , nhu cu v nh tng ln. Nh vy, s thay i truyn thng ny s kch cu tiu th sn phm ca Cng ty. Cng vi s pht trin ca x hi, trnh dn tr ca Vit Nam ngy mt c nng cao hn. iu ny s to iu kin cho Cng ty c ngun lao ng c trnh qun l, k thut, c i ng cng nhn c trnh bc th cao...

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* Cc yu t k thut - cng ngh
Ngy nay, yu t cng ngh c ngha v cng quan trng i vi s pht trin ca mi quc gia, mi doanh nghip. Cng ngh c tc ng quyt nh n 2 yu t c bn to nn kh nng cnh tranh ca doanh nghip: cht lng v chi ph c bit ca sn phm, dch v m doanh nghip cung cp cho th trng. Song thay i cng ngh khng phi d. N i hi doanh nghip cn phi m bo nhiu yu t khc nh: trnh lao ng phi ph hp, nng lc ti chnh, ... Vi Cng ty Xi mng v Xy dng cng trnh Lng Sn, y va l iu kin thun li va to ra nhng kh khn: s pht trin ca cng ngh gip Cng ty c iu kin la chn cng ngh ph hp nng cao cht lng sn phm, nng sut lao ng, nhng kh khn cho Cng ty l hu ht lao ng ca Cng ty u l lao ng ph thng, trnh thp. Mt khc, khi p dng cng ngh mi, s dng my mc th lng lng ln ca Cng ty hin nay s gii quyt nh th no? V vy, khi hoch nh chin lc kinh doanh Cng ty cn phi ch n vn ny.

* Yu t t nhin
Yu t t nhin bao gm: v tr a l, kh hu, thi tit... Yu t ny nh hng n cht lng cc m bazan, qung st. Cc m v tr a l khc nhau s c thnh phn ho hc trong qung st, bazan khng ging nhau. Mt khc, thi tit cng nh hng n cht lng sn phm. Chng hn, qung st c m ln > 12% th c hin tng bm dnh ca xung cn cp liu. V vy, trong ma ma Cng ty cn c bin php khai thc, vn chuyn, d tr bo m m ca qung st < 12% khi nhp cho cc nh my xi mng.

2.2. Mi trng ngnh 2.2.1. Khch hng

Do c im sn phm khng phi l hng ho tiu dng m l nguyn liu cho sn xut xi mng nn s lng khch hng khng nhiu, gi c sn phm khng ph thuc vo s thch c nhn tiu dng m ph thuc vo c im ngun nguyn liu chnh ca mi nh my sn xut xi mng. Khch hng ca Cng ty ch yu l cc Cng ty xy dng cng trnh cng cng, c s h tng,...

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2.2.2. Nh cung ng.
Nh cung ng ca Cng ty ch yu l cung ng cc cht ph gia. V cc nh my xi mng ch yu u gn cc ngun nguyn liu ch yu l vi. Hin ti, cc doanh nghip xi mng c kh nng to sc p cho cc nh cung cp ph gia xi mng. Bi v s lng doanh nghip cung cp ph gia xi mng ang tng ln ng k, li tp trung hu ht min Bc nn c cng c im ca m khai thc. Do cc nh my xi mng c th thay i, la chn nh cung cp vi chi ph thay i nh cung cp tng i thp. Cng cn thy rng, s lng i th ca ngnh ang c xu hng tng ln ng k v hu nh cha sn xut c xi mng mc cao nn nhu cu qung st, bazan lm ph gia xi mng cn kh cao. S lng doanh nghip xi mng tng ln s to iu kin cho Cng ty m rng th trng v gim bt sc p t pha nh cung ng.

2.2.3. i th cnh tranh tim n.

Hin nay, trc nhu cu v xi mng xy dng trong nc tng cao, mc tng trng rt nng, ngun cung ng xi mng theo cc chng loi khc nhau dang khan him. Do vy y l mt th trng rt thu ht, t sut li nhun cao. Do vy, nhiu doanh nghip ang mun gia nhp th trng ny. Cc doanh nghip mun gia nhp th trng ny ch yu l nhng doanh nghip trong lnh vc xy dng mun thc hin chin lc hi nhp dc mt chiu ch ng xi mng cho qu trnh sn xut. Cc i th ny phi c cc li th l gn cc ngun nguyn liu , vi... Cc i th tim n c th l Cng ty Coma, Cng ty Vinaconex... ngoi ra l nhng Cng ty c chnh ph cho php u t xy dng khc.

Bng 9: Cc nh my c Chnh Ph ph duyt cho php u t xy dng

Tn nh my
Xi mng Sng Giang Xi mng Thi Nguyn Xi mng H Long Xi mng Thng Long Xi mng Cm Ph Xi mng Bnh Phc Xi mng Hong Thch III

Cng sut thit k ( tn clinker/ngy)

4.000 4.000 5.500 6.000 6.000 5.500 4.000

( Ngun: Tp ch xy dng s 1/2003)

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Cn lu rng, i vi cc th trng xa (Xi mng Hi Phng, ....) cc vn chuyn s lm i gi thnh ph gia xi mng. V vy, thm nhp th trng ny Cng ty cn phi c bin php h gi thnh sn phm.

2.2.4. i th cnh tranh

Cng ty l mt trong s t cc cng ty trong nc sn xut v cung cp xi mng trng. n nay, Cng ty phi cnh tranh vi nhiu i th. Cc i th trong cng ngnh ca Cng ty bao gm: Xi mng Bt sn, Hong Thch, Hi Phng, Chinfon, ...

2.2.5. Sn phm thay th.

Sn phm thay th ca Cng ty ch yu l vi, bt . Tuy nhin, loi sn phm ny hin nay khng c a chung na.

2.3. Phn tch mi trng ni b doanh nghip 2.3.1. Phn tch b my qun l:
M hnh t chc b my ca Cng ty l m hnh trc tuyn nn n m bo tnh thng nht trong hot ng qun tr, trnh c s chng cho mnh lnh t nhiu cp qun tr xung. Song n cng bc l nhiu hn ch: khng s dng c cc chuyn gia trong hot ng qun tr; ng ra quyt nh qun tr di c th lm mt thi c, c hi, mt tnh linh hot; thng tin chm v c th khng chnh xc. c bit, c im sn xut kinh doanh ca Cng ty l c s phn tn theo khng gian ( do c im khai thc ti nguyn) nn vic qun tr trc tuyn s gy nhiu kh khn ( thng tin gia cc cp qun tr chm v c th khng chnh xc lm mt i cc c hi, thi c kinh doanh hay khng lng trc c cng nh phn ng kp thi trc nhng thay i ca mi trng kinh doanh ).

2.3.2. Nhn s
Cng ty c mt lc lng lao ng ln, nhn cng r. Song, Cng ty li thiu mt i ng cn b qun l c tri thc, nng lc tip thu kin thc qun l mi; thiu i ng lao ng chuyn mn, c bit l cn b ph trch hot ng marketing, ph trch hot ng xy dng k hoch; thiu i ng cng nhn c tay ngh bc th cao. V vy, nng sut lao ng khng cao. Mc d vy, lc lng lao ng ny li khng c thng xuyn o to nng cao

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tay ngh, trnh . y l mt kh khn nan gii cho Cng ty khi mun thay i cng ngh sn xut h gi thnh sn phm, nng cao cht lng.

2.3.3. Hot ng marketing

Marketing c th m t nh mt qu trnh xc nh, d bo, thit lp v tho mn nhu cu mong mun ca khch hng i vi sn phm hay dch v. Hin nay, Cng ty khng c b phn marketing. Cc hot ng marketing u do phng k hoch - k thut m nhn. Song cc hot ng ny hin nay cn rt yu. Cc hot ng nghin cu th trng (tm hiu cc chnh sch, chin lc ca i th cnh tranh; nhu cu khch hng...), xc tin bn hng hu nh l khng c. Vic chm sc khch hng khng thng xuyn. Cng ty mt dn uy tn i vi khch hng truyn thng v cho i th cnh tranh xm nhp vo. Vic tm kim khch hng mi, m rng th trng cng khng c xem xt nhiu. Nhn chung, hot ng marketing ca Cng ty cha c quan tm nhiu, yu km.

3. Phn tch mi trng theo SWOT

hnh thnh cc tng chin lc trn c s c hi, nguy co, mnh, yu cn s dng ma trn c hi - nguy c - im mnh - im yu ( SWOT ). Ma trn SWOT l mt ma trn m trc tung m t cc im mnh, im yu v trc honh m t cc c hi, nguy c i vi hot ng kinh doanh ca doanh nghip trong thi k chin lc; cc l giao im cu cc tng ng m t cc tng chin lc c th nhm tn dng c hi, khai thc im mnh, hn ch nguy c cng nh khc phc im yu. Ma trn SWOT l mt cng c quan trng gip cc chin lc gia pht trin 4 nhm chin lc sau: - Cc chin lc im mnh - c hi (SO): S dng nhng im mnh bn trong cng ty tn dng nhng c hi bn ngoi. - Cc chin lc im yu - c hi (WO): Ci thin nhng im yu bn trong bng cch tn dng nhng c hi bn ngoi. - Cc chin lc im mnh - nguy c (ST): Tn dng nhng im mnh ca doanh nghip trnh hoc gim i nh hng ca nhng mi e do bn ngoi. - Cc chin lc im yu - nguy c (WT): phng th nhm gim i nhng mt yu v trnh nhng mi e do t mi trng bn ngoi.

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Bng 10: Ma trn c hi - nguy c/ im mnh - im yu:
* Cc im mnh (S) * Cc im yu (W) 1. Ti chnh tng i tt 1. Lao ng c trnh 2. Ngun lao ng di do qun l, tay ngh bc th vi gi nhn cng thp thp 3. Mt s c k thut hin 2. Phn ln thit b, cng i. ngh lc hu * C hi (O) M rng th trng bng u t cng ngh mi 1. Th trng m rng sn phm c cht lng .... 2. Chuyn giao k thut - ngy cng cao ( O2S3) ... cng ngh * Nguy c (T) Tng cng chin lc 1. i th c cng ngh cao marketing (T1S1) 2. S qun l lng lo ca ... Nh nc (Ngun: Phng k hoch Cng ty)

Nh vy, phng n chin lc a ra l: - M rng th trng bng sn phm c cht lng ngy cng cao ( O2S3) - Tng cng chin lc marketing (T1S1) - u t cng ngh mi - Chun b cc ngun lc cho s pht trin trong giai on n nm 2010.... 4. T chc thc hin chin lc 4.1. V thc hin chin lc sn xut
Nhn chung tnh hnh thc hin k hoch sn xut ca Cng ty khng c tt, c khi vt mc k hoch rt nhiu (170%, thm ch c khi vt 259% k hoch), song cng c khi li ch hon thnh c 40 50% k hoch. Cng ty thng vt k hoch sn xut sn phm chnh ( Xi mng en, cc cht ph da) v khng hon thnh k hoch mc rt thp dch xy dng v kinh doanh vt liu xy dng (c khi ch t 49% k hoch v khng bao gi hon thnh k hoch dch v ny). Vic khng hon thnh hay vt qu k hoch sn xut xy ra u trong hu ht cc nm. Trong nhng nm ny u khng xy ra s kin g ln (nh: thay i cng ngh, m rng th trng, c cu ti chnh, nhn s hay nhu cu sn phm , chnh sch ca Nh nc v ngnh ...) nh hng mnh n tnh hnh thc hin k hoch ca Cng ty. iu cho thy, cng tc xy dng k hoch sn xut cn nhiu

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yu km, cha c tnh nng ng, khng st thc vi th trng cng nh nng lc sn xut tiu th ca Cng ty.

4.2. V thc hin k hoch cc mc tiu chin lc

Mc tiu ca Cng ty khng c xy dng mt cch c th nn cc ch tiu kinh t khi xy dng k hoch khng nhiu. Nhn xt: Nm 2001, nm 2002 Cng ty khng t c k hoch ra, cc mc tiu ra vt qu kh nng, nng lc ca Cng ty. Nhng sang nm 2003, 2004 Cng ty c iu chnh li cc mc tiu hp l hn v vt mc k hoch ra. Nh vy, c th thy cng tc xc nh mc tiu ca Cng ty l cha tt. Chnh v vy, Cng ty cn nghin cu tht k nhng yu t mi trng hoch nh mc tiu chin lc cho st vi tnh hnh thc t ca Cng ty. Mc tiu c st vi tnh hnh thc t th cng tc thc hin chin lc mi m bo t yu cu. 5. nh gi cng tc thc hin chin lc ti Cng ty. Qua phn tch chng ta c th a ra nhng nhn xt v nh gi tng hp v nhng thnh tu t c, nhng vn cn tn ti cng nhng nguyn nhn ti cng ty. a. Nhng thnh tu t c Trong nhng nm gn y, bn cnh nhng thun li c bn do i mi em li, cn c nhiu kh khn th thch do hu qu ca thin tai v nhng tc ng tiu cc ca cuc khng hong ti chnh khu vc, c bit vic ct gim mnh vn cho u t XDCB, u t nc ngoi vo Vit Nam, s cnh tranh ngy cng gay gt nht l th trng Xy dng. Vi truyn thng on kt, pht huy ni lc v c s ch o su st ca Tng cng ty xi mng Vit Nam, cn b cng nhn vin Cng ty Xi mng v Xy dng cng trnh Lng Sn phn u t c nhng thnh tu ng ghi nhn: - Ch trong vng hai nm 2002 v 2003, Cng ty sn xut v bn c mt khi lng xi mng ln v cc sn phm phc v cho ngnh xy dng trong tnh, tham gia u thu, chn thu trn 30 cng trnh ln nh thuc nhiu lnh vc khc nhau Lng Sn.

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- Cng ty sn xut c loi xi mng trng c cht lng tt m rt t cc x nghip sn xut xi mng trong nc lm c. - Trong thi im hin nay trong khi vn u t xy dng gim, th trng vt liu xy dng cnh tranh gay gt th vic lo tng i y vic lm cho cng nhn l vic lm rt ng hoan nghnh. - i sng cn b cng nhn vin ca cng ty ngy cng c ci thin, thu nhp trong nhng nm qua l kh cao trong mt bng chung c nc. b. Nhng vn cn tn ti Mc d Cng ty Xi mng v Xy dng cng trnh Lng Sn t c nhng thnh tu ng kh quan ng ghi nhn trong nhng nm gn y, song vn cn khng t nhng nhng tn ti v vng mc m Cng ty cn phn tch r nguyn nhn v tm gii php khc phc. C th l: - Cha m rng cc hot ng kinh doanh khc v vy cng tc tham gia u thu, d thu trong lnh vc xy dng c t l trng thu khng cao . - Th trng sn xut kinh doanh cn b hp trong phm vi tnh, cha c nhiu khch hng cc tnh xa. - Cng tc t chc lao ng cn cha i kp vi tnh hnh sn xut kinh doanh ca Cng ty. - My mc v trang thit b cn lc hu v cha ng b, vn cn nhiu cng on th cng gy kh khn cho s pht trin v nh gi hiu qu qun l. - C cu t chc qun l v iu hnh sn xut ca Cng ty cn cha hp l. V th kh nng phn tch tng hp cc thng tin v Cng ty v th trng cha cao, khin Cng ty cha c kh nng a ra cc quyt nh ln c li ch lu di, nhm nng cao hiu qu hot ng sn xut kinh doanh ca Cng ty trong tng lai.

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Phn 3
Mt s gii php hoch nh chin lc n nm 2010 ca Cng ty Xi mng v Xy dng cng trnh Lng Sn
I. Phng hng nhim v cng tc ca Cng ty trong nhng nm ti

Mc tiu ca k hoch i mi, pht trin chnh trong giai on 2005 2010 l trn c s thc hin c hiu qu cc lnh vc sn xut kinh doanh hin c ng thi nng tm Cng ty tr thnh mt trong nhng doanh nghip Nh nc ln mnh ca ngnh cng nghip trong lnh vc u t v xy dng.

* Pht trin truyn thng ca n v, pht huy dn ch, duy tr v pht

trin tinh thn on kt tin tng s lnh o ca ng y, Gim c Cng ty trong CBCNV.

* Tip tc khai thc ni lc v i mi qun l sn xut kinh doanh,

phn u duy tr v y mnh tc tng trng, m bo s pht trin n nh, bn vng.

* Ch trng nghin cu, m rng th trng, lnh vc hot ng tm

vic v tiu th sn phm, bm st chng trnh kch cu ca Chnh Ph v Tnh nh: Pht trin nh , thy li, b tng ha knh mng, ng giao thng v cc cng trnh h tng k thut th... m bo th phn trn th trng Tnh v mt s tnh khc.

* Tip tc a dng ha cc ngnh ngh kinh doanh, tng cng lin

doanh, lin kt vi cc t chc, c nhn pht trin sn xut, khng ngng tng doanh thu v li nhun ca Cng ty, nhanh chng to ng lc c tnh t ph vt qua nhng tn ti, hn ch, a Cng ty pht trin cao hn v bn vng hn.

* Tp trung ch o, t chc, lp v thc hin cc d n u t kinh

doanh v pht trin nh , pht trin th, coi y l nhim v chnh lo vic lm lu di v to thu nhp cho CBCNV, tch ly cng c v pht trin Cng ty.

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* o to, nng cao cht lng lao ng, c bit l cn b qun l
chin lc: Ngun nhn lc c vai tr ht sc quan trng i vi s thnh cng ca bt k doanh nghip no. Con ngi cung cp d liu u vo hoch nh mc tiu; phn tch bi cnh mi trng, la chn thc hin v kim tra cc chin lc ca doanh nghip. Cho d cc quan im ca h thng k hoch ho tng qut c ng n n mc no i chng na n cng khng th mang li hiu qu nu khng c nhng con ngi lm vic c hiu qu. Tuy nhin, mang li hiu qu cao nht th ngun nhn lc cng phi t trong iu kin ca x hi, ca th trng v c im ca doanh nghip. C nh vy mi t c mc tiu ra. Mun thit lp c mt h thng chin lc kinh doanh dn dt cc hot ng ca cng ty v c tnh kh thi cao th i hi u tin l phi c i ng cn b lm cng tc chin lc c kinh nghim, nng lc v nht l trnh chuyn mn. Cng ty cha c cn b c s am hiu chin lc kinh doanh mt cch y v c h thng. Mt i ng cn b am hiu v chin lc kinh doanh s l iu kin tin quyt gp phn hnh thnh nn h thng chin lc kinh doanh ca Cng ty. c c nhng cn b c kh nng xy dng c h thng chin lc kinh doanh cho Cng ty th Cng ty c th la chn mt trong nhng cch sau:

- Cng ty t chc cho cn b qun l i hc thm v kin thc qun l

kinh t v chin lc kinh doanh tai cc trng i hc thuc khi kinh t : hc ti chc, bng hai...

- Cng ty c th tuyn thm nhn vin l nhng ngi tt nghip i

hc thuc khi kinh t, c chuyn mn v nghip v chin lc kinh doanh. Gii php ny c nhc im l Cng ty kh c th tuyn c nhng ngi c kinh nghim. Hn na, nu tuyn nhng ngi cha c kinh nghim th chin lc xy dng s c th khng c tnh kh thi v trc y Cng ty cha xy dng chin lc kinh doanh bao gi. V vy, mt gii php tt hn l

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Cng ty nn thu cc chuyn gia c trnh cao v chin lc gip Cng ty hoc gi cn b i o to chuyn v lnh vc ny.

- Bn cnh vic o to i ng cn b lm chin lc, Cng ty cn c

bin php chin lc pht trin ngun nhn lc mt cch ton din: tng kh nng cnh tranh Cng ty cn phi p dng k thut cng ngh mi. V vy, Cng ty cn to to, nng cao trnh , lc lng lao ng trc tip c th s dng c my mc thit b cng ngh hin i.

* T chc cng tc iu tra, nghin cu nhu cu th trng, y mnh

hot ng marketing ngy cng chim lnh th trng

Trc khi xy dng chin lc kinh doanh pht trin doanh nghip,

mt trong nhng nhn t dn n s thnh cng ca cng ty l phi nm bt c thng tin th trng. Nhng thng tin chnh xc, kp thi v y v th trng l iu kin cn v tin quyt xc nh nhim v sn xut v t chc sn xut. Mt trong nhng nguyn nhn dn n kt qu sn xut kinh doanh ca cng ty t c nhng thnh tch ng k l do cng ty nm bt c nhu cu th trng. Tuy nhin, cng tc iu tra nghin cu th trng ca Cng ty Khong sn - Xy dng - Ph gia xi mng Thanh Ho vn cn nhiu bt cp. trong nhiu trng hp Cng ty cha thc s theo kp yu cu th trng, thng tin sai lch, chm tr hoc cha y dn n tnh trng phi chi ph rt nhiu thi gian cng sc, tin ca nhng vn khng t c kt qu nh mong mun. Do khng tin y v th trng v thng tin v cc i th cnh tranh trong nhiu trng hp Cng ty t nh mt c hi kinh doanh .

Khc phc nhng im yu ca Cng ty v tn dng ti a c hi

kinh doanh, Cng ty Khong sn - Xy dng - Ph gia xi mng Thanh Ho nn thc hin mt s gii php sau:

- Tng cng cng tc iu tra, nghin cu th trng. lm c

iu Cng ty phi ch trng n cng tc o to cn b lm marketing, t lm tng cht lng ca h thng thng tin phc v cho cng tc iu tra, nghin cu th trng.

- Tng cng cng tc tip th m rng th trng tiu th sn phm

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- Tng cng cng tc chm sc khch hng cng c, gi khch

hng truyn thng.

II. Mt s gii php hoch nh chin lc n nm 2010 ca Cng ty xi mng v xy dng Lng Sn.

1. u t i mi cng ngh sn xut Hin nay, Cng ty vn ang s dng cng ngh sn xut l ng. Loi cng ngh ny c, cng sut khng ln ch t 85.000 tn/nm. Tnh cht sn xut khng lin tc, i hi sau mi m sn phm li phi c thi gian ch v tip liu mi. Do vy hiu sut s dng cng ngh ny khng cao. Loi cng ngh mi hin nay m cc doanh nghip Vit Nam p dng l cng ngh l quay, cng sut t 2 n 3 triu tn/nm. Hiu sut s dng lin tc, tit kim c nhn cng lao ng v nguyn liu, nhin liu. Gii php u t i mi cng ngh i vi cng ty hin nay l cp bch nu mun pht trin mnh vo nm 2010. Vi cng sut 0.85 triu tn hin nay, Cng ty ch cung ng trong tnh, v mt phn cho cc tnh bn, cha p ng c nhu cu cn thit hin nay ca th trng.

Phng n 1. u t mua mi cng ngh sn xut ca nc ngoi.

Gi tr cng ngh l quay sn xut xi mng kh, loi trung bnh (2 n 3 triu tn/nm) l 12 triu USD. Vi tim nng ca Cng ty, vic xin nh nc h tr vn u t l hon ton kh thi. Song, vi chi ph u t qu ln nh vy, th trng ca Cng ty cha ln, uy tn cn cha pht trin... th kh nng thu hi vn ngay tip tc pht trin l cha kh thi.

Phng n th 2. Cng ty cng c th lin kt vi cc Cng ty khc

nh Hong Thch, Chinfon... chuyn giao cng ngh. Vic chuyn giao cng ngh vi cc doanh nghip trong nc s tit kim hn v ph hp hn i vi Xi mng Lng Sn v cng sut v nng lc ca Cng ty hin nay rt b gii hn. Mt khc, Cng ty cng nn u t vo dy chuyn sn xut clinke cung ng cho cc Cng ty Xi mng khc nh Hong Thch, Hi Phng... v trong mt vi nm ti, ngun nguyn liu ca cc Cng ty ny ang b e do bi s khai thc mnh m hin nay ca chnh cc Cng ty ny.

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T sut li nhun ca vic u t ny c Phng k thut ca Cng ty tnh ton. Nu so snh vic u t mi v chuyn giao cng ngh ca cc nh my Vit Nam th vic chuyn giao cng ngh ca cc nh my Vit Nam s gip cho hiu qu kinh doanh ca Cng ty t tt hn v chi ph thp hn m vn nng cao nng sut hin ti ca Cng ty. i vi chuyn giao cng ngh trong nc th chi ph u t ch l 2 triu USD. Do vy Cng ty nn la chn phng n chuyn giao cng ngh trong nc. Doanh nghip la chn ph hp l Xi mng Hong THch v c nhiu im tng ng v c cu t chc, ngun vn, cc ngun nguyn vt liu nh Cng ty xi mng Lng Sn thi k u m cng ty ny mi u t. 2. Xc nh chnh xc mc tiu v Phn tch mi trng

Xc nh chnh xc mc tiu pht trin.

Vi cc mc tiu hin nay ca Cng ty ra ti nm 2015, theo ti l cha kh thi. Bi l nu xt theo nng lc hin ti, vi ngun vn, tnh cht s hu, kh nng sn xut, trnh lao ng... ca Cng ty l qu yu km so vi cc doanh nghip trong ngnh. Mt khc, th trng hin ti ca Cng ty cng khng rng ln, cng vi thng hin Xi mng Lng Sn cng cha phi l ni ting trong thng trng. Do vy, Cng ty cn xem xt li mc tiu t ra v tnh kh thi ca cc mc tiu . Mc tiu trong cc nm ti nn ph hp vi nng lc sn xut hin ti ca Cng ty. Trong nhng nm ti, Cng ty cha kh nng u t mi dy chuyn sn xut c cng sut hin i m phi tin hnh dn tng bc. Mc tiu quan trng ca Cng ty hin nay nn l tng bc i mi my mc thit b, cng c v nng cao trnh ca i ng lao ng.

Phn tch mi trng kinh doanh.

Mi trng kinh doanh ca Cng ty cha c phn tch c th. c bit l mi trng ni b ca Cng ty. Chnh v cha nh gi ng mi trng ni b ca Cng ty nn mc tiu ca Cng ty thit lp cha ph hp vi yu cu pht trin ca Cng ty.

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Cng ty cn tin hnh phn tch mi trng ni b bt u t trnh cng ngh v h thng my mc thit b ca Cng ty. Cng ty cn nh gi chnh xc nng lc ca my mc thit b, mun vy, Cng ty cn mi cc chuyn gia thuc Tng Cng ty Xi mng n t vn, xy dng chin lc u t, i mi my mc thit b. Vn tip theo l trnh lao ng. R rng, trnh lao ng ca Cng ty hin nay rt yu. Cng ty cn nh gi chnh xc trnh lao ng c chin lc pht trin lao ng trong Cng ty. Chin lc pht trin lao ng tp trung vo nng cao trnh tay ngh cho lao ng, nng cao tinh thn v thi ca mi cng nhn. Ngoi ra, Cng ty cn phn tch c th cc yu t thuc ngun nguyn liu, trnh qun l... nhm nng cao chnh ni lc ca Cng ty.

3. M rng cng tc nghin cu th trng nhm nng cao kh nng

cnh tranh v sn phm
Trong nn kinh t th trng hin nay th cc doanh nghip phi t tm kim khch hng ca mnh . Trong khi cnh tranh li i hi mi doanh nghip u phi ra sc c gng ginh v th cnh tranh cao trong th trng . Chnh v vy , vic nghin cu th trng ca mi doanh nghip l cn c quan trng nht h xy dng k hoch sn xut v xy dng cc loi mu m sn phm nhm to tin cy ca khch hng, thu ht c khch hng nhm chim lnh v th cnh tranh i vi cc i th . Nghin cu th trng tt s xc nh c ng tiu chun , mu m sn phm cn sn xut, ph hp vi th hiu nhi tiu dng . T ra nhng chnh sh v sn phm . Cng ty phi nh hng cc hot ng theo nhu cu , i hi ca th trng. Nhng trc ht cng ty phi lm sao gi vng c th trng hin c sau hng ti vic m rng th trng. thc hin c bin php ny ban lnh o cng ty phi tin hnh ch o thc hin mt s bc cng vic sau : + i ng nghin cu th trng cn phi tng hp thng tin v cht lng , mu m sn phm , nhu cu ca th trng t i mi sn phm to sn phm c mu m hn hn sn phm ca i th , tung sn phm mu ra

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th tng nhm thm d th trng . ng thi lm sao i trc th trng v n u c ma giy vi mi . Cn c vo nhu cu th trng , th hiu ca khch hng , trn c s nh gi tin hnh mt cch tng hp c i chiu , so snh phn tch v d kin khc phc im mnh , im yu pht huy th mnh ca mnh trong c vic nh gi trnh cht lng sn phm ca mnh so vi nhu cu th trng, khch hng v sn phm ca i th cnh tranh . T rt ra c nhng yu cu cn thit cho doanh nghip mnh . Cng ty cn tip tc nghin cu cc xut k thut nhm nng cao cht lng sn phm . thc hin doanh nghip cn :

Ban gim c cn thy r vai tr to ln ca cng tc nghin cu th

trng i vi s tn ti v pht trin ca doanh nghip v vic nng cao kh nng cnh tranh cng nh hiu qu sn xut kinh doanh ca doanh nghip trong c ch th trng hin nay . Sau , thng qua phng k hoch tin hnh cng tc ny ng thi ban gim c phi to c hi cho i ng cn b phng tiu th thm d, cung cp ti liu cho vic hot ng nghin cu.

Yu cu i vi i ng cn b nghin cu phi c kin thc

Marketing, c kh nng thu thp v x l thng tin, qua o to cc lp nghip v, c kh nng sng to, nng ng trong cng vic , c hiu bit v ngnh Xi mng. Bit x l thng tin , thu thp v sng to cc mu vi mi sau cng phng k thut hnh thnh v thit k sn phm c gi tr trn th trng . Trang thit b phi y , c phng tin lm vic, gip cn b nghin cu th trng c iu kin tt trong vic thu thp , x l , chn thng tin .

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Kt lun
Chin lc kinh doanh ca mt doanh l vn ht sc quan trng trong tnh hnh nn kinh t th trng cnh tranh khc lit, n quyt nh s thnh cng ca mi doanh nghip trn thng trng. V vy ra mt chin lc kinh doanh hp l l yu t v cng quan trng to nn sc mnh tng th ca mi doanh nghip. Sau mt thi gian thc tp ti Cng ty Xi mng v Xy dng cng trnh Lng Sn, em hon thnh lun vn tt nghip "Hoch nh chin lc ca Cng ty Xi mng v xy dng cng trnh Lng Sn". Vi hi vng nng cao kin thc cng nh ng gp mt s kin nhm nng cao chin lc kinh doanh ca Cng ty Xi mng v Xy dng cng trnh Lng Sn. Theo em ra c mt chin lc kinh doanh hp l cho cng ty chng ta cn phi hiu nhiu kha cnh nh l lun chin lc kinh doanh; mi trng kinh doanh; thc t th mnh, im yu ca cng ty.... V vy phn gii php em mnh dn a ra mt s kin nh vi mong mun nng cao hiu qu kinh doanh. Nhng gii php ny ch yu da vo kin thc hc, qua phiu kho st, quan st thc t .... Hoch nh chin lc kinh doanh l ti rt hp dn v cn thit vi mi loi hnh doanh nghip. Mt doanh nghip mun tn ti v pht trin th vic hoch nh chin lc kinh doanh ng n cho cng ty mnh l v cng quan trng. y l mt ti kh, i hi s hiu bit su rng c v l thuyt cng nh kinh nghim thc t. V vy, d c gng nhng chc chn lun vn ca em cn nhiu thiu st rt mong c kin ng gp ca thy c.

Em xin chn thnh cm n!

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Ph Lc
I. Ph lc 1. c im my mc thit b ca Cng ty
H thng sn xut xi mng en bao gm nhng my mc thit b chnh sau :

- 4 L nung quay c :
Chiu di 100,4 m; ng knh 3 m; Cng sut thit k l 250 tn Clinker/ngy l.

Trong :
+ 2 l nung quay s 6 v 7 lp t nm 1964 1966 + 2 l nung quay s 8 v 9 lp t nm 1978 1980 H thng l nung quay do Rumani sn xut v cung cp thit b ph tng kem theo dy chuyn l nung.

- My nghin nguyn liu gm : 5 ci Trong :

+ My s 4; 6; 7; 8 nng sut thit k l 18 tn / gi ci + My s 9 nng sut thit k l 25,5 tn / gi ci H thng my nghin bi theo cng ngh t do Rumani sn xut

- 3 My ba bn nng sut thit k l 60 m3 / gi my - 5 Ging iu ch mi ci dung tch cha 1.500 m3 - 3 My nghin than ( h thng nghin bi) Trong :
+ My s 4 nng sut thit k 10 tn / gi my + My s 5 nng sut thit k 12 tn / gi my + My s 6 nng sut thit k 11 tn / gi my

- 5 My sy than nng sut 14 tn / gi my - 3 Bm Pulles nng sut 35 tn / gi my - 6 My nghin xi mng (Clinker) trong : 4 ci nng sut thit k
14,5 tn / gi my v 2 ci nng sut thit k 16 tn / gi my.

- 3 My nghin ng bao nng sut 34 tn / gi my. - Phng tin vn ti :

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+ Tu ko : 12 ci = 2.210 CV + S lan : 43 ci = 9.800 tn 1 ci = 150 tn + S lan t hnh : 2 ci = 300 tn + Tu tr du : + t cc loi : 50 ci = 500 tn.

- 3 My cn trong : 2 ci vi cng sut 40 tn / gi ci v 1 ci

80 tn gi ci
-

2 My xc : 1 ci E25 c dung tch gu xc 2,5 m3 1 ci E302 c dung tch gu xc 3,02 m3

- Cu trc 10 tn x 9 ci
-

Cn trc 10 tn x 2 ci

Ph lc 2. c im v Nguyn Vt Liu
i vi Cng ty Xi mng v Xy dng cng trnh Lng Sn , sn xut theo cng qui trnh cng ngh khp kn do yu cu thi gian sn xut lin tc sut ngy m, ch khi no thit b trong dy chuyn cng ngh b s c hoc dng sa cha theo nh k th mi ngng hot ng. Cho nn k hoch cung cp vt t k thut i hi phi m bo y , kp thi, ng chng loi, cht lng v s dng mt cch c hiu qu cc loi vt t nhm thc hin chng trnh sn xut ca cng ty. Chng loi vt t phc v sn xut xi mng bao gm :

- Nguyn vt liu chnh :

+ vi (vi hm lng CaCO3 > 90%) + t st (vi hm lng SO2 : 58 % 63%) + Qung st (vi hm lng Fe2O3 > 40%) + Qu kh. + Ph gia + Thch cao

- Nguyn vt liu ph :
+ Gch ngoi ( CrMg ) + Gch ni (gch chu la dng xy l)

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+ Gch Cao nhum + Bi n dng cho my nghin + V bao + Du nhn, m my

- Nhin liu : Than cm Hn Gai; du MFO ; du Diezel ; xng - Nng lng : in - Cc thit b ph tng thay th v cc chng loi vt t dng trong
ch to ph tng thay th cho sa cha thit b, lng vt t ny cng chim mt t trng kh ln.

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Mc lc
Li ni u ....................................................................................................... 1 Chng I: Thc trng thc hin chin lc Cng ty xi mng v xy dng cng trnh Lng Sn .............................................................................. 2
I. Qu trnh hnh thnh v pht trin ca Cng ty ............................................. 2 1. S ra i ca Cng ty .................................................................................... 2 2. Chc nng, nhim v ca Cng ty ................................................................ 2 3. C cu t chc v lao ng ca Cng ty xi mng v XDCT Lng Sn......... 3 3.1. C cu t chc ............................................................................................ 3 3.2. C cu lao ng ......................................................................................... 6 4. Kt qu hot ng sn xut kinh doanh ca Cng ty .................................... 7 II. Mt s c im kinh t - k thut nh hng n cng tc hoch nh v thc hin chin lc ca Cng ty xi mng v XDCT Lng Sn........................ 8 1. c im t chc sn xut ........................................................................... 8 2. c im quy trnh cng ngh sn xut xi mng Cng ty ........................ 9 3. c im v my mc thit b..................................................................... 11 4. c im v nguyn vt liu ....................................................................... 11 5. c im v vn kinh doanh ...................................................................... 12 6. c im v th trng v khch hng ........................................................ 12 7. Kt qu hot ng sn xut kinh doanh thng qua mt s ch tiu tng hp ..... 13 III. Thc trng cng tc xy dng v thc hin chin lc ca Cng ty xi mng v XDCT Lng Sn................................................................................ 14 1. Xc nh mc tiu ....................................................................................... 14 2. Phn tch mi trng ................................................................................... 16 2.1. Phn tch mi trng bn ngoi ............................................................... 16 2.1.1. Mi trng quc t ................................................................................ 16 2.1.2. Mi trng quc dn ............................................................................. 17 2.2. Mi trng ngnh ..................................................................................... 20 2.2.1. Khch hng............................................................................................ 20

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2.2.2. Nh cung ng ........................................................................................ 21 2.2.3. i th cnh tranh tim n .................................................................... 21 2.2.4. i th cnh tranh ................................................................................. 22 2.2.5. Sn phm thay th ................................................................................. 22 2.3. Phn tch mi trng ni b doanh nghip ............................................. 22 2.3.1. Phn tch b my qun l ...................................................................... 22 2.3.2. Nhn s .................................................................................................. 22 2.3.3. Hot ng marketing ............................................................................. 23 3. Phn tch mi trng SWOT ....................................................................... 23 4. T chc thc hin chin lc ...................................................................... 24 4.1. V thc hin chin lc sn xut ............................................................ 24 4.2. V thc hin k hoch cc mc tiu ......................................................... 25 5. nh gi cng tc thc hin chin lc ti Cng ty ................................... 25 a. Nhng thnh tu t c ........................................................................... 25 b. Nhng vn cn tn ti............................................................................. 26

Chng II: Mt s gii php hoch nh chin lc kinh doanh n nm 2010 ca Cng ty xi mng v xy dng cng trnh Lng Sn................... 27
I. Phng hng nhim v cng tc ca Cng ty trong nhng nm ti .......... 27 II. Mt s gii php hoch nh chin lc n nm 2010 ca Cng ty Xi mng v xy dng cng trnh Lng Sn .......................................................... 30 1. u t i mi cng ngh sn xut ............................................................. 30 2. Xc nh chnh xc mc tiu v phn tch mi trng................................ 31 2.1. Xc nh chnh xc mc tiu pht trin .................................................. 31 2.2. Phn tch mi trng kinh doanh ............................................................ 31 3. M rng cng tc nghin cu th trng nhm nng cao kh nng cnh tranh v sn phm ........................................................................................... 32

Kt lun .......................................................................................................... 34