Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
    The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
    The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
    Ebook369 pages2 hours

    The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

    By Russell H. Granger

    ()

    Read preview

    About this ebook

    Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

    Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

    Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.

    Just say “YES” to success.

    "7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
    --From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateJan 7, 2008
    ISBN9780071662123
    The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

    Related to The 7 Triggers to Yes

    Related ebooks

    Training For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Revolutionise The Way You Sell And Influence People

      Jan 21, 2021

      Jim Huse has a background in sales, psychology and business improvement and his popular 2010 book Revolutionise the way you work now has a companion title: Revolutionise the way you sell and influence people. “Selling and influencing is part of our e

      1 min read

    • Article

      Silence Your Inner Critic

      Feb 28, 2021

      Silence Your Inner Critic
      1 min read

    • Article

      Max your MOTIVATION

      Feb 12, 2020

      Max your MOTIVATION
      4 min read

    • Article

      What’s Your Money Personality?

      Mar 20, 2020

      What’s Your Money Personality?
      2 min read

    • Article

      Wisdom Of Women

      Oct 20, 2020

      Wisdom Of Women
      1 min read

    • Article

      Personal Finance Lessons From a NFL Pro

      Apr 4, 2019

      Brandon Copeland is an NFL linebacker who currently plays for the New York Jets. He teaches a college course on personal finance to undergraduates at his alma mater, the University of Pennsylvania. Early in your NFL career, you traded stock options a

      1 min read

    • Article

      Insider Tips

      Jul 9, 2020

      Insider Tips
      1 min read

    • Article

      10 Reasons to Own Life Insurance in Every Decade of Your Life

      Sep 21, 2020

      There has always been value in protecting your loved ones, perhaps even more now as the COVID‑19 global pandemic continues to devastate households and put the question of mortality front and center. While life insurance can be an unsettling topic, an

      3 min read

    • Article

      So, You Want to Start a Foundation? Great!

      Jun 21, 2019

      For some business owners, the American dream is more than the freedom to achieve prosperity. To these entrepreneurs, it is the ability to have a real impact on individuals in meaningful ways. Often, they accomplish these goals by starting some kind o

      3 min read

    • Article

      Simple Works

      Jun 17, 2018

      Simple Works
      2 min read

    • Article

      When 'Rules of Thumb' for Life Insurance Aren't Appropriate

      May 2, 2018

      Ughhhh. Life insurance isn't exactly a fun topic to talk about, is it? Yet, it is essential coverage for many families who want to protect the future earnings of one or both spouses. There used to be a rule of thumb among insurance agents that yo

      4 min read

    • Article

      Pay Now or Pay Later: Reducing Taxes Should Be a Retirement Priority

      Oct 1, 2019

      Do you have a plan to help reduce income taxes in retirement? That's become one of my top questions for the pre-retirees who attend my financial planning classes or come to my office for help. If they have to think about it, it means they likely do

      3 min read

    • Article

      North east

      Feb 28, 2023

      North east
      4 min read

    • Article

      Live An Empowered Life

      May 19, 2022

      Take a moment to consider and reflect on these words: You have control of your thoughts and can choose how to react to them. For the major part, most people have an inner voice accompanying them throughout their lives, connected to their sense of sel

      2 min read

    • Article

      Claiming Your 4 Superpowers

      Jan 21, 2021

      Claiming Your 4 Superpowers
      4 min read

    • Article

      Building Good Client Relationships

      May 14, 2021

      There are many pillars that support good customer relations (and hence business success); amongst these are recognition, acknowledgement and praise. The fresh-produce sector provides many opportunities to practise these. Indeed, they are essential it

      1 min read

    • Article

      Four Ways To Use Your Breath More Effectively

      Apr 12, 2022

      4/6 breathing To ease a fractious mind into peaceful sleep, Bourdillon advises practising 4/6 breathing at bedtime, for 10 minutes, inhaling for four counts and exhaling for six. The volume of breath from the exhale should be the same as the inhale.

      1 min read

    • Article

      You Are Worth More Than Your Stuff

      May 18, 2018

      Estate planning traditionally focuses on your financial assets. But there's more to you than your physical wealth, Laura Roser reveals the following excerpt* from her book, Your Meaning Legacy. What about your wisdom, beliefs, values, important famil

      4 min read

    Related categories

    Reviews for The 7 Triggers to Yes

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The 7 Triggers to Yes - Russell H. Granger

      kFbbook_preview_excerpt.html\˒Fvh"G-1h-gR7iEU5@J+lisof"Q,J3UG}{~{3Lv,T<zOw۽-.ֻomƎ~6q=nEw|ۇG84}17oњ/4U庡mXԸ":\UuCk 3Z<^GU/vk 6E'߶+[8nK Br,]$;gZ_nfVXby#7mYlosܙL%  cәKV]mIQCRo_̦iuo2Wއ_~xįx(^Td-XWۺ.nFnjr䗍ݛv{ã7hbk늍;1woyOY !wJE ^4%aAq@ބCF=`,o ;Zb.;7{txNimQ 4tQ<΍q^7LMJ><a†m)ZSgC'S XWP%ScK3HIOLwg`z//m-??Ma,]<Ś3,D:.3t 5bbvb,u@l\UiR\&*K!VX ˅QkBXpU gY~1>i Nm_5gӺn3{JtR•_6N1P/dE^,) PM`?$4ilQX 󤨑zG(&Fau\)Co(iw/uf4L*]=(& NFi 4&Mv!,REIC0} y;LnV:fZ@kU!(B,B4G7j{]+[|~}jF+G0B=SŠT8irRdzY2Žx5LG|QB 1C˵&Pf\݁^lPb(د]AyPd,ehLɮCBpVb-`)6"^1rI4FZv`775VᏨ::%Q|(<9aq$Nv~YTM׸.DqncGE FiGsAt*l X>60np LBq!SrQPLLvU6~A.^]]=-\ܾ~b$kgCbDxzXN"UsWfo'v2_ kF?4,CFlO9|4Zu&z"^jMIiRb}K^x=<%3YH=uR&&%$ s{YϷ"- qƘovAPp͠G/.FIE`{kA./cA3Ȧf'߶A"nؑpx THF5*,"Sp}ŧu֓z)ZWhkt+au(#{:f:--b'YZXv BD'I T{ش0#: I$7t$]qq&PH an`{\< o%55n.-&"-CBc.n"v>Pt@}bb6)67JG HQL+U6kP!ZXLJ(]0EF՚Ԁ|RFT3UhػHvd8YC ,p(3owWnjVyV>zjoƎb,~Д6)d W/ A[(Ѱmj_Y^+$İLFj3cI}gk 7 !"/q] \Dok+< qhz)+u*WSZ]~e,S|;#W2(͚\Hs>vXc98mY$^:yH<>_=*!>ɋa ʕ\aK #H_Z'jd/5BH16WBkO.pڬ'4Rj3 1|X2fmʾvl]Z?1?UZ+_cb1I;l|b$<S32f/S G56T/lDN'#-`"KsS#%"НX{XG:&M⌁ 15HE&pNvHU)%丂+ .q75bwPL@]Y8#.mkPEHOvPOF6a&NG̮P,Q?0Ȱ!mړ!1Cڀk@|-BݨGzo*Hv$SK瑁f N BeECEnQdd9j*_8Drǃ;[J"$ąbj:eYO:aDڊE"̽ Qg (P/dxGv8Eͣ!Lܺe sMrB'R?*o(r..xBuMX._]-E۳vy2l6Mf`'yrbD8#tyƩAQf le`-STlTo#C-^}(&Q,ѳKFοj K.Vqj=g1 k(ˇ_ڦMٹX2LV$qH/`exf#8j%=Exy./d3or!b1x(e5sc}Ff,dNok y%kU{!4P5je^ռ@_#)b)s7!)˷\=IHG.sJ Gs,yd~XF,3*9 A:mzG4!/K!)4Xi)uV#"G{]OsL6еL|jSk.z雗#ܰHXx )A.'J8Ťa S^"\]~>©N^ә֓ ȗKiƬ5 >QitHf:9;CEM(IJ>!i4xȥ]w6HVlݪH Mkc?nAfȌiY-v|%:<;)mnV 'deOK.?4$K^zLjM "ST`7)e$H;0Itlrsf¥B*fKm쩐*0{"$7/D֌)ZgО\VVtKD.=gM*Jgm~VWs?)Ǽ=|'5?x'xC+6I~_|٘ u -bq@I-e1Z~N؏`j ڣ 0J4GVq>@8?\~"/0A|I$&]?aÜ]78x\ċtILfJ e2Zq^WFʰxX0Qܘ[>Mn˔bԓaw1" m !q$F̥N:qt6JTzg&ٟjOVVflҬ \sȋ0ÆLlLS~ <;kd"w=(@JcΎ秪C U{pK)M32,)@^4// z+^ٝ>j1>s$krVOdDQ6s 0՜f&B AjMSRK_Aj!c9e-BPr)l/́A(\)gsF< I㎧Gي+Qs")'1j)&q-%Mm̸æTt.ltI5az#A.8vtBX#A]6ҳ*GɊ|}4S~ Z1p+G3InQ7<|YKLȮ tߓC\Y:Mn&MjO%y#1>zVܾ~NX [ 42.SZˡ@X6`8ez8n9VGF0'vg"D=$})3:H=o,r*>-0VJ;ӗSTNB/GD\Z?,aZ7RR[7oVB*uP3 70!ptul+tUAk>41J|r5x>ãaLNӯ߬)ơ9T ռ7%e:C2NN"3o?:9gF61YlIUzqph07skxQكt>4$adjR)]8'+_tVxQkΑcċnv341_|% }~?UO7e񄳩J A8EX`489>-; s^1`ԫyosQٔ\'½ g2?xυ|q*E(#E^'\BPn2c?rocÜ,q'`kՐ:UGȌZ:΍Gb $ET- G! 5=>^8-rYң2zqXŹ%2%}j, H$O3y=[y.UӢ'J,DNIxKOr@gƍW# ɱ"ӡi9%FDڔeϝĵEcNQГwFmc0.vRU6Mo`6\FC`1E M
      Enjoying the preview?
      Page 1 of 1