Service Provider Wi-Fi Why Fi?

Cisco Knowledge Network

June 7th 2011

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

 0.95 billion registered cars in

use

1.15 billion landlines 1.4 billion PCs of any kind in use 1.5 billion Credit Card holders 1.6 billion TV homes 1.8 billion Internet users 4 billion FM radio users 5.2 billion mobile phone

subscriptions 3.7B unique users, 75% global per addressable capita penetration

6.8 billion people on the planet

Source : Tomi Ahonen
2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

New Devices

More Broadband

New Pricing

New Applications

Video will be 2/3 of mobile traffic by 2014

2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

95+% revenue from voice Point to point business model Consumption charged Internet Voice is free Flat Internet More and more for same price Faster and faster

100 years of Fixed telecoms

1900
30 years of Mobile telecoms

1990

2011

95+% revenue from voice Consumption charged Internet Voice is free Point to point business model More and more for same price Faster and faster Flat Internet

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

39x Growth
1000

Macro Capacity Average Macro Cell Efficiency Spectrum

Growth

100

10

1 1990
Source: Agilent
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

1995

2000

2005

2010

2015

 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

For Business

For Consumer

Services for Business:

Services for Consumer:

Voice & Unified Communication Video call & VOIP Services VPN & IPSEC Security

Video call & VOIP services WiFi Offloading Cloud computing Pushed banner pack Entertainment Gaming

Seamless connectivity
Corporate access & VDI / VxI Cloud computing

Computing for humans

Take anywhere

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Percent of U.S. Mobile Internet Usage Taking Place in Each Location

38% 27% 35% Everyday User

On the Go In an Office At Home

56% 10% 34% Infrequent User

46 minutes 33 minutes 43 minutes Email Search Maps IM Web Browsing Entertainment

2/3 of mobile usage is in the two easiest places to offload

Source: Cisco IBSG, 2009
BRKSPM-1002_C1 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public

Base: U.S. Mobile Internet users

9

 Optimization increases network

capacity and reduce 3G data traffic overload by offloading traffic with SP Wi-Fi.
Monetization creates new revenue

streams by taking advantage of advanced technology that provides secure delivery of location-based services to mobile devices
Churn Reduction expand a

physical footprint with a cost-effective Wi-Fi solution to keep customers on the service provider network as they move from home to the train to the office.
Cisco Confidential 10

2011 Cisco and/or its affiliates. All rights reserved.

Residential

Biggest impact Encourage users to configure it Possible client Strategically important Linked in with wider Enterprise play

Enterprise

3rd party Hotspot

Used for Time to Market Limited suitability for offload

Indoor Hotspot

Key for Macro offload in busy cells

Outdoor Hotspot

Key for Macro offload in busy cells Possible use for fixed broadband

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11

3G Offload is ready today for :

Standalone WiFi (with 3G/4G roaming) Trusted or untrusted 3G/4G core integration e2e architectures tried and tested

The business case is clear

Small cells are REQUIRED for capacity WiFi has that capacity at the right price (802.11n + Cisco CleanAir) Device WiFi chipset penetration is at critical mass

Why Wi-Fi ?
Optimising infrastructure costs & reducing cost of delivery Creating & monetising new business opportunities Increasing average user experience and .. happiness

2011 Cisco and/or its affiliates. All rights reserved.

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12

Service Provider Wi-Fi

Jim Tavares, Director Strategy & Business Development Cisco Services May, 2011

Internet

Application Partners

AAA

DHCP Captive Portal

WCS

Policy Mgmt

Svcs Reporting

Cloud Services, Applications, & Operations

Converged Subscriber Control

WiFi Controller & Backhaul
Cloud TR-069

CUWN WLC

CMTS DSL Fiber Stadium / Large Venue

Own or 3rd party broadband access

Indoor Hotspot

Metro WiFi

SMB Managed AP

Residential Managed AP

Metro/ Hotspot Access

2011 Cisco and/or its affiliates. All rights reserved.

Residential Access

Client Centric/ Un-trusted Access

Cisco Confidential 15

SF Giants ATT Park

WiFi broadband connectivity free to all 40,000 seats 350 x 802.11N AP Deployed 3G Offload for all ATT iPhone and BB devices through transparent authentication On-net video instant replay live during game or show
Serving 40,000 Fans

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16

One AP for 3 MSOs Cisco Aironet 1260

SSID = optimum WiFi SSID = Xfinity (Comcast) SSID = TWC WiFi

Wi-Fi broadband connectivity free to 3 MSOs (TWC, Comcast, Cablevision) More than 5M subs
17

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People activating the service at home can connect on other residential hotspots Large Scale Requirements (Million of APs, Million of IP addresses)

Security requirements for private / public traffic segregation, fraud prevention and billing Roaming requirement between APs

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18

 Carrier-Grade

Unified Architecture
Seamless Experience Converged Packet

3G/4G Macro Site

CAR/CNR UCS
Wireless Control System (WCS)

MSP Credentials

Wireless LAN Controller (WLC) Cisco ASR 5000 Metro WiFi

Internet

Core

Intelligent & Secure

IP Backhaul

IP Core

Partner Network

Access Radio

SMB Managed AP
WLC for On Premise Content

Stadium / Large Venue

Indoor Hotspot

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19

CAR/CNR

WLC

ASR 5000

WCS

Service Control
Bandwidth Monitoring and Management Policy Definitions Subscriber Database Management Billing and OSS Systems

Wireless Control System (WCS)

Wireless Mesh Management System enables network-wide policy configuration and device management\ SNMPv3, Syslog, IPSec, AAA, etc

Wireless LAN Controller

Handles RF algorithms and optimization Seamless L3 Mobility Security and Mobility control Image Management

Root Access Point

Serves as Root AP to the wired network Typically located on roof-tops or towers Connects up to 35 Mesh APs using 802.11a

Mesh Access Point

802.11b/g client access Connects to Root AP via 802.11a AC/DC power; PoE capable Ethernet port for connecting peripheral devices

Reliable Hardware
2011 Cisco and/or its affiliates. All rights reserved.

Industry Proven Devices at Every Layer

Cisco Confidential 20

ClientLink

Best in class RRM coupled with legacy beamforming to deliver focused power to clients. Improves Network Throughput and Coverage Sophisticated Spectrum Intelligence to monitor the airwaves, detect, locate & classify interference, alert IT and automatically reconfigure the network to avoid. Improves Network Reliability Optimized RF utilization by moving 5 GHz capable client out of the congested 2.4 GHz channels. Improves Network Throughput

CleanAir

Band Select

Video Stream
2011 Cisco and/or its affiliates. All rights reserved.

Extends reliable multicast into the wireless network by converting multicast to unicast at the AP Efficient Video over WLAN

Cisco Confidential

21

 Provisioning Image

download automatically
Self-configuring, Zero-

touch configuration
Operational management

through CAPWAP standard interface. WCS used for operational view and reporting.
RF Management , RRM

Controller

and Clean Air

Increased network visibility, stability and end user performance
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Apple Airport 802.11

Web Auth

WISPr 1.0

Apple iPhone

WISPr 2.0

HS2.0

1997

1999

2003

2007

2010

2011

Untrusted WiFi Network Web based Auth / No Encryption Mostly Hotspot side business Portal Page Auto Portal Page Username Password

Trusted WiFi Network 802.1x / 802.11i 3G Offload

Auto Portal Page

Username Password EAP-SIM

802.1x 802.11i
EAP-FAST EAP-SIM EAP-TLS

Username Password

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23

WBA is becoming GSMA of Wi-Fi

Operators
ATT Aircel British Telecom CSL China Mobile Comcast Deutsche Telekom Du FON Freedom4 Gowex KDDI KT IND SAT M2 Meteor Network NTT Communications NTT DoCoMo Orange PCCW Softbank Tata Telecom Italia Telefonica Tomizone TTNet True Telecom Turk Telecom Verizon Wireless Vex YTL Solutions

Clearinghouses, Aggregators, etc.

Aicent Accuris Boingo Comfone Connection Services Devicescape iPass MACH QuickConnect Starhub Syniverse

Vendors
Aruba Bel-Air Broadhop Cisco Google GreenPacket Intel Meru Ruckus Skype

Board of Directors
Europe: British Telecom (Chair) Orange (Co-chair) Portugal Telecom
2011 Cisco and/or its affiliates. All rights reserved.

Americas: ATT Boingo Deutsche Telekom

APAC: KT True Tata

Vendor: Cisco open open

Cisco Confidential 24

3G-Like Experience

Context-Aware Services
SP name HS 2.0

SP name HS 2.0

SP Name 3G

Phone or MID

Associated Technologies

Associated Technologies

802.11u 802.1x
Universal Credentials:

SP name HS 2.0 Dynamic Icon Bar

802.11u Cisco MSAP

HS2.0 Home SP

EAP-SIM EAP-TLS EAP-FAST

SP name HS 2.0

Visited SP 3G

Roaming Agreements: WRIX

SP name HS 2.0 Web Service

HS2.0 Roaming

Secure, universal roaming on par with cellular

MSAP: Mobility Services Advertisement Protocol
2011 Cisco and/or its affiliates. All rights reserved.

Leapfrog cellular with context-aware

Cisco Confidential 25

MN

AP/WLC

AS

Beacon (Interworking, Roaming Consortium) Mobile decides to associate with WLAN GAS-Initial-Req (NAI Realm List) GAS-Initial-Resp (NAI Realm List)

802.11u doesnt change anything after this

Authentication (open) Authentication (open, status) Association Request Association Response

EAP exchange (EAPOL)

EAP exchange (Radius)

802.11 security association setup

4-Way Handshake

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26

B0 - B3 Element ID Octets: 1 Length 1 Network Type

B4 Internet

B5 ASRA

B6 ESR

B7 UESA Venue Info (optional) 0 or 2 HESSID (optional) 0 or 6

This element is in beacons and probe responses Network type: One of: {private | private with guest access | chargeable | free} STAs can selectively scan for desired network type Internet: set to 1 if SSID provides internet access

ASRA (additional authentication step required): set to 1 if Web-auth/WISPR

configured on this SSID reachable on this SSID

ESR (emergency services reachable): set to 1 if emergency services are UESA (un-authenticated emergency services accessible): set to 1 if emergency

services are accessible for terminals not having valid security credentials on this SSID

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27

 Venue information: extensive table of venue groups and venue types to aid client in culling

list of candidate networks

Venue Group: {Assembly, Business, Educational, Factory, Mercantile, Residential, etc.} Venue Type: {Assembly [Arena, Stadium, Passenger Terminal, Restaurant, Coffee Shop, Bar, etc.], Business [Attorneys office, Bank, Doctors office, R&D facility, unspecified, etc.] Mercantile [Grocery Market, Retail store, Shopping Mall, unspecified, etc.] etc.}

HESSID: Globally unique network identifierSPs can now uniquely identify each of their

networks
Used in conjunction with SSID SSID can be set by user to anything (e.g., how many Linksys-g SSIDs are out there?) HESSID value is assigned to be one of the MAC addresses of an AP in the network/ESS

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28

 This element is in beacons and probe responses Client scans & receives beacon having this element and can

quickly determine if there are any Wi-Fi networks for which it has valid security credentials

Each SP or consortium of SPs must register with IEEE to obtain OI Element gives OI for top 3 SPs (or consortium of SPs) having

roaming agreements with Wi-Fi access network provider; remainder available via GAS-ANQP query

Number of GAS-ANQP OIs provides number of additional OIs

which will be returned on a GAS-ANQP query (see subsequent slide)

Cisco Confidential 29

2011 Cisco and/or its affiliates. All rights reserved.

Access Offload and Convergent Access Network Strategy

2011 Cisco and/or its affiliates. All rights reserved. 2010

Cisco Confidential

31

 User selects private SSID and associates with the Wi-Fi access Authentication is done at WLAN access level (WEP, WPA) Direct Traffic Offload, Mobile operator is loosing control over the offloaded traffic

Residential (Private SSID)

Metro Aggregation Network

HLR/ HSS Radio Access Network Mobile Packet Core SGSN GGSN

Internet

Cellular Network
2011 Cisco and/or its affiliates. All rights reserved.

Walled Garden

Cisco Confidential

32

 User selects eligible SSID and associates with Wi-Fi Authentication is done via a EAP (e.g. EAP-SIM/AKA) at the access network level Requires centralized address management and high end scaling of the residential gateway aggregation (SP-WIFI architecture) Optionally, operator may enforce some policies (QoS, DPI, etc.) and allow walled garden access

Residential (802.1x SSID)

AAA/PCRF Metro Aggregation Network ISG RADIUS MAP

Public Hotspot (802.1x SSID) Radio Access Network

HLR/ HSS Mobile Packet Core SGSN GGSN

Internet

Cellular Network

Walled Garden

2011 Cisco and/or its affiliates. All rights reserved.

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33

 User selects open SSID and associates with Wi-Fi Authentication is done via a EAP-SIM/AKA over IKEv2 User device establishes IPSec TTG, PDG or ePDG GTP or PMIPv6 provide network based mobility GGSN/PDG/PGW provides access to mobile Internet services & enforces policies
AAA/PCRF Metro Aggregation Network IPSEC RADIUS DIAMETER MAP Public Hotspot (private or open SSID) Radio Access Network HLR/ HSS Mobile Packet Core SGSN GGSN (PGW) TTG (ePDG) GTP (PMIPv6) Internet

Residential (private or open SSID)

Cellular Network
2011 Cisco and/or its affiliates. All rights reserved.

Walled Garden

Cisco Confidential

34

 Overlay Models
Session Anchoring in Mobile Packet Core

Fixed Broadband BNG not involved (from session mngmt perspective)

Models :
Client Centric : IWLAN, S2b, S2c with TTG/PDG/ePDG/PGW in MPC Network Centric : S2a with MAG in Residential Gateway

Cooperative Models
Session Anchoring in Mobile Packet Core Fixed Broadband BNG involved as first hop device Leverage Cisco Adaptive Intelligent Routing (AIR) Models :
Client Centric : S2b, S2c with ePDG/LMA on BNG Edge Gway Network Centric : S2a with MAG on BNG

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35

Collaborative Model Trusted Access S2a

AAA / BCRF Interworking

AAA / PCRF

Wifi RG L2 IPSEC PMIPv6 Wifi Zone

PMIPv6/S2a PGW BNG MAG IP Aggregation And Core GTP/S2a GGSN

Internet And Walled Garden

BNG performs Mobile Access Gateway function and interworks with

Mobile Packet Core

PGW (with PMIP) or GGSN (with GTP) through S2a intf.

BNG provides L2, IPSEC or PMIP connectivity on customer side to

aggregate Residential Gateway Open-WiFi service

In that case BNG performs a MAG function as defined at IETF

netlmn
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

Collaborative Model Untrusted Access S2b

AAA / BCRF

AAA / PCRF

Interworking
Wifi RG IPSEC / IKEv2 Internet And Walled Garden

PMIPv6 PGW

Wifi Zone

BNG TTG-ePDG
IP Aggregation And Core

GTP GGSN

BNG performs Mobile Access Gateway function and interworks with PGW (with PMIP) or GGSN (with GTP) BNG provides IPSEC / IKEv2 connectivity on customer side to aggregate end users In that case BNG performs TTG or ePDG functions as defined at 3GPP
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37

Mobile Packet Core

AAA / BCRF

AAA / PCRF

Overlay Model
Wifi RG Overlay Tunnel (PMIP) Internet And Walled Garden

Overlay Tunnel Wifi Zone (IPSEC)

BNG/CMTS IP Aggregation And Core

PDG/ePDG PGW Mobile Packet Core

Residential Gateway or End User device interwork with Mobile Packet Core without any assistance from the fixed network except IP connectivity

RG based model : Residential Gateway setup a PMIPv6 tunnel towards the PGW/ePDG
Client centric based model : UE setup an IPSEC/IKEv2 tunnel towards the PDG/ePDG
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38

Traffic Tromboning to Mobile Packet Core

Wifi RG

AAA / BCRF

AAA / PCRF

Traffic
BNG Wifi Zone IP Aggregation And Core AAA / BCRF Mobile Packet Core AAA / PCRF GGSN/PGW

Internet And Walled Garden

Local Breakout to the Internet

Wifi RG
Walled Garden

Traffic
BNG Wifi Zone GGSN/PGW

Local Breakout
IP Aggregation And Core
Mobile Packet Core Internet

2011 Cisco and/or its affiliates. All rights reserved.

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40

 The select rules for offload/upload traffic can be scoped at different

levels. However, in practical terms only few options make sense and can be supported
Filter Destination Prefix IP Flow Tuple Application Granularity Access Network Identifiers APN (PDN Identifier) Location { Except-Offload-All Rule } Scope Operator value added services src/dst address, src/dest port Application identifiers (Dest Port or IP Address) SSID With single APN support for WLAN access, not an option for IPv4 MAG IP Address The approach of VPN Split Tunneling

2011 Cisco and/or its affiliates. All rights reserved.

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41

 The offload policy is applied on the input interface of the MAG

interface, facing the access network.

The output interface for each IP flow from the mobile node, if its

towards internet or packet core is based on the policy

Initially use of NAT for IPv4 is necessary, use of multiple prefixes and

IP source address selection needed for IPv6

Flow Selector Internet Packet Core

Tunnel-0

Input Interface VLAN-0 VLAN-1

Output Interface Tunnel-0 Interface-1

F1 F2

Interface-1

MAG
VLAN-0 VLAN-1 (802.1q)

Offload policy Enforced on input interfaces

Access
2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42

Wi-Fi Access Authentication

Wifi RG

AAA

EAP/RADIUS AAA / HLR

EAPOL 802.11i

Interworking Tunnel (PMIP) BNG/CMTS

Internet And Walled Garden

GGSN/PGW Mobile Packet Core

Wifi Zone IP Aggregation And Core

IKEv2 Mobile Packet Core Authentication

Wifi RG

AAA / BCRF

AAA / HLR

Overlay Tunnel (IPSEC) BNG/CMTS

EAP/IKEv2

EAP/RADIUS Internet And Walled Garden PDG/ePDG PGW Mobile Packet Core
Cisco Confidential 43

Wifi Zone IP Aggregation And Core

2011 Cisco and/or its affiliates. All rights reserved.

Network Based Mobility Home IP Tunnel (IPSEC, MIP) Address (constant) Visited IP Address (changing)
PGW

Mobile Packet Core

Content / Application

Application Based Mobility Visited IP Address (changing)

PGW
Mobile Packet Core Content / Application

2011 Cisco and/or its affiliates. All rights reserved.

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44

802.11 AP

HOTSPOT STADIUM

PMIPv6 (3GPP S2/a)

WCS

Macro Cell Access

802.11 AP

RESIDENTIAL

Mobile Packet Core PMIPv6 (3GPP S2/a) Residential CPE Mobile Packet Core PDN Gateway (HA/LMA)

DSL Cable PMIPv6 (3GPP S2/b) PMIPv6 (3GPP (3GPP S2/c) DSMIPv6 S2/b) DSMIPv6 (3GPP S2/c)

UN-TRUSTED WITH IPSEC (I-WLAN)

IPSec Access

IPsec Gateway (ePDG)

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UN-TRUSTED WITH CLIENT

46

Mobile Packet Core

MACRO ACCESS

Unique Session Management

Macro Network

802.11 AP

HOTSPOT STADIUM

PMIPv6 (3GPP S2/a) WCS

Macro Cell Access

802.11 AP

RESIDENTIAL

Mobile Packet Core PDN Gateway (HA/LMA)

PMIPv6 (3GPP S2/a) Residential CPE Mobile Packet Core

UN-TRUSTED WITH IPSEC (I-WLAN)

IPSec Access

IPsec Gateway PMIPv6 (3GPP S2/b) (ePDG)

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UN-TRUSTED WITH CLIENT

47

DSMIPv6 (3GPP S2/c)

Mobile Packet Core

Visited Session Management

MACRO ACCESS

Home Session Management

Macro Network

Client Strategies

2011 Cisco and/or its affiliates. All rights reserved. 2010

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48

Base Client

Applications

Native CM GUI

DB
DB

SIM

Native Interfaces

Identities

Certs
User/pwd

Dynamic

Logging

QOS Network Monitoring

Local Connection Profiles

WiFi 3G CDMA WiMAX Satellite Ethernet Event Logic / Connection Policies Rules / PRE

Client Provisioning

HS 2.0
WISPR
Satellite IP
Satellite

OS APIs

OS CM API

OS Power API

OS Location API

OS EAP API

Interfaces

Ethernet
49

2010 Cisco and/or its affiliates. All rights reserved.

WiMAX

CDMA

WiFi

3G

Cisco Confidential

Ethernet IP

ANDSF & HS2.0

WiMAX IP

CDMA IP

WiFi IP

3G IP

Other GUI I-WLAN Other GUI VPN Native CM GUI Video Client

WEBEX IMS Voice

Applications

DRM

CSF

DB
DB

RSVP
SIM

SCTP LISP Logic ScanSafe MIP Logic

I-WLAN Logic

Virtual Interface

Native Interfaces Routing Policies

Identities

Certs User/pwd Dynamic

QOS Network Monitoring

CDP

Logging

LLDP

VPN Logic

Cisco Generic Interceptor / Virtual Adapter VPN / Mobile IP / PMIP / LISP

Local Connection Profiles

WiFi 3G CDMA WiMAX Satellite Ethernet Cisco WISPR Event Logic / Connection Policies Rules / PRE

Client Provision ing

ANDS F/HS2. 0

HS2.0 Satellite IP
Satellite

OS APIs

OS MDM API

OS OMADM API

OS CM API

OS Power API

OS Location API

OS EAP API

OS PC/SC API SIM Access

Interfaces

Ethernet
50

2010 Cisco and/or its affiliates. All rights reserved.

WiMAX

CDMA

WiFi

3G

Cisco Confidential

Ethernet IP

WiMAX IP

CDMA IP

WiFi IP

3G IP

Femto and Wi-Fi Offload Models

Jim Tavares, Director Strategy & Business Development Cisco Services May, 2011

 Networks are (and have always been) sized for the busy hour Video has driven the busy hour into the evening (when subscribers are

home)
This movement allows femto & wifi small cells to directly offload macro

network costs in the busy hour

Load
0.08 0.07 0.06 0.05 0.04 0.03 0.02 0.01 0 0
2011 Cisco and/or its affiliates. All rights reserved.

Load

8 10 12 14 16 18 20 22
Hour
Cisco Confidential 52

Macro Network A very expensive asset from a capex and opex perspective, but It is fully utilized in the busy hour

Femto & WiFi Small Cells A very inexpensive asset from a capex and opex perspective, but it may only be partially utilized in the busy hour
Macro Cost ($/Mbps) Opex & Capex Max Theoretical Busy Hour Capacity Femto & Wi-Fi Cost ($/Mbps) Opex & Capex Actual Busy Hour Usage

2011 Cisco and/or its affiliates. All rights reserved.

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53

Macro is a pay as you go model

$/GB

Busy Hour Mbps

Gigabytes per month

Femto and Wi-Fi are all you can eat models

$/GB

Busy Hour Mbps

2011 Cisco and/or its affiliates. All rights reserved.

Gigabytes per month

Cisco Confidential 54

Three cost models each for Femto/Wi-Fi radios

Carrier Purchased (multi-year amortization)

Carrier Purchased (immediately expensed)

Subscriber Purchased

Two architectural models each for Femto/Wi-Fi radios

Optimized
Un-optimized

Three models for Macro*

One Carrier Two Carrier Three Carrier * We modeled the Macro at 100% busy hour utilization, which in truth is rarely seen

2011 Cisco and/or its affiliates. All rights reserved.

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55

$/Month
30

25

20

Monthly Cost ($)

Macro 1 Carrier Macro 2 Carrier 15 Macro 3 Carrier Femto/WiFi 1 year depreciation Femto/WiFi 3 year depreciation Femto/WiFi subscriber purchase 10

0 Bronze User (300MB/month) Silver User (1.5GB/month) Gold User (5 GB/month)

2011 Cisco and/or its affiliates. All rights reserved.

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56

 Macrocells and Small Cells have very different cost models Macro is pay as you go Small cells are all you can eat $1.5 GB per month in subscriber use

is the common cost crossover point for small cells and macro cells

2011 Cisco and/or its affiliates. All rights reserved.

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Cisco Confidential

57

57

3G Offload is ready today for :

Standalone WiFi (with 3G/4G roaming) Trusted or untrusted 3G/4G core integration e2e architectures tried and tested

The business case is clear

Small cells are REQUIRED for capacity WiFi has that capacity at the right price (802.11n + Cisco CleanAir) Device WiFi chipset penetration is at critical mass

Why Wi-Fi ?
Optimising infrastructure costs & reducing cost of delivery Creating & monetising new business opportunities Increasing average user experience and .. happiness

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

58

Thank you.