Aravali Institute of Management

Business Plan Project

On
Paper Packets

Submitted by Submitted to

Naveen Gupta Mr. Abhilash Parekh

Vikas Panwar
Girish Harsha
Mada Ram
Abhishek Joshi
Introduction
As per the survey we have identified the needs of different villages.
So different type of the needs that we had analyzed are

• Clean drinking water

• Toilet
• Sewerage System
• Employment
• Proper health treatment

But first and foremost thing through which there all needs can be
satisfied is money. If they have money than they can every thing so
for having money we have decided to give them employment and
after seeing there conditions we have decided to generate the
business of Paper Packets. We have chosen this business only in
this initial investment is very less.

The table of contents lists the major divisions our plan

I. The Business

II. Products/Services Offered

III. Market Analysis

IV. Marketing Plan

V. Management and Personnel

VI. Financial Data

The Business

As per the survey and our need identification we decided to have

such type of business that can generate them good income and in
that initial investment will be very less. So we decided to have
business of paper packets because in this initial investment will
be very less and raw material that will be used is only news
paper that we have used before that they can get easily. They will
get it in Rs. 5 per Kg. other than that water is used in this. We
will call our product as Shakti Paper Packets. It will be formed
by collective participation of SHGs’ women. The business will
be located at various villages of Bundelkhand region. It will
drastically increase use of paper packets instead of plastic poly
bags which will lead to environment conservation. The business
will be run by community based women, they will generate
funds to start the business through savings. Waste paper is a
primary raw material for the division, which recycles the paper
to produce paper packets. In the absence of an organized waste
paper collection system, the company now meets half its daily
requirement of waste paper through imports.

Facts related to Paper waste management

o SMEs may have little control over the packaging they receive
from their suppliers.
o This may make it difficult for SMEs to reduce or minimize
waste produced as a result of this packaging.
o Lack of storage space to collect a viable quantity of material
for recycling or treatment. For smaller businesses, floor space
may be better used for core business activities and sometimes
there are insurance issues (e.g. fire risk) with storing waste.
o Lack of local recycling facilities in certain parts of the
country. This may be a particular issue in rural areas.
PRODUCTS/SERVICES OFFERED

For this business the raw material that will be used is as following

• Newspapers
• Magazines
• Books
• Copies
• Wheat Flour
• Hot water

Other than that we will need five paper cutter and one room.

Product offered

• The primary product produced and sold at Shakti will be

packets made by waste papers, magazines and raw papers
• These will be in four sizes capacity
– 250 gms
– 500 gms
– 750 gms
– 1000 gms

Market Analysis

• As we all know plastic is hazardous for land and environment.

Government and various organisations are trying to ban
plastic use. It opens a huge potential for paper packets which
can take place of plastic poly bags
• Many NGOs are educating people to use eco-friendly means
to carry goods
• The primary customers of paper packets are as follows
– Grocery Shops
– Sweet Shops
– Hardware Shops
– As per survey we have found that there were shops in
each and every village and near by it
Competitors

In this business competitors will be Plastic Poly Bag manufacturer

Marketing Plan

• Target Customers are the owners of Grocery Shop, Sweet

Shops & Hardware Shop
• We will use the method of direct marketing or direct selling
for selling our product
• Product will be sold on the basis of each day or two day
• Our competitors are only poly bags that create the disaster to
our health

Comparison between Paper Packets and Poly Bag

• Paper packets are eco • Poly bags are not eco

friendly product
• Paper packets can be
recycled
• Paper packets are
hygienic
• Paper packets are
sustainable from three
factors
friendly
• Poly bags can’t be
recycled
• Poly bags are not
hygienic
• Poly bags are not
sustainable because it
does not fulfill the
environment factor

Management & Personnel

• SHG
– There will be 10 members in the group
• Management will be as follows
– One Chair person
– One vice Chair Person
– Accountant
– Members
Financial Data

Sources of Fund Amount (Rs.)

Cash from SHG 12000
Bank Loan -
Total 12000
Usage of Fund
Equipments 3000
Working Capital 9000
Total 12000

Sales Price (100 pieces) Quantity Amount

250 gm pack 20 22500 4500
500 gm pack 23 22500 5175
750 gm pack 27 22500 6075
1000 gm pack 30 22500 6750

Total 90000 22500

Expenditures

Paper 7500
Gum (Lei) 500
Transportation 500
Rent 500
Electricity 200
Others 1000
10200

Profit = 22500-10200 = 12300

Analysis

• So as per the cost analysis part we have seen that villagers are
getting the profit of 12300 Rs. and as there are 10 members in
one SHG than they can easily earn Rs.1230 every month

Promotions

• Painted messages on walls of rural and urban area

• Consumer awareness
• Implement of strict rules regarding use of poly packs

SWOT Analysis

Strength

o Firstly paper packets are environment friendly

o Secondly process of making paper packets is very easy
o It takes very less time and low labour cost as well as low raw
material cost
o Fourthly villagers need only demonstration for making this
product no training is required for learning this

Opportunities

o Paper packets can take place of poly bags

o It is manufactured at a very low cost so that it get competitive
advantage and can be easily adopted by anyone
o Government has also banned poly bags in lot of places of India
and as well as for health also it is very hygienic also

Threats

o There is only one threat that shops keeper are still using poly
bags
o Lack of awareness is one of the threat
Conclusion

As per the survey that we have conducted and as per the need
identification we have analyze that the people of villagers are so
poor that they are not in conditions that they can invest any money,
so they want such type of business who preserves very less
investment. Therefore we have decided to have business of Paper
Packets, in that we have found that initial investment is very less
and the involvement of people can increase the business because
demand of paper packets in village is at good position and very
important thing that we have analyzed is that in current scenario
shopkeepers are using Poly bags that is hazardous to health so in
that sense here definition of Sustainable Development lies here.