GITARATTAN INTERNATIONAL BUSINESS SCHOOL

Master of Business Administration Morning Shift Course Plan Management of technology, Innovation & Change MS 102 Course Faculty: Course Code Course Credits Duration Planned A. Dr. V K Khurana : MS 102 : 4 : 48Hours

Course Objectives

In the present era, both micro & macro entities are living in fast changing environment which is largely driven by technology development & innovation. Thus for survival & growth, both micro & macro entities will have to master management of technology, innovation and change. This course is designed to help students to understand (a) the importance & techniques of managing technology at the firms level and also at the national level (b) the importance & techniques of managing innovation at the firms level and also at the national level (c) the importance & techniques of managing change at the firms level and also at the national level B. Evaluation & Feedback

S No 1 2 3 4 5

Criteria Minor Examination Minor Project Minor Project Viva / presentation Class participation Attendance Total

Marks 15 10 05 05 05 40

C.

TEACHING METHODOLOGY

Topic(s) Unit1- Technology Management : (12Hours) Understanding Technology and its Relationship with Wealth of Nations Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition Technology Absorption; Technology Exports / Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology Management. Article- HBR - Technology Dev Initiatives by China Paper Technology Adoption in Sericulture Management in India Unit 2 - Change Management: (12Hours) Understanding the Nature, Importance, Forces, Types of Change; Diagnosing Organizational Capability to Changestrategy, Structure, Systems and People; Building Culture and Climate for Change: Role of Leadership; Managing Transformations Speech of Mr. Azim Premji at IIM(A) for effective change management Unit 3 - Innovations

Hour(s)

Learning Theme / Activity Lecture s through PPT Discuss ions Case Study Discussions Mini Projects & Presentatio ns Role Plays Group Exercises

Assignment(s) Allotment of Mini Projects Allotment of role Plays Assignment I - Search Economic or Financial Periodicals for any recent news on technological development at macro or micro level analyze & highlight its implications for business environment, competition and future ahead

2 1

1 1 1 2 2 1

2 2

2 2 1

Assignment II Search Economic or Financial Periodicals for any recent news on social changes at macro or micro level analyze & highlight its implications for work culture, competition and future ahead Conduct of Role Plays

Assignment III -

Management: (10Hours) Invention vs. Innovation Innovation Strategies Innovation Models; Concurrent Engineering Process Innovation, Product Innovation, Innovation Management Article HBR How hot is your next innovation? Articles HBR Early Prototypes kill a teams creativity Article HBR - Designing Breakthrough Products Article Innovation Practices at 3M Unit 4 - Creative and Lateral Thinking Management: (8Hours) Thinking, Creative Thinking Problem Solving, Managing Lateral Thinking. Articles HBR The $300 house Article - HBR Five charts / ideas that changed the business world D. BOOKS RECOMMENDED

1 1 2 1 1 1 2 1

Search Economic or Financial Periodicals for any recent news on innovation at macro or micro level analyze & highlight its implications for business environment, competition and future ahead Presentations of Mini Projects

Group Exercise on creativity

Text Book: Khurana V K (2007), Management of Technology & Innovation, Ane Books (India) Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage. Pearson Education. Reference Books: Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change, Second Edition, John Wiley & Sons, Inc. , USA. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.

Larisa V. Shavinina (2003), The International Handbook of Innovation, First Edition, Elsevier Science, Permagon. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2nd Edition, Oxford University Pr

Supporting Documents/Readings: Technology Information Forecasting & Assessment Council (TIFAC) Telecommunication: Technology Vision 2020, TIFAC, (1997), New Delhi, India. Abdul Kalam, APJ and Rajan Y.S. (1990). India 2020: A vision for the New Millenium, Penguin Books. DeBono, Edward (1990). Lateral Thinking, Penguin Books. Melissa A. Schilling (2008). Strategic Management of Technological Innovation, Special Indian Edition, Tata McGraw Hill. Periodicals / Journals / Magazines Harvard Business Review IUP Journal of Operations Management IUP Journal of Organizational Behaviour International Journal of Management Research & Technology, Serial Publications

E. ROLE PLAYS - During February 2012 [To be complimented by videos / documentaries] Life with or without technology Mankind is becoming a slave of technology Technological progress a pain for older generation Difference in organizational culture for innovation Social effects of technological change Dynamics of Change & its management

F. PROJECT TOPICS - Submission Period March 2012 [To be complimented by videos / documentaries] A comparative study of Innovation Practices of any two software giants viz Apple,

Google, Microsoft, IBM etc

A comparative study of Innovation Practices of

any two big mobile service

providers viz Hindustan Lever etc A comparative study of Innovation Practices of any two big FMCG companies viz A comparative study of Technology Development Strategies / Practices of any two A comparative study of Technology Development Strategies / Practices of any two A comparative study of Technology Development Strategies / Practices of any two A comparative study of Technology Development Strategies / Practices of any two Technology Life Cycle of CAR and its business implications Technology Life Cycle of IT Hardware and its business implications Technology Life Cycle of IT Software and its business implications A comparative study of Change Management Practices of any two big labour A comparative study of Change Management Practices of any two big capital Technological progress a catalyst to natural disasters Technological progress a catalyst to manmade disasters Managing social effects of technological change Using technology for protection & strengthening of natural world Green product development strategies for sustainable economic development
Green supply chain strategies (GSCM) for sustainable economic development

airtel etc automobile giants viz. Tata Motors, BMW, Toyota etc big TV manufacturers viz LG, Sony etc big mobile manufacturers Viz Nokia, Samsung etc Pharma giants Viz Cipla etc

intensive organizations viz garment manufacturers intensive organizations viz automobile manufacturers

Green manufacturing for sustainable economic development

Green marketing for sustainable economic development Information technology as a facilitator of green initiatives

Information technology as a facilitator of Rural Progress

Role of Information technology in Urban Management Patents Act WTO TRIPS Technology Development Initiatives by Govt of India Promotion of Grass Root Innovation by Govt of India

Structure / Chapter Plan of Project Report 1. Introduction Description and importance of the area of study 2. Objectives of Study 3. Study Design / Research Methodology 4. Overview of macro / micro entities / agenda as applicable 5. Analysis & Findings 6. Conclusion & Recommendations 7. Bibliography