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z Engage your online community through advanced digital marketing techniques to take your business beyond the conventional H Grand Millennium Dubai n 10 13 June 2012

TECOM registered company? Pay only US $799

30+ speakers
Stefan Heeke Head of Digital Marketing Siemens (USA) Thomas Marzano Global Creative Director Digital Brand Design, Philips (NL) Jad Hindy Brand Builder Netizency Ramon de Leon Marketing Mind Dominos Pizza Chicago David Porter Media Director Unilever Warrick Godfrey Chief Marketing Ocer & Co founder Cobone Peter Menelaou Chief Marketing Ocer EHL Management Services Narain Jashanmal GM Jashanmal National Company Ronald Zouein Group Senior Director Etisalat Akvile Pareigyte Digital Brand & Marketing Manager Jumeirah Group Leana Less Connections Director CocaCola Eurasia & Africa Group

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Why the regions marketers are attending Click 6.0:

Maximise your knowledge on how to engage with your customers through SoLoMo channels Discover LBS and mobile marketing techniques to utilise the most popular consumer device Explore how to incorporate ecommerce and social commerce to monetise online opportunities Determine how to generate eective content for email, mobile and video marketing campaigns Learn how to increase your website rankings with the help of newer and smarter search tools Dene what is driving more revenue: engagement ads or mobile apps? Find out how the latest monitoring and measurement techniques can lead to increased ROI Network with digital marketing gurus in the region and beyond

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New discussions! Online community management and customer services through social networks, locationbased marketing, content creation and strategy, social search, social commerce and etail, mobile web and mobile apps, digital signage, video marketing New technical sessions! A stepbystep guide on the most important digital issues More international speakers and local digital marketing gurus New interactive formats! Onstage interviews, practical roundtables and interactive panel discussions

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Key facts from Click 5.0:

120+ attendees 25+ leading marketing pioneers 20+ learning and networking hours Expect these and more at Click 6.0!

SPONSORSHIP AND EXHIBITION OPPORTUNITIES

Dear Marketing Professional, After a few years of experimenting, its time to take Middle East digital marketing further. Having built your fan base on Facebook, do you know where your customers behavioral patterns are taking your business to? Is your website userfriendly, mobileenabled and stimulating online buying opportunities? Click 6.0 The Digital Marketing Event for the Middle East taking place in Dubai from 10 13 June 2012 will serve as a learning and networking platform for digital marketers, brand managers and online marketing strategists to rediscover the nature of their jobs. Hear from these digital marketing leaders: Stefan Heeke, Head of Digital Marketing, Siemens (USA) on evaluating digital cost considerations to drive smarter business Peter Espersen, Online Community Lead, LEGO Group (Denmark) will be discussing digital brand engagement and online communities management strategies Thomas Marzano, Global Creative Director Digital Brand Design, Philips will share the driving principles behind the High Design approach of Philips Emirates, BMW, Etisalat, Unilever and EHL Management Services disclose how they are integrating their marketing channels and turning their fans into loyal customers Meet us at the 6th annual digital marketing event and make sure you secure a discounted ticket by registering before April 20! Best regards,

Only at Click 6.0: The Digital Marketing Event for the Middle East will the highestlevel decision makers be attending in one place at one time. They will evaluate products and services and will be looking to short list potential suppliers. Can you aord to miss out on this opportunity? Do you have a product or service that our senior decisionmakers and inuencers need? We have a range of business development / marketing and sales solutions that will be tailored to specically deliver on your business objectives. For more details, call +971 4 364 2975 or email sponsorship@iqpc.ae

It was a great opportunity to meet and hear people from dierent industries; case studies were very interesting as well as the discussion panel. Thank you very much for your great eorts. Patricia Nazarian, Panasonic Marketing, Middle East FZE X

Who are you going to meet:

Telecom Food and Beverage FMCG Automotive Media channel owners + Publishers Consumer Electronics/IT Travel/Tourism & Hospitality Banks Pharma

P.S. Fuel y attendin our digital mind gt by 10 and 1 he workshops on 3 June 20 12!

Who will you network with:

Tanya Sydorenko, Conference Director, Click 6.0 The Digital Marketing Event for the Middle East P.S. TECOM registered company? Pay only US $799, email enquiry@iqpc.ae now!
CEO, CMO, VP, Director, Dept Head, Senior Marketing Manager Head/Director/Manager of: PR, communication, marketing, branding, content, social media Digital marketing, online marketing, online strategy, emarketing Online advertisement, mobile marketing, ecommerce, web management CRM, promotions, media planning, online communications 25% 30% 20% 15% 10%

Researched & developed by:

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and inhouse training programmes, keeping them uptodate with industry trends, technological developments and the regulatory landscape. IQPCs large scale conferences are market leading must attend events for their respective industries. IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has oces in major cities across six continents including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore, South Africa, Sydney, and Toronto. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae

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10 June 2012

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IQPCs workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended to ensure that you will get to the heart of the conferences most critical issues and uncover practical solutions that you can apply in your own company.

Preconference workshop day

08:30 Registration 09:00 How Smart Digital Marketing can increase your companys revenue by 5% Digital Marketing is becoming more complex and more powerful than ever before as marketing technology and access to real time data play a major role in driving businesses forward. This session oers an overview of key Digital Marketing technologies and how they can be aligned to generate a measurable impact on any given company. Its easy to get carried away by hot topics such as social media or mobile while missing the big picture: the way overall digital marketing is managed can make or break a company. This workshop will touch on key digital marketing elements such as: Paid Search SEO Analytics RealTime Data Marketing Automation Social Media Content Marketing Lead Management The goal is to eectively orchestrate tactics and technologies for maximum business impact. X

Postconference workshop day

08:30 Registration 09:00 All you need to know about content management and email marketing X

Email marketing has exploded in growth over the past few years, as marketers have continued to see the benets and outstanding ROI this marketing medium can bring. However, the content of your message is vital to the success of your marketing campaign. Whether creating awareness, generating sales, or building customer loyalty, its important to remember what keeps customers coming back for more. Get an A to Z on: Creating the value of content Avoiding the junk folder Achieving high clickthrough and conversion rates Tracking your stats and more Workshop facilitated by: Warrick Godfrey Chief Marketing Ocer & Cofounder Cobone 12:00 Lunch and networking break

Workshop facilitated by: Stefan Heeke Head of Digital Marketing Siemens (USA) 12:00 Lunch and networking break 13:00 A guideline to building, engaging and managing your online community Having a presence on various online networking platforms is not enough for the present day successful brand operation. The key is spending time with your online community to build relationships to engage with web users and to get them to interact with each other. By attending this workshop you will get guidelines on: How to interact with your community and attract new members How to identify and nurture power users and acknowledge good work and reward contributors How to accept and respond to criticism Workshop facilitated by: Peter Espersen Online Community Lead LEGO Group (Denmark) 16:00 End of preconference workshop day X

X 13:00 Leveraging digital media platforms to maximise your brands performance With so many digital media platforms around, how do you organise your marketing strategies? Redening social engagement and information sharing through innovative platforms and technologies can be crucial to improve your online performance bottomline and increase monetisation opportunities. During this session, you will: Find out which digital channel is the most benecial for your business? Discover pros and cons of the most widely used platforms available Mobile and tablets: How these devices impact the development of your digital landscape Explore new forms of digital expression and run creative experiments Workshop facilitated by: Ramon de Leon Marketing Mind Dominos Pizza Chicago 16:00 End of postconference workshop day

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Conference day one: Monday, 11 June 2012

Innovation through integration... The new frontier
08:30 Registration, refreshments and networking 08:50 Chairmans welcome and opening remarks Jad Hindy, Cofounder, Netizency 09:00 Tradigital: The power of an integrated message in your marketing vs. digital marketing 6.0 Well kickstart the day with interactive debates on traditionalworld. Well hear channels: separation vs. integration, physical world vs. digital about the two sides of communication and how to make your brands message stronger.
Mega debates + mega brands case studies

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13:30 Wild Guanabana: Becoming a part of your customers life Finding the route to your customer: Lifestyle marketing vs. selling your product Understand how becoming a part of your customers life can increase customer loyalty Increasing interaction through word of mouth to amplify your message Marwa Fayed, Marketing Director, Wild Guanabana X

Streamline your internal operations to maximise digital marketing eciency

14:10 Evaluating digital cost considerations to drive a smarter business Analysing your customer base and customer behavior across marketing channels to eciently structure your marketing budget Applying online activity monitoring tools and metrics to calculate your return on investment Looking at your digital marketing objectives, strategies and analytics to allocate your resources eectively Stefan Heeke, Head of Digital Marketing, Siemens (USA) 14:50 Networking and refreshment break 15:20 Implementing digital in your daytoday business operations Incorporating next generation CRM strategies through social channels to get closer to the customer and stimulate customer loyalty Embracing social media for HR: Search, recruit and train talent Social media in organisations: Engaging sta internally, evaluating and tackling risks and promoting corporate social responsibility
Practical roundtable discussions

Tarek Miknas, Group CEO, Fortune Promoseven Martin Yofre, Business Director, Momentum MENA

Twitter buzzer rond

09:40 Going SoLoMo Social, local, mobile as an integral part of your business strategy Discussing the convergence of marketing strategies to connect with customers in new ways 6.0 Adopting the SoLoMo formula: Where to start and how to get your teams buy in rst Developing quality content to achieve the ultimate goal of the SoLoMo concept master dierent platforms for your online brand success Stefan Heeke, Head of Digital Marketing, Siemens (USA) Ronald Zouein, Group Senior Director, Etisalat John Saydam, Head Of Social Media, Emirates Group Mohamed Fawzi, Regional Marketing Manager, BMW

10:30 Networking and refreshment break

Maximising online communities for unlimited brand engagement

11:00 Its not just about social insight into digital brand engagement strategy by LEGO Best practices of engaging clients through augmented reality marketing Involving fans into product idea generation to create longlasting relationships with customers Online marketing beyond social networks: Strengthening your business through new channels of communication Peter Espersen, Online Community Lead, LEGO Group (Denmark) 11:40 Likes, tweets, posts, commentsManaging your online communities to engage and retain customers Facebook, Twitter, LinkedIn, Google+, YouTube: Determining the right platform to build your online communities 6.0 Steps on how to involve your fan base in driving viral marketing campaigns Dealing with comments and social media moderation to manage your social reputation and PR
Agencies + brands dialog

Roundtable moderated by Arto Joensuu, Head of Marketing, Dubizzle

New digital media segments for 2012 and beyond

Panel discussion The tough debates

16:00 Advertising and marketing to Arab women Understanding the power of the Arab woman by analysing their social media habits and online behavior Discussing the obstacles and barriers stopping women from going online as much as men Evaluating the Middle Eastern woman's purchasing power and its implications for digital marketing strategies catered to women Fadi Salem, Director, Governance and Innovation Program, Dubai School of Government Manal Assad, Communication Specialist, Medialogy Group Mounir Harfouche, CEO, LOWE

Moderated by Akanksha Goel, Social Media Trainer & Marketer, Socialize David Porter, Media Director, Unilever Peter Menelaou, Chief Marketing Ocer, EHL Management Services Ronald Zouein, Group Senior Director, Etisalat Ali Nehme, Regional Business Director Digital, VivaKi Mounir Harfouche, CEO, LOWE

16:30 Print publishing the role of digital in driving the media industry Changing newspapers traditional business model and creating additional sources of revenue to survive 6.0 Monetising online opportunities to drive the publishing business forward Digital era: Looking for directions on how to benet from the social and mobile game changers Narain Jashanmal, General Manager, Jashanmal National Company Francis Matthew, Editor at Large, Gulf News

17:00 Chairs closing remarks 17:10 End of conference day one

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Conference day two: Tuesday, 12 June 2012

Transforming the customer experience through digital platforms
08:30 Registration, refreshments and networking 08:50 Chairmans welcome and opening remarks 09:00 Digging deeper: Social brand DNA People powered: How your customers can make you a better brand through social 6.0 engagement and collaboration thank you: The essence of your brands social strategy Good morning, please, sorry and and customer experience The video culture and how it builds better engagement Analytics, ads and apps... The AAA of social engagement and how it makes you more social
Interactive session

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13:00 The power of search: Taking your website to the top Developing ecient content, building links and speaking your customers language to set up a successful ongoing SEO campaign Improving website design and usability to achieve increased online visibility Dominate online competition by optimising your PPC advertising and social media marketing Akvile Pareigyte, Digital Brand & Marketing Manager, Jumeirah Group 13:40 Ecommerce in focus! Four regional approaches to driving online business 5 mins Quick Pitch from dierent etail experiences 6.0 Examining the dierent approaches and how to determine the right model for your business The future of ecommerce is now: How to maximise this massive growth opportunity
Interactive session

Jad Hindy, Cofounder, Netizency Fadi Khater, Cofounder, Netizency 09:40 Exclusive case study presentation from Philips: Humanising your multi channel brand In this presentation, Thomas Marzano will share the driving principles behind the High Design approach of Philips. With a focus on digital, he will share a few cases to illustrate how user centric design methodologies and tools are put into practice to orchestrate multi touch point brand experiences that are meaningful and relevant to peoples lives.
International case study

Mahendra Asar, General Manager, Souq.com Omar Kassim, Founder, JadoPado Narain Jashanmal, General Manager, Jashanmal National Company Warrick Godfrey, Chief Marketing Ocer & Cofounder, Cobone

Thomas Marzano, Global Creative Director Digital Brand Design, Philips (NL) 10:20 Networking and refreshment break

14:20 Networking and refreshment break

Create unique content to close the gap between the brand the customer
X 14:50 The rules of eective emarketing: Making your message click with your readers Incorporating data segmentation to deliver more targeted messages and drive conversion Utilising social and video tools to increase your clickthrough rates Avoiding the spam lters: Dening eective content and email structure Warrick Godfrey, Chief Marketing Ocer & Cofounder, Cobone 15:30 Creating an intelligent dialogue through ecient content generation and distribution Building blocks for creating content that spreads and captures customers attention Eectively structuring your content marketing process to turn fans into buyers Measuring content success to dene the value of your message and the USP of your product Ali Nehme, Regional Business Director Digital, VivaKi 16:10 Incorporating video into your marketing mix Discovering the benets of placing video online and utilising this as a tool to achieve 6.0 top search rankings Analysing content generation techniques and viral video building strategies to have continuous popularity The power of storytelling Key steps to building a successful brand on YouTube
On-stage interview

New devices, new apps... a new customer?

10:50 How to benet from the smartphone internet boom Understanding the mobile consumer to capture new market opportunities and win new business channels Mobile tagging: Enriching oine experiences to extend communication with your customer Learning about mobile game marketing and advergaming to explore "abouttoexplode" opportunities Jen Faucon, Managing Director, MRM 11:20 Mobile web vs. mobile apps creating a winning mobile marketing footprint Targeting mass market and niche groups through smartphones and tablets to engage new mobile customer segments Discussing considerations for functionality and user experience: Accessing content on mobile 6.0 Incorporating advanced mobile advertising to maximise your revenue opportunities
Marketing football

This is a time of big debates. This interactive session will explore the pros and cons of using mobile web and mobile apps, well analyse all the facts and arguments and hear neutral opinions from our judges. Moderators: Prashant Gulati, Chairperson, Prokraft Retail Jen Faucon, Managing Director, MRM Jassim Ali, Regional Director Digital Development, Omnicom Media Group

Fadi Hamze Malas, CEO, Just Falafel 16:50 Chairs closing remarks 17:00 End of conference day two

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International conference: 11 12 June 2012 Interactive workshops: 10 & 13 June 2012

Event Code: 12470.008

P.O

IQPC Dubai FZ LLC, PO Box 502397

VENUE & ACCOMMODATION: Grand Millennium Dubai P.O. Box 212422 Sheikh Zayed Road Al Barsha South TECOM - Media City Dubai United Arab Emirates T: +971 (0) 4 429 9999 F: +971 (0) 4 374 3777 Web: reservations@grandmill-dubai.com Hotel accommodation and travel costs are not included in the registration fee. For assistance in your travel and accommodation requirements, please refer to details below: Room Reservation Special / corporate rate for room accommodation is available in the hotel. You may contact the hotel directly as per the details above quoting IQPC Middle East or the name of the conference. Flight Reservation Contact Bindu Babu at SNTTA Travel & Tours LLC Dubai. Email: iqpc@snttadubai.com Tel: +971 4 282 9000 Fax: +971 4 282 9988 www.sntta.com Please book early to avoid disappointment. CONFERENCE DOCUMENTATION: If you cannot make the dates you can still access all of the presentations delivered throughout the conference days for just US $450, post event. Contact us on +971 4 364 2975 for further details. TEAM DISCOUNTS: Team discounts available on request. Call +971 4 364 2975 for more information. DISCOUNTS: All 'Early Bird' Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any other discounts offered by IQPC (including team discounts) must also require payment at the time of registration. All discount offers cannot be combined with any other offer. PAYMENT POLICY: Payment is due in full at the time of registration and includes lunches, refreshments and detailed conference materials. Your registration will not be confirmed until payment is received and may be subject to cancellation. If a booking is received 10 working days before the conference a credit card number will be required to confirm your place, likewise if full payment has not been received before the conference date.

Please complete in BLOCK CAPITALS as information is used to produce delegate badges.

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Discounts cannot be combined Discounts are not valid if payment is received after closing date Payment prior to conference is mandatory for attendance

Book and pay by 20 April 2012 to save up to US $290

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*Further discounts available for group bookings.

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CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: You may substitute delegates at any time by providing reasonable advance notice to IQPC. For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances. IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency.

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Cardholders name:___________________________________Signature: __________________ Card billing address (if different from Co.address) ____________________________________ Country: ___________________________________________ Postcode: __________________ By Direct Transfer: Please quote 12470.008 with remittance advice IQPC Bank Details: Account name: INTL QUALITY & PROD CEN FZ LLC Account No.: 020-879714-100 Swift Code: BBME AEAD HSBC Bank Middle East Limited, Bur Dubai Branch, P.O. Box: 66, Dubai, UAE. All Bank charges to be borne by the payer. Please ensure that IQPC receives the full invoiced amount. Please tick the appropriate box if you would like to pay by one of these methods and our customer services team will contact you directly to finalise the payment.

PROGRAMME CHANGES: Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible. YOUR DETAILS: Please email our database manager at enquiry@iqpc.ae and inform him/her of any incorrect details which will be amended accordingly.

PAYMENT TERMS
Payment is due upon receipt of invoice. Bookings received within 10 working days of the conference require a credit card number to confirm your place. Payment prior to the event is mandatory for attendance. All bookings gaining the early bird discount must be paid before the early bird date, otherwise the full rate will be applied and charged. In these instances, payment of the full amount will be required before entry to the event.