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ACNOWLEDGEMENTS: I sincerely acknowledge the guidance provided Taruna Madam as well as Balasubramaniam Sir in preparation of this report. Their valuable guidelines enabled me in conducting the required survey and marketing analysis and research required following the same. I take this opportunity to thank them. I also thank the fellow students of LLIM for spending their valuable time for giving feedback on the survey conducted through questionnaire. It is through them that I could draw vital findings and come up with suggestions.

DECLARATION: I hereby state that the market survey and research has been conducted by me in fair spirit. The findings and suggestions drawn are based on the analysis of the responses and are true to the best of my knowledge.

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CONTENTS: CHAPTER 1 1.a 1.b 1.c 1.d 1.e 2 3 3.1 3.2 4 5 6 7 8 PART Introduction Statement of project Objectives Scope of study Limitations Literature review Executive summary Research methodology Research design Samplings Analysis Findings Suggestions Appendix References PAGE NO. 4 4 4 4 4 4 5 5 5 5 6 8 9 10 13

LIST OF TABLES AND CHARTS: Particulars Table 4.1 Table 4.2 Table 4.3 Table 4.4 Table 4.5 Table 4.6 Table 4.7 Table 4.8 Table 4.9 Table 4.10 Page No. 6 6 6 7 7 7 7 7 8 8

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http://taxpundit.org/ITDPDF/24ITD/24ITD93.pdf

http://www.scribd.com/doc/45335662/a-survey-report-on-quality-of-chocolates

25 Consumers: 12 males 48% 13 females 52%

Normally prefer as a sweet item Chocolates:60% Ice creams: 16% Traditional Sweets: 16% Cake: 8%

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Do you like chocolates? Very much : 72% Not much : 12% Not at all : 16%

How many times you buy chocolates? Once every day :20% 2- 3 times a week: 44% Once a week: 20%

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On special occasions only: 16%

Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank) On an average the scale of preference was as follows: 1st priority: Taste 2nd priority: Brand 3rd priority: Packaging 4th priority: Flavors 5th priority: Sweetness/less sweet 6th priority: Calories 7th priority: Price

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Which brand of chocolates you prefer? Cadburys: 60% Nestle & Cadbury: 8% Cadbury & Foreign Brands: 4% Only Foreign Brands:4% Amul: 8% Nestle: 8% Nestle & Foreign Brands: 8%

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Why do you prefer your choice of brand? Majority of the respondents said that they liked a particular brand of their choice especially Cadbury of taste , quality and most importantly brand name and packaging

Is there anything that you feel is lacking in your preferred brand of chocolates No: 72% Yes: 28%

The respondents who replied yes, have stated the following attributes as lacking in the existing varieties of chocolates: Lack of chocolates in attractive shapes High price Not enough crunchier Not good as compared to foreign brands

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Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range? Yes: 24% No: 76%

Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste? Yes: 56% No: 44%

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Name : ____________________________________________ Gender : _____________ Age group : 16-20 yrs 21- 30 yrs

1) What do you normally prefer to eat as a sweet item ___________________________ 2) Do you like chocolates? Very much Okay Not much Not at all 3) How many times you buy chocolates? Once every day 2- 3 times a week Once a week On special occasions only Others, please specify

4) What do chocolates signify to you? ________________________________________

5) Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank) Taste Sweetness Price Calories Brand of the chocolate Packaging Ingredients/ flavors 6)Which brand of chocolates you prefer?

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Nestle Cadburys Amul Foreign brands like Hersheys Any other, please specify _______________________________________________ 7) Why do you prefer that particular brand? __________________________________________________ ___________ __________________________________________________ ___________

8) Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe __________________________________________________ ___________ __________________________________________________ ___________

9) Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?

10) Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste? __________________________________________________ __________________________________________________ ______________________

11) Do continue eating chocolates of a company if it has some controversy in market or do you lose trust? Yes No 12) Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your decision of buying a particular brand of chocolate? Yes No Not completely