Q No 1: Definition: A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place,

and promotion. These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation. See also marketing and mega marketing. Main Elements of Marketing Mix: The marketing mix is composed of four key elements to execute or examine for marketing campaigns. The chief goal of the marketing committee is to optimize the marketing mix. M a r k e t e r s ma y e n h a n c e t h e i r o u t c o me s a n d ma r k e t i n g v a l u e b y i mp l e me n t i n g t h e r i g h t combination of the four Ps. Discrete alterations made to the marketing mix are looked at as tactical changes, while rendering huge changes to it can be considered strategic. The Four Ps of marketing are: product, price, placement, and promotion. Toyota marketing Mix elements fulfill the requirement if we target the most of the important Four Ps of marketing mix in Toyota company aspect we will much easily understand and get success to determine bright picture about Toyota Corolla customer loyalty because these four elements are the basic fundamental of any successful firm. These four elements (Product , Price, Palace, and Promotion) are implying here simultaneously.

Q No 2: Ambient Marketing: Ambient Something that surrounds or invests; as, air . . . being a perpetual ambient In marketing terms, we have defined ambient marketing in much the same way:

Strategic Advantage Definition: To grow your organization by combining the proven techniques and processes of: Traditional Marketing and Ambient Marketing. Ambient Marketing may also be referred to as Guerilla Marketing. Ambient Marketing Process and Strategy (AMPS): An alternate way to overcome traditional methods of communicating a message to key targeted audiences. AMPS surrounds and impacts the target audience; emphasizes thought leadership; is unconventional, creative, interactive and results oriented . Ambient Marketing Process & Strategy (AMPS) If your organization is struggling, has failed to hit its stride, or is ready to launch a valuable service or product, it is in need of Ambient Marketing Process & Strategy (AMPS). Begin this transformative marketing process by reviewing ineffective shot-gun marketing mentalities. Antiquated businesses, non-profits and corporations still rely on a combination of various means of securing marketing services. Usually struggling organizations are characterized by having an established marketing department, perhaps utilizing a full service conventional advertising or public relations agency, and in crises, rush in consultants to offer even more perspective. Struggling organizations might even rely on an internal staffer with unrelated responsibilities to cobble together a hit-and-miss marketing program. Perhaps your organization is using the R&D team to drive marketing? These situations result in piece-meal strategy and roll-of-the-dice marketing. Such may have worked in past economies. Yet, barring luck and very deep pockets, if your organization is still attempting to operate this way, it is only a matter of time before you face extinction. You simply cannot compete with those who have chosen to adapt and utilize AMPS as executed by an experienced operative. Q No 3: Place Element Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix.

Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix. Place Place refers to the location where the products are available and can be sold or purchased. Buyers can purchase products either from physical markets or from virtual markets. In a physical market, buyers and sellers can physically meet and interact with each other whereas in a virtual market buyers and sellers meet through internet.

Q No 4: Product Positioning in the mind of Consumer: Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a productor the bulk of the product. Once segmentation has defined this group ("active seniors," "affluent professional working women," "teens") the positioning of the product consists of creating the message likely to reach this group. Positioning involves symbol and message manipulation, including displays and packaging. Two expert definitions: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect. So it's incorrect to call the concept 'product positioning.' As if you were doing something to the product itself. Not that positioning doesn't involve change. It does. But changes made in the name, the price and the package are really not changes in the product at all'. Positioning is also the first body of thought that comes to grips with the problems of getting heard in our over communicated society." "Product positioning refers to consumers' perceptions of a product's attributes, uses, quality, and advantages and disadvantages relative to competing brands. Marketers often conduct marketing research studies to analyze consumer

preferences and to construct product position maps that plot their products' positions in relation to those of competitors' offerings.