RURAL AND AGRICULTURAL MARKETING MMS/M12 Paper- MM-405 Time- 3 Hours

Note: Attempt any five questions in all. All questions carry equal marks. Q1: Marketing is marketing everywhere, elaborate the statement in context of rural marketing. Q2: Write a detailed note on Socio-Cultural factors that affect a rural consumer. Q3: How will you launch a new brand of toothpaste in rural Haryana, considering the fact that already there in stiff competition? Q4: Do you think there is a need of agricultural price commission in India? Give your views. Q5: Do you possess proper facilities for the processing of different agri-products? Support your answer with suitable examples. Q6: Describe the present organization and structure of fertilizers marketing in India. Q7: Do marketers require special efforts to promote their products in rural markets? Elaborate. Q8: Define Agricultural Marketing and discuss its functions.

Max Marks- 70

SERVICE MARKETING MMS/M12 Paper- MM-403 Time- 3 hrs

Note: Attempt Five questions in all. Qus No 1 is compulsory. Q1: Write short notes on: a) b) c) d) e) f) g) Intangibility dimension of services Hospitality industry Five examples of non-profit services Prevalence of branding in services Customer involvement in services Service differentiation Environmental trends which affect service markets

Max Marks- 70

Q2: Discuss in detail the unique characteristics of services and what challenges they pose before service marketers? Q3: Discuss service classification in detail citing relevant examples. Q4: What is interactive marketing and what are its benefits? What kind of skills boundary spanners need to possess in order to have satisfying interactions with the customers? Q5: Why quality management is supposed to be the biggest challenge before service marketers? Explain. Q6: What do you mean by employee empowerment and what are its benefits? Q7: Write short notes on: a) Challenges in service product development b) Relationship marketing Q8: What do you mean by service guarantee? Discuss the benefits derived by a service firm in offering a service guarantee.

E-COMMERCE MMS/M12 Paper- CP-207 Time- 3 hrs

Note: Attempt Five questions in all. Qus No 1 is compulsory. Q1: Discuss briefly: a) Internet b) Digital Copyright c) Multimedia d) E-commerce e) HTML f) HTTP g) E-CRM Q2: With the help of suitable examples, discuss the scope and importance of E-commerce for a country like India. Q3: Explain the following: a) Electronic Payment System b) Digital Library Q4: With the help of suitable diagrams discuss the following: a) Inter-organizational commerce b) Intra-organizational commerce Q5: Security is the main concern for all the transactions made through computer networks. Do you agree with this statement? Elaborate with suitable justifications. Q6: Provide a detailed account of advertising and marketing on internet. Highlight some of the challenges in this regard. Q7: How can we use computers to provide education and training? Can internet provide us some help? Q8: Explain briefly: a) Wireless communication b) Tele-script c) Applets and browsers d) Software agents

Max Marks- 70