TOWS MATRIX OF VOLTAS

External Opportunities External Threats International operation division were set 1968 Chemical division faced recession condition in for promoting export. the chemical market & problem of intense competition due to more liberalized import Company Acquired switch gear & motor & policy. transfer plants which added more stability to electrical division. Application division faced severe competition from small scale sector. Agriculture Sector & Rural sector development as opportunities for voltas. Recession (fork lift, chemical, pharmaceutical ) Revival of demand in the domestic market. Strike (prolonged textile mill) Project engineering division signed a new Limited demand & excessive competition of agreement with research Cottrell Inco. USA for high terrain Hydraulic cranes. rights to manufacture bag filter the industrial license for this was obtained 1979-80 Lakshmi Automatic Loom works & Sulzar Ruti of Switzerland have signed an agreement for manufacture of air agreement for manufacture of air jet looms. Internal Strength Better product mix, management control SO Favorable market condition. By better product mix, managerial Innovative R&D (ERP cooling power develop control, resources utilization can provide Surly Packaging, Bottle cum water cooler) quality value added products & services . Technological Strength Ex. switch gear & transformer which make Programmed control flexible assembly & transfer no contribution in to profit. &Computer aided engineering center. Strong distribution retailer services Innovative R&D technical strength can applied on newly acquired project or task pharmaceutical by which company leads to its Brand Value & experience in field of AC & competitor. Refrigerator. WO Due to foreign contract & agreement for technology & methods may overload on lack technical competencies. Ex. FRP cooling power developed by the companys R&D. Inefficiencies utilization of resources can be corrected by opening service & training center an agreement with France & Japan. As the new proposal are came from different companies they can focusing on their particular business product segment.

Strong distribution retailer services can apply on other product segment by which company can in create sales & profit.

Internal Weakness lack of environment scanning (Substantial workforce not really commensurate with change environment .) Inability to clearly define the business it is in. Culture would be not so well defined . Inability to find Substantial of amul line of business. Lack of technical competences of the executive. Administration of manufacturing activities of switch gear & transformer was not efficient in its use of resources.

ST
Voltas can established plant on foreign by which recessionary division can improved by better business relationship. Partnership with foreign companies like agreement with research Cottrell bag INC. USA by brand value. just follow technical strength and R&D for competing to its competitors.

WT
Weakness & threats can be minimized by joint operation. By management control it can be focused on each product segment goal & objective by organization a meeting also in which discussed about major thing like why strike happened in textile mill & how to resolved. Agriculture sector & rural sector development can state the declining.