Phn tch s khc bit gia hai m hnh kinh doanh bn l v bn cht, c s h tng, nh v v phn khc th trng dn n s khc

bit v chin lc hng ha. V bn cht H thng siu th Big C hot ng kinh doanh theo m hnh Trung tm thng mi hay i siu th, l hnh thc kinh doanh bn l hin i ang c Tp on Casino (Tp on m ca Big C) trin khai. Casino l mt trong nhng tp on bn l hng u th gii, vi hn 200.000 nhn vin lm vic ti hn 11.000 chi nhnh, ti Vit Nam, Thi Lan, Argentina, Uruguay, Brazil, Columbia, Php, Madagascar v Mauritius. Co.op Mart l h thng siu th do Lin hip HTX thng mi TP.HCM thnh lp vi 100% vn l do cc x vin ng gp nn. V th, c th ni Co.op Mart l h thng siu th ca Vit Nam 100%. Saigon Co.op 7 nm lin t danh hiu nh bn l hng u Vit Nam Top 500 nh bn l hng u chu Thi Bnh Dng. C s h tng Cc siu th ca Co.op mart c quy m trung bnh. Cn Big C vi quy m ln ca cc ca hng v s la chn rng ln v hng ha cung cp. Hin ti, mi Big C c khong hn 40.000 mt hng p ng cho nhu cu ca Khch hng. Co.op Mart c bao ph rng hn. Cho n thi im u nm 2011 th h thng CoopMart c 44 siu th trn khp c nc. Cn Big C l 14 siu th trn phm vi c nc. Big C v mt b tr trnh by mang phong cch nc ngoi, v overview bn ngoi nu bn cha bit g v Big bn s khng dm bc vo v c v hi sang trng nhng tht ra gi c cc mt hng li thuc loi r nht c th ni l r hn Co.opmark. C l chnh v nhn bn ngoi c cm gic sang sang nn c l Big C vng khch hn Co.op Mark. Cn bn trong, cc li i tng i rng d dng y xe la chn hng, sn phm trng by tng i d tm, d chn, v l khng xy thm tng lu nn khng gian rt thong v to cm gic rng.

nh v v phn khc th trng nh v ca BigC l hng ha vi gi r nht trn th trng bn l v phn khc th trng m h nhm n l th trng khch hng c thu nhp t trung bnh-thp tr ln. Big C gii thiu n ngi tiu dng trn ton quc nhng khng gian mua sm hin i, thong mt, thoi mi vi chng loi hng ha a dng, phong ph, cht lng kim sot v gi c hp l, i cng vi nhng dch v khch hng tht hiu qu. Bn cnh , tt c cc ca hng Big C trn ton quc u cung cp nhng kinh nghim mua sm vi nhiu dch v tin ch cho Khch hng nh v ca Co.op Mart l tr thnh ngi bn thn thit ca ngi tiu dng, v phn khc th trng m h nhm n l cc khch hng lp gia nh l ch yu. Cc siu th Co.opMart c c im chung l thn thin, gn gi vi khch hng, mang n cho khch hng s tin li v nhiu dch v tng thm. Vi phng chm Hng ha cht lng, gi c phi chng, phc v n cn, Co.opMart c ngy

cng nhiu khch hng chn la n mua sm v th gin cng gia nh mi ngy. Thc phm ti sng ti ngon, thc phm cng ngh a dng, dng phong ph vi nhiu mu m mi, hng may mc thi trang, cht lng, gi phi chng, cng vi dch v khch hng phong ph, tin li v s thn thin ca nhn vin Co.opMart l l do Co.opMart tr thnh Ni mua sm ng tin cy, bn ca mi nh. Sn phm hng ha BigC vi nh v l hng ha gi r, v th, h lin tc a ra cc chng trnh khuyn mi, cc sn phm vi gi r, ph hp vi ti tin ca nhiu ngi dn. Bn cnh , BigC cn lin kt vi cc nh sn xut ln c th gim gi thnh sn phm n mc ti a cho ngi tiu dng, c nhng chnh sch bnh n gi trong thi k khng hong nh hin nay, to iu kin thun li cho s mua sm ca khch hng. Co.op Mart, hng n phn l cc khch hng lp gia nh v cc khch hng tr, bn rn vi cng vic. V vy, bn cnh cc sn phm truyn thng ca 1 siu th, Co.op Mart cn m rng h thng nh n ngay ti siu th ca mnh, cng nh cung cp cc mn n lm sn hoc qua ch bin kh a dng v phong ph, mang n s la chn tha mi cho cc b ni tr cng nh cc khch hng khng c nhiu thi gian. Thm vo , Co.op Mart c nhng yu cu rt kht khe v cht lng ngun cung sn phm cho siu th, h tng tuyn b: "Mi sn phm nm trn k hng siu th phi t tiu chun hng Vit Nam cht lng cao". Dear c nh, Do hum ni lp mnh a s cc bn v qu nn mnh c ghi li li thy Vit Nam dn d v bi qu trnh nhm cho cc bn nha ^^ thy cho 1 list khong 10 chui siu th VN nh BigC, CoopMart, Lotte, MaxiMart, Diamond, Vincom, ... Mi nhm chn 1 siu th v cho thy tn leader of nhm. Nhim v of nhm l:

* Nghin cu v trnh by tm tt 4 slides: 1. Chin lc kinh doanh - tip th (2) 2. Khch hng mc tiu (2) 3. Li th cnh tranh (2) 4. xut - kin ngh nng cao hiu qu HKD (2) 5. Tr li cu hi (2)
Mi nhm in bo co np (c tn tt c cc thnh vin) ( bo co thch di bao nhiu cng c) v trnh by bng PPT vo tun 15 ngy th 6 11-05-2012 hen ( thuyt trnh gii hn 4 slides thui, tng l 8 thm hum thy v c lp hi na s dc thm 2 ha ) ) (tc l t gi mnh c 2 tun chun b

Ba nay thy dy ht gio trnh ri nn t6 2 tun sau l ba cui, c l thy s dn d thi c nn mi ngi gng i nha Do 1 nhm khong 5 -6 ngi nn lp mnh chia 2 nhm nh na : Nhm 1: leader Nhi, Tm, Trn, Kiu + Thanh Ngc --> BigC

Nhm 2: leader Minh Nht, Duy Khnh, Trng Tun, Hng Ngc, Thanh Thanh --> Lotte ^^ hem bit, chn i cho m bn h chc cng d kim info mh hihi Ring ty Kim Dung th lm leader bn nhm m bn lp B d thng nha hihi <3 Chc cc nhm sp xp v hon thnh tt final mission ny!!! Ht i ^_^ Chc c nh ngh l tht vui v m p bn cnh gia nh, bn b nha h :x Best wishes, xxx Tnh hnh l v mi ngi v qu ht ri nn Nhi i din lm nhm trng mn ny lun nha. Mnh c 2 tun lm nhng Nhi thy nn hon thnh cng sm cng tt. Mc tiu: 10 im mn ny. Yu cu: Mi ngi c mail bn Thanh Ngc gi qua th nm c bn v nhng g thy yu cu. Da vo m Nhi xy dng sn v phn cng nhim v c th cho mi ngi nh sau: Bi word:( y l sn theo kin c nhn N a ra, mi ngi trong nhm khi lm c th linh hot thay i nhng ch l phi y cc yu cu ca thy nha) Phn 1: Gii thiu chung Lch s hnh thnh v pht trin ca Big C Phn 2: Chin lc kinh doanh y l phn trng tm v cn nu bt c nhng chnh sau: - Khch hng mc tiu - Cc chin lc kinh doanh , ang v s c s dng ti Big C ( mi ngi ln mng search ngha t chin lc kinh doanh trnh by chi tit nha) - 4Ps - Phn tch SWOT Phn 3: xut v kin ngh

Nhim v v deadline cc phn nh sau: - Phn 1: Nhi + Trn 24h th 7 ngy 5/5/2012 - Phn 2: T.Ngc, K.Ngc, Tm 24h th 7 ngy 5/5/2012 - Phn 3: c nhm s hp li v thng nht phn ny 9h ti canteen lu 8 th 2 ngy 7/5/2012 - Tng hp + chnh word +slide+ thuyt trnh: Nhi + Trn 24h th 4 ngy 9/5/2012 - Cc thnh vin cn li phi c bi tr li cu hi (2 im ln ^^) Ch nht tt c mi ngi s phi c bi v a ra cc xut, kin ngh phn 3. Th 2 chng ta ch hp v tho lun thm.
P/S: V y l mn lm vic nhm nn Nhi hy vng mi ngi ng dng v pht huy c tt c nhng g mnh hc c trong mn ny. Ghi ch l khi lm bi word, mi ngi t mu cc mc, khng nh s th t v gch u dng ( ghi ch pha di cho Nhi bit mu no l mc no thi) tin trong vic lm mc lc cng nh cp nht thng tin khi cn thit. Cui cng, chc mi ngi ngh l vui v ^^. Mi thc mc xin lin h trc tip qua s in thoi: 01267206653 ^^