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KHOA THNG MI IN T
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CNG
ti: Truy cp website trananh.vn tm hiu v mt hng kinh
doanh, phng thc kinh doanh, phng thc thanh ton v trnh
by cc bc t xy dng cu hnh my tnh trn website ny.
Nhm
Lp
Mn
GV Hng dn
:
:
:
:
7
1017ECOM0111
Thng mi in t cn bn
L Xun C
H Ni, 2010
Lp HP 1017ECOM0111
Nhm 7
MC LC
Phn I: C s l lun
1. Thng mi in t
a. Khi nim
b. Cc cp ca thng mi in t
c. c im ca thng mi in t
d. Phn loi thng mi in t
e. Li ch ca thng mi in t
2. Thanh ton in t
a. Khi nim
b. u th ca thanh ton in t
c. Yu cu cu h thng thanh ton in t
d. Cc h thng thanh ton in t
3. Website thng mi in t
Phn II: Ni dung
1. Gii thiu chung v trananh.vn
2. Cc mt hng kinh doanh ca trananh.vn
3. Phng thc kinh doanh ca trananh.vn
4. Phng thc thanh ton ca trananh.vn
5. Cc bc t xy dng cu hnh my tnh trn website trananh.vn
Phn III: Kt lun
Lp HP 1017ECOM0111
Nhm 7
PHN I: C S L LUN
1. Thng mi in t
Khi nim
Hin nay c nhiu quan im khc nhau v thng mi in t
Ngha rng :Thng mi in t l cc giao dch ti chnh v thng mi bng
mng Internet.
Thng mi in t l vic s dng cc phng tin truyn thng in t v
cng ngh x l thng tin s trong giao dch kinh doanh nhm to ta, chuyn ti
v nh ngha li mi quan h to ra cc gi tr gia cc t ch v gia cc t
chc vi cc c nhn (theo Emmanuael Lallana, Rudy Quimbo)
Theo t chc Thng mi Th gii: Thng mi in t bao gm vic sn
xut, qung co, bn hng v phn phi sn phm c mua bn v thanh ton
trn mng Internet, nhng c giao nhn mt cch hu hnh c cc sn phm
c giao nhn cng nh nhng thng tin s ha thng qua mng Internet.
Theo t chc hp tc pht trin kinh t ca Lin Hp quc: Thng mi in
Lp HP 1017ECOM0111
Nhm 7
c trng ca thng mi in t
Thng mi in t l phng thc thng mi s dng cc phng tin in
t tin hnh cc giao dch thng mi. So vi cc hot ng ca thng
mi truyn thng, thng mi in t c mt s im khc bit c bn sau:
Lp HP 1017ECOM0111
Nhm 7
Cch phn loi chung nht theo bn cht ca giao dch v mi quan h gia cc
bn tham gia:
Thng mi in t gia cc doanh nghip (B2B)
Thng mi in t gia doanh nghip v ngi tiu dng (B2C)
Thng mi in t gia doanh nghip doanh nghip ngi tiu dng
(B2B2C)
Thng mi in t gia ngi tiu dng v doanh nghip (C2B)
Thng mi in t gia ngi tiu dng v ngi tiu dng (C2C)
Cc ng dng ngang hng (P2P)
Thng mi di dng (mComerce)
Thng mi in t ni b doanh nghip
Thng mi in t doanh nghip v nhn vin
Thng mi hp tc
Thng mi in t phi kinh doanh
Li ch ca thng mi in t
Lp HP 1017ECOM0111
Nhm 7
+ Nhiu s la chn
+ Sn phm v dch v theo yu cu ring
+ Sn phm v dch v r hn
+ Thng tin sn tm
+ Tham gia u gi trong thng mi in t
+ Bn hng cha phi np thu
Vi x hi
Lp HP 1017ECOM0111
Nhm 7
o M rng ra cc lnh vc mi
o a dng ha cc hot ng thanh ton trong lnh vc ngn hng
Yu cu ca h thng thanh ton
1
Tnh c lp
Tnh an ton v bo mt
Tnh n danh
Tnh phn on
11 Tnh hp nht
Tnh d s dng
12 Tnh co dn
Lp HP 1017ECOM0111
Nhm 7
mt tin, tin gi, nhm lns gim bt vic thiu mnh bch so vi giao dch
bng tin mt
i vi nn kinh t v m: Thanh ton in t gii quyt c nhng bt cp
ca thanh ton dng tin mt: gim chi ph ca x hi t chc hot ng thanh
ton (chi ph in tin ca Chnh ph, chi ph vn chuyn, bo qun, kim, m tin
ca h thng ngn hng, cc ch th tham gia giao dch thanh ton); hn ch hnh
vi phm php ca cc i tng li dng thanh ton vi khi lng ln gian
ln, trn thu, tr hon hoc khng thc hin ngha v tr n i vi ngn hng
hoc cc ch n; m bo an ninh trong thanh ton; hn ch ti phm lu hnh
tin gia, m bo li ch ca cc t chc c nhn v tnh hnh an ninh quc gia.
Thanh ton in t gim khi lng lu thng tin mt, tng nhanh khi lng
chu chuyn, thanh ton trong nn kinh t, ci thin mi trng vn minh thng
mi, thu ht khc du lch v u t nc ngoi
3. Website thng mi in t
Website thng mi in t cng l web site ng vi cc tnh nng m rng cao cp
cho php giao dch qua mng nh: gi hng, t hng, thanh ton qua mng, qun l
khch hng, qun l n t hng ...
Thnh phn ca website thng mi in t:
Module Sn Phm:
Module ny cho php doanh nghip chia thnh nhiu danh mc sn phm c th
t thay i theo nhu cu v d chia thnh sn phm ni tht, sn phm m ngh,
sn phm nng sn...vvv. Trnh by thng tin, hnh nh gi thnh ca sn phm
theo dng e-catalog. Tch hp sn gi mua hng in t (e-shopping cart) phc
v cho nhu cu mua sm trn mng ca khch hng.
Module Dch V:
Hin th thng tin, hnh nh v cc dch v ca doanh nghip trn website. Mi
dch v c 1 form yu cu dch v i km, cho php khch hng d dng lin lc
khi cn thit.
Lp HP 1017ECOM0111
Nhm 7
Tin ch tm kim:
Bao gm 2 chc nng tm kim: Tm nhanh v tm nng cao. Tm nhanh: cho
php ngi xem tm kim nhanh bt k thng tin no trong website thng qua
thao tc n gin l nhp t kha cn tm v nhn enter ra kt qu. Tm nng
cao: cho php ngi xem gii hn khu vc tm kim thng tin kt qu hin th
ra chnh xc hn.
Lp HP 1017ECOM0111
Nhm 7
Lp HP 1017ECOM0111
Nhm 7
1.
Lp HP 1017ECOM0111
Nhm 7
ha 2 chiu, My git lng ng, my git lng ngang, my git lng nghing,
my sy qun o, t mt, ph kin in lnh, t ng.
+ gia dng bao gm: ni cm in, l vi sng, bp ga, bp in t lu
Lp HP 1017ECOM0111
Nhm 7
tnh, cng ngoi, linh kin my tnh, TV box, USB flash, thit b mng, linh
kin khc, phn mm my tnh, my ch Server, tai nghe.
Lp HP 1017ECOM0111
Nhm 7
Ngoi ra, Khch hng c th tip tc mua nhng sn phm khc ca Trn Anh
bng cch click vo dng thng bo pha trn cc nt chc nng.
Khch hng cng nn kim tra li thng tin c nhn cng nh chng
loi hng ha ch thun li cho Trn Anh trong vic thc hin giao dch.
gi
Lp HP 1017ECOM0111
Nhm 7
Khch hng check mail, nhp vo link lin kt xc nhn. Khi xc nhn thnh
cng, h thng s gi thng bo
Ngoi ra, Khch hng c th lin h trc tip vi b phn kinh doanh online
(bng cc hnh thc: Y!M, email, in thoi, fax) t hng.
B phn Kinh doanh online s gi bo gi trc tip, fax hoc gi email theo yu
cu ca khch hng.
Khi khch hng ng mua hng, b phn K ton bn hng s lp phiu v
nhn tin t cc ca khch hng (nu c).
Nhn vin kinh doanh s hn thi gian, a im giao hng cho khch hng.
Ch :
+ thun tin cho vic thc hin n hng, khch hng cn ghi ng, thng
tin trong mc ng k thnh vin.
+ Mi n hng thiu mt trong s cc thng tin cn thit (h tn, a ch, s
in thoi) s b loi b m khng cn bo trc.
+ Nhng n hng m Trn Anh cho l khng hp l cng s b loi b m
khng cn bo trc.
Lp HP 1017ECOM0111
Nhm 7
Lp HP 1017ECOM0111
Nhm 7
+ Theo kiu lit k: Khch hng xem tng trang la chn sn phm. n vo
Lp HP 1017ECOM0111
Nhm 7
Lp HP 1017ECOM0111
Nhm 7
Trn Anh l mt trong nhng cng ty kinh doanh thit b vi tnh hng u ti Vit
Nam. Mi khi c nhu cu mua thit b vi tnh, Website trananh.vn l im n u
tin ca nhiu ngi. Website khng thc hin chc nng bn hng trc tuyn, nhng
n gp phn quan trng vo vic to v gn gi cu ni gia khch hng v cng ty
Trn Anh.
Qua Website, Trn Anh cng nh gi c xu hng tiu dng ca khch hng
thng qua th phn click chut vo cc hng mc thit b vi tnh t cng ty hoch
nh k hoch kinh doanh.
Tuy nhin cng ty cha s dng khng gian trong vng Above the fold (mt tin)
hiu qu. Cc banner siu ln vi nhng hnh nh t gi tr chong phn ln vng mt
tin. C nhiu cch nh hng ngi dng, tuy nhin cch ny t ra khng thu
c thin cm t ngi dng. Tuy nhin v tr trang trng ca thng hiu Trn Anh
trong tim ngi tiu dng, khin h vn tip tc phi tiu tn nhng thao tc tha
tm ra th h cn mua.
Lp HP 1017ECOM0111
Nhm 7
STT
H V TN
Lp HC
Ghi ch
1
Chu B Phc
K45i4
2
L Vn Qun
K45i4
3
Nguyn ng Qun
K45i5
4
ng Th Quy
K45i4
5
Nguyn Vn Qu
K45i3
6
T L Quyn
K45i4
7
V Th t Quyn
K45i3
8
Nguyn Th Thy Qunh
K45i3
9
Nguyn Vn Sang
K45i3
10
Kiu Xun Ti
K45i4
1. Phn cng nhim v ca cc thnh vin trong nhm:
Nhm t chc hp bn lun phn chia nhim v v tin hnh lm tho lun
vo:
15h20 ngy 15/10/2010 ti sn th vin trng H Thng Mi
08h30 ngy 15/11/2010 ti sn th vin trng H Thng Mi
08h30 ngy 14/11/2010 ti sn th vin trng H Thng Mi
Mi thnh vin c trch nhim hon thnh nhim v c giao (c bin bn km
theo).
2. nh gi thi v kt qu cng vic ca cc thnh vin
STT
1
2
3
4
5
6
7
8
9
10
H V TN
Chu B Phc
L Vn Qun
Nguyn ng Qun
ng Th Quy
Nguyn Vn Qu
T L Quyn
V Th t Quyn
Nguyn Th Thy Qunh
Nguyn Vn Sang
Kiu Xun Ti
T nh gi
Nhm nh gi
Trong qu trn tho lun nhng cc thnh vin trong nhm tham gia y , nhit
tnh nng n v c nhng ng gp kin, bn lun si ni hon thnh bi tho
lun. Sau mi bui hp nhm cc thnh vin rt ra c nhiu bi hc, nhiu kinh
nghim b ch trong vic t chc tho lun, hc c cc k nng thuyt trnh, ng
gp kin, by t quan im, bn lun cc vn hon chnh bi tho lun.
Lp HP 1017ECOM0111
Nhm 7
II. Ni dung:
1. ti tho lun: Phng trnh vi phn:
Cng vic
Tm hiu v cc mt hng kinh doanh ca
website trananh.vn
Tm hiu cc phng thc thanh ton ca
website trananh.vn
Trnh by cc bc t thit lp cu hnh trn
my tnh trn website trananh.vn
Tm tt l thuyt c lin quan
ngh cc nhm v tng thnh vin trong nhm t gic tm hiu v hon
thnh nhim v c giao, ngoi ra cn gip cc thnh vin khc trong
Lp HP 1017ECOM0111
Nhm 7
III. Kt thc:
Bui hp kt thc vo hi 16h00 cng ngy.
Th k
Nhm trng
V Th t Quyn
T L Quyn
Lp HP 1017ECOM0111
Nhm 7
Nhm trng
V Th t Quyn
T L Quyn
Lp HP 1017ECOM0111
Nhm 7
I. M u:
1. Thi gian: 8h30 ngy 14/11/2010
2. a im: Sn Th vin i hc Thng mi
3. Thnh phn tham gia: 10/10 thnh vin trong nhm.
II. Ni dung:
Tng thnh vin nhn bi tho lun hon chnh t nhm trng v chun b cho
bui tho lun
III. Kt thc:
Bui hp kt thc vo hi 9h00 cng ngy.
Th k
Nhm trng
V Th t Quyn
T L Quyn
Lp HP 1017ECOM0111
Nhm 7