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QUAN TR CHAT LNG
Ngi soan: TS.NGUYEN KIM NH
Bai so 4(trang 20)
T.T
1
2
3
4
5
6
7
8
9
10
4
3
4
4
4
5
3
4
38
3
4
4
4
3
3
4
4
38
4
4
3
3
5
4
3
4
38
5
3
4
3
5
5
3
4
38
Xac nh :
MQ cua tng n v
M Q S = M Qj j
j =1
515 tr
2684 tr
780 tr
=
2684 tr
275 tr
=
2684 tr
464 tr
=
2684 tr
650 tr
=
2684 tr
jA =
=0,1918
x 0,7450
=0,1429
jB
=0,2906
x 0,7650
=0,223
=0,1024
x 0,7500
=0,0768
=0,1728
x 0,7850
=0,1356
=0,2421 x 0,7750
=0,1867
jC
jD
jE
MQS
0.7625
cacbaitaptu4den23
Bai 5 /21
So
TT
1
2
3
4
5
Cac yeu to
So
lan
lap
lai
Vi
71
0,29
22
0,09
60
0,24
50
0,20
45
0,18
CT 1
CT 2
CT 3
CT 4
CT 5
CT 6
0,7214
0,7534
0,6916
0,7276
0,6842
0,6556
Bai so 8/24
40 trieu khach x 100 USD = 4 ty USD
40 trieu khach x 8 USD
= 320 trieu USD
Chi thc te mot lt khach: 2,2 ty USD : 31trieu = 70,96 USD
Lai thuan thc te thu c oi vi mot lt khach:
155 trieu USD : 31 trieu = 5 USD
31
0,775
= 0,775 v1 =
= 0,246 x1v1 = 0,1910
40
3,1439
2,2
0,5500
= 0,5500 v 2 =
= 0,1749 x 2 v 2 = 0,0962
4
3,1439
cacbaitaptu4den23
5
0,6250
= 0,6250 v3 =
= 0,1988 x3v3 = 0,1242
8
3,1439
155
0,4843
= 0,4843 v 4 =
= 0,1540 x 4 v 4 = 0,0746
320
3,1439
7 0 ,9 6
0,7096
= 0,7096 v5 =
= 0,2267 x5v5 = 0,1601
100
3,1439
0,6461
Mc chat lng thc hien so vi ke hoach: 64,61%
Ghi chu:
Theo phng phap trung bnh so hoc ta co: (khong tnh vi )
3,1439
= 0,6268 = 62 ,68 %
5
cacbaitaptu4den23
Ch tieu
Hnh thc SP
Gia
Trnh bay, gii thieu SP
C cau mat hang
Hnh thc khuyen mai
Pi
167
203
225
176
196
Vi
0,173
0,201
0,233
0,182
0,202
Pi / Pi
167/ 967
203/ 967
225/ 967
176/ 967
196/ 967
C V
i =1
C oi
Vi =1 Apdungcongthc: M Q =
M QDacco=
10
( 5,5.0,173) + ( 6.0,21) + ( 5,5.0,233) + ( 6.0,182) + ( 7.0,202) = 0,6
M QLix =
10
( 7,5.0,173) + ( 7.0,21) + ( 6,5.0,233) + ( 7.0,182) + ( 8.0,202) = 0,717
M QLanHao=
10
( 7,5.0,173) + ( 6,5.0,21) + ( 8.0,233) + ( 7,5.0,182) + ( 7.0,202) = 0,731
M Q My H a= o
10
( 8.0,173) + ( 7.0,21) + ( 9.0,233) + ( 8.0,182) + ( 7,5.0,202) = 0,802
M QKaoV N =
10
MQKaoVN > MQDacco > MQMy Hao > MQLan Hao >
MQLix
cacbaitaptu4den23
Bai so 13/30
Ch
iem
yeu
cau
Tieu
Vi
iem
anh
gia
Coi/ Coi
Coi
Ci
Mq
MQ
Mqi xVi
Ci
C oi
60
60 / 440 = 0,136
30
0.5
0,068
55
55 / 440 = 0,125
25
0.46
0,056
30
30 / 440 = 0,068
20
0,67
0,046
45
45 / 440 = 0,102
15
0,33
0,033
10
10 / 440 = 0,023
50
50 / 440 = 0,114
20
0,4
0,046
100
60
0,6
0,136
55
55 / 440 = 0,125
25
0,46
0,058
20
20 / 440 = 0,045
20
0,25
0,011
10
15
15 / 440 = 0,034
15
0,33
0,012
230
Tong
0,466
440
Ka
Ci
MQ
TC
MQ
Ka
K anc
Th
t
G
ia
MQ
Ci
C oi
TC
MQ
Th
t
Gia
15
0,167
II
0,167
II
14
0,93
0,155
III
0,97
0,162
III
13
0,87
0,145
IV
0,94
0,157
IV
13
0,87
0,218
0,94
0,235
12
0,8
0,1
IX
0,89
0,111
VIII
12
0,8
0,133
0,89
0,148
11
0,73
0,122
VI
0,77
0,128
VII
10
0,67
0,112
VIII
0,65
0,108
IX
0,6
0,12
VII
0,69
0,138
VI
10
0,47
0,078
0,45
0,075
Bai so 15/32 .
1.400 x 1.200
T
=
cacbaitaptu4den23
c1
140
lumen
/
2.000 + 10.000
3.000 x 5.000
=
Tc2 =
333
lumen
/
30.000 + 15.000
1.300 x 1.000
2.900 x 4.600
QT1 =
140
lumen
/
3.000 + 12.000
QT2 =
140
lumen
/
32.000 + 16.500
86,67
275
1 =
=
0,6190
3. CHI PH AN CUA SAN XUAT
140
QT1/ QT2
2 =
0,8258
=
333
SCP1 = (1 0,6190) x
SCP2 = (1 0,8258) x
100%
100%
= 38,10%
= 17,42%
Bai 19/36
1 - Tnh Kph va SCP
Kph1 =
0,9116
22.800
Kph2 =
0,7600
12 x 2.5000
30.000
Thc te ban c :
cacbaitaptu4den23
317.075
A =
=
0,4249
746.250
429.175
B =
0,5751
746.250
cacbaitaptu4den23
Bai so 22 /39
He so phan hang thc te moi quy:
Quy 1
Quy 2
Quy 3:
Quy 4:
0,244 x 0,897 =
0,219
0,227
0,531
2/ Chi ph an:
SCP = (1 0,537) 5.717.000 = 2 6.810.00
Bai so 23 (trang 40)
1/ Gia s rang he so s dung eu bang 1:
K phaunam=
0,7438
17 .165 .000
19 .337 .500
x100
=88 ,77 %
K tt aunam =
K tt cuoinam =
=7,46 %
K phTVSony
cacbaitaptu4den23
K phHeineken
n v: 1000
10
K phTiger
K ph Nhn Hoa =
2/ Tnh Kph cho 4 loai san pham tren, ap dung cong thc:
4
K phchung= K phj j vi
j =
j =1
G
, trongo
G lagia
trcua
mot
loaisanpham
G
j
201 ,32
= 0,446
451 ,42
72 ,32
=
= 0,160
451 ,42
TVSony =
Tiger
83,58
= 0,185
451 ,42
94 ,2
Nhn Hoa=
= 0,209
451 ,42
Heineken =
;
cacbaitaptu4den23
= 3,15994
11