Apple

Inc.
Apple history, PR strategies, and PR improvements

Humble Beginnings
Apple was founded in 1976 by Steve Jobs and Steve Wozoniak
First pre-assembled computer with graphics and a plasJc casing Roller coaster success
People liked their ideas but were to expensive Other PCs copied their ideas Fired Steve Jobs in 1985 Apple almost went bankrupt

nd coming 2

Jobs rehired in 1996

Jobs launched NeXT & Pixar AnimaJons uses graphics ideas in new programming Becomes Apple CEO in 1997 Grandiose ideas to make the company more than a computer company IntroducJon of iPod in 2001 and the rest is history

Apple Today
Apple is now know for innovaJve ideas, sleek design, and always changing and improving systems.
iPhone iPad iPod Mac Computers And other highly sought technologies

Inuences
Apple computers allowed the average person to use computers in an age where only tech nerds could understand the programs They brought the computer into the palm of your hand The App store which has allowed the world outside of computers to make their inuence, with various categories to choose from such as entertainment, uJliJes, music, games, health and tness, business, educaJon

PR success-Branding
Branding is what welcomed Apples success in the business They are marketed as young, modern, and technologically advanced iPods halo eect It is now a powerful corporaJon whose buzzing and rumor lled PR a`racts customers and loyal fans by the millions. Constant improvement produces suspense, as well as media and fan frenzy like no other technological products.

Apple and the Media

Known for its Jght lips with the press in obtaining informaJon and managing crises. Only talks to certain reporters As Apple has fan-sites, right next to them are hate-sites that feel that Apple is cocky and eliJst with its technology and whoever owns their products are the same. I called and was quickly rejected

PR CampaignsAll for the People

Apple focuses on creaJng a fantasJc user experience. Apples strength of design gives an experience that people love. Loyal fans and customers are the main Public relaJons for Apple Apple does not have an ocial Facebook or or Twi`er account.

PR--conclusion
Apples PR is extremely successful in this day and Jme, but because they dont have backup plans for customer loyalty, they could possibly be failing in the future. Apple is doing all the things that create unsuccessful PR such as Jght lips during crises, secrecy, and snobbery with the press, but it is magically staying on top of the game

Improvements in PR
Social Networks

Public Philathropy

Business RelaJonships

Social Networking
Use social networking with businesses Social networking would also be great for promoJon of products among the general public and it looks good to their image when they have millions of followers on Twi`er or Facebook Apple should go along with social media, even if there are successful without it because it helps build relaJonships with customers in their personal social worlds, which makes a customer who likes a company learn to love it.

Philanthropy
Apple is known for very li`le public philanthropy even though they are a billion dollar company. Product Red- U2 bono Only
Millions to ghts poverty, aids, malaria in Africa

Tim Cook (new CEO) does cooperate matching with employees They should also invest in computer programmers and students

Big Businesses
Apple should begin to invest more steadily in big and small businesses, especially in bringing their computers into the workforce
Th i n g doin s they ar g wr e ong:
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Big Businesses
Limited IT department help
Create new Job in IT departments for Apples

IntegraJon on the plalorms of other computer programs

Create more programs that can go across plalorms Improve this

Secrecy about their product roadmap

Have to make compromise with companies

Networking with companies

Companies must have a relaJonship Start with small businesses