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Philanthropy by Design
For many women in rural India spending several hours a day cooking over an indoor open stove is the norm. What these women fail to realize is that there is a invisible killer in their kitchen: burning biomass fuels causes almost 500,000 deaths every year in India alone. (Source: WHO 2009) This booklet illustrates how Philips Designs Philanthropy by Design initiative can use its design expertise to help these women continue with their traditional culture, while empowering them to select a way of cooking that does not endanger their lives. It describes the brief and the open-innovation process used in creating the Chulha a low-smoke stove that prevents sickness and death from indoor air pollution due to cooking activities with biomass fuels in rural low-income communities. The Chulha not only benefits the end-user but also various stakeholders active in the value chain of smokeless stoves. The production and distribution of the Chulha stimulates the creation of local entrepreneurial skills and provides low cost, affordable solutions that reach those who really need them.
Contents
Philanthropy by Design | 4 Killer in the kitchen | 6 Design brief and initial idea | 8 From idea to concept development | 10 Stakeholder workshops | 14 Design Innovations | 16 Testing and user feedback | 18 Final design and its benefits | 20 Challenges and achievements | 24 What now and where to? | 26 Conclusions | 28 Acknowledgements | 30
Philanthropy by Design
The philanthropy principle An increasing number of companies choose to help communities by donating their products or expertise to special projects. Known as strategic philanthropy, this approach is driven by the desire to combine social responsibility commitments while supporting the companys objectives to enhance brand image, strengthen employee engagement, increase trust and customers loyalty, and even develop new ways of working and innovative solutions. Philanthropy by Design Back in 2005, Philips Design initiated the Philanthropy by Design program with the vision of philanthropic giving through donating creativity to design meaningful solutions that empower some of the more fragile categories of society. The program launched with a workshop entitled A sustainable design vision design for sense and simplicity, in which NGOs shared some of their biggest challenges with Philips Design. The Philanthropy by Design program aims to create and deploy humanitarian propositions addressing social and environmental issues. Leveraging Philips Designs creative expertise and socio-cultural knowledge, the program channels design talent to develop meaningful and sustainable solutions that can contribute to a better future for all. It also opens up new perspectives in co-creating value through cooperation with unconventional partners such as international organizations, public bodies and social players with complementary expertise and values. Chulha; the first Philanthropic proposition The Chulha is a low-tech stove for healthy indoor cooking and is the first proposition resulting from the Philanthropy by Design program. Whats significant of the Chulha is the attempt to support the work of NGOs to create better living conditions for very low-income users, stimulating local entrepreneurial activities based on a deep understanding of local needs and conditions. In the case of the Chulha, Philips donates Intellectual Property and design to local stakeholders as a philanthropic contribution to sustainable development. This model of production and distribution engages and stimulates the local infrastructure.
Total world deaths from indoor air pollution due to burning solid fuels are estimated at 1,619,000 each year. India alone accounts for 25% of such deaths: almost 500,000 of the victims are women and children
Source: WHO 2009
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Lack of basic infrastructure and amenities and damage during use maintenance and thermal instability of materials.
Variety of Biomass fuel collection and squatting while cooking and preparing.
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Stakeholder workshops
User insights, and the findings relating to stakeholders needs were used in a local workshop involving the various players engaged in the design process (ARTI, SEDT, SHGs, two local entrepreneurs and two users). The workshop, intended to define the key product features desired, involved 16 participants who were invited to share their viewpoints and concerns in informal dialogues. The dialogues were then followed by a session to conceptualize ideal stoves and their expected performance within the contexts under investigation. During this phase, several pages of insights (context-of-life cards) offering a stakeholders needs analysis including end-users needs were circulated among experts in the production, distribution and use of wood-burning stoves, for their feedback and refinement. At the end of the workshop, key design features were pinpointed and prioritized as easy to use and maintain, context specific, flexible, able to radiate value, and accommodating.
ARTI Appropriate Rural Technology Institute Technology research/development and training NGO, technology integrator / provider to rural communities for employment generation and improving overall quality of rural life SEDT Socio Economic Development Trust an NGO for field implementation and development programs. Rural intelligence and people mobilization on field Two SHGs Self-Help Groups Mahalaxmi Bachat Gat & Dhanalaxmi Bachat Gat have established a highly efficient socio economic network to empower women to become entrepreneurs. Agents of change. Key link to rural users. Two local industrial entrepreneurs Rural and Semi Urban Individuals / Small Industrial Units driven by economic and social development in the long run.
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Design innovations
In the next step, a fine-tuning process conducted by the design team proposed the following major design innovations: - Modularity to facilitate distribution, installation and reparability of both the stove and the chimney - Mechanisms to ensure the chimney could be cleaned safely (currently, where chimneys are available, they are monolithic blocks which can be cleaned only from the roof) - Improvement to construction (the weak bridge in current stoves is a common problem) - Flexibility of use for roasting and steaming, additional functional features and appealing design format. These innovations were incorporated in two versions of our Chulha: Sampoorna and Saral. In collaboration with ARTI, both versions have been translated into real applications. The Saral is a double oven with a hotbox which costs between 9 to 11 Euros. The Sampoorna offers a more sophisticated solution, including a steamer, at a cost between 13 to 15 Euros. The stoves and their chimneys are mainly made of concrete modular components, covered with clay. Their modularity facilitates the replacement of broken parts over time as well as transportation. The stoves can be packed in recycled woven polypropylene bags, which are by-products of waste from agricultural storage, etc. The moulds are made of FRP fiber reinforced plastic at a cost of 183 Euros, with the capacity to turn out more than 3,000 pieces.
- Adaptability of use (different cooking functions) and appealing design format - Flexibility of use (biomass / wood) and burn efficiency - Easy transportation and cleaning of the stove and the chimney (modularity) - material improvements and easier manufacturing
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Technical product features bringing benefits include: Bypass duct for efficient draft - It ensures equal heat distribution and right turbulence under the first and second pot, resulting in faster cooking and boiling. - It helps bring down the boiling time by 3 minutes, reaching boiling time in 10-11 minutes: standard stoves boils around 22 minutes while our previous Chulha version (without bypass) between 13-14 minutes. Soot collector for cleaner air - The soot collector reduces the amount of soot that reaches the chimney and therefore both the risk of pipe obstruction and the time required for chimney maintenance. - Soot can be collected by passing the gases through a zig-zag path in the chimney chamber at the stove level. - This path built as a separate assembly can be removed and scrubbed to clean the soot. - As soot is collected at the earlier point the frequency of cleaning chimney is reduced.
Chimney connector for easy maintenance and installation - Conventional chimneys, being monolithic blocks, needed to be cleaned from the roof. - Earlier chimney design was splitting chimney in 3 parts to allow the cleaning from inside. However, this created an issue of soot falling on the wall and surrounding from the fixed piece during cleaning. - Latest chimney design improvement moves the joint up so that the top part of the pipe connected to the roof is smaller and the fixed pipe -connected to the chimney is longer. the connection in-between holds the pipes and when from cover is openend can help cleaning the fixed part ensuring all the soot alls in the chulha.
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Conclusions
How have design and creativity contributed to sustainable development in this overall humanitarian experience? What are the major lessons learned? Although it is difficult to provide a complete evaluation of an experiment still in progress, it is possible to outline certain considerations about the approach used and the results achieved to date. From the very start of the experience, adopting a process in which designers and researchers operate in a multidisciplinary team, in an open dialogue with NGOs and various local stakeholders bringing knowledge from the field, was essential in envisioning an effective human-centered solution. By developing a tangible design application, we were able to bring our Philips brand to life and, consequently, establish conditions for a return on brand equity: either by putting an appropriate solution to the problem in place directly, or by enabling local players to replicate and diffuse such a solution autonomously. We have used our design knowledge beyond traditional tasks of technical product design. Our designers, often used to working in different domains and across various businesses, have demonstrated that it is possible to assume a steering role in organizing a proper network of competencies, connecting multiple players with complementary expertise, and facilitating a value co-creation process right up to its implementation. Operating in contexts of developing and emerging economies, we have certainly learned some basic ground rules that should be considered in future projects, especially when addressing under-served people and problems within unfamiliar territories. First of all, we have realized that an understanding of the local physical infrastructural, economic and socio-cultural conditions is imperative before making any technological choices. The challenge in coming up with an accessible, affordable and sustainable solution for local needs is to evaluate the best technological solution at a given moment in time, rather than opt for the best available technology (which is typical of a technology push approach). With our Chulha for instance, insights from the targeted users and local stakeholders helped us to understand current barriers to cultural acceptance, as well as constraints on product dissemination. Based on these insights the most feasible and appropriate technological answer to achieve our objectives could be given. The design phase should be treated as a continuous and iterative process, which goes backwards and forwards in relation to the feedback received when the solution is tested in the field. Any change and adjustment made to the initial proposition needs to be evaluated in the field, not only in terms of technical performance, but also in terms of possible far reaching effects. For instance, feedback from evaluation of the Chulha provided information to inspire improvements beyond product and usage performance, to include instructions for easy and cost-effective installation, distribution and production aspects that have stimulated new design interventions which could result in the optimization of the entire value network. Last but not least, it should be noted that the co-design approach resulted not only in a way of delivering a solution that better fit the context of application, but also enhanced the potential benefits of the stakeholders involved, democratizing the value creation process, and therefore increasing the chance of implementing valuable solutions for all. Indeed, with this approach, users and stakeholders worked together in a participatory process where they all put their own interests on the table. Key, in this regard, was to go beyond listening intensively to local communities to acquiring their true engagement, where users were even empowered in the decision making process. The question facing us now is this: how do we capitalize on what we have learned? Our hope is that we can continue make use of our imagination and design skills. It is our belief that imagination, creativity and holistic thinking from design communities if they are underpinned by solid research to help understand people and their socio-cultural and natural environments can become important assets to break down boundaries and help move sustainable development forward. After all, sustainability is, and remains, a collective creative process of change.
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Acknowledgements
Community stakeholders: - Mahalaxmi Bachat Gat, Kerwadi, Parbhani District, India - Dr Suryakant Kulkarni, Socio Economic Development Trust, Kerwadi, Dist Parbhani - Dhanalaxmi Bachat Gat, Phaltan, Dist Pune, India - Mrs. Ashabais Family, Kerwadi, Dist. Parbhani, India - Mr. Bhosle and Family, Maltan, Dist Pune, India Local entrepreneurs: - MG Rural Technologies, Karad, District Satara, India - Vaishali Bhosale, Individual entrepreneur, Maltan, District Pune - Shakuntala Ingale, Kerwadi, District Parbhani Project partners (ARTI) - Dr Priayadarshani Karve, Appropriate Rural Technology Institute, Phaltan, India - Research team at Phaltan centre of ARTI. Research support Green Earth Consulting, Pune, India Perfomance testing and feedback - College of Engineering, Pune, India - Approvecho, Pondicherri, India Philips Design team: Core Team: Unmesh Kulkarni, Praveen Mareguddi, Simona Rocchi, Bas Griffioen Philanthropy by Design program owner: Yasu Kusume Philanthropy by Design program founder: Stefano Marzano References: - World Health Organization studies on indoor pollution - ITDG studies - Aprovecho - ARTI research
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